News
10,850 articles covering the AdTech ecosystem
Jiffy Lube enlists the old Sonic guys to promote its quick services
T.J. Jagodowski and Peter Grosz revive their banter in a campaign from BarkleyOKRP.
Moburst’s Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.
Jim Lecinski on the New Zero Moment of Truth in the AI Era
What to prioritize as discovery becomes ever more fragmented.
Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
GA4 now tracks AI chatbot traffic automatically
Google Analytics just made it easier to see how much traffic AI assistants are sending to your website. The post GA4 now tracks AI chatbot traffic automatically appeared first on MarTech.
Customer experience outweighs brand in AI-assisted shopping
AI recommendation engines rely on reviews, comparisons, and customer signals to decide which brands to surface and trust. The post Customer experience outweighs brand in AI-assisted shopping appeared first on MarTech.
What marketing can learn from IT about running complex technology
Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models. The post What marketing can learn from IT about running complex technology appeared first on MarTech.
Risks to look out for when using vibe coding to replace SaaS
Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings. The post Risks to look out for when using vibe coding to replace SaaS appeared first on MarTech.
New Cognyte Survey: 69% of European Law Enforcement Report Stronger Crime-Terror Ties
Survey data shows the fast-evolving threat landscape is driving LEA caseloads and case complexity to new extremes Cognyte Software Ltd. (“Cognyte”), a global leader in investigative analytics software, released the results of a new survey of European law enforcement agency (LEA) professionals providing insights into the challenges, emerging trends and priorities that will shape investigative […]
HOKA turns Hackney Half into a live canvas celebrating the intersection of running and culture
An evolving mural, Lime bike takeover, recovery rides in branded black cabs and Citymapper activations embedded the brand into the fabric of Hackney Performance footwear and apparel brand, HOKA, launched an experiential multichannel campaign in celebration of its support of the HOKA Hackney Half Marathon, marking its first year as title sponsor, which took place […]
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.
Entries open for Digital Cinema Media Awards 2026
Awards run in partnership with Campaign.
Former Spark Foundry UK chief reveals new role
Emil Bielski left Spark Foundry in June 2025.
Audemars Piguet x Swatch: where brand proliferation becomes brand preservation
Is AP's partnership with Swatch is a way of establishing ownership over its design among the public?
ISBA's Origin CEO Tom George departs
George had been in the role since 2022.
What TV Broadcasters Can Learn From The Sidemen
British YouTuber collective the Sidemen In the early days of YouTube, there were plenty in the TV world who openly scoffed at the idea of creators on the nascent video platform offering serious competition for ad spend. The notion that broadcasters might one day take notes from social media-born stars would have been Read More
Creatify Launches the First AI Creative Agent Built Specifically to Make Ads That Convert
Creatify launches an AI creative agent trained on 15M+ ads and $1B+ in analyzed ad spend. It orchestrates full ad production through one conversation, prevents hallucinations, and puts marketers in the director’s seat. Creatify, the AI ad platform that recently surpassed 3 million marketers on its platform, today launched Creatify Agent: the first AI creative […]
Zenlytic Launches Zoë Self-Learning: The AI Data Analyst That Onboards Itself
Eliminating the months-long setup process that has slowed enterprise AI analytics adoption. For the first time, any data leader can deploy enterprise-grade AI analytics in under an hour. No data modeling, no YAML, no months-long buildout. Zenlytic, the AI data analyst trusted by some of the world’s largest Enterprise companies, today announced the launch of […]
TeamCentral Launches Central AI and CORBI™ to Turn Enterprise AI Agents Into Secure, Governed Business Execution
New platform combines no-code integration, unified enterprise data, role-based security and MCP connectivity to move AI from insight to action across systems TeamCentral today announced the official launch of Central AI, a patent-pending enterprise AI agent platform designed to help organizations become AI-ready by connecting, securing, and activating data across the systems that run their […]
New Research: Google’s AI Overviews Now Cost Websites 58% of Their Clicks
Impact has worsened sharply, with top-ranking pages losing more than half their expected traffic. New research from Ahrefs, a leading marketing platform, found that Google’s AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago. Despite Google’s statements that links in AI Overviews get […]
Splio Enters a New Phase of Its Regional Development in Southern Europe
As consumers integrate AI into their everyday web usage, Splio is strengthening its presence in Barcelona to help companies across the region make CRM a central lever in the age of agentic commerce Splio is strengthening its presence in Barcelona, which is set to play the role of a second headquarters, to drive its development across Southern […]
Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030
Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]
iProov Announces iProov Verified Meetings to Tackle Deepfake Risks in Video Calls
Solution Enables Organizations to Authenticate the Identity of Participants in Video Calls iProov, the world’s leading provider of biometric identity verification solutions, announced iProov Verified Meetings, which enables organizations to authenticate the identity of participants in video calls without disrupting the user experience. As video-based meetings have become a trusted, scalable mode of communication, they […]