5,659 articles covering the AdTech ecosystem
The proposed class action suit seeks to recoup IEEPA-tariff costs an Illinois customer alleges the retailer passed on to him and other consumers through higher prices.
MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, and ensuring local market […]
The moves support the agentic marketing effectiveness leader’s intent to scale in the region and accelerate enterprise customer success Mutinex, the leading agentic marketing effectiveness platform, announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion, where he played a key leadership role in scaling the company’s measurement and identity capabilities following […]
Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. “We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief […]
Milestone Systems, a global leader in data-driven video technology, announced significant advancements to its XProtect® video management software (VMS) and BriefCam® video analytics. The XProtect App Platform, a new containerized application platform for VMS, and a new BriefCam analytics engine are designed to deliver increased reliability, greater customization, more efficient hardware utilization, and full readiness for Generative AI and analytics, empowering security teams to stay […]
The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation. The post AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse appeared first on Search Engine Journal.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches. The post Starting Or Steering The Wave appeared first on Search Engine Journal.
New third-party data shows local publishers lost national reach after Google's Discover core update. The post Google Discover Core Update Data: Local Publishers Lost Reach appeared first on Search Engine Journal.
Leo UK created the campaign.
In this week's Week in Review: IAB Sweden boots out Meta over deceptive advertising, BuzzFeed faces a liquidity crunch, and Publicis makes an AI acquisition. Top Stories IAB Sweden Kicks Out Meta Over Deceptive Advertising IAB Sweden, an industry body for digital advertising, has revoked Meta's membership, the organisation announced on Wednesday. The board voted Read More
Hanson’s appointment comes as Dentsu looks to revamp its international business and lean further into its individual brands.
OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.
Andy Cohen’s avatar serves as the Your Bravoverse tour guide.
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared first on MarTech.
When AI systems misread signals and make automated decisions, the friction customers experience can quietly erode trust, retention and revenue. The post When AI decisions create customer friction appeared first on MarTech.
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. The post Most consumers use AI, but few fully trust it appeared first on MarTech.
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.
Award-Winning Journalist Laura Petrecca Named Chief Content Officer MaryLiz Ghanem and Kristen Morquecho Promoted to Co-Managing Directors Kendra Peavy Appointed Fractional Chief Marketing Officer DiGennaro Communications, LLC announced an expansion of the executive leadership team at its flagship agency, DGC, as well as the launch of a freestanding division, The Authority Studio, a new content […]
The new streaming platform enables enterprises to host live Town Halls and all of a company’s on-demand video content, turning work into must-see TV. Brandlive, the company bringing the magic of TV to business, announced BrandTV, a new streaming platform designed to help companies and their leaders communicate with video that feels authentic, human and real. AI […]