News

impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.  Özal will lead sales strategy in the region, [...] The post Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH appeared first on ExchangeWire.com.

Party Land’s latest ads explore everyday dress-code uncertainty with humor and awkward moments.

Five national spots feature Karl-Anthony Towns, Jalen Brunson, Patrick Ewing, John Starks, Jose Alvarado, Candace Parker and Jayson Tatum.

Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.

How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows. The post Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap appeared first on MarTech.

As SNAP rules evolve, consistent product data becomes critical for retailers.

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts during economic turbulence.

As businesses increasingly tailor service levels for their highest-value customers, return strategies will follow.

Voice fraud is now one of retail’s fastest-growing threats, and fraudsters are winning.

New architecture integrates Copilot, Azure OpenAI, Claude, and Perplexity to transform Microsoft Power BI into an AI-driven enterprise decision platform. EPC Group, a leading artificial intelligence (AI) and business intelligence consulting firm, announced an expanded enterprise AI architecture for Microsoft Power BI that extends Microsoft Copilot with five additional AI intelligence layers. The new solution […]

AI-powered messaging platform receives approval for next-generation RCS campaigns in the United States Tells.co, an AI-powered messaging platform specializing in high-volume SMS and next-generation business messaging, announced it has received approval to deploy RCS Business Messaging, positioning the company among the first platforms in the United States able to run production RCS campaigns for businesses. […]

New AI transcription tool turns screen recordings into searchable text, subtitles, and MP4 transcripts in seconds. Bandicam Company has announced the launch of a new AI-powered Video-to-Text (Transcription) feature in Bandicam for Mac. The new functionality enables users to quickly convert spoken content from their recordings into searchable transcripts and subtitle files without relying on […]

Industry observers note a shift toward AI-focused search optimization as generative search tools influence how users discover information online. As artificial intelligence becomes increasingly integrated into search experiences, many organizations are beginning to reassess how they approach digital visibility. Industry observers point to the growing influence of AI-driven search tools and generative answer systems, which […]

Acquisition builds on Webflow’s existing AI capabilities to further support brand-governed marketing at scale Webflow announced it has acquired Vidoso.ai, a multi-modal AI asset generation startup focused on helping marketers create brand-aligned assets at scale. The acquisition advances Webflow’s evolution into an agentic web marketing platform, where AI works alongside marketers inside structured workflows to create […]

“If your business sells to humans, we should totally work together.” Jessica Alex Marketing, a Toronto-based marketing agency, has noticed an alarming trend over the past few years. “Humans are being replaced by AI, and not enough people seem to be talking about it,” said Jessica Alex, the agency’s founder. “AI can be a beneficial […]

Growth is up. Margins are down. Six ways CPG leaders can protect profit.

Google shared that Googlebot's crawl limits are flexible and can be increased or decreased depending on the need. The post Google Shares More Information On Googlebot Crawl Limits appeared first on Search Engine Journal.

The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In Read More

EscalaX, empresa global de publicidad programática, celebró en Madrid un encuentro con destacados profesionales del sector para presentar EX+, su supply side platform (SSP). El objetivo del evento fue mostrar las capacidades de la plataforma y generar un espacio de [...] The post EscalaX organiza un evento para presentar EX+: su SSP appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

PMG’s space will focus on AI and tech through programming and experiences such as hackathons.