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20,378 articles covering the AdTech ecosystem
ZoomInfo Launches Superhuman Go Connector, Bringing GTM Context Graph Data Into Customer Workflows
ZoomInfo, the all-in-one AI GTM platform, has launched a connector for Superhuman Go, the AI assistant from Superhuman that works wherever people work. The integration allows mutual customers to bring ZoomInfo’s verified GTM intelligence data into Superhuman Go, so the context users need comes to them in the apps they’re already working in. The integration […]
Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement
Collaboration will expand generative AI capabilities, deepen industry innovation and help brands get more value from their investments on AWS and in Braze Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced at Forge, its annual customer conference taking place September 28-30 at Fontainebleau Las Vegas, that it has signed […]
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer appeared first on AdExchanger.
MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. That is a healthy shift. A click can be accidental, low intent or simply easy to […] The post MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why appeared first on AdExchanger.
Threads expands live chat engagement options
The app added live reactions and a raise hand feature, and will soon launch web-based live chats.
Meta launches Muse AI for SMBs
The company’s agentic artificial intelligence tools can help small businesses improve workflows and work with connector partner apps.
Pinterest offers post-holiday marketing tips
The company said that in the week between Christmas and New Year’s, marketing experts should shift from gifting to self-care.
Meta adds contributor badges to Forums chat app
The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.
Instagram updates its educational safety program
The app’s School Partnerships offer educators a way to report potential safety issues directly, and is launching school-related in-app hubs.
TikTok adds certification tiers for agency partners
The platform will be offering either Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
Fiona Lowe, Daughter of Chad Lowe and Kim Painter, Dies at 13
Fiona Hepler Lowe, the daughter of actor Chad Lowe and Kim Painter, has died. She was 13. Fiona’s death was confirmed to People on Tuesday by the Lowe family, who wrote “We are deeply heartbroken by the loss of our beloved Fiona” in a statement. Fiona was described by her family as “a loving young […]
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
AppLovin Vs. Unity; Big Tech Is All About Creators
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as clock settings, battery status, mute switch location, phone orientation, location, mobile carrier info, time zone, text size and installed keyboards. […] The post AppLovin Vs. Unity; Big Tech Is All About Creators appeared first on AdExchanger.
Facebook goes back to the Forum age with its new app
Dust off your avatar, prepare your HTML tags, and get ready to ask "ASL," because Facebook is bringing back the Forum -- at least by name. Meta's flagship platform has officially launched Forum, a community-centric app it has been testing since May. Here's an analogy that helps explain what Forum is: The new app is to Facebook groups what Messenger is to Facebook chat threads. Forum users can see all the groups they are part of in one central location, and they can scout for new groups that match their interests. Visit Tubefilter for more great stories.
TikTok wants creators to see green: Its latest fintech feature will pay them for brand deals within 30 days
#FinTok is taking on a whole new meaning. With its ecom hub TikTok Shop expected to generate more than $100 billion in GMV this year alone, TikTok has been exploring how it can get even more cash flowing through its app. Earlier this year, it applied for two financial licenses: one, a “direct credit company” […] Visit Tubefilter for more great stories.
Twitch is using AI to figure out which streamers shouldn’t get ad dollars
Twitch is using AI to figure out which streamers shouldn’t get ad dollars. CEO Dan Clancy told hosts of The Snarketing Podcast that Twitch already uses AI to transcribe everything streamers say while live, and now it’s using AI to evaluate whether streamers are squeaky-clean enough for brands to run ads against their content. To […] Visit Tubefilter for more great stories.
Ford Enlists Comedian To Tout Dealer Services
"Real Parts. Real Pros. Real Easy" uses Nate Bargatze's "clean, relatable humor to make vehicle service feel less intimidating," according to the automaker.
Study: US advertisers starting holiday campaigns earlier
The holiday advertising season is already underway. Research from Yahoo DSP finds that US advertisers are moving their holiday campaigns earlier, increasing budgets and prioritising deals and value as they compete for consumer spending. According to the study, pre-Labor Day campaign launches nearly doubled year over year, from 4 per cent to 8 per cent, […]
Clips, Context, and Creator Access: How Jomboy is Building the Next Generation of Baseball Fans
Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift is the business model Brett Joss is betting on. Joss, who runs sponsorship sales at Jomboy Media, argues that creator-led companies […]
YouTube is letting creators make reaction content on-platform, using everyone else’s long-form videos
Reaction content is a tricky beast. It’s one of the top content categories across all platforms and formats, from many-hour Twitch livestreams to many-hour YouTube video essays to bite-size TikTok duets and those Facebook videos where people put their faces in the corners of other people’s videos and just make exaggerated expressions the whole time. […] Visit Tubefilter for more great stories.
Alex Zarfati hoped being on YouTube would help him convince studios to greenlight his projects. Now he’s doing things himself–with AI.
Alex Zarfati‘s first YouTube video has 768 views. He originally got into filmmaking as a composer, scoring other people’s documentaries. Music was his first love, but after getting a behind-the-scenes glimpse of the film and TV production process, “I realized there were so many things in the space that I wanted to do and get […] Visit Tubefilter for more great stories.