5,537 articles covering the AdTech ecosystem
Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025.
Comedian Atsuko Okatsuka stomps around a handcrafted miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot Woman.”
The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions.
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort.
M&C Saatchi Group UK created the work.
Corona says that a lime wedge in a bottle of Corona Extra is “sublime.”
JCPenney hosted "The Other Paris Runway” as a direct counterpoint to the exclusivity of traditional fashion shows.
More than two-thirds of the new additions are under the wholesaler’s household and general merchandise brand Simply Done.
Escalated.io has released a key software update for its invalid traffic filtration service meant to bolster the company’s technology and safeguard industry players from increasing ad fraud threats. General and sophisticated invalid traffic is an ever-growing problem that constantly presents as a moving target, which legacy solutions have struggled to keep pace with. Invalid traffic poses a threat […]
Pre-built Insight Touchpoints and Insight Journeys enable enterprises to move beyond fragmented AI interactions and orchestrate trusted, role-based journeys across critical business processes Mindbreeze, a leading global provider of AI-based knowledge management solutions, announced significant enhancements to the Mindbreeze Insight Workplace, a central control plane for enterprises. These enhancements expand capabilities for Insight Touchpoints and […]
New joint venture to help companies manage business transformation in the AI and agentic age The venture combines boardroom strategy, corporate advisory services, AI and software engineering services and the AI/works™ agentic development platform to deliver measurable business impact at speed Will help companies seize AI-driven market opportunities while managing risk, security, ethics and governance […]
“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the forefront.
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape. The post How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor appeared first on Search Engine Journal.
CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value. The post 3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults appeared first on Search Engine Journal.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way. The post You’re Not Scaling Content. You’re Scaling Disappointment appeared first on Search Engine Journal.
The work was created by VCCP.
EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...] The post EscalaX Hosts an Event to Present EX+: Its SSP appeared first on ExchangeWire.com.
This new tool coordinates generative models and production workflows to advance projects end-to-end.
Zendaya, Natalie Portman and Kendall Jenner front luxury Oscars spots, and Uber marks St. Patrick Day with an “IrishXit.”