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20,378 articles covering the AdTech ecosystem
Twitch’s viewership is up year-over-year. Are clips the reason?
Clipping is the creator growth strategy du jour. To get people’s attention on their livestreams and long-forms, some creators are paying millions of dollars to mobilize armies of clippers, who disseminate bite-sized bits of their content across YouTube Shorts, TikTok, and Instagram Reels. MrBeast even launched a company about it. But does clipping actually pay […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/27/2026
T-Series has completed its dominant September. The Indian record label ran the table at #1 for an entire month in the Global Top 50. To complete that winning streak, T-Series collected 946.5 million weekly views, pushing its YouTube-leading lifetime tally above 357 billion. Will it ever become the first YouTube trillionaire? That discussion is for much farther down the line. For now, let's knock off a few zeroes and talk about the channels that are getting about 300 million weekly views. Some of those hubs share a few qualities, and animated content is one form of common ground. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/27/2026
Lucan Pevidor has completed a perfect September in the Global Sub Top 50. We published four editions of our subscriber chart during the ninth month of the year, and Pevidor finished in first place in all four. Pevidor, however, is far from a one-month wonder. The Brazilian creator slowly worked his way up the rankings and now reaches 41 million subscribers in all. (He added 2.4 million of them within the past week.) Further down the ranking, we can see some channels that are poised to make Lucan-sized leaps in the near future. Visit Tubefilter for more great stories.
The Academy is all-in on YouTube’s Oscars broadcast: “It almost feels risky not to do it”
Last year, the Academy of Motion Picture Arts and Sciences (AMPAS) announced a new distributor for the Academy Awards: Beginning in 2029, the Oscars are coming to YouTube. Now, on the film festival circuit, AMPAS execs are explaining the rationale behind the strategic switch-up. AMPAS President Bill Kramer appeared on a Zurich Film Festival panel that also included Backrooms director Kane Parsons (who reaches 3.6 million subscribers on his KanePixels YouTube channel). Kramer explained that the Oscars' move to YouTube is meant to reverse the ceremony's declining ratings. "We’re an organization that celebrates theatrical filmmaking, but at the same time, the Oscars is a television show, and we want to reach a large audience," Kramer said. Visit Tubefilter for more great stories.
Let’s go to the highlight reel: Twitch is helping creators turn their Clips into stream “recaps”
Watching Twitch streams can be great fun, but who has the time to devote multiple hours to live content? Many streamers struggle to reach the majority of their fans during their broadcasts, but Twitch is developing a solution to that problem. A planned Recaps Feed will offer short-form highlight reels derived from long-form streams. Twitch CEO Dan Clancy discussed the Recaps Feed during an interview with GamesBeat at the 2026 Tokyo Game Show. Clancy explained that creators will get to choose between five and eight clips, which will be combined to create a sequential summary that will be distributed on a dedicated feed. Visit Tubefilter for more great stories.
Yes, You Can Change AI’s Opinion. Here’s How.
AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix. The post Yes, You Can Change AI’s Opinion. Here’s How. appeared first on Search Engine Journal.
AI, Discounts To Drive Record $275 Billion Holiday Splurge, Adobe Says
AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December.
Huge Bringing Its Make.exe Competition To NYC In October
It's a live AI creative competition, pairing Huge creative leaders with students from the School of Visual Arts and Parsons School of Design.
Firms Team Up To Bring Show-Level Attribution To Podcast Ads
Podcasters are being offered show-level data on which podcasts are driving sales, thanks to an integration between Fairing and Podscribe, Net Influencer reports. This arrangement fills in a gap caused by a change in listening habits. Podcast attribution has long depended on IP matching, which suffices for RSS-distributed audio, but it cannot measure listening on platforms like YouTube. Going forward, every active Podscribe campaign will automatically populate as a response option in Fairing’s post-purchase surveys. Fairing will verify these conversions when it sends that response back to Podscribe.
Google Loosens Restrictions On Booze Advertising On YouTube
Google will start allowing personalized alcohol advertising on YouTube on Oct. 30, Yahoo/Tech reports, sourcing Meininger’s International. Alcoholic beverages alcohol-related products and alcohol alternatives can be advertised where permitted under state regulations. Previously, Google considered alcohol as a sensitive interest categories, and restricted personalized advertising.
Meta, YouTube Will Take Ads For Musk Documentary
Meta and YouTube say they will accept advertising for Alex Gibney’s Elon Musk documentary despite The Hollywood Reporter reporting that Meta, YouTube, TikTok and X had all refused to do so, TechCrunch reports. “This was an error and the ads are being restored,” a Meta spokesperson said. “This was an error and the ads are being restored.” Musk recently posted on X that “dogs**t is worth more respect than Gibney.”
Florida AG Warns Google, Meta To Stop Running Casino Ads
Florida Attorney General James Uthmeier has written to five online platforms, including Google, Meta, Reddit, Snap and TikTok, demanding that they stop taking advertising for casinos aimed at state residents, Casino.org reports. “It has come to my attention that your company may be advertising illegal 'sweepstakes' casinos on its social media platforms to residents of Florida,” Uthmeier wrote to Google. “Promoting illegal gambling is a crime under Florida law.”
Zeta-Jones' 'Jackie' Is John Wick In Stilettos
The new AMC+ thriller "Kill Jackie" takes its cues from movies, TV shows and music ranging from Clint Eastwood spaghetti westerns to Dusty Springfield.
Amazon Adds Yelp Local Services To Shopping Cart
The new ad format connects Amazon shoppers with local service professionals on Yelp.
How To Make A Bot CDN And Influence People
"Whether or not people actually buy through agents - or just search through agents - marketing has forever changed," Shelly Palmer asserted, calling for the creation of bot content distribution networks that will route bot-centric traffic to bot-optimized content.
Transparency Isn't Distrust, It's Ownership
When a client asks to see raw campaign data, it can feel like a vote of no confidence. It usually isn't.
Newspapers: White House Favors AI At Expense Of Publishers
Newspapers suing OpenAI are blasting the Justice Department's argument that training large language models on copyrighted material is protected by fair use principles.
Media Is No Longer Just About Content, It's About Participation
For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next.
Appeals Court Sides With Thomson Reuters In Battle Over AI Training
A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
LinkedIn Tests New Way For Brands To Forge Creator Partnerships
LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns.
Snapchat Touts Platform To Drive 'Smarter' B2B Ad Spend
Snapchat plans to highlight ways in which B2B advertisers can better utilize their budgets and make use of the app as a discovery platform.
NYC selects four design agencies for city-run grocery store initiative
The shops will share duties including creative development, brand positioning, voice and copy, with New York eyeing a 2027 opening date for the first of its five city-run grocery stores.
Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
How Brands Show Up in the Physical World is Now More Important than Ever
Dennis Cook, CMO, writes, "In an era of screen overload, digital saturation, and growing AI advertising clutter, brand marketers are increasingly looking for new ways to connect and engage with audiences to build human connection."