News
20,374 articles covering the AdTech ecosystem
States are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising. The post States are rewriting the rules of social media appeared first on MarTech.
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents. The post Salesforce buys AI customer research startup Listen Labs appeared first on MarTech.
Hearst Networks rebrands Sky History2 as MysteryX
Hearst Networks has announced that Sky History2 has become MysteryX across the UK and Ireland creating a dedicated linear home for factual programming centred on mystery, the unexplained and the paranormal. The rebrand adds a genre-specific brand to the Hearst Networks portfolio, building on the MysteryX streaming service available on Prime Video and bringing together […]
WST Play launches on connected TV
World Snooker Tour (WST) is accelerating the growth of its direct-to-consumer streaming platform WST Play with the launch of its first connected TV apps. WST Play is now available as a dedicated app on Android TV and Amazon Fire TV, with Samsung Smart TV to follow, marking a key step in WST’s strategy to develop […]
AudienceProject, Netflix expand measurement partnership
AudienceProject has announced an expanded partnership with Netflix, building on the direct integration launched in 2025. Netflix will now leverage AudienceProject Elevate, AudienceProject’s independent measurement platform built for media owners, to document the value of its inventory at scale. Netflix will also use AudienceProject’s cross-media reports to provide advertisers with insights into reach and frequency […]
HighLevel connects to Muse, a new AI product from Meta, bringing AI into everyday business workflows
Businesses can use their Muse across customer conversations, calendars and workflows through HighLevel, marking the companies’ second collaboration in three months HighLevel, the AI-powered operating system for businesses, agencies and founders, has announced that HighLevel now connects to Muse, a new AI product from Meta, giving businesses a way to use Muse across the workflows, conversations, […]
Coforge Launches CXNova, an Agentic CX Orchestration Platform That Delivers Intelligent, Real-Time Customer Experiences
Coforge, an AI-native engineering services leader, announced the launch of CXNova, an AI-native customer experience (CX) platform designed to help enterprises deliver personalization, engagement, and continuous optimization across critical customer touchpoints. Built on a multi-agent architecture, CXNova enables organizations to transform disconnected AI, content, and channel systems into a unified experience execution layer. Enterprises have […]
How Kroger uses AI and predictive scoring to tie creative to conversion
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
OuterBox launches OBxFrontier, a custom AI development service that maps client workflow problems and builds AI agents around their existing systems. The post OuterBox Launches OBxFrontier to Kill Busywork With Custom AI appeared first on Search Engine Journal.
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution. The post The AI Search Metrics I Use To Track Client Pipelines appeared first on Search Engine Journal.
MFE Has “All the Munitions” to Fight Against Global Streaming Giants
Last week saw MFE-MediaForEurope launch ALL21 Total Video Europe, a cross-country solution that airs the same ad simultaneously across all channels at 9pm. At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution "the final piece of weeks of collaboration" between MFE's Italian, Spanish and German sales houses, following its full takeover Read More
Adnami Joins Index Exchange’s Data Vendor Ecosystem
Adnami, the attention-first ad tech company, and Index Exchange (Index), a globally trusted independent supply-side platform powering intelligent decisioning, today (30th September, 2026) announced that Adnami is joining Index’s Data Vendor Ecosystem. The move makes Adnami's proprietary attention data available as data segments [...] The post Adnami Joins Index Exchange’s Data Vendor Ecosystem appeared first on ExchangeWire.com.
Is Podcasting Rated Highly Enough in the Media Mix?
As it’s International Podcast Day, we asked industry voices whether podcast advertising is rated highly enough in the media mix… The post Is Podcasting Rated Highly Enough in the Media Mix? appeared first on ExchangeWire.com.
Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
Stop building strategy around your martech stack
A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool. The post Stop building strategy around your martech stack appeared first on MarTech.
Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech
The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising platforms were built around where the money is. But this leaves out where most people are. More than 7 billion […] The post Reaching The World’s Next 7 Billion Consumers Takes More Than Just Ad Tech appeared first on AdExchanger.
Telekom Slovenije selects Synamedia Iris
video software provider Synamedia has announced that Telekom Slovenije, the Slovenian telco, is opening up new advertising opportunities on international linear TV channels using Synamedia Iris. The new service enables advertising airtime on international channels to be sold locally, giving brands new ways to reach TV audiences in Slovenia. Managed by TSmedia, a wholly owned […]
BBC Studios secures pre-sales of MIPCOM slate with Nordic buyers
Ahead of launching at MIPCOM 2026, BBC Studios has confirmed pre-sales for several titles from its upcoming slate across the Nordics. Sweden’s public service broadcaster SVT has concluded a unscripted package deal, including pre-sales of forthcoming landmark titles from BBC Studios Natural History Unit Productions, Blue Planet III, Green Planet II and MIPCOM launch title […]
Who is winning the new space race?
A report from Accu/AEI Space Data Navigator looks in detail at the question as to who is winning the new space race. Starship reached orbit for the first time on September 28th and after 14 full-scale test launches over the past three years. “It’s the largest and most powerful rocket ever built, and it was […]
Incognito launches NEXA
Incognito Software Systems, a provider of service orchestration, device management, and network intelligence solutions, has introduced NEXA, an AI-driven network intelligence and automation platform that enables broadband service providers to turn operational data into action. NEXA unifies network, device, service, and subscriber data in a single intelligence layer, delivering real-time and predictive insights that help […]
Analysts: SpaceX far from goal of hourly Starship launches
Analysts at MoffettNathanson (MN) said that the SpaceX #14 test flight on September 28th marked another major milestone for the business. But, while welcoming Starship’s progress, MN suggests the market remains cautious. “It [was] an important step further building towards full rocket reusability but also illustrated just how much must go right for SpaceX to […]
Analysis: B2B social media ads among most-watched
Analysis by social media marketing company Billo shows that B2B ads are often more watched than B2C ones. In an analysis of more than 88K Meta video ads, B2B posted a 28.7 per cent hook rate (the share of viewers who kept watching past an ad’s opening seconds). The only category that showed better results […]
Study: UK digital adspend up 13% in H1 2026
The UK digital advertising market reached £21.2 billion (€24.7bn) in the first six months of 2026, up 13 per cent year on year, according to IAB UK’s Digital Adspend Study HY 2026, produced with mediasense. Advertisers invested almost £5 billion more in digital advertising in H1 2026 than they did across the entirety of 2020. […]
ObservePoint Launches the World’s Most Accurate, Human-Curated Cookie and Tag Database
Built from more than 10 years of enterprise website scans, the new Cookie and Tag Database gives privacy, compliance, and analytics teams trusted answers for every cookie and tag. Every definition is curated by an ObservePoint expert. Available for every ObservePoint customer. A cookie named lidc turns up in a scan. Nobody recognizes it. Someone […]