News

DoorDash taps ex-Amazon exec as CMO

Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

9 national TV publishers join initiative to address industry fragmentation

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

DoubleVerify Launches AI-Powered Threads Suitability Controls?

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (18th May, 2026) announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content [...] The post DoubleVerify Launches AI-Powered Threads Suitability Controls? appeared first on ExchangeWire.com.

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2026 Tech Power list Mike Nuzzo

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El Camino Health - Togethering Heals - 4m

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2026 Tech Power List Drew Panayiotou

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Why impact is the only metric that matters

Why impact is the only metric that matters. Understand the importance of measuring advertising campaign outcomes to accurately assess ROI in a volatile economy.

Publicis buys LiveRamp to build agentic AI capabilities on proprietary data

Data was nice, but high-value, proprietary data you can use to train AI agents is even better. The post Publicis buys LiveRamp to build agentic AI capabilities on proprietary data appeared first on MarTech.

The case for and against clipping

Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […] The post Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration appeared first on AdExchanger.

Sprouts sets sights on Ohio

The specialty grocer confirmed it has signed a lease for the state’s inaugural store, which it plans to open in  2028.

Dollar Tree is boosting logistics resiliency

A new Arizona distribution center is part of the retailer's strategy to cut transit times, Chief Supply Chain Officer Roxanne Weng said.

Daash Launches Advisory Board to Deepen Industry Insights and Accelerate Growth

Anastasia Beverly Hills Veteran Dawn Francisco and Sarah Creal Beauty CFO Tina Gu Among the Leaders Providing Beauty Insider Expertise to Guide Product and Business Development Daash Intelligence, the AI-powered competitive intelligence platform that gives beauty brands access to weekly sales insights, announced the formation of its Advisory Board, a group of highly respected beauty […]

Bonterra Launches Que for Apricot: The Intelligent Assistant for Modern Case Management

New agentic intelligence features help nonprofits scale impact while keeping human judgment in control Bonterra, a leading provider of ethical AI technology for social good organizations, announced the launch of Que for Bonterra Apricot—an innovative suite of AI-powered assistive skills designed specifically for case management in high-trust environments where data sensitivity and human oversight are […]

Integral Ad Science Expands Meta Content Block Lists to Threads

Integral Ad Science (IAS), a global leader in media quality, announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximize their return on investment (ROI) on the rapidly growing social platform, […]

Yext Opens Scout Visibility Intelligence to Partners with the Launch of MCP and API

Scout MCP and Scout API open Yext’s visibility intelligence infrastructure to the global partner ecosystem, giving local digital marketing agencies a data advantage their clients cannot get anywhere else. Yext, Inc., the enterprise agentic marketing platform, announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners […]

Sigma Raises $80 Million Series E, Doubles Valuation to $3 Billion

New investors include Princeville Capital, Databricks Ventures, ServiceNow Ventures, and Workday Ventures. The round comes after Sigma surpassed $200 Million ARR and announced more than 100% year-over-year growth in the latest fiscal year. Sigma, the AI Apps and agentic analytics platform, announced the closing of $80 million in Series E financing at a $3 billion […]

Newly Expanded Elton John Impact Awards Honoring LGBTQ Trailblazers and Allies Unveiled: Recipients Include Chappell Roan, Laverne Cox, Melissa Etheridge

Music icon Elton John already had an award named after him. Now it has become a bigger awards program: The Elton John Impact Awards, which are being presented to influential members of the LGBTQ+ community and prominent allies. The Elton John Impact Awards, created by iHeartMedia and consumer packaged goods giant P&G, will launch June […]

It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc

Scaling content with AI looks like an SEO win until it doesn't. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before. The post It Works Until It Doesn’t: AI Content Strategies That Backfire appeared first on Search Engine Journal.

Croud names Callum McCahon as chief strategy officer

Role works across Born Social and Croud in EMEA and the US.

War Child appoints BigSmall for strategic brand refresh

Agency appointed following a competitive pitch.

Nagmeh Taheri leaves Omnicom Media

Chief growth officer to leave the network following Omnicom's acquisition of Interpublic Group.