News

Twisted Tea dons camo for collab campaign as brand faces headwinds

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

The Generative AI Report Sucks – Let’s Make It Brilliant

Google's Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure. The post The Generative AI Report Sucks – Let’s Make It Brilliant appeared first on Search Engine Journal.

CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies via @sejournal, @CallRail

CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels. The post CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies appeared first on Search Engine Journal.

Sparteo Appoints Former Webedia Executive Antoine Hermite as Managing Director to Drive International Growth

Sparteo, a leading ad tech and technology solutions provider for publishers and creators, announced the appointment of Antoine Hermite as managing director. Formerly deputy managing director at Webedia Group, Hermite will oversee group operations, scale the organisation, and spearhead its [...] The post Sparteo Appoints Former Webedia Executive Antoine Hermite as Managing Director to Drive International Growth appeared first on ExchangeWire.com.

Watch the newest commercials from Sony, State Farm, Quest Nutrition and more

NFL star Myles Garrett helps Sony show off its wireless headphones.

Activate your carrier data for true audience connection

Our new white paper, “Carrier Data, Activated,” shows how T-Mobile Advertising Solutions turns everyday mobile engagement into media that actually connects.

Delta Air Lines Follows United in Building an Ads Business

Delta has hired a former Deloitte and Digitas leader to run its media network.

FTC, States Win Protections to Lower Pesticide Prices for American Farmers in Antitrust Case Against Corteva

The Federal Trade Commission and a coalition of state attorneys general have secured a significant settlement agreement with pesticide manufacturing giant Corteva Inc. that will lead to lower pesticide prices for American farmers.  View Press Release

Specific Data Fuels Advanced Targeting Across Streaming TV

A new platform designed for CTV and FAST environments can support bid requests in real-time across more than 140 billion monthly CTV impressions and is being integrated with Yahoo DSP, StackAdapt and Viant.

Discovery Casino Docuseries Is A Sure Bet

A new docuseries about casino operations provides a fascinating look at the problems that can develop in a location that draws thousands of people for gambling, drinking and general carousing.

BBC: Ludwig s2 biggest scripted launch of the year

The second season of Ludwig, the BBC detective series starring David Mitchell, attracted an audience of 9.1 million viewers (28-day figure) for episode one, making it the biggest scripted launch of the year across broadcasters and streamers to date. The series, created and written by Mark Brotherhood, produced by Big Talk Studios (part of ITV […]

Survey: Social media brands get cooler for kids

Social media brands are continuing to play a key role in children’s lives despite increasing debate around restricting under-16s’ access to online platforms, according to research from Beano Brain. The annual Coolest Brands 2026 report, based on responses from 10,000 children aged 7-14 across the UK, has named YouTube the UK’s coolest brand for the […]

Channel Factory brings contextual precision to Premium CTV

Channel Factory, the contextual advertising company powering performance across walled gardens, has announced the expansion of its technology into Premium Connected TV. The offering brings video-level content classification and brand suitability standards to the streaming environments where audiences spend the majority of their screen time, turning what has long been an audience-targeting game into a […]

5 store concepts that launched in 2026

From Target’s revamped beauty space to Michaels’ new experiential store format, retailers have been busy this year refreshing their physical footprints.

Make The Algorithm Pay You Back: How Creator Content Can Earn Again And Again

In this practical session, LADbible shares a publisher’s perspective on how creators, brands and agencies can unlock more value from platforms like Facebook, Snapchat and YouTube. Through case studies and real-world examples, the session will break down how creator content can be adapted, packaged and distributed to

Wait.. That’s Not Legal?! The Legal Mistakes You Are Making Online

Z-Text Develops Temporary Messaging Identity Without Phone Number or Email

Planned feature is designed to provide a separate messaging identity for temporary communication, with a proposed $3 creation fee Z-Text LLC, developer of a blockchain-based messaging application built on BitcoinZ, is developing a temporary messaging identity designed for users who want to communicate without registering a phone number, SIM card, or email address. The planned […]

Aiarty Video Enhancer V3.8 Brings Resumable Exports and More Reliable AI Enhancement to Existing Editing Workflows

Aiarty Video Enhancer V3.8 adds resumable exports, MKV support, and CUDA memory optimizations for more reliable AI video enhancement in editing workflows. Aiarty has released Aiarty Video Enhancer V3.8, an update focused on making AI video enhancement a more reliable part of existing video editing and production workflows. The new version adds export task and […]

Airship Recognized in 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Second Consecutive Year

Airship, the mobile-first customer experience company, announced its recognition in the Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for two years in a row. Airship has also been recognized six times in the Gartner Market Guide for Mobile Marketing Platforms report—this latest report further recognizes Airship for its Airship Experience Platform. “We are proud to […]

MNTN Expands Attribution with AppsFlyer, Using Mobile In-App Actions to Drive Better Performance TV Results

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance. MNTN, the technology platform bringing performance marketing to Connected TV, announced an expanded integration with AppsFlyer, the Modern Marketing Cloud, that gives marketers a clearer view of how their Performance TV campaigns […]

PostcardMania Launches SMB Search Engine and AI Optimization to Flagship Multichannel Marketing Campaign Everywhere Small Business

PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced that it is adding a new search engine and AI search optimization service to its flagship multichannel marketing campaign, Everywhere Small Business. The new service, called Optimize Search + AI, is designed to help small and mid-sized businesses strengthen their presence […]

Synopsys Powers Autonomous Engineering with a Broad Portfolio of Long-Horizon Agents and Autopilot Platform

Open and Secure Synopsys Autopilot Platform Accelerates Engineering Productivity, Improves Design Quality, and Achieves Faster Closure Across Silicon to Systems Synopsys Autopilot™ Platform includes a broad portfolio of domain-specific AgentEngineer™ solutions, long-horizon agents that reason, plan, and execute with the support of task agents across silicon to systems workflows The Platform’s context intelligence combines trusted […]

Apple Maps are Becoming a Priority for MULO Brands

For most multi-location brands, and the agencies that manage their local SEO, Apple Maps has historically lived somewhere near the bottom of the priority list. It’s the platform you claim your listing on, fill in with basic information, and occasionally revisit if something needs fixing. Google Maps listings get the comprehensive audits, the dedicated review […] Apple Maps are Becoming a Priority for MULO Brands first appeared on Street Fight.