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10,859 articles covering the AdTech ecosystem
AIEthos Debuts Next-Gen Generative Engine Optimization (GEO) Platform to Measure Brand Visibility in ChatGPT, Claude, and Gemini
AIEthos launches advanced AI-Readiness platform allowing brands to measure and amplify their visibility in LLM-generated answers from ChatGPT, Claude, and Gemini with near future plans to introduce additional AI models. AIEthos LLC, a pioneer in Generative Engine Optimization (GEO), today announced the general availability of its flagship AI-Readiness platform, enabling marketers and brand strategists to measure, […]
AI.cc Publishes Enterprise Guide to Unified AI API Platforms Amid Record Multi-Model Adoption in 2026
Free industry resource covers model selection, cost routing, agent architecture, and vendor evaluation as enterprise AI teams navigate the most complex model landscape in history AI.cc, the Singapore-based unified AI API aggregation platform, today published a comprehensive enterprise guide to unified AI API platforms, released in response to surging demand from engineering leads and technology […]
MentionWell Launches Headless AI Blog Built to Get Cited by ChatGPT, Claude and All Major AI Engines
MentionWell scans your site, builds a brand profile, and ships AEO and SEO-optimized articles through a read-only API, engineered for citations in AI answers MentionWell today opened public access to its closed-loop Answer Engine Optimization (AEO) platform, the first system that combines citation tracking across ten AI answer engines with automated article generation, feeding measurement […]
Zeta Global Joins Forces with Snowflake to Spearhead Open Semantic Interchange to Establish a Universal Data Standard for AI-Powered Marketing
Initiative brings together leading data, AI, and marketing platforms to eliminate the fragmented definitions that undermine enterprise AI and analytics Zeta Global, the AI Marketing Cloud, announced it is joining the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an […]
Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools
Report MCP, the first capability available through Pacvue’s MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the AI tools they already use. Pacvue announced the launch of its MCP server, embracing emerging open standards that will help enterprise teams seamlessly connect commerce media data with AI […]
Why Your AI Ad Strategy Is Only As Good As Your Data via @sejournal, @gregjarboe
AI magnifies what you give it. Weak inputs produce accelerated inefficiency. Here's what feeding the machine better signals actually looks like in 2026. The post Why Your AI Ad Strategy Is Only As Good As Your Data appeared first on Search Engine Journal.
Dentsu returns to growth in Q1 as EMEA improves and Japan offsets APAC weakness
While Japan remains the high-performing bedrock of the business, a recovering EMEA offsets declines in the Americas and APAC.
Race for Honda's £52.3m media account down to two
The incumbent on the account is UM London.
Netflix ad tools could see 'agentic AIs talking to each other'
Campaign speaks to Ed Couchman, Netflix’s UK director of advertising, about AI tools released at its Upfront this week.
Brands winning Gen Z loyalty are proving their quality through marketing
Gen Z’s loyalty is shifting to brands that prove quality—durability, customer service and resale. On Ad Age Insider, Erika Wheless breaks down how “affordable luxury” and trust shape spend.
Ad Age crossword puzzle—OOH advertising
From transit hubs to city blocks, out-of-home occupies tangible spaces with hyper-targeted spectacle.
Purpose marketing review—expert grades 6 campaigns from the UK to Saudi Arabia
Purpose marketing expert Thomas Kolster reviews work from Ikea, McDonald's, Tuborg and more.
AI ad of the week: Local bagel shop faces the ire of a skeptical public
This local case shows that even small, fan-favorite marketers need to be cautious when experimenting with AI technology.
Best and worst of upfronts 2026
What worked and what didn’t at the 2026 upfronts.
Taylor Farms tosses more comedy into its ‘Get Your Salad Together’ campaign
Erich & Kallman expands the humorous platform to spotlight protein-packed salads and snack bowls.
Agency Brief—W+K CMO says big pitches are drying up, Best Day Brewing hires a creative agency
This week, the global CMO of W+K on client budgets, plus the exclusive on Best Day Brewing’s new AOR.
Why I left a CMO job to market custom guitars—and become a better AI leader
Former Cars Commerce CMO Jennifer Vianello offers practical tips to marketers on adapting to the AI era.
7 New Things at Cannes Lions 2026
Stricter entry rules, a new AI award, PMG takes over WPP’s beach space, and more
Ads of the Week: 10 Campaigns That Caught Our Eye, From Dove to Hinge
Dove, Apple Mac, TJ Maxx, CeraVe, and more are among the week's standout ads
The Stack: Ads Fuel Growth
This week, the world’s biggest tech and streaming companies found themselves balancing soaring ad ambitions with mounting legal and regulatory scrutiny. In today’s MadTech Daily, we cover ministers being urged to act as AI adoption hits 95%, Ofcom drafting new [...] The post The Stack: Ads Fuel Growth appeared first on ExchangeWire.com.
Can we talk about the return of BT?
And whether advertising should try to communicate what it is trying to sell to you.
Why has adland’s gender pay gap got worse?
Industry figures respond as adland bucks national downwards trend.
Comic: Schrödinger’s Measurement
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.
Why Albertsons Is Adding The LTV Metric To Its Analytics
I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS […] The post Why Albertsons Is Adding The LTV Metric To Its Analytics appeared first on AdExchanger.