News
20,374 articles covering the AdTech ecosystem
Particular Audience launches Trade Media solution to bring trade marketing into the digital age
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to […]
Persona Expands Identity Theft Protection Tools as New Data Reveals Identity Fraud Is Becoming More Adaptive and Sophisticated
Persona data shows a 125% year-over-year increase in high-velocity attacks, as AI makes established tactics like bot-driven automation faster to build, adapt, and scale. Persona, a global identity verification and fraud defense platform, released new data showing that identity fraud is becoming more adaptive as fraudsters use AI and automation to make repeated verification attempts […]
IBM Introduces Self-Hosted Deployment for IBM Bob to Help Enterprises Advance AI Sovereignty and Governance
Enterprises can now benefit from AI-powered software development and modernization without moving sensitive code, data, or workflows outside their controlled infrastructure IBM announced self-hosted deployment for IBM Bob, allowing organizations to bring AI software development to on-premises, private-cloud, sovereign-cloud, and air-gapped environments where they have control. Bob is IBM’s agentic software development platform that helps teams […]
Inside Advertising Week’s changes — and a bid for $100M in creator deals
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims via @sejournal, @martinibuster
Google antitrust ruling shows how publishers can allege real harm yet still fail in a federal court. The post Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims appeared first on Search Engine Journal.
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO via @sejournal, @HelenPollitt1
Understand the most common structured data mistakes that hurt AI visibility and how to avoid them The post What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO appeared first on Search Engine Journal.
Google Gemini Adds UTM Parameters For Referral Attribution via @sejournal, @martinibuster
Gemini's new UTM parameters give site owners clearer attribution for traffic coming from Google's AI platform. The post Google Gemini Adds UTM Parameters For Referral Attribution appeared first on Search Engine Journal.
Global Brands Are Ditching Labour-Based Agency Fees Finds WFA
Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a "tipping point" over agency pricing structures, arguing that traditional time-and-resource (FTE-based) pricing models fail to capture the value of services provided by modern agencies. The IPA found that only 27 percent of agencies felt they receive a “fair” Read More
Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026
Clinch, the agentic operating system for omnichannel advertising, has been named to the Fortune Best Workplaces in Advertising & Marketing™ 2026 list, produced by Great Place To Work. Clinch ranks No 15. on this year’s list. The recognition is based on [...] The post Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026 appeared first on ExchangeWire.com.
Independent agency Zambezi sells majority stake to unusual buyer—what both sides stand to gain
Zambezi’s revenue grew from $54.1 million in 2024 to $76.7 million in 2025, with CEO Jean Freeman citing access to capital as the primary barrier to further growth.
Michael Kassan Invests in $80M Startup OptimizeGEO
With the rise of AI search, "there may not actually be a search page," Kassan said
Three NFL Wives Who Sacked the Stereotype and Ran Their Own Brand Plays
Pro-athlete spouses are rejecting the influencer label to become founders and brand builders in their own right
Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle
Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle appeared first on AdExchanger.
Fixing The Back-Office Problem That Eats Into Agency Margins
Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re still exporting spreadsheets and manually reconciling invoices against contracts and delivery. The more sophisticated the front end gets, the less […] The post Fixing The Back-Office Problem That Eats Into Agency Margins appeared first on AdExchanger.
Virgin Media TV offers free kids’ channel this October
Virgin Media is giving eligible TV customers access to a range of kids’ channels throughout October at no extra cost (usually £5 per month), including Sky Kids, Cartoon Network, Cartoonito, Boomerang, Nickelodeon, Nick Jr, Nick Jr Too, Nicktoons and Baby TV (usually an extra £5), alongside hundreds of on demand episodes. Families will be able […]
European TV initiative sets out proposals to tackle programmatic barriers
The European Programmatic TV Initiative (EPTVI) has published its Stage Two report, setting out six proposals to make premium television easier to buy, sell, measure and operate programmatically across Europe. Programmatic TV is gaining momentum as more broadcast and streaming inventory becomes available through automated trading. The market opportunity is significant: greater automation can reduce […]
Verizon Fios customers lose access to Starz
Starz Networks President, Alison Hoffman, has issued the following statement regarding the status of its negotiations with Verizon and the loss of all Starz channels, Starz On Demand and the Starz app through Verizon Fios in the US. “Despite extensive efforts by Starz to reach a renewal agreement and preserve uninterrupted access for Verizon Fios […]
Spain: Netflix signs content deal with Filmin
Netflix has launched a collaboration with independent Spanish streamer Filmin, giving Netflix members in Spain access to a monthly selection of films and documentaries, curated by Filmin’s editorial team. Starting immediately, Netflix members in Spain can find the first collection, titled October Mysteries, available in its own section on the service, in time for Halloween […]
Research: Connected TV reaches 35.4m Italians
While traditional TV remains central to Italian living rooms, the battle for viewer attention has migrated across smart screens, subscription services, and mobile social platforms, according to research from market analysis firm Sensemakers. As of May 2026, Connected TV (CTV) reached a monthly audience of 35.4 million people – an increase of 4.3 per cent […]
BT launching BT TV service
BT has announced that it will launch a new BT TV service on October 15th. Bringing together live TV, streaming services and popular content in one place, powered by BT’s broadband, BT TV will deliver “a seamless experience for households who value trust, reliability and simplicity”. BT says the launch marks an “important milestone” for […]
France: Canal+ investigated by Competition Authority
French pay-TV Canal+ Group is the subject of an investigation launched by French Competition Authority, suspecting an abuse of its dominant position related to the acquisition and distribution of films. Two years after having taken on the issue, the Competition Authority indicated in a statement on September 29th that it had “notified grievances” to an […]
AI Disclosure Experience: How Brands Can Label AI Interactions Without Creating Trust Fatigue
AI disclosure is moving from legal notice to customer experience design. Customers now meet AI in chats, product suggestions, service replies, and campaign content. A small label can build trust when it appears at the right moment. AI disclosure experience turns that label into a design choice. It helps your team decide what to disclose, […]
Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media
Planned acquisition adds localized ad execution across Google, Meta, and ChatGPT, giving multi-location brands one platform for organic and paid visibility Yext, Inc. (NYSE: YEXT), the enterprise marketing platform for an agentic world, has signed a definitive agreement to acquire Flamel.ai. Flamel.ai helps multi-location brands run localized paid campaigns across Google, Meta, and ChatGPT. This […]
Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing
Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list. Earning a spot means that Viant is one of the best companies to work for in the […]