News

Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US

Vevo, the world’s leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. The post Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US appeared first on ExchangeWire.com.

Digest: Google Debuts New AI Model; Singapore Signs New AI Deals

In today’s Digest, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions. The post Digest: Google Debuts New AI Model; Singapore Signs New AI Deals appeared first on ExchangeWire.com.

ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges?

ATS Singapore 2026 is just around the corner - here's how some of our panellists feel about their areas of expertise and the state of the industry in APAC... The APAC media ecosystem moves quickly, and with rapid innovation comes a [...] The post ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges? appeared first on ExchangeWire.com.

IAB Europe Opens Public Comment on carbon.json Disclosure Specification

IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...] The post IAB Europe Opens Public Comment on carbon.json Disclosure Specification appeared first on ExchangeWire.com.

Inside the NWSL’s strategy to convert World Cup buzz into loyal fans

Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.

Career Journeys—How an ex-Nike marketer is using an athlete mindset to build a smaller brand

Mike Donnelly started as a professional runner working with New Balance and Nike—he’s turned that athletic mindset into a marketing career where he is now growing insole brand Superfeet.

How tech leaders are stitching together AI tools for an edge

Maybe you’re already using Claude, but have you synced it to Wispr Flow to enable voice-to-text dictation?

Inside Meta’s ads MCP server—here are the tasks AI automates for media buyers

While most advertisers wait to get access to Meta’s ads MCP server, early testers are finding use cases from daily tracking to optimizing performance.

How AI innovations in TV are meeting brand needs—and how they’re coming up short

Separating fact from fiction on all the AI pronouncements made at the 2026 upfronts.

How Warner Bros. Discovery is universalizing fandom in a fragmented environment

Here’s the new framework for reaching today’s consumer with fluid, cross-platform storytelling.

Carolin Harris

Happylucky welcomes back Carolin Harris (she/her) as Executive Creative Director.

New York Lottery unveils a colorful new brand platform, ‘Can You Imagine?’

McCann New York developed the campaign, featuring films by Los Perez and imagery by Todd Antony.

StreetEasy lets forever New Yorkers book reservations around town for 2046

Mother extends “Be a Forever New Yorker” by celebrating residents who see themselves staying 20 more years.

Chili's - Big Crispy - No Further Questions - 30s

Publicis-LiveRamp deal sparks agency scramble for alternatives

Now that LiveRamp is not neutral, competitors plot a new course.

Introducing Gemini Omni: Create Anything from Anything - 54s

Lipton Long Live Summer - 15s

BuzzBallz - Streaking Steve - 30s

AI performance insights - 38s

How AI is reshaping a $422 billion industry

How Darkroom built Shadow, an AI infrastructure platform, to capture institutional knowledge across the AI-native advertising agency stack.

Schlitz’s last call—looking back at the beer brand’s ad highs and lows

Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing missteps—make it one of advertising’s great cautionary tales.

How these tech leaders prepare teams for AI and emerging technology

Technology is transformational, but deploying it in organizations can be challenging. Here is what the experts do.

Brand Marketer of the Month—Starbucks chief brand officer on winning cultural relevance through social-first innovation

Tressie Lieberman discusses a marketing “flywheel” behind the resurgence at Starbucks.

BuzzBallz’s summer soccer campaign stars a washed-up streaker named Steve

A comic spot from Erich & Kallman is accompanied by limited-edition SoccerBallz drinks timed to the World Cup.