News
10,847 articles covering the AdTech ecosystem
D&AD: UK triumphs in yellow Pencils but black to be awarded in September
Isle of Any, Mother and BBC Creative among 25 UK yellow Pencil winners.
Newsworks relaunches 'Back don't block' as advertisers' blocklists exceed 34,000 words
The trade body's latest research found that advertisers are blocking ads from appearing next to articles which include words such as “injured”, “strike”, “shoot”, and “attack”.
Alastair Campbell on combative politics, social media and who will lead the UK
The co-host of The Rest Is Politics spoke at Campaign Media 360.
Movers & Shakers: Omnicom, AMV BBDO, Croud, BBH, Monzo, iProspect, NCA and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Kopparberg brings the sunshine with music video-inspired ad
Neverland created the campaign.
Dominic West finds nation in suspiciously good spirits in Nationwide ad
Mother created the campaign.
Morrisons renews Clarkson’s Farm sponsorship for second year
The partnership will see Morrisons feature across Series 5 with a new campaign spanning Prime Video, Fire TV, Amazon, and social channels.
Pick of the Week: Andrex relieves childbirth poo anxieties
The campaign has been made by FCB London (now known as AMV BBDO).
Hiscox brings 'The most disastrous campaign ever' to TV
Work was created by Uncommon Creative Studio
Deliveroo hires Evelyn Lopez Mendoza as head of marketing
Evelyn Lopez Mendoza will replace Caroline Harris.
How Just Eat and British Heart Foundation manage brand risk in influencer marketing
Brands were speaking on a panel regarding how brands balance traditional and new media at Media 360.
Pitch Update: Honda, Just Eat, Jaguar Land Rover, Carlsberg, Philips, Jacob's Creek and more
Campaign's weekly round-up of pitches, reviews and account wins.
Nike Football teases World Cup campaign with star-studded Polaroids
The Polaroids feature the likes of Cristiano Ronaldo and Kim Kardashian.
Campaign Audio Advertising Awards 2026: winners revealed
Acast, Global, Goodstuff and iProspect were among the big winners at this evening's ceremony.
Video Podcasts are Converging with TV, Finds Ofcom
'The Traitors: Uncloaked', a companion podcast for the BBC's 'The Traitors' While video was once an optional add-on to a podcast, now many of the most popular podcasts have a video component, with some media companies starting to position their podcasts as a video-first format. For podcast producers, there are a range of Read More
TV Companies Need to Stop Seeing Measurement as a “Box-Ticking Exercise” to Compete with Walled Gardens
Brand advertising has been commercial TV's bread and butter for the last 70 years, but the long-term benefits of TV advertising are notoriously hard to measure. While brand lift studies provide insight into consumer perceptions, these effects can be difficult to tie back to TV ads, as survey responses inevitably come loaded with respondents' preconceived Read More
Disney+ UK Ad Tier Reach Has Grown 65 Percent in Past Year Finds Barb
Netflix, Amazon Prime Video and Disney+ continued to see growth in ad-supported reach in the UK last quarter, according to Barb's latest Establishment Survey, with households on the Disney+ ad tier seeing the highest growth rate compared with Q4 2025. However, Prime Video remains the largest ad-supported SVOD subscriber base in the UK, by virtue Read More
Channel 4’s Digital Ad Transformation is Ahead of Schedule
Channel 4 CEO Priya Dogra It is a truth universally acknowledged that a broadcaster in possession of traditional linear channels, must be in want of a strong digital ads business. But the UK's Channel 4 has been one of the proactive broadcasters when it comes to prioritising digital growth. In 2020, the company's Read More
The Ad Tech Lawn Isn’t Going to Mow Itself
Shirley Marschall is back, and this week she's looking at why, as sure as the freshly-mowed lawn once again becomes overgrown, ad tech's problems just keep coming back... The post The Ad Tech Lawn Isn’t Going to Mow Itself appeared first on ExchangeWire.com.
Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH
Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This [...] The post Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH appeared first on ExchangeWire.com.
Adzymic Launches AgenX Creative Agent – First of its Agentic Suite
Adzymic today (20th May, 2026) announced the launch of the AgenX Creative Agent, the first release in its agentic suite, marking a structural shift in the digital advertising ecosystem: from fragmented, manual workflows to interoperable, agent-to-agent execution built on open [...] The post Adzymic Launches AgenX Creative Agent – First of its Agentic Suite appeared first on ExchangeWire.com.
Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump
UK readership interest in fuel and energy prices has surged over the past three months, as ongoing geopolitical events drive the biggest increase in UK fuel prices for more than three years. Readership figures from Taboola’s Newsroom show there was [...] The post Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump appeared first on ExchangeWire.com.
Not Every Ad Server Needs AI. Here’s Where It Actually Matters
Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting genuine innovation… The post Not Every Ad Server Needs AI. Here’s Where It Actually Matters appeared first on ExchangeWire.com.
StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026
StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...] The post StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026 appeared first on ExchangeWire.com.