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10,859 articles covering the AdTech ecosystem
In the wake of iShowSpeed’s viewbot drama, what happens to the Twitch record books?
Earlier this week, the streamer Jynxzi hosted a League of Legends event that got more viewership than most broadcasts from the game's professional circuit. Or did it? Jynxzi, whose real name is Nicholas Stewart, gathered 40 of the most popular LoL streamers for a marathon tournament that unfolded across an eight-hour stream. Data from Esports Charts shows that the stream peaked at 920,000 concurrent viewers. That was a higher sum than the combined peak viewership of three major LoL events that took place earlier this year. Visit Tubefilter for more great stories.
TikTok assembles global roster of Creator Correspondents for 2026 FIFA World Cup
When the 2026 FIFA World Cup kicks off across North America in June, TikTok will be there to cover it from every angle. The app previously announced its status as a "preferred platform" for the quadrennial soccer tournament, and it has now revealed the creators who will represent it during that event. Most soccer teams have a starting eleven, but TikTok has a starting 30: It is partnering with creators from four different continents, who will report directly from the World Cup as TikTok's Creator Correspondents. The coverage provided by those correspondents will go far beyond match recaps. Creators will also attend training sessions, press conferences, and even team bus arrivals as they look to capture every angle of the beautiful game. Visit Tubefilter for more great stories.
YouTube, BBC kick off creator economy training program in the U.K.
Creators in the U.K. have asked for more professional services that can help them level up their careers. And YouTube has answered the call. The video platform has teamed up with the BBC and the National Film and Television School to launch a multi-city training program catered to creators and other digital media professionals. Through a nationwide slate of workshops and events, YouTube and the Beeb are aiming to incubate a new generation of polished personalities. The program, which kicked off in Birmingham on May 14, will begin with a cohort of 150 pupils. Visit Tubefilter for more great stories.
‘CoComelon’ big-screen adaptation gets voice cast, February 2027 release date
On February 19, 2027, we will learn if the biggest family-friendly phenomenon on the internet can score a hit on the silver screen. That will be the theatrical release date for CoComelon: The Movie, an upcoming adaptation of the YouTube-born franchise that gets billions of views each month. Moonbug, the U.K.-based company that owns the CoComelon IP, shared the upcoming film's release date as part of a "first look" announcement. Like on the original CoComelon YouTube channel -- which has tallied 221.5 billion lifetime views -- the big-screen iteration of the franchise will feature a 3D animated look and a colorful cast of cherubic characters. Visit Tubefilter for more great stories.
Roblox just hired its first Chief Growth Officer
Roblox just hired its first ever Chief Growth Officer. The platform is, as the kids say, at an inflection point: While it’s historically been known as a platform for child-friendly games, it’s now seeing significant traffic from adults. Its 18+ user base has grown 50% year over year, to the point where 26% of its […] Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Manga energy pink sauce
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Ally wants influence over women’s sports media deals — not just sponsorships
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here's what matters more.
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Amazon's Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof.
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
The Keywords To The Kingdom; Can’t Afford To Pay Attention
Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […] The post The Keywords To The Kingdom; Can’t Afford To Pay Attention appeared first on AdExchanger.
Marc Jacobs to be acquired by Toys R Us parent company
LVMH is selling the fashion label after nearly three decades to brand management firm WHP Global.
Byron Allen on How He Plans to Use BuzzFeed to Create a ‘Premier Global Free Streaming Service,’ What It Means to Be Taking Over Colbert’s CBS Time Slot and Why He Wants to Buy Starz
With two recent deals, Byron Allen has elevated his profile in both late-night TV and the digital media space. He’s about to take control of struggling media company BuzzFeed, and next week he is getting the the CBS time slot that is being vacated this month by “The Late Show With Stephen Colbert” after the […]
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Purpose and Practice: Transforming Health Brands for the Modern Consumer
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
Week of May 4 Evening News Ratings: Broadcasts Decline
The demo gap between ABC World News Tonight and NBC Nightly News remained tight.
ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Try Guys Cooking Competition Series ‘Phoning It In’ Rounds Out Season 4 Judges (EXCLUSIVE)
The Try Guys’ bonkers cooking competition “Phoning It In” has rounded out its slate of judges, cast members and contestants for Season 4. The show premiered its fourth installment on the independent streamer 2nd Try TV on May 6 before it rolls onto YouTube starting May 30. Chris Ying, Justin Pichetrungsi, Elizabeth Falkner, Jordan Myrick, […]
Air Transat ads offer a plan B for those priced out of World Cup games
Courage Montreal’s campaign suggests skipping the games and going to countries competing in them.