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20,380 articles covering the AdTech ecosystem
MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors via @sejournal, @gregjarboe
SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.
Notebook: Smartly, Existential Angst, The Resonator
Trying something new here. In the old days we would have called it a "reporter's notebook." Let's start with Smartly's Laura Desmond and see where we end up.
Streaming Show Renewals Harder To Come By?
Data from Luminate shows that existing broadcast TV series had a 75% and 68% renewal rate in 2025 and 2024, respectively.
Stagwell Increases 'Real Clear' Bet, Boosts Investment
The further investment is designed to help expand the company, which also announced the hires of two senior executives: Jared Smith as president and Kristen Elliott as Head of Commercial.
Chris Daines of Dentsu: “We’ve brought everything together under the umbrella of total video”
Ahead of New Digital Age’s ‘Spotlight’ focus on TV and Video next month, Chris Daines, Chief Investment Officer at Dentsu UK, talks about the increasing complexity of the TV and video marketplace, the shift from linear to on-demand viewing, and how advertisers (and broadcasters) are navigating a fragmented media landscape… The post Chris Daines of Dentsu: “We’ve brought everything together under the umbrella of total video” appeared first on New Digital Age.
You Can’t Shortcut Market Fit: The Value of an Outside Perspective
If you’ve built a successful business in one market, found product-market fit and created a repeatable sales model, it’s easy to assume that you can take what has worked previously and replicate it somewhere else. But entering a new market isn’t simply about doing more of what already works. And the UK, particularly in the AdTech and MarTech sectors, can be a very unforgiving place to make that discovery. The post You Can’t Shortcut Market Fit: The Value of an Outside Perspective appeared first on New Digital Age.
AI Is Only as Smart as the Data Behind It: Audience Path’s Sean Black
Artificial intelligence can process billions of signals, deploy autonomous agents and tell advertisers what consumers want before consumers have finished wondering why their refrigerator needs a software update. But Sean Black, general manager and senior vice president of Audience Path by Dailymotion, says marketers should probably ask one basic question before surrendering the advertising industry […]
Firsthand’s Michael Rubenstein: Static Ads are Giving Way to Adaptive Brand Experiences
For all of digital advertising’s sophistication, marketers have spent three decades doing essentially the same thing: deciding in advance which static message to put in front of a consumer. Firsthand is built on the premise that AI makes that approach obsolete. “The history of digital marketing to date, as sophisticated as it’s gotten, is marketers […]
Marketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with Viant As TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is […]
Ad Market Resumes Tepid Growth In August, 'Traditional' Media's Share Falls Below 20%
The U.S. ad market expanded a modest 0.7% in August following two consecutive months of World Cup growth in June and July. Digital's share of ad spending topped 80% for the first time in the U.S. Ad Market Tracker.
Add To Cart, Subtract The Brand: Why Distinction Is Critical
Retail media doesn't have a measurement problem anymore, making the moment dangerous for brands. Distinctiveness is still possible, but it has to be an active choice by a brand, not a byproduct.
Google 'Unifies' Vertical Video: Sees Greater Reach, Lower Cost-Per-Unique
Google today introduced a way to buy and measure vertical video space programmatically across channels including platforms, apps and publishers in one platform to centralize media buys.
Paramount announces $44.4bn Notes offering
Paramount, a Skydance company, has announced that it intends to offer approximately $44.4 billion (€39bn) in of bonds to fund its proposed acquisition of Warner Bros Discovery (WBD) The company said it intends to utilise the net proceeds of the Notes offerings, together with cash on hand, borrowings under previously announced term loan financings and […]
Ofcom bans Openreach FTTH deal
Ofcom has told Openreach to withdraw its ‘Incremental New to Openreach’ offer, stating the deal is unfair and could hurt competition between broadband networks. The media regulator said Openreach has to give Ofcom – and the wider industry – advance notice of certain types of commercial offers. The ‘Incremental New to Openreach’ offer would have […]
Derral Eves believes anyone can find an audience on YouTube. He wrote a step-by-step creator field guide to prove it.
Derral Eves believes anyone can grow an audience on YouTube. That’s why, in 2013, he launched VidSummit, an annual bizdev concert for creators at every stage of their careers. Heading into the 2026 event–which runs Sept. 29-Oct. 1 at the Irving Convention Center in Texas and is expecting all-time-high attendance–Eves says VidSummit continues to have […] Visit Tubefilter for more great stories.
Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.
Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities.
Walmart consolidates merchant teams with focus on style
Nearly 20 years after embarking on its ill-fated, fashion-oriented “Project Impact,” the retail giant is merging its fashion, home and beauty businesses.
David’s Bridal wants to make it easy for vendors to engage with couples
The retailer’s AI-powered platform, Pearl Connect, gives vendors leads based on couples who are actively planning their weddings.
Walmart CEO addresses dynamic pricing concerns
John Furner issued a letter attempting to dispel pricing concerns about digital shelf labels and Sparky, but some say a Walmart patent leaves the door open.
Can Snapchat Have It All? The Platform Launches Its First B2B Creator Campaign
Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.
Transcend Launches as a Snowflake Native App on Snowflake Marketplace
With Transcend, joint customers can activate more of their Snowflake data safely, automatically, and without the SQL. Transcend announced it has launched Transcend Consent & Preferences Management on Snowflake Marketplace. The Snowflake Native App brings Transcend’s consent and preference data directly into a customer’s own Snowflake account, turning it into policy the moment it lands. […]
OBB Expands Global Reach With Opening of London Office
OBB is spreading its wings across the pond with the launch of a London office, marking the first international hub for the bustling 10-year-old outfit known for its social media-savvy branded content, film and TV properties. The OBB London outpost will be lead by Daisy Domenghini as managing director of OBB Bolded London, the branded […]
TikTok Star Chris Olsen on His Memoir Helping Young People Struggling With Substance Abuse Issues Feel ‘Less Alone’
Chris Olsen says it wasn’t easy writing his recently released memoir, “I Think My Therapist Hates Me,” but he believes it was worth it. “People say, was it cathartic to write it? No, it felt like I was just kind of like stabbing myself over and over again,” the TikTok star told me Sunday at […]
Media Company HardScope Launches With Studio Built Around Creator-Led IP, Sets Digital Series Slate (EXCLUSIVE)
A new player has entered the creator economy. HardScope, founded by Matt Kalish, is a media company with an in-house studio built around creator-led IP. The brand is launching its YouTube channel on Sept. 30 with a slate of digital series. The company’s goal is to create original franchises that can be developed into something […]