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News

5,534 articles covering the AdTech ecosystem

UK Government Launches Initiative to Support Local Media and Tackle News Deserts

VideoWeek

The UK's culture secretary Lisa Nandy today announced the launch of a new government strategy to protect the future of local news, which will include a £12 million fund to fuel local media's digital innovation, and government commitments to invest ad spend in regional media. In a statement set to be delivered at the Society Read More

Mar 17, 2026Source

Why Lands’ End is hiring its first CMO in nearly a decade

Ad Age

Sarah Sylvester joins Lands’ End after a lengthy Victoria’s Secret career.

Mar 17, 2026Source

Future Is Training Its AI On Publisher First-Party Data

AdExchanger

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize […] The post Future Is Training Its AI On Publisher First-Party Data appeared first on AdExchanger.

Mar 17, 2026Source

LangChain Announces Enterprise Agentic AI Platform Built with NVIDIA

MarTech Series

Comprehensive agent engineering platform combined with NVIDIA AI enables enterprises to build, deploy, and monitor production-grade AI agents at scale LangChain, the agent engineering company behind LangSmith and open-source frameworks that have surpassed 1 billion downloads, announced a comprehensive integration with NVIDIA to deliver an enterprise-grade agentic AI development platform. As part of this collaboration, […]

Mar 17, 2026Source

Switch Integrates NVIDIA Omniverse DSX Blueprint into Switch’s EVO AI Factories

MarTech Series

Switch’s Living Data Center (LDC) EVO transforms AI factories from human-managed infrastructure to an automated, intelligent system. Switch announced that they have integrated the NVIDIA Omniverse DSX Blueprint into their EVO AI Factory™ architecture and LDC EVO™ operating system. LDC EVO, combined with NVIDIA Omniverse libraries and OpenUSD, delivers high-fidelity operations across Switch’s deployed portfolio. […]

Mar 17, 2026Source

Dell AI Data Platform with NVIDIA Supercharges Enterprise AI with Breakthrough Data Orchestration and Storage Innovations

MarTech Series

Dell AI Data Platform with NVIDIA advancements automate the complete AI data lifecycle and deliver extreme AI storage performance for demanding agentic AI workloads Dell Technologies will support all of NVIDIA’s latest AI storage and data management innovations Dell Technologies announces Dell AI Data Platform with NVIDIA advancements that help enterprises discover and activate enterprise data […]

Mar 17, 2026Source

Hitachi Vantara Expands Hitachi iQ Capabilities to Help Enterprises Advance Responsible Agentic AI

MarTech Series

Expanded AI blueprints, infrastructure capabilities and intelligent data integration strengthen the Hitachi iQ portfolio for secure, on-prem production AI Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd., announced new capabilities across the Hitachi iQ portfolio, including enhanced AI blueprints and multi-agent coordination in Hitachi iQ Studio, expanded NVIDIA AI […]

Mar 17, 2026Source

IBM Announces Expanded Collaboration with NVIDIA to Advance AI for the Enterprise

MarTech Series

Advancements across GPU-native data analytics, unstructured data extraction, on-premises and cloud infrastructure, Nestlé global supply chain decision speed, and consulting to mobilize enterprise AI at scale IBM announced at GTC 2026 an expanded collaboration with NVIDIA to help enterprises operationalize AI at scale. Advancing efforts across GPU-native data analytics, intelligent document processing, on-premises and regulated […]

Mar 17, 2026Source

Cisco Secure AI Factory with NVIDIA Makes AI Easier to Deploy and Secure, Anywhere Organizations Need It Cisco logo

MarTech Series

Expanded architecture lets businesses run AI at scale, from central data centers to the factory floor, without sacrificing performance or security Cisco expands its Secure AI Factory with NVIDIA to work not just in large data centers, but at local edge sites where real-time decisions can’t wait, from hospitals and warehouses to moving vehicles. Cisco […]

Mar 17, 2026Source

Tells.co Launches AI Video Messaging Platform with RCS Business Messaging for Personalized Video at Scale

MarTech Series

AI-powered platform delivers personalized video through RCS rich messaging Tells.co announced the launch of its AI video messaging platform, combining AI-generated personalized video with RCS Business Messaging to deliver custom video content directly to consumers’ native messaging apps. The platform represents a first-of-its-kind integration of AI video generation and RCS rich messaging at enterprise scale. We’re […]

Mar 17, 2026Source

Miro Announces Asia Hub in Singapore to Accelerate Growth Across the Region and Bring AI Collaboration to New Markets

