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Inside AI Citation: Proven Strategies To Get Your Brand Cited via @sejournal, @lorenbaker

Understand the impact of AI citation on brand visibility. Discover what content signals influence AI source selection. The post Inside AI Citation: Proven Strategies To Get Your Brand Cited appeared first on Search Engine Journal.

Omnicom takes the crown in May global holding company media rankings

Meanwhile, Horizon Media maintains lead in individual agency rankings.

Digest: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business

In today’s Digest, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws.  The post Digest: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business appeared first on ExchangeWire.com.

Is adland in danger of undervaluing mentoring?

The Campaign Podcast asks what happens if mentoring is forgotten, with guest Fiona Cameron, vice-president at Bloom.

Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”

The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but […] The post Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs” appeared first on AdExchanger.

Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports.  “We want our marketing content to be […] The post Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments appeared first on AdExchanger.

WTF is back button hijacking?

Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.

Can retail media networks survive the shift to agentic commerce?

AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.

Pitch deck: X leans on AI and performance in a bid to win ad dollars

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now

In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure… The post Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now appeared first on ExchangeWire.com.

‘Game Changer’ Host Sam Reich on What Got Cut From Season 8 Premiere’s Censor-Heavy Episode, Including Jeremy Culhane’s ‘SNL’ Joke

SPOILER ALERT: This story contains spoilers for the Season 8 premiere of Dropout’s “Game Changer,” titled “Don’t Wake Standards & Practices.” The eighth season premiere of Dropout’s ever-evolving game show “Game Changer” wasn’t about whether you won or lost (mostly), but how you played the censorship game. Featuring Dropout regulars Ally Beardsley, Lou Wilson and Jeremy […]

McCain campaign by Adam & Eve\TBWA celebrates ‘dads and lads’

Campaign speaks to Adam & Eve\TBWA and McCain about the brand's latest work, encouraging dads and their sons to laugh with each other.

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/17/2026

During the second full week of May, MrBeast solidified his position at the front of the Global Top 50. The owner of YouTube's most-subscribed channel is also getting more weekly views than any other creator. A sum of 1.42 billion weekly views was big enough to push MrBeast's lifetime viewership past 122 billion -- and that's just on his main YouTube channel. Only one other channel got at least one billion weekly views during the second week of May, but all of the Top 50 channels were heavy hitters. Inclusion in the Global Top 50 required at least 375 million weekly views, and one country produced more charting channels than the rest of the world combined. Visit Tubefilter for more great stories.

Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.

Channel Factory’s Nico Greco: Brand Safety Rules were ‘Designed for Human Authors,’ not AI-Generated Content

MIAMI — Traditional brand safety guidelines fail against artificial intelligence-generated content because existing tools and platforms cannot handle the volume and sophistication of machine-created material flooding digital environments. “Brand safety rules, guidelines, everything that’s been broken out, has been designed for human authors. It’s all been designed for human creators,” Nico Greco, Channel Factory’s CRO, [...]

Article reveals plans for its first US retail stores

The Canada-based DTC furniture company is opening a pair of brick-and-mortar locations in Washington and California to better serve its biggest customer base.

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

Dream Jimmy Does It - 30s

Order In Jiffy Does It - 30s

Watch the newest commercials from Modelo, Panda Express, e.l.f. Cosmetics and more

“Survivor” contestant Tiffany Ervin stars in the latest from e.l.f. Cosmetics.

Anderson Cooper Reflects on His Time at 60 Minutes in His Final Show

Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.

Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO

MIAMI — The pressure on marketers to show results has never been more intense – but chasing short-term performance at the expense of brand building is a trap, according to one ad-tech executive who lives both sides of that tension every day. Ryan Nelsen, chief marketing officer at StackAdapt, argues that the traditional separation of [...]

Madewell plans to open 3 stores, starting this week

The denim-focused brand’s new locations will open in Sag Harbor, New York, on Wednesday and in Connecticut and Oregon next month.