News

As AI Turns Bad Guy, Can Walmart Defend Brand Trust?

The CEO's letter to customers arrives amid growing suspicions about personalized pricing, AI and those "helpful" apps.

Making Our Own Personal Peace With AI

AI adoption feels different to me. I have never had such mixed feelings about a new technology.

The Media Opportunities Hiding In Plain Sight

Why not further leverage the assets your company owns that interact with people every day, such as delivery trucks, packaging, storefronts and receipts?

CMO Tenure Inches Up To 2.6 Years

But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard?

Meta Had A Strong Second Quarter, But Its Operating Margin Fell

Meta achieved strong revenue results in the second quarter, including improvements in its advertising business, but its operating cash flow was almost all absorbed by capital expenditures, according to an analysis by Seeking Alpha. The company generated $60.8 billion, a 28% increases YoY, But its operating margin sank to 31%, down from 43% during the same period last year. The analyst did not feel comfortable adding a large premium to Meta’s current market price until there is a clear outlook regarding its financial performance.

GOP Voters Lead Uptick In Trust In Media

Republicans have led a resurgence in trust in the media, according to a new Gallup survey, The Hill reports. Trust in mass media grew by 5% this year to 33%. This included newspapers, television and radio. Republicans drove the increase — 22% said they trusted the media, an 8% hike over 2025. Last year’s overall trust figure of 28% was a new low.

OpenAI Expands Agentic One Dot At A Time

'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe.

Reddit Expands Brand Safety Stack, Adds Zefr's 'Suitability'

Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verification company Zefr.

Rich Silverstein Stepping Down From GS&P, The Agency He Co-Founded 43 Years Ago

Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered the cultural lexicon and inspired generations of creatives.

Aquila Poised To Cross Even More Media: Display, Audio, 'You Name It'

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference.

KFC’s chicken faithful compete in ‘Don’t Crack,’ a wild 30-minute game show

Mother’s long-form show has 30 real fans square off in increasingly strange challenges for £50,000.

Entries Open for ADWEEK Team Visionary Awards 2027

ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards.  A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]

KFC Superfans Prove Their Devotion to Chicken in 30-Minute Game Show

Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment

How interconnectivity is unlocking enhanced cross-channel performance

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, budgets and measurement. To better equip organizations to turn these scattered marketing efforts into connected experiences, CMI Media Group and […]

The Industry’s Best Honored at the 2026 AdExchanger Awards Gala

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […] The post The Industry’s Best Honored at the 2026 AdExchanger Awards Gala appeared first on AdExchanger.

Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is optimizing for the wrong thing. “A shorter path isn’t inherently a better path,” Wolfe says on this episode of AdExchanger’s […] The post Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets appeared first on AdExchanger.

Watch the newest commercials from Manscaped, HBO Max, Target and more

Target says it offers “all that’s new and uniquely you.”

Purpose Marketing Hits and Misses 9/30/2026

Condé Nast CEO Roger Lynch Departs for Mattel

The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.

NBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season

NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.

Runway’s AI Video Agent Creates and Measures Ads Across Platforms

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

When CTV Delivers an Ad, Who’s Actually Watching?

This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn […]

Senate passes Common Cents bill

The measure to provide merchants a cash rounding framework and to formally phase out the penny now heads to the White House.

1-800-Flowers to sell PersonalizationMall.com, Things Remembered

The $45 million transaction marks a steep drop from the $245 million purchase price for PersonalizationMall.com about six years ago.