News
20,374 articles covering the AdTech ecosystem
Larridin Announces a New Collaboration with Google Cloud to Help Enterprises Measure and Maximize the Impact of AI
The company’s AI value measurement platform is now available on Google Cloud Marketplace, helping organizations track AI adoption, fluency, spend, and business impact. Larridin, Inc.®, the platform measuring AI-powered work across the enterprise, today announced its products are now available on Google Cloud Marketplace, expanding enterprise access to insights across teams, workflows, and industries. Unlike […]
Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions
Integration Expands Prisma Direct Ecosystem, Bringing Greater Automation and Efficiency to Media Buying Across WBD’s Iconic Programming Portfolio Mediaocean’s Prisma, the trusted system of record for global media investment, announced that Warner Bros. Discovery Advertising (WBD) will integrate with Prisma Direct, expanding the infrastructure connecting agencies and brands directly with premium media companies through automated […]
Topsort Unveils T‑Brain, a Commerce-Specific Foundation Model for Enterprise Decision-Making
Built on intelligence developed through billions of commerce decisions, T‑Brain brings commerce-specific AI to the systems that power modern commerce. Today at Topsort Fall Update 2026, Topsort introduced T‑Brain, the company’s first Large Commerce Model (LCM). A commerce-specific foundation model, Theo is designed to understand signals from products, catalogs, queries, shoppers and transactions—and apply that […]
Levelpath Launches Ranger, the First AI Platform Built for Autonomous Procurement
Ranger runs entire processes end-to-end; lets procurement teams scale faster, increase spend under management, and drive value from strategic suppliers Levelpath, the leader in autonomous procurement, has announced the launch of Ranger, the first AI platform that can run entire procurement processes autonomously, from a natural language or voice prompt. Ranger represents a new category […]
Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls
New partnership gives advertisers greater confidence to reach highly engaged communities through advanced AI-powered contextual intelligence Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, announced a partnership with Reddit to provide advertisers with advanced AI-powered content-level intelligence, insights, brand safety and suitability measurement solutions across Reddit’s rapidly growing […]
Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta via @sejournal, @MattGSouthern
Cloudflare's Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report. The post Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta appeared first on Search Engine Journal.
Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr_campbell
Join CTM on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads. The post Where to Find the Exact Phrases That Get Your Content Cited in AI Search appeared first on Search Engine Journal.
This ‘McMamalona’ mural turned a California McDonald’s into a destination
The Moroch activation celebrating Northern California Valley culture has generated crowds, social posts and cup collectors.
3 IRL marketing ideas for attracting and engaging consumers—from PetSmart to Pinterest
The era of being cooped up at home is over as consumers seek out reasons to visit brick-and-mortar retail and want brands to enhance live events.
Why Tripadvisor is evolving into a media network and co-creator for global brands
Tripadvisor plans to become a full-service media network and content studio for global travel brands As part of this move, rather than relying solely on traditional performance marketing or standard display ads, it partnered with Channel 4 as the primary sponsor for Fred’s Ultimate Hotels. The post Why Tripadvisor is evolving into a media network and co-creator for global brands appeared first on New Digital Age.
Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue via @sejournal, @MattGSouthern
A new report says Google's AI contribution pilot pays publishers widely different amounts, and some participants still can't tell how payouts are calculated. The post Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue appeared first on Search Engine Journal.
IAB Europe Launches CTV Measurement Framework & Transparency Principles
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period. The Framework provides a common set of [...] The post IAB Europe Launches CTV Measurement Framework & Transparency Principles appeared first on ExchangeWire.com.
Chef Simon Quadruples Revenue Per Page with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (1st October, 2026) announced the results of its collaboration with Chef Simon, one of France’s leading online culinary platforms. For more than 25 years, Chef Simon has built [...] The post Chef Simon Quadruples Revenue Per Page with Opti Digital appeared first on ExchangeWire.com.
Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection
In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards. The post Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection appeared first on ExchangeWire.com.
The Secret To Motherhood? Dealing With Mental Health Issues, Says Ad Council
Campaign says when new moms prioritize their mental health, they can better cope with the challenges of caring for themselves and their little ones.
FCC spectrum boost for satellite broadband
The Federal Communications Commission has adopted rules that it says will open up massive troves of additional spectrum for next-generation connectivity. Through the satellite spectrum abundance order, the Commission will unlock more than 1,000 megahertz of spectrum in the 12 GHz and 42 GHz bands for a range of connectivity services, including even faster satellite […]
LiveRamp Expands OpenAI Deal With First-Party Data Targeting via @sejournal, @brookeosmundson
LiveRamp expands its OpenAI partnership, bringing RampID first-party audiences to ChatGPT Ads as advertisers gain more targeting and bidding options. The post LiveRamp Expands OpenAI Deal With First-Party Data Targeting appeared first on Search Engine Journal.
Ad Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the […]
As AI slop spreads, Pixability offers a way to root it out on YouTube
All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there's a new way to root it out?
In Graphic Detail: Where brands stand when AI agents do the shopping
Getting picked by the agents is the new commerce fight
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI's ChatGPT ads have a measurement catch-22
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.