MarTech Series

AI Innovation Workspace perfectly placed to help organisations maximise AI investment and accelerate innovation Miro®, the AI Innovation Workspace for teams, announced plans to expand its operations in Asia, supporting organisations across the region in their AI transformation journey. Miro is investing in people, resources, and infrastructure as it targets growth in key markets, including […]

Mar 17, 2026Source

LinkSpree Launches an AI Accountability Engine to Turn Link Dashboards Into Living Systems

MarTech Series

The visual link operating system now adds AI context, smart reminders, and an accountability layer that turns saved links into actions, not just a list. LinkSpree, the visual link operating system for power users, agencies, and creators, announced the launch of its AI Accountability Engine — a major platform update that transforms passive link dashboards into […]

Mar 17, 2026Source

TruGen AI Launches Enterprise AI Teammates, Redefining How Organizations Work at Scale

MarTech Series

AI teammates with face, voice, vision, and persistent memory built for enterprises to enable human-like collaboration, deep workflows, and organizational memory TruGen AI, an enterprise AI platform company, announced the general availability of its AI Teammates technology, a new category of enterprise AI that goes far beyond copilots, chatbots, and task-based agents and emerging video […]

Mar 17, 2026Source

Linmon Media Unveils 2026–2027 Slate and Microdrama Expansion at FilMart Hong Kong

Variety Digital

In an industry increasingly defined by borderless storytelling and bite-sized consumption, Chinese production powerhouse Linmon Media is making a calculated — and ambitious — bet on both. At its 2026–2027 new series launch at Hong Kong FilMart on March 17, the studio unveiled a sprawling slate that straddles prestige long-form dramas and a rapidly expanding […]

Mar 17, 2026Source

How To Track AI Visibility & Prompts The Right Way via @sejournal, @lorenbaker

Search Engine Journal

Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies. The post How To Track AI Visibility & Prompts The Right Way appeared first on Search Engine Journal.

Mar 17, 2026Source

Vibe Coding Plugins? Validate With Official WordPress Plugin Checker via @sejournal, @martinibuster

Search Engine Journal

The official WordPress Plugin Checker provides automated code review for security and best practices, perfect for checking vibe coded plugins. The post Vibe Coding Plugins? Validate With Official WordPress Plugin Checker appeared first on Search Engine Journal.

Mar 17, 2026Source

“Demand Doesn’t Disappear. It Relocates”: Jessica Saunders, Eyeota

ExchangeWire

Jessica Saunders, VP global partner success and operations, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era.. The post “Demand Doesn’t Disappear. It Relocates”: Jessica Saunders, Eyeota appeared first on ExchangeWire.com.

Mar 17, 2026Source

Limelight Inc Report Calls for “Efficiency Reset” in Ad Tech to Tackle Environmental Costs & Waste

ExchangeWire

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" focuses on how efficiency should be the guiding principle in the next phase of digital advertising.  The whitepaper uses expert and market insights to [...] The post Limelight Inc Report Calls for “Efficiency Reset” in Ad Tech to Tackle Environmental Costs & Waste appeared first on ExchangeWire.com.

Mar 17, 2026Source

6 agencies attracting PE investment in an AI-driven market

Ad Age

Private equity investors are gearing up to buy more independent agencies. Ad Age predicts who could sell next.

Mar 17, 2026Source

How Gen Zers can build personal brands when AI is replacing entry-level jobs

Ad Age

For Gen Z job seekers, the replacement isn’t a heftier résumé—it’s a stronger personal brand.

Mar 17, 2026Source

Beats x Nike - Keep Your Head in the Game - 1m54s

Ad Age
Mar 17, 2026Source

Hotels.com pokes fun at misleading names in offbeat Mischief campaign

Ad Age

Ads directed by Andreas Nilsson roll out alongside a refreshed logo and visual system.

Mar 17, 2026Source

EXCLUSIVE: Advertisers Will Soon Be Able to Buy Reddit Ads Through Pacvue

Adweek

Reddit is a growing factor in AI commerce.

Mar 17, 2026Source

Perion Is So Over The AI Hype Cycle

AdExchanger

Perion CEO Tal Jacobson is more than a little sick of talking about AI as if it’s some brand-new innovation. The industry has been using similar techniques to steer ad spend for years, just under a different name. “You know, we’ve been doing AI for 15 years and we called it ‘machine learning,’” Jacobson says […] The post Perion Is So Over The AI Hype Cycle appeared first on AdExchanger.

Mar 17, 2026Source
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