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20,380 articles covering the AdTech ecosystem
E.l.f. jams to second music album under entertainment marketing arm
“Mirror Mix” features seven rising artists and will be promoted through a partnership with song lyrics platform Genius around its Open Mic content series.
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking via @sejournal, @MattGSouthern
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months. The post Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking appeared first on Search Engine Journal.
The pivot point for wellness brands
Technology is reshaping how consumers approach wellness, but what does that mean for brands? Jill Gabin and Molly Hop of Havas Media Network North America sit down with Ad Age President Dan Peres to explore the intersection of technology and wellness. Watch here!
What marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations. The post What marketing job postings say about AI skills appeared first on MarTech.
6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline. The post 6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys appeared first on MarTech.
Optimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines. The post Optimizing content for generative engine search models appeared first on MarTech.
Who Will Stand Up For The Open Web?
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. A consensus has emerged in recent years that the above statements are true, and that the open web as we know it is on an irreversible decline. Sure, certain […] The post Who Will Stand Up For The Open Web? appeared first on AdExchanger.
ITV makes Cultural Advisory Council appointments
Following on from its inception in 2021, ITV has announced the evolution of its Cultural Advisory Council for the 2026/27 term, introducing a new strategic focus and an updated membership. Joining the Council for this 12 month term are Sabah Choudrey – Consultant, writer and speaker; Anu Giri – Executive Director of English National Ballet; […]
ITV: Big Brother streaming continues to rise
Season 23 of reality series Big Brother is continuing to make a big impact on ITVX, clocking up 12.7 million streams so far – up 50 per cent on the 8.5 million streams recorded after 13 episodes in 2025. The series also had a strong second week of linear viewing, with five of its six […]
Ireland: Consultation launched on new Broadcasting Services Strategy
Coimisiún na Meán has launched its public consultation on a new Broadcasting Services Strategy (BSS). The Strategy aims to set out a clear direction on An Coimisiún’s approach to the licensing of radio and television broadcasting services and inform its licensing plans over a multi-year period. The purpose of this consultation is to seek views […]
Report: Sky Italia bets connectivity over content alone
Sky Italia is building on the launch of Sky Wifi fixed broadband in 2020 and a retail mobile debut in 2024 and taking on managed mobile virtual network operator (MVNO) status to gain more control over its mobile portfolio, multi-service incentives, and end-to-end customer journey. Ultimately, the operator is looking to enhance its core content […]
Arqiva backs 2044 DTT switch-off
Arqiva, the UK media infrastructure company, has submitted its response to the Government’s Green Paper on the future of television distribution in the UK, setting out a clear and fully-costed proposal for a managed switch-off of Digital Terrestrial Television (DTT) in 2044. The Green Paper is considering the future role of DTT as viewing shifts […]
Aurora Networks, Ziggo achieve large-scale deployment of Unified DOCSIS 4.0 nodes in a live network
Aurora Networks, a business of Vistance Networks and provider of intelligent network solutions, has announced Europe’s first large-scale deployment of Unified DOCSIS 4.0 nodes in a live network. Ziggo is the first operator in Europe to bring unified DOCSIS 4.0 nodes into a live network at large scale, setting the pace for next-generation broadband across […]
IAB UK’s Sinead Coogan Jobes: “UK Digital Advertising could add 1.2 million jobs by 2035 – but only with a stable regulatory environment”
Britain’s digital advertising sector could contribute £242 billion to the UK economy by 2035 and create an additional 1.2 million jobs, according to new research. New Digital Age spoke with Sinead Coogan Jobes, Head of Policy and Public Affairs at IAB UK, to find out more… The post IAB UK’s Sinead Coogan Jobes: “UK Digital Advertising could add 1.2 million jobs by 2035 – but only with a stable regulatory environment” appeared first on New Digital Age.
HeyVigo Launches Infinite Canvas for Multimodal AI Video Creation
New visual workspace brings image, video, text, audio, reusable assets, and AI-assisted production onto one connected canvas. HeyVigo today announced the launch of Infinite Canvas, a flexible visual workspace designed to help creators and production teams develop, organize, and refine AI-powered video projects without losing the relationships between ideas, assets, and outputs. Infinite Canvas lets […]
Milestone Systems Ranked Number One in Combined Video Management Software and Cloud-Based Security Market in EMEA
Omdia market share data for 2025 continues to show Milestone as the market leader across the EMEA region, with a 19 per cent share of USD 573 million market. Milestone Systems is the largest single provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in Europe, the Middle East and Africa […]
Subway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform starring Will Arnett.
Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims via @sejournal, @martinibuster
WP Engine is gratified by the judge's antitrust ruling, but Automattic also scores seven victories. The post Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims appeared first on Search Engine Journal.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study via @sejournal, @MPentzek
Stop evaluating "Chinese LLMs" as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself. The post AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study appeared first on Search Engine Journal.
Dailymotion Launches Dailymotion Business to Combine Signals Across OLV, CTV and Creator Ecosystem
Since its launch in 2005, Dailymotion has evolved from one of the first HD video hosting services into a video marketing platform and advertising business that now operates across connected TV, online video and social media. This morning the company announced the launch of Dailymotion Business, a new global proposition that brings together the company's Read More
The Untapped Power of the Home Screen
Adam Mugridge, AVP, Creative Solutions at Nexxen Studio looks at why the home screen is the next big premium environment… The post The Untapped Power of the Home Screen appeared first on ExchangeWire.com.
Telstra again foils Steve Buscemi and his alien cybercriminals in new ads
Bear Meets Eagle On Fire and +61 send their intergalactic villains—including their Supreme Leader—back into battle.
Holiday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain, According to Adobe
AI and buy-now-pay later will grow while shoppers look for fun and value.