News
20,374 articles covering the AdTech ecosystem
Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools for their brand clients. And they seem less interested in owning the data that powers the AI. They’re even rethinking […] The post Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them appeared first on AdExchanger.
New College Sports Bill: Scoring Benefits For Brands, TV Networks?
The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks.
In New York, Nordstrom brings gourmet foods to its evolving pop-up space
The Corner Market features a selection of locally and globally sourced comestibles and housewares, with a focus on luxury gifting.
New David’s Bridal CFO focuses on finance fundamentals
Nike alum Kathy Cherian wants to ensure the bridal company’s finance function is included early in decision-making processes, she said.
👻 Snapchat Launches First B2B Creator Campaign: Can Platforms Have it All?
Plus, a new YouTube feature could change creator live-streaming forever.
DataDome Joins Experian Agent Trust™ Ecosystem to Add Continuous Intent Verification to Trusted Agentic Commerce
New collaboration strengthens trust throughout agentic commerce, helping organizations verify not just who an agent represents, but whether its actions remain consistent with what it was authorized to do Experian Agent Trust™ now spans the full transaction lifecycle. Experian Human to Agent Binding securely connects verified consumers, devices and AI agents; DataDome dynamically assesses whether […]
Jamloop Launches Verified Supply™ to Bring Greater Transparency and Accountability to CTV Advertising
New supply standard combines direct publisher relationships, granular campaign delivery data and independent Jounce Media validation “Premium inventory” is one of the most common claims in CTV. Jamloop believes that claim should be provable. Today, Jamloop announced the launch of Jamloop Verified Supply™, a new standard for how streaming TV inventory is sourced, evaluated and […]
ZoomInfo Introduces Agent Teams, Powered by the Acquisition of DoubleO.ai
ZoomInfo, the all-in-one AI GTM platform, announced Agent Teams, which gives revenue teams AI agents that run complete GTM plays reliably. Agent Teams coordinates teams of agents across a company’s systems, its signals, and ZoomInfo’s intelligence to execute complete GTM motions from signal to action, without a person babysitting every step. Agent Teams brings reliable, […]
AI Shopping Upends the Rules of Brand Leadership, Price Positioning & Competition, According to New Jellyfish Research
Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
Fugitive Films Co-Founder, Former MTV Scripted Boss Launch Romance-Focused Vertical Content Studio, Rommi (EXCLUSIVE)
Fugitive Films co-founder Jamie Gordon and former MTV scripted programming chief Maggie Malina have launched Rommi, a new romance genre-focused, vertical content production studio. Per the NYC-based team, Rommi’s strategy involves commissioning original stories from established, best-selling authors to be adapted for the screen prior to any publication debut. The studio will debut its first […]
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
Nothing Is On Fire At Google via @sejournal, @pedrodias
Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything. The post Nothing Is On Fire At Google appeared first on Search Engine Journal.
AI Changed Your Buyer Faster Than Your Business Can Adapt via @sejournal, @DuaneForrester
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here's where the gap shows up and why it keeps widening. The post AI Changed Your Buyer Faster Than Your Business Can Adapt appeared first on Search Engine Journal.
GVTLabs Launches AskGVT to Make Video Searchable
Nick Halstead, Founder and CEO, GVTLabs; Rhys McLachlan, Head of Media Partnerships, GVTLabs While chatbots and LLMs have made it easy for consumers to summarise swathes of text-based context, video has remained largely unqueryable, making it difficult to search through long-form video or large content libraries for specific moments or answers. Today, GVTLabs Read More
Introducing AIMM Forum
A new senior-level community for the leaders shaping how AI transforms media and marketing. Today, the company behind FutureWeek is launching AIMM Forum – the AI in Media & Marketing Forum – a new, independent organisation for senior leaders navigating the impact of artificial intelligence on our industry. AIMM Forum brings together global leaders, primarily Read More
What our reporters are hearing—OpenAI’s indie bet, the sports betting boom and women-owned agencies joining forces
We asked agency reporters Lindsay Rittenhouse, Brian Bonilla and Ewan Larkin to share insights emerging from their conversations and reporting—observations that offer Small Agency Network members an inside look at the issues shaping the agency business.
On and Zendaya spring into action for their second apparel collection
Zendaya and Law Roach co-create new On apparel and shoes, featured in an action-inspired spot directed by Pantera.
Megan Fox Is the ED Treatment In New Ro Sparks Campaign
Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro’s compounded […]
Zendaya Goes Full Action Star In On’s Latest Push for Younger Women
On and Zendaya have released their second co-designed collection as the sportswear brand continues its mission to win over younger women and challenge giants like Nike.
How AI is changing the value of media
AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved. Campaign briefs now treat […]
Arqiva appoints Duffy as Chair
Arqiva has announced the appointment of Simon Duffy as Chair of the Board, effective immediately. Duffy has held executive and non-executive roles across public and private companies in the UK and internationally. He brings board-level experience spanning the media, telco, technology and entertainment sectors, having served with organisations including Oger Telecom, Wizz Air and Millicom. […]
WBD signs content partnership with ITVX
Warner Bros Discovery (WBD) and ITV have announced a partnership which will see over 2,000 hours of TLC and Quest’s content made available to viewers on ITVX in the UK over the next 12 months via dedicated branded collections on the platform. The partnership gives ITVX users access to a selection of series from WBD’s […]
Paramount, WBD merger moves forward; Kreiz named CEO
Paramount, a Skydance Company, has entered the final stages of merging with Warner Bros Discovery (WBD) after a federal judge approved last week’s settlement of an antitrust lawsuit filed by state attorneys general. Just moments after Judge Araceli Martínez-Olguín issued an order accepting the settlement on September 30th, Paramount CEO David Ellison announced that he […]
LEAD 2027 to explore the future of advertising
The Advertising Association has announced the return of its annual conference, LEAD, taking place on 28 January at the QEII Centre in Westminster and held in collaboration with the IPA and ISBA... The post LEAD 2027 to explore the future of advertising appeared first on New Digital Age.