News
10,857 articles covering the AdTech ecosystem
Digest: Publicis Buys LiveRamp for $2.2bn; Netflix Expands Ad Tier
In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. The post Digest: Publicis Buys LiveRamp for $2.2bn; Netflix Expands Ad Tier appeared first on ExchangeWire.com.
Adnami & Adnuntius Join Forces to Shape the Future of Political Advertising in the Nordics
Adnuntius, the Nordic advertising marketplace platform and Adnami, the attention-first ad tech company, today (18th May, 2026) announced a partnership. The collaboration combines Adnuntius’s Nordic marketplace and TTPA-compliant infrastructure and attention optimisation with Adnami’s high impact formats and attention measurement, giving [...] The post Adnami & Adnuntius Join Forces to Shape the Future of Political Advertising in the Nordics appeared first on ExchangeWire.com.
Emma Alligan Joins xpln.ai as Agency Sales Director
xpln.ai, the ad attention measurement and optimisation technology company, today (18th May, 2026) announces the appointment of Emma Alligan as agency sales director, UK. This appointment further strengthens xpln.ai's presence in the UK market, following the opening of its London office [...] The post Emma Alligan Joins xpln.ai as Agency Sales Director appeared first on ExchangeWire.com.
McLaren Racing Announces Partnership with Global
McLaren Racing and Global, the Media & Entertainment group, today (18th May, 2026) announced a new partnership that will see Global join the McLaren Mastercard Formula 1 Team and McLaren Hypercar Team as an Official Race Partner and Official Audio [...] The post McLaren Racing Announces Partnership with Global appeared first on ExchangeWire.com.
How Meta advertisers hit automation challenges in rush to use AI
Meta's ads MCP allows advertisers to use outside agents like ChatGPT and Claude to help manage their Meta campaigns.
Doug Sweeny changed the aura of Oura’s marketing
The chief marketing officer leading the wearable device's revamped ad strategy made the 2026 Ad Age Tech Power List.
How Amy Reinhard turned Netflix into a $1.5 billion advertising business
Amy Reinhard, president of advertising at Netflix, has been named a 2026 Ad Age Tech Power List honoree.
Krysha Nair took StackAdapt’s DSP into a new ad tech lane
The VP of product marketing made the 2026 Ad Age Tech Power List after taking a new data hub to market.
Ad Age Tech Power List honors ad tech and brand leaders from Bose to Reddit
The 2026 Ad Age Tech Power List winners are pushing the bounds of the core emerging tech trends in the industry.
Mike Bidgoli is turning Tubi into one of CTV’s most ambitious players
The chief product and technology officer is named to the 2026 Ad Age Tech Power List for his work in connected TV advertising.
Tiffany Rolfe built R/GA’s AI strategy to help PayPal, Google and more brands
Tiffany Rolfe, R/GA's global chair and chief creative officer, has been named a 2026 Ad Age Tech Power List honoree.
Bose’s Sayantan Bose turned off paid search to test new marketing strategies
Bose Corp.’s VP of marketing analytics and insights made the 2026 Ad Age Tech Power List for his experimental approach to advertising.
Why James Cadwallader is the leading CEO of AEO
James Cadwallader has been named a 2026 Ad Age Tech Power List honoree.
Chalice’s Tylynn Pettrey brought new ad tech to brands, including Hershey and DraftKings
Tylynn Pettrey, senior VP of AI and analytics at Chalice AI, has been named a 2026 Ad Age Tech Power List honoree.
Mike Nuzzo is modernizing Hearst’s ad tech to accommodate AI and CTV
The senior VP and head of data solutions applies AI and audience intelligence to advertising.
Vella Bioscience’s Joy Allen-Altimare makes femtech relatable
Femtech brand president Joy Allen-Altimare made Ad Age's Tech Power List 2026 for her work modernizing marketing.
Jyoti Vaidee is creating automated ad products for brands on Reddit
Jyoti Vaidee has been named a 2026 Ad Age Tech Power List honoree.
Vurvey Labs’ Chad Reynolds builds AI personas for brands and agencies
The founder and CEO made the 2026 Ad Age Tech Power List for developing virtual consumers that challenge marketers.
Rembrand’s Omar Tawakol finds brands a place in CTV through AI
The CEO of Rembrand is a 2026 Ad Age Tech Power List honoree after leading a merger with Spaceback.
2026 Ad Age Tech Power List
Ad Age’s 2026 Tech Power List features the industry’s boldest leaders, each responding to the structural changes reshaping advertising. These 20 honorees are guiding brands into a new reality, one in which AI gatekeeps relationships with consumers and machines run marketing.
JPMorganChase’s Tracy-Ann Lim leads ad tech transformation at the bank
The global chief media officer is among the 2026 Ad Age Tech Power List honorees for pursuing AI and ad tech initiatives.
Jenny Lewis turned The Knot Worldwide into an AI commerce powerhouse
Jenny Lewis, who recently joined Rivian, has been named a 2026 Ad Age Tech Power List honoree.
Natalie Silverstein is writing the playbook for AI-powered creator marketing
Natalie Silverstein has been named a 2026 Ad Age Tech Power List honoree.
Dstillery’s Melinda Han Williams puts agentic AI into programmatic ad tech
The chief data scientist made the 2026 Ad Age Tech Power List for her work in bringing AI to ad markets.