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20,379 articles covering the AdTech ecosystem
How Brands Show Up in the Physical World is Now More Important than Ever
Dennis Cook, CMO, writes, "In an era of screen overload, digital saturation, and growing AI advertising clutter, brand marketers are increasingly looking for new ways to connect and engage with audiences to build human connection."
MNTN’s Matt Collins: Zero-Click AI Searches are Forcing Performance Marketers to Rethink Everything
NEW YORK — Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, and a website leads to a conversion. AI overviews are breaking that chain. “Eighty-three percent of searches that are directed to AI overviews result in zero clicks,” Matt Collins, […]
‘God of War Laufey’ Sets Release Date, Preorders Open (Gaming News Roundup)
“God of War Laufey” will release Feb. 16, 2027 from PlayStation’s Santa Monica Studios. Pre-orders go live on Sept. 29. The prequel game in the action-adventure franchise centers on Laufey, also known as Faye. “God of War Laufey” follows the legendary warrior beyond death through the Everywhen, the afterlife of the gods. Fans who pre-order […]
Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion. The post Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry appeared first on Search Engine Journal.
Thrad Launches Thrad Autopilot to Support Self-Improving Advertising Inside AI Conversations
Thrad, the advertising platform for AI conversations, today (September 29, 2026) announced Thrad Autopilot, a new agentic capability that can continue working on advertising tasks, even when users are away from their computers. Autopilot is designed to help advertising teams manage [...] The post Thrad Launches Thrad Autopilot to Support Self-Improving Advertising Inside AI Conversations appeared first on ExchangeWire.com.
Grey’s global chief creative officer leaves to start his own agency
As Gabriel Schmitt departs Grey, two other leaders at the agency are making moves within WPP.
OpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.
Meta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parents
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
The One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
Marketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their […]
Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September 14. Apple has been investigating the issue since last week, although there’s no resolution yet – at least not from […] The post Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari appeared first on AdExchanger.
Canadians Stream More, Search Longer, And Even Want Ads To Advise Them
Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly.
Microdramas On Network TV? Not Likely, But Other Effects Loom
Late last year Owl & Co. projected the global microdrama app market - outside of China - would get to $3 billion, coming largely from mobile phone-focused video apps ReelShort and DramaBox.
Digital Women: Jessica Laan, Chief Revenue Officer, Channable
NDA meets Jessica Laan, Chief Revenue Officer at Channable, the multichannel eCommerce platform.... The post Digital Women: Jessica Laan, Chief Revenue Officer, Channable appeared first on New Digital Age.
The Intersection launches as a new platform for intersectionality in marketing and the creative industries
Elizabeth Anyaegbuna has announced The […] The post The Intersection launches as a new platform for intersectionality in marketing and the creative industries appeared first on New Digital Age.
You Can’t Call It Incremental If You Can’t Measure It
Incrementality is becoming one of advertising’s most overused claims. Without a true holdout and a disciplined test, reported performance can’t tell brands what would have happened anyway. Choosing a new DSP partner should really come down to one question: Does it bring genuinely different intelligence, or is it just another place to spend the same […] You Can’t Call It Incremental If You Can’t Measure It first appeared on Street Fight.
White House’s New AI Website Confirms Trump Lost the 2020 Presidential Election
President Donald Trump has routinely — and falsely — claimed that he won the 2020 election, which was actually won by Joe Biden. But the new AI-powered America.gov website, which Trump unveiled Tuesday to great fanfare, says otherwise. When a user submits a query such as “Who won the 2020 U.S. presidential election?,” the America.gov […]
NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.
Rich Silverstein steps away from Goodby Silverstein & Partners—inside the art director’s storied career
After 43 years at GS&P, Silverstein reflects on the work, the people and the creative partnership that defined his career.
Rich Silverstein’s unfiltered wisdom lives on in the AI-powered ‘GPT Rich’
GS&P’s co-founder may be stepping down, but his virtual version is happy to savage your creative ideas.