News
20,372 articles covering the AdTech ecosystem
MGM Resorts May Make A Bid For People Inc.
MGM Resorts, a recent purchase target for Barry Diller’s People Inc., may now turn the tables and acquire People Inc., The Wall Street Journal reports. MGM is now deciding whether to make a bid, sources said. People has a market value of around $2.7 billion, whereas MGM’s is about $8.5 billion. People Inc. continues to own a 27% share in MGM Resorts.
TV's Next Big-Billionaire Megahit Is Here
A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich.
September Baseball Ad Costs Spike 40%
In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60.
Megan Fox As An ED Drug? Makes Sense
Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks
Reddit Ending Data-Scraping, Will Keep Existing Agreements
Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027.
Sallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
Week of Sept 21 Evening News Ratings: ABC Grows in Viewers
World News Tonight had its most-watched week to start a new season in six years.
Consumer confidence sags to 12-year low, eroded by inflation, job anxiety
Inflation will probably not slow to the Federal Reserve’s 2% target until 2028, New York Fed President John Williams predicted.
KnitWell Group names chief digital and customer data officer
Angelica Munson was appointed to the newly created role for the Ann Taylor and Chico’s parent company.
Holiday hiring is getting ‘smaller and more surgical’
Many of the biggest U.S. companies are staying quiet about their Q4 plans amid uneasy consumer confidence reports and shifting staffing models.
Consumer AI use a boon for the holidays as AI traffic doubles
Consumers using AI engage with brands’ offers at a higher rate than non-AI traffic and generate more revenue per visit, a survey from Adobe found.
Skechers CFO jumps to Levi’s
John Vandemore was at the shoe brand for nearly a decade after stints at Mattel and Disney, and replaces longtime Chief Financial Officer Harmit Singh.
Meta debuts AI agent for small businesses
After introducing Muse for personal users, the tech giant is offering its AI agent to small businesses seeking help with everyday tasks.
Yext Connects Agentic Marketing to Location-Level Decisions
The hardest part of marketing hundreds or thousands of locations isn’t simply doing more work. It’s knowing where the brand is winning, where it is losing and what action makes sense in each market. Two moves from Yext this week aim to connect that location-level intelligence with the people, AI agents and media budgets capable […] Yext Connects Agentic Marketing to Location-Level Decisions first appeared on Street Fight.
Pro ‘Fortnite’ Gamer Cody ‘Clix’ Conrod Launches New Holding Company Full Box to Align Owned Businesses, Collabs and Philanthropy (EXCLUSIVE)
Professional “Fornite” player and star gamer Cody “Clix” Conrod has launched Full Box Inc., a creator-led holding company to encompasses his nine businesses, ventures and community initiatives A nod to the sport itself, the name “Full Box” comes directly from the massive Epic Games-developed online game, where the term describes surrounding an opponent with control, […]
Sociable: TikTok adds certification tiers for agency partners
The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
Discord steps up play for mobile advertisers with rewarded video product
A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.
OpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX, The Intelligent SSPTM, today (1st October, 2026) announced the appointment of John Rogers as senior vice president, global publisher development. Rogers joins from Roku, where he most recently served as director of global programmatic partnerships, bringing more than 25 [...] The post OpenX Appoints John Rogers as SVP of Global Publisher Development appeared first on ExchangeWire.com.
Get more from AI without spending more
AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less. The post Get more from AI without spending more appeared first on MarTech.
7 AI search myths busted by data
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers. The post 7 AI search myths busted by data appeared first on MarTech.
Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI
AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic platforms, with AI modeling its own results. The concept of campaign analytics has mostly folded and been replaced by “insights” […] The post Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI appeared first on AdExchanger.
Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools for their brand clients. And they seem less interested in owning the data that powers the AI. They’re even rethinking […] The post Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them appeared first on AdExchanger.
New College Sports Bill: Scoring Benefits For Brands, TV Networks?
The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks.