5,486 articles covering the AdTech ecosystem
With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams. Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling […]
The company is expanding the platform from AI-powered presentations, websites, and documents to include a powerful new AI-native visual creation tool and several other features in its biggest release to date Gamma, the AI-powered platform for visual communication, announced the launch of Gamma Imagine, a new AI design tool that lets users create standalone, on-brand […]
The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow. FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced an enhanced SmartMail offering, delivering a first-of-its-kind integration that brings identity-powered direct mail to […]
Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM. Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM, a fast-growing, Google-integrated customer management […]
The 2026 iHeartPodcast Awards Live at SXSW were held Monday night, celebrating the most entertaining and innovative podcasts of the year. The awards show, which took place at Austin’s Moody Theater, was hosted by comedian, podcast and “SNL” alum Ego Nwodim. The top honor of Podcast of the Year, a fan-voted category, went to Hannah […]
Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.
Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.
WPP reported a drop in revenues, as it undergoes a strategy overhaul, while Dentsu also struggled and Omnicom continues to navigate a post-takeover period following its acquisition of Interpublic. Havas and Publicis, meanwhile, returned more positive results.
Former chief marketing officer EMEA at Tag says the business aims to “enable brands to do more in-house or work differently with agencies”.
Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.
Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.
Execs from L’Oreal, NBCUniversal, and Universal Studios will also be on stage.
The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.
The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.
Automating the complete rental income workflow — from document intake to submission-ready output — delivering instant, Fannie Mae-aligned calculations in a single console Prudent AI announced the launch of automated rental income analysis within its Upfront Income platform, natively integrated with Fannie Mae’s Income Calculator. Prudent AI fully automates the end-to-end rental income workflow — […]
Similarweb Retail Intelligence unifies data on shopper behavior with digital shelf dynamics for Amazon marketplaces and 650+ online storefronts Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ (formerly Similarweb Shopper Intelligence) with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, […]
Two new capabilities cut video noise, reduce false dispatches, and accelerate issue resolution, without missing real emergencies. Noonlight, an innovator in intelligent emergency response and professional monitoring solutions, announces two new features for its Verify API which powers its video monitoring solution, designed to help video security providers deliver smarter, more proactive protection to end […]
Kore.ai, a provider of agentic applications and a market-leading enterprise AI platform, announced the launch of its Agent Management Platform, a unified command center designed to govern, monitor, and manage AI agents and AI systems across the enterprise. As organizations rapidly deploy AI and multi-agent systems, many are encountering “AI sprawl,” a phenomena analysts describe […]
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”
At SEJ Live, we sorted Q1's AI search changes into what's hot and what's not. Here's what we covered and where to watch it. The post What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap] appeared first on Search Engine Journal.
If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance. The post The Brand Tax: How Google Profits From Demand You Already Own appeared first on Search Engine Journal.
Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.
Uncommon Creative Studio created the work.