News

The Farmer’s Dog - The Girls’ Dog - 30s

The Farmer’s Dog celebrates everyone’s dog in sweet Alma Har’el spots

The Epoch-produced campaign highlights ordinary moments shared between people and their pets.

Volkswagen Brazil - The Dream - 2m

Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More

A weekly roundup of the biggest U.S. and global brand leadership appointments.

Week of May 4 Morning News Ratings: Today Extends Lead

CBS Mornings finished the week with gains in both categories.

One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing

A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI

5 reasons branding belongs in your GTM strategy

From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively. The post 5 reasons branding belongs in your GTM strategy appeared first on MarTech.

The AI search shift changing B2B marketing metrics

Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. The post The AI search shift changing B2B marketing metrics appeared first on MarTech.

To Sell TV, The New ‘Premium’ Is ‘Fandom’

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.

AI Search Is Rewriting Local SEO for Multi-Location Brands

Local search visibility has been one of the most stable areas of SEO for years, relying on conventional techniques like keyword matching and search positioning. However, search behavior is now changing due to the implementation of AI-generated answers. Users are expecting synthesized suggestions for local businesses rather than sifting through a list of options. The […] AI Search Is Rewriting Local SEO for Multi-Location Brands first appeared on Street Fight.

Fortnum & Mason opens ‘Biscuitorium’ in flagship London store

Design Bridge and Partners and Design Theory created the experience.

Steaks are high at This one-day tattoo parlour

Ivor Henry and Good Company created the experience.

Clothing brand Vollebak opens ‘Spaceshop’ in London

The ‘Spaceshop’ will be open to the public on 15 and 16 May at Space House.

Disaronno channels 1990s clubs for Tia Maria House Party

Sense has created the experience.

Digitas UK hires first head of intelligent creative from T&P

New role for the agency will lead AI-enabled creativity.

NSPCC campaign uses horror images to depict online threats

House of Oddities created the campaign.

Ovo marketing director Alice Tendler reveals new role

She spent three years at the energy company.

Build a martech stack that makes it easy to manage your brand by Canto

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. The post Build a martech stack that makes it easy to manage your brand appeared first on MarTech.

Why scaling creative is really a leadership challenge

Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity. The post Why scaling creative is really a leadership challenge appeared first on MarTech.

Boomi and Guru Partner to Deliver AI-Powered Enterprise Knowledge Enriched by Real-Time Data Activation

Guru becomes a launch partner for Boomi Connect, integrating with Boomi’s managed connector service and MCP Registry to transform fragmented enterprise data into governed, actionable intelligence for AI agents Boomi, the data activation company for AI, and Guru, the AI-powered enterprise knowledge platform, announced a technology partnership to help organizations unlock the full value of […]

From SaaS to Agentic: vcita’s BizAI Revolutionizes SMB Business Management

vcita, an SMB technology company that has long led the SMB market with its all-in-one business management solution, announced a significant evolution of BizAI, evolving from AI-powered capabilities into a fully agentic AI experience. BizAI, first introduced in 2024, is vcita’s AI agent for SMBs and is now becoming the foundation of a new AI-native […]

Skyword Introduces Category Authority IndexTM to Help Marketers Measure Authority in AI Search

New metric helps enterprise marketers assess how AI engines mention, cite and position their content within key category conversations Skyword, the enterprise content marketing agency, announced Category Authority Index™ (CAI), a new metric within its Accelerator360™ intelligent content marketing engine, to help marketers understand how their brand is recognized and cited within category-specific AI search results. […]

Constant Contact Appoints Megan Anderson as Chief Customer Officer

Industry veteran brings decades of customer experience leadership to accelerate growth for Constant Contact’s small business community Constant Contact, a leading digital marketing partner trusted by small businesses and nonprofits, announced the appointment of Megan Anderson as Chief Customer Officer. In this role, Anderson will oversee customer success, support, experience, and community and will champion the […]

The Data Behind AI’s Rapid Impact on Search and Discovery

You can’t get away from AI in the news, but getting credible information on how the marketing ecosystem is actually changing is tough. To help, Branch surveyed 300 enterprise senior marketing executives to learn how they see, and are acting, on the shifting marketing landscape. It’s changing faster than you think, and the impact is […]