News

Nagmeh Taheri leaves Omnicom Media

Chief growth officer to leave the network following Omnicom's acquisition of Interpublic Group.

Brand body language: the new make or break

What is your brand saying beyond its messaging?

Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches

From Liverpool to Hong Kong, consumers lined up for days to buy a £300 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles – especially when it's luxury.

Crown Estate seeks marketing agencies in £9.7m RFP

The Crown Estate has issued a B2B brief for marketing and comms agencies to support its workplace, retail, and food and beverage portfolio.

Ancestry ad encourages exploration of unknown family history

Joan London made the work.

2027 Ad Age Best Places to Work

Learn about the 2027 Ad Age Best Places to Work program, recognizing top employers across marketing, media, advertising and ad tech.

Inside self-care app Finch’s charming animated spot about just getting by

Weirwork’s Kevin Weir and animator Kirsten Lepore discuss the making of “Whatever It Takes to Get Through the Day.”

How Gen Z is rewriting the rules of sports fandom

The new Gen Z sports ecosystem offers attention, trust and context.

McDonald’s photocopied its lunch menu to promote office delivery

TBWA\Paris campaign sent scanned images to thousands of office workers to promote delivery at work.

2026 Healthcare Marketing Impact Awards

Learn about the 2026 Healthcare Marketing Impact Awards from Ad Age and Modern Healthcare, honoring impactful healthcare advertising, marketing and communications campaigns.

McDonald’s - Office Delivery - 1m11s

BBH USA made 250 unique Lego sheep in cute collectible drop for staffers

Ryan Atkinson, the agency’s head of design, spearheaded the project to celebrate Ad Age’s A-List.

DoorDash Brings On Ex-Amazon Exec as New CMO

Tim Castree takes over the role from Kofi Amoo-Gottfried

How to make your content visible to AI buying agents

As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. The post How to make your content visible to AI buying agents appeared first on MarTech.

AI made marketers faster, but organizations stayed the same

AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. The post AI made marketers faster, but organizations stayed the same appeared first on MarTech.

‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […] The post These AI Agents Want To Handle All The Annoying Parts Of Media Buying appeared first on AdExchanger.

WiseStamp Launches the Industry’s First AI-Powered Email Signature Platform, Eliminating the Gap Between Brand Design and Instant Deployment

The world’s leading email signature management platform introduces its AI offering, giving marketing leaders the power to create and deploy brand-perfect signatures without a designer, a developer, or a single line of code. WiseStamp, the world’s leading email signature management platform, announced the launch of its AI offering, including AI Designer, Template Gallery, and enhanced […]

Celerity Outlines Benefits and Use Cases of Business Messaging

Evolving market conditions, regulatory developments, AI and emerging technologies drive a hybrid approach to SMS, RCS for Business and WhatsApp for Business When it comes to business messaging, selecting the right channel between SMS, WhatsApp for Business and RCS for Business can mean the difference between overlooked outreach, memorable engagement, and missed critical communications. Savvy […]

transcosmos introduces AI into customer consultation processes for contact center services in South Korea

Structured four-stage, AI-driven consultation model enhances efficiency and generates business insights transcosmos announced that it has introduced an AICC (AI Contact Center) service model for its contact center services in South Korea, applying AI across the entire customer consultation lifecycle—from initial contact through post-interaction data analysis. Under this model, the customer consultation process has been […]

How brands are taking the marketing pitch for the World Cup

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch

Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era. The post Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) appeared first on Search Engine Journal.

Visa brings a Ted Lasso vibe to World Cup campaign with Jason Sudeikis

Visa's World Cup campaign comes from Anomaly.

Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup

Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.