News
10,854 articles covering the AdTech ecosystem
New Research: Google’s AI Overviews Now Cost Websites 58% of Their Clicks
Impact has worsened sharply, with top-ranking pages losing more than half their expected traffic. New research from Ahrefs, a leading marketing platform, found that Google’s AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago. Despite Google’s statements that links in AI Overviews get […]
Splio Enters a New Phase of Its Regional Development in Southern Europe
As consumers integrate AI into their everyday web usage, Splio is strengthening its presence in Barcelona to help companies across the region make CRM a central lever in the age of agentic commerce Splio is strengthening its presence in Barcelona, which is set to play the role of a second headquarters, to drive its development across Southern […]
Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030
Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]
iProov Announces iProov Verified Meetings to Tackle Deepfake Risks in Video Calls
Solution Enables Organizations to Authenticate the Identity of Participants in Video Calls iProov, the world’s leading provider of biometric identity verification solutions, announced iProov Verified Meetings, which enables organizations to authenticate the identity of participants in video calls without disrupting the user experience. As video-based meetings have become a trusted, scalable mode of communication, they […]
What Google’s UCP Tells Us About Agent-Ready Websites via @sejournal, @slobodanmanic
Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything. The post What Google’s UCP Tells Us About Agent-Ready Websites appeared first on Search Engine Journal.
McCain campaign by Adam & Eve\TBWA celebrates having a laugh with ‘dads and lads’
Campaign speaks to Adam & Eve\TBWA and McCain about the brand's latest work, encouraging dads and their sons to laugh with each other.
Carlsberg picks Fold7 to lead brand’s Uefa sponsorship advertising
Appointment follows a five-way pitch.
Sparteo Appoints Pierre Lafontaine as VP Ad Solutions to Drive International Growth
Sparteo announces the appointment of Pierre Lafontaine as VP ad solutions, as the group accelerates its expansion across brands and media agencies. The appointment marks a new phase for Sparteo, which is scaling its advertiser offering following the build-out of its [...] The post Sparteo Appoints Pierre Lafontaine as VP Ad Solutions to Drive International Growth appeared first on ExchangeWire.com.
Handling Fast-Moving Interactions: Custom Moderation for Wizz’s Gen Z-First App
Wizz App is a social discovery platform for Gen Z users seeking real connections through chat, casual games, and friend-finding features. The post Handling Fast-Moving Interactions: Custom Moderation for Wizz’s Gen Z-First App appeared first on ExchangeWire.com.
Introducing the Ad Age CMO Survival Guide
The new CMO Survival Guide series is part of Ad Age’s extended chief marketing officer coverage.
AI prompting for experts—13 Tech Power List winners share their strategies
Tech leaders from companies including Tubi, JPMorganChase and Oura offer prompt advice to marketers.
What CMOs should do in their first 100 days on the job
CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.
Why CMOs must become enterprise growth leaders
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
What to know before entering Ad Age 40 Under 40—entries close July 23
Find answers to Ad Age 40 Under 40 entry FAQs, including eligibility, deadlines, fees, judging criteria and exactly what to submit for the 2026 awards.
BBH’s Erica Roberts on the energy of creative reviews and why ad testing doesn’t work
Plus, her favorite work, past and present, and why we’re entering a golden age of creativity.
Why we should think of AI as replacing tasks, not jobs
AI can automate the mechanics, but human judgment and creativity are what drive impact for brands.
The Trade Desk’s Jeff Green Made More Than Any Other Adtech CEO Last Year
Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
Influencer Marketing Grows Up
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a […] The post Influencer Marketing Grows Up appeared first on AdExchanger.
Penguin Solutions Strengthens AI Factory Platform Strategy with Appointment of David Heard to Board of Directors
Penguin Solutions, Inc. (“Penguin Solutions” or the “Company”), the AI Factory Platform company, announced that David Heard, President of Network Infrastructure at Nokia, has been appointed to Penguin Solutions’ board of directors, effective immediately. Heard is a seasoned technology executive with more than three decades of experience leading large-scale technology and infrastructure organizations through periods […]
Zefr Deepens Meta Partnership, Bringing AI-Powered Pre-Bid Controls to Threads Feed
Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, announced the expansion of its capabilities on Meta’s Threads Feed to include content block lists, giving advertisers proactive, AI-driven control over where their ads appear before a bid is ever placed. As one of Meta’s brand safety and suitability partners, […]
StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video
Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers generate net-new revenue without increasing traditional ad load StreamLayer, a leader in contextual, moment-driven advertising for live and on-demand video, today announced a strategic partnership with Curated.Media, a leading programmatic curation platform focused on […]
Anthill Cloud – an AI-Powered Content Excellence Platform for the US Life Sciences Market
Anthill Cloud™ unifies modular content, generative AI, and omnichannel engagement — built for pharma, delivered at scale. Anthill, a transformational content excellence company serving the global life sciences industry, announced the US availability of Anthill Cloud™ a connected cloud platform purpose-built for pharmaceutical, biotech, and MedTech commercial and medical teams. The platform integrates AI-powered content creation, […]
MarTech Interview with Cindy Zhou, Chief Marketing Officer @ Imprivata
In today’s crowded market, the SaaS marketers who win will be the ones who understand where buyers are actually forming opinions to make sure their brand is present, credible, and useful in those environments; Cindy Zhou, Chief Marketing Officer at Imprivata elaborates why in this MarTech Series interview: ___________ Hi Cindy, what’s the best part […]
transcosmos begins strategic alliance with CREOK for TikTok Shop operations
Enhancing short video and live streaming services in social commerce transcosmos announced a strategic alliance with CREOK LAB., a company with pragmatic operational expertise in TikTok Shop. Under this alliance, the two parties will combine their respective strengths—transcosmos’s comprehensive e-commerce management platform and digital management support systems, and CREOK’s proven, highly advanced capabilities in live […]