News

BuzzBallz’s summer soccer campaign stars a washed-up streaker named Steve

A comic spot from Erich & Kallman is accompanied by limited-edition SoccerBallz drinks timed to the World Cup.

It’ll be great to see you at Cannes—I hope I recognize you

A guide to surviving the advertising festival with facial blindness.

Coinbase’s trippy new ad is full of hidden patterns that keep repeating

The 60-second spot is meant to embody a financial system that’s so ingrained that no one notices it.

Liquid Death joins the Miniverse with metal-inspired toy collectibles

A new MGA collab features tiny Liquid Death cans and accessories in a collectible toy set.

Miniverse x Liquid Death - Mini Rager - 34s

Coinbase - Pattern - 60s

Under Armour - The Bouncy Tee - 45s

Bidetlity - The Wipemare: Wipe or Wash - 41s

Highlighted Answers - 10s

Conversational Discovery - 11s

Victoria’s Secret says ‘sexy matters’ with new VSXY ticker

Victoria’s Secret’s shares will trade under VSXY starting on June 2.

Mondelēz awards 72andSunny global Oreo, US biscuits creative

Omnicom’s Martin will no longer work with Mondelēz, which is looking to boost sluggish domestic biscuit sales.

Watch the newest commercials from Mountain Dew, Old Navy, The Farmer’s Dog and more

Mountain Dew hypes its Baja Blast flavor.

Vox Media’s Unsold Brands Field Penske Interest and Executive Departures

As the portfolio is parceled up, a key revenue leader plots his exit.

Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift

The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.

The $15 Trillion Audience Marketers Still Treat Like an Afterthought

Why older influencers are crushing Gen Z creators in brand trust.

Walmart’s Ad Growth Holds Steady, up 37% in Q1

Plus, the retailer's AI assistant Sparky is gaining traction.

Nike’s Surprise World Cup Cast Signals a New Marketing Playbook

Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.

Week of May 11 Evening News Ratings: CBS Evening News Grows

Evening news casts for ABC News and NBC News were down in both measured categories.

WPP Media Shows Signs of New Business Bounceback, Report Finds

The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup

World Cup ad inventory is coming at a premium for Fox and Telemundo.

Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities

More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.

Penske Media Is in Talks to Acquire Unsold Vox Media Brands

The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.

Why some teams launch faster by Storyblok

New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground. The post Why some teams launch faster appeared first on MarTech.