News
20,378 articles covering the AdTech ecosystem
Analysts: SpaceX far from goal of hourly Starship launches
Analysts at MoffettNathanson (MN) said that the SpaceX #14 test flight on September 28th marked another major milestone for the business. But, while welcoming Starship’s progress, MN suggests the market remains cautious. “It [was] an important step further building towards full rocket reusability but also illustrated just how much must go right for SpaceX to […]
Analysis: B2B social media ads among most-watched
Analysis by social media marketing company Billo shows that B2B ads are often more watched than B2C ones. In an analysis of more than 88K Meta video ads, B2B posted a 28.7 per cent hook rate (the share of viewers who kept watching past an ad’s opening seconds). The only category that showed better results […]
Study: UK digital adspend up 13% in H1 2026
The UK digital advertising market reached £21.2 billion (€24.7bn) in the first six months of 2026, up 13 per cent year on year, according to IAB UK’s Digital Adspend Study HY 2026, produced with mediasense. Advertisers invested almost £5 billion more in digital advertising in H1 2026 than they did across the entirety of 2020. […]
ObservePoint Launches the World’s Most Accurate, Human-Curated Cookie and Tag Database
Built from more than 10 years of enterprise website scans, the new Cookie and Tag Database gives privacy, compliance, and analytics teams trusted answers for every cookie and tag. Every definition is curated by an ObservePoint expert. Available for every ObservePoint customer. A cookie named lidc turns up in a scan. Nobody recognizes it. Someone […]
Experian Expands its Range of Services in Snowflake to Help Businesses Unlock True Value Customer Data
Experian, the global data and technology company, today (30th September, 2026) announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The services will empower organisations to improve [...] The post Experian Expands its Range of Services in Snowflake to Help Businesses Unlock True Value Customer Data appeared first on ExchangeWire.com.
Your AI transformation has a belief problem
It’s not about licenses, training or pilots—it’s about proving value, building belief and changing how work gets done.
Brand Marketer of the Month—how Hershey is turning Gen Z’s ‘little treat’ culture into a candy opportunity
Hershey’s VP of marketing for U.S. confection on how it is reaching younger shoppers and why the candy giant is well-positioned to resonate despite the tough consumer environment.
Inside Firehouse Subs’ strategy to take on Subway—and what marketers can learn
Firehouse Subs CMO Carolina Berti joins the Marketer's Brief podcast.
CMOs can test-drive a new agency for free—without launching a review
"Your agency won't know. Your CFO won't mind," the Seattle-based indie shop says of its new "Agency Cheat Day" initiative.
How CMOs are building AI-ready teams without burning out Gen Z
CMOs need to invest in more scientists and heads of content as they look to structure their organizations for the future of work.
Sky extends SES satellite capacity deal
SES and Sky have extended their long-standing partnership in a new multi-year deal for direct-to-home (DTH) satellite services across the UK and Republic of Ireland, running into the next decade. Under the agreement, Sky will continue to leverage SES’s satellite capacity at the 28.2 degrees East orbital position to deliver TV services to households across […]
“We are building advertising infrastructure for live search agents”: Blankspace co-founder Alexander Taylor on monetising the LLM ecosystem
As AI live search agents reshape how consumers discover products and brands, traditional publishers face a sharp decline in organic web traffic. While some digital publishers look to cloud licensing or pay-per-crawl models to recoup losses, Blankspace is offering an alternative: monetising AI traffic through native, agent-targeted advertising infrastructure. The post “We are building advertising infrastructure for live search agents”: Blankspace co-founder Alexander Taylor on monetising the LLM ecosystem appeared first on New Digital Age.
Performance marketing has bored itself into a corner
Brands that connect entertainment and acquisition can turn attention into lower acquisition costs and more customers, says Mike Stern, Chief Client Officer at The Gold Studios... The post Performance marketing has bored itself into a corner appeared first on New Digital Age.
Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas
Microdrama series are typically punchy, dramatic, and highly bingeable. Unsurprisingly, as audiences have flocked to microdramas, brands have started to look into how they can engage consumers via the new format. One such brand is Co-op, which launched a four-part microdrama series starring comedian, podcast host, and TV producer Jake Bhardwaj. The post Authentic engagement and earned attention: Why Co-op ventured into the world of microdramas appeared first on New Digital Age.
After Zero-Click Search, the Feed Is the New Search Bar
Google just made the biggest change to search in 25 years, and most of marketing is still working as if it didn’t. At its I/O summit, the company confirmed what the data already showed: search is moving from a list of blue links to a conversational AI answer box. Those blue links have been the […]
Guideline Launches New Audience Analytics Data Platform, WRAP Cloud
Bringing Trusted TV and CTV Audience Analysis to a Modern SaaS Platform, AI-Enabled Through Model Context Protocol (MCP) and Embedded Agentic Workflows Guideline, a leading provider of Ad Intelligence and Media Plan Management solutions, launched WRAP Cloud, a SaaS-based, AI-powered edition of WRAP, the multi-market audience analysis platform the television industry has relied on to […]
Blackbaud Announces Platform for Good™, Social Impact’s First-Ever Unified Operating System
The new connected foundation for all Blackbaud products will help organizations identify growth opportunities, expand capacity and move from information to action with greater confidence than ever before Blackbaud, the world’s leading provider of AI-powered solutions for social impact, unveiled Platform for Good™, Blackbaud’s unified operating system that brings social impact workflows together into a […]
Stibo Systems Announces Agentic AI Engine, AgentWorkx, Bringing Governed Agents Directly Into Enterprise Master Data
Stibo Systems, a global leader in master data management (MDM), announced AgentWorkx, a new framework for building, deploying and governing AI agents within MDM, along with Stibo Systems Agents. This innovation gives customers two ways to apply agentic AI to MDM: 1) use agents built and supported by Stibo Systems for common MDM workflows and […]
InboxAlly, Leading Email Deliverability Platform, Announces New Insights on the Critical Role of Email Deliverability in Business Communication
Understanding the Impact of Email Deliverability on Website Contact Forms and Business Efficiency InboxAlly, an award-winning email deliverability platform, underscores the significance of email deliverability in ensuring effective business communication. As businesses increasingly rely on digital interactions, the ability to ensure emails reach their intended recipients is paramount. Email deliverability refers to the successful acceptance […]
Pointics Launches AI-Powered Loyalty & Rewards Platform for WordPress to Boost Customer Retention
Pointics gives WordPress businesses an easy way to create loyalty programs that reward customers for purchases, referrals, reviews, and repeat engagement. Pointics, an AI-powered loyalty and rewards plugin for WordPress, today announced its official launch, giving WordPress businesses a flexible way to create loyalty programs, reward customer activity, and encourage repeat purchases and engagement. Customer […]
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
Tom Capper of STAT walks through the biggest AI search measurement challenges and a tactical solution for each one: October 14 at 2 p.m. ET. The post How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] appeared first on Search Engine Journal.
Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise
In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets. The post Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise appeared first on ExchangeWire.com.
US Chamber: Digital piracy has outgrown old policy assumptions
At the US Chamber of Commerce’s recent Digital Piracy Symposium, leaders agreed that digital piracy has evolved into a broader threat to consumers, businesses, and national security. Writing on the Chamber’s website, Jaci McDole, Executive Director, Copyright and Creativity, Global Innovation Policy Center, at the Chamber, notes that digital piracy has long been treated as […]
Momentum Grows for Miro MCP as Users Embrace the Canvas for AI Collaboration
Calls to Miro’s MCP server surge past 16 million; MCP jumps the developer niche with individuals in non-engineering roles now among the majority embracing the technology Miro®, the collaboration and context layer for the AI era, has reported more than 16 million calls to its MCP server since its launch in February 2026, with usage […]