News
20,374 articles covering the AdTech ecosystem
Meta adds contributor badges to Forum chat app
The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.
Meta adds AI assistant to Edits
The company said its artificial intelligence-powered “creative partner” will help users discover patterns and create content in the video editing app.
LinkedIn updates its AI-powered hiring bot
The platform announced the launch of Hiring Assistant 2, which has improved capacity for personalization and candidate matchmaking.
TikTok hosts launch of David Geffen Galleries
The app expanded its Museums Alive series by partnering with the Los Angeles County Museum of Art to showcase the museum’s Egyptian collection.
WhatsApp adds new parental controls
The messaging app has implemented tools that will help monitor what groups teens connect with and how certain in-app features are used.
Instagram adds option to boost livestreams
The app already allows promotional boosts of posts, Stories and Reels, and now creators can use an in-app feature to increase engagement of their live videos.
Reddit ends support for RSS feeds
The platform also announced an end to free API access as it tries to protect its data from artificial intelligence scrapers.
Paramount Must Face Children's Privacy Suit
A federal judge has rejected Paramount Skydance's request to dismiss a lawsuit alleging it wrongly shared children's video-viewing information with Google and Microsoft.
Voodoo Ranger Hunts Down The Real Michael Myers
Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes.
Ofcom: Podcast listening more than doubled since 2019
Ofcom research highlights how popular podcasts have become, as well as giving an insight into how people in the UK use them, and the types of content they prefer. The increasing popularity of podcasts is clear, says the media watchdog. Monthly listening has more than doubled since 2019, from 18 per cent of people to […]
MPs set out BBC Charter Review proposals
The BBC should explore new ways to raise revenue, make better use of its buildings to support the creator economy, and spend more wisely when competing for programming, as part of a plan to ensure it is fit for the future and able to compete with the best in the world. The recommendations are part […]
Slow Ventures Backs 3 More Creators in Its $64 Million Bet on Niche ‘Cults’
The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
EMARKETER’s Sky Canaves: AI is Reshaping the Middle of the Funnel
Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels either. What they are doing is using it to research, compare, and validate. And that mid-funnel behavior carries significant implications for how brands need to show up. “Consumers have […]
Creators are Coming for TV, and Brands Need New Playbook: Universal Ads’ Daniel Druger
Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel Druger, vice president of product at Universal Ads/Comcast, sees television as the next major destination for creator-led marketing. Speaking with Beet.TV editorial director Lisa Granatstein at the IAB CreatorFronts 2026, Druger said creators increasingly have […]
Roblox Wants a Line in Every Media Plan. Pre-Roll Ads are Its Latest Argument.
Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours inside its immersive worlds. For advertisers chasing Gen Z and Gen Alpha, that kind of engagement is hard to find anywhere else. The challenge has always been proving that the time […]
Meta Launches More Business-Facing Muse AI Offerings
Meta is looking to bring its full technology stack to small and medium-sized businesses, and to create new revenue streams for its pursuit of "superintelligence."
Court Approves Paramount-WBD Merger
A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed at resolving concerns that the merger could harm competition.
Google Experimental Pilot Pays Publishers For AI Overviews Content
With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic.
Global growth starts with understanding why people buy—market by market
Why brands should scale audience understanding before scaling their campaigns.
C-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann
Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team. The group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company […]
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.
Using Local (AI) Compute To Reduce Reliance On Frontier Models via @sejournal, @chrisgreenseo
How much SEO work can you move off the cloud and onto the user's machine? A Chrome extension experiment with Gemini Nano has answers. The post Using Local (AI) Compute To Reduce Reliance On Frontier Models appeared first on Search Engine Journal.
Rich Silverstein, Goodby Silverstein & Partners Co-Founder, To Retire
Legendary San Francisco adman Rich Silverstein is retiring after 58 years in the industry, the San Francisco Standard reports. As co-founder of Goodby Silverstein & Partners, a Chinatown-based ad agency, he is known for subverting or blowing up archetypes. His 1985 ad for the Mill Valley Film Festival portrayed "regular" local workers as cinephiles who had opinions on the French avant-garde. In one of his new activities, Silverstein is writing a musical about the Cuban Missile Crisis.