News
20,379 articles covering the AdTech ecosystem
Alphabet’s Wing Hires Minjae Ormes as Head of Marketing
She arrives as the drone delivery service is helping brands like Walmart, DoorDash, and PepsiCo take to the skies.
Mobile ad giants AppLovin and Unity locked in legal dispute over data collection
AppLovin seeks court order against Unity claiming improper collection of data generated through its business.
Inflation slams consumer sentiment to 4-month low
Despite their dimming sentiments toward inflation and business conditions, consumers have shown no sign of cutting spending.
Best Buy to launch on TikTok Shop
Customers will be able to purchase products directly through the social commerce platform, with orders fulfilled by the retailer.
Sephora furthers UK ambitions via M&S shop-in-shops
The tie-up resembles the beauty retailer’s partnership with Kohl’s in the U.S., which was a sales and traffic driver until this year.
Target cuts prices as consumer sentiment sours
With the holiday season ramping up, the mass retailer reduced pricing on nearly 2,000 home and apparel products.
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
YouTube Launches New Game-Changing Features for Creators
YouTube has launched some new game-changing features for creators, all focused around building up live streaming.
Starling Launches New CTV Platform Built for the Next Era of Television Advertising
Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience Intelligence Starling announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for the next era of CTV advertising. Starling […]
CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends instead handing new hires greater responsibility.
Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say via @sejournal, @slobodanmanic
Any website can write Amazon's block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part. The post Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say appeared first on Search Engine Journal.
RTL AdAlliance Launches in Spain with Atresmedia Publicidad Partnership
RTL AdAlliance, the RTL-owned sales house which represents European broadcasters' inventory in international markets, this morning announced its formal launch in Spain. The company is opening its first Spanish office, and has also agreed a strategic alliance with local broadcaster Atresmedia Publicidad to aid its growth in Spain. The new office will host a dedicated Read More
Week in Charts: Candle Media’s Kevin Mayer on Paramount’s WBD Acquisition, Video Ad Spend Grows in UK, and Consumers Question Brands’ Use of AI
In this week's Week in Charts, Candle Media's Kevin Mayer on Paramount's WBD acquisition, video ad spend grows in UK, and consumers question brands' use of AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Summer’s Eve has a booth at BeaverCon, an ecological conference, this week
EP+Co’s campaign continues the brand’s efforts to normalize conversations about vaginal wellness.
2026 Ad Age CMO Impact Awards—what to know before you enter
The new Ad Age CMO Impact Awards recognize marketing leaders driving business outcomes. Winners will be announced Dec. 1.
Paradium.AI, Formerly The Arena Group, to Sell 49% Stake to Roundtable—If It Can Raise $89M
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
TikTok’s Partnership With All Things Go Shows What Discovery Looks Like IRL
The indie music festival teamed up with TikTok LIVE.
CBS/MTV's VMAs Post 11-Year High
CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8.4 million Nielsen-measured average viewers. An estimated $11.87 million in national TV advertising ran on CBS, with another $5.99 million on MTV, according to iSpot.
Amazon Reboots Ad Business, Emphasizes Agentic
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative to merge siloed ad tools into one ecosystem powered entirely by AI.
Amazon Ads Unveils New AI Tools
The company is bringing AI-powered tools to partners, agencies and tech providers that want to build their own AI-powered solutions across the company's ad ecosystem.
EC consults on technology’s effect on copyright
The European Commission is gathering feedback on challenges and options for potential future measures to support the impact of technology, including artificial intelligence, on the effective copyright protection amid market and technology developments of creative works and innovations. The targeted consultation focuses specifically on: • The use of copyright-protected content in artificial intelligence • The […]
Market Movers: September 2026
We give you the rundown of the latest job switch-ups, M&As, and promotions.
Zendesk Appoints Rachita Sundar as Chief Financial Officer
Julie Swinney becomes Chief Administrative Officer; handing the CFO reins to an industry veteran with a proven record in finance, operations and strategy Zendesk announced Rachita Sundar has joined the company as Chief Financial Officer, effective September 28, 2026. Sundar succeeds Julie Swinney, who is transitioning to Chief Administrative Officer and executive sponsor of Zendesk’s […]
StackAdapt Announces Innovation Forum 2026 Exploring How AI Is Reshaping the Next Era of Advertising
Global virtual event will give marketers a first look at the ideas, innovations, and AI capabilities shaping the future of advertising StackAdapt , the leading AI advertising and orchestration platform, kicks off the 2026 Innovation Forum: How AI is Reshaping the Next Era of Advertising, its annual global event focused on where advertising is headed […]