News

Behind Hoka’s bid to own the NYC marathon’s run-up period

Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.

Feeding On Vertical Video; Trying To Make Muse Happen

Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents. The post Feeding On Vertical Video; Trying To Make Muse Happen appeared first on AdExchanger.

Google Rolls Out AI Mode Info Monitoring To All Users Globally via @sejournal, @MattGSouthern

Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search. The post Google Rolls Out AI Mode Info Monitoring To All Users Globally appeared first on Search Engine Journal.

Fremantle, Roseberry reimagine Neighbours as vertical series

Vertical TV platform RoseBerry and Fremantle have partnered to bring Neighbours to a new generation of mobile-first viewers, with the iconic Australian soap being reimagined as a vertical series this autumn. The project will see storylines from the Neighbours archive transformed into short-form, vertical-native episodes through RedSnapper, RoseBerry’s proprietary AI-assisted production workflow for transforming television […]

Barb launches third phase of its API

Barb has launched the third phase of its API. The audience management specialist says API 3.0 is quicker and more capable, and offers three core enhancements on the previous iteration: Performance – API 3.0 offers significantly faster response times and is more reliable. New endpoints – the third phase of the API includes new programme […]

Meta launches enterprise AI platform to drive business opportunities

The offering is intended to help businesses to use its Muse agents, Muse API and Muse Code products for more automated support for internal functionality and operations.

Instagram shares Reels creation tips in new guide

The refresher on some of the more recent additions to the creation process comes as Reels consumption makes up more than 50% of users’ time on IG.

LinkedIn tests advanced creator discovery to power brand campaigns

As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.

Meta opens early access to advanced Muse features

The company’s vision seems to be that Muse can help make people’s wants a reality by undertaking tasks on their behalf, thereby enabling more opportunity for exploration.

Snapchat launches pitch for B2B ad spend

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.

NetChoice To FTC: Withdraw Personalized Pricing Proposal

The FTC lacks evidence of "a widespread problem warranting economy-wide enforcement policy," NetChoice says.

Newsom Vetoes Ban On Sharing Sensitive Data

California Governor Gavin Newsom has vetoed a bill that would have broadly prohibited businesses from selling or sharing consumers' sensitive data -- including precise geolocation information.

Meta Forms Business-Facing AI Product Platform

Meta will begin selling its AI tools to businesses and developers with its newly founded "Meta Enterprise Platform."

X Incentivizes Creators To Share Use Cases For Grok AI Assistant

With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred use cases for the company's AI-powered personal assistant.

2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase

The VMAs reached 8.4 million viewers, an 11-year high.

Don Graham Wants To Talk About The Wrong Facebook Movie -- Why Now?

Donald Graham, former CEO of The Washington Post Company and former Facebook board member, has decided there's something we need to know: Mark Zuckerberg is a good guy.

Scope3 Renamed, Refocused On Agentic Media Buying

Scope3, a company built to measure the carbon footprint of digital advertising, was renamed to Apostra last week and changed its focus.

Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links via @sejournal, @MattGSouthern

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal.

Anthropic Publishes Prompting Guidance For Claude Opus 5.5 via @sejournal, @MattGSouthern

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully. The post Anthropic Publishes Prompting Guidance For Claude Opus 5.5 appeared first on Search Engine Journal.

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How Programmatic is Reshaping Podcast Advertising: Amazon’s Billy Hartman

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time. It was intimate, bespoke and about as scalable as running a national delivery service with a bicycle. Programmatic advertising is changing that equation, Billy Hartman, head of enterprise partnerships and revenue at Amazon, told Beet.TV editorial […]

CNN dives into Texas Senate race alongside media partner Jubilee

As James Talarico attempts to turn Texas blue, CNN and Jubilee Media are giving him a chance to meet his constituents online. The two news organizations have joined forces to present CNN & Jubilee Town Hall with James Talarico, a stream hosted by the venerable anchor Erin Burnett. CNN has long operated at the intersection of politics and digital media The Atlanta-based cable news pioneer has embraced the disruption brought on by the internet. Way back in 2007, CNN hosted the first-ever "YouTube debate" as part of the Democratic presidential primary. Eventual election winner Barack Obama and several other Dems faced questions from viewers during an innovative event. Visit Tubefilter for more great stories.

MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors via @sejournal, @gregjarboe

SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.