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Upfronts Day Three: Ad Tech Jargon And Brand Awareness

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts Day Three: Ad Tech Jargon And Brand Awareness  appeared first on AdExchanger.

Etsy debuts app in ChatGPT

The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.

NBCU Ads Leader Says Brands Are Still Betting on Late Night TV

Mark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.

Grocery Outlet improves sales but CEO is ‘not satisfied’ with performance

The discounter has worked to reshape its value perception but still needs to improve its in-store experience, its top executive told investors.

Grocery inflation hits highest level since mid-2023

Tomato prices were up nearly 40% year over year in April, the quickest rate of inflation among the food-at-home categories that the BLS tracks.

Wacoal America’s new CEO on running a brand worn by many, known by few

James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.

Best Buy debuts consultation spaces within Ikea stores

The project at two Ikea locations builds on the retailers' existing shop-in-shop partnership at Best Buy.

Dillard’s is so confident, it opened a new store

Sales, margins and profits grew in Q1 — impressive results considering that consumers and the department store model itself are under pressure.

ON24 Unveils New LinkedIn Integration to Help B2B Marketers Reach the Right Buyers and Accelerate Pipeline

New integration capabilities transform ON24 first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth ON24, now a Cvent company, a leading customer engagement platform for B2B sales and marketing, announced a new integration with LinkedIn, enabling customers to seamlessly activate high-intent audiences and extend the […]

Meibel Launches Document Intelligence: The Grounding Layer That Turns Complex Enterprise Documents Into Trusted, Structured Knowledge

New capability transforms unstructured documents into confidence-scored, queryable data with full provenance and cross-document relationship mapping. Meibel, a leading AI orchestration platform, announced the release of Document Intelligence, a foundational data layer that transforms complex enterprise documents into structured knowledge ready for agents and workflows. Most platforms treat documents as flat text. They run OCR, […]

8×8 AI Studio Adds OpenAI’s GPT Realtime 2 to Support Production Voice Agents

Tool Calling Designed for More Reliability, GPT-5-Class Reasoning, and Improved Transcription Are Available Now in Early Availability 8×8, Inc. , a leading global business communications platform provider, has added support for OpenAI’s latest voice AI mode, GPT Realtime 2, to 8×8 AI Studio, providing businesses running live voice agents a more dependable foundation for customer interactions. […]

Iridio Expands Social Media Marketing Portfolio with New Platform Integrations to Boost Multichannel Performance

Iridio is expanding its social media marketing solution to include integrations with Reddit and LinkedIn. Powered by RRD’s proprietary Consumer Graph℠ technology, Iridio identifies the right households through high-precision mapping of 130 million unique household personas. Combining digital display with paid social leads to a 67% higher average featured sales lift compared to social-only campaigns. […]

HoneyBook Data Reveals Small Businesses Using AI Earn $400K More Per Year Than Those Who Don’t

Small businesses using AI report nearly 500% more revenue than non-adopters HoneyBook, the leading AI-powered customer relationship management (CRM) platform for small business owners, released the results of a new study that shows small businesses using AI earn a median annual revenue of $500,000, nearly five times the $90,000 median of their slower-moving peers. The […]

Introducing Kandao Meeting Pro 2: A 360° All-in-One AI Video Conference Device Designed for Smarter Meetings

Kandao Technology proudly introduces the Kandao Meeting Pro 2, a next-generation 360° AI video conference device designed for modern hybrid workspaces. Powered by a built-in AI chip, it combines 4K 360° imaging, intelligent audio, and AI meeting assistance in one all-in-one solution, delivering a more immersive and efficient conferencing experience for huddle spaces to larger […]

Bloomberg Vault Integrates BSpeech, Unlocking Multi-Language Voice Transcription Capabilities Across 50+ Languages for Compliance Professionals

Integration of voice-to-text engine for the financial industry converts recorded calls into searchable transcripts at scale and speed. Bloomberg announced the integration of Bloomberg’s BSpeech (‘BSpeech’), a multi-language voice transcription service, into Bloomberg Vault, enabling systematic surveillance, search and analysis of voice communications at scale. The integration of BSpeech into Bloomberg Vault, Bloomberg’s multi-channel communications […]

Decisions Named in Adaptive Process Orchestration Landscape as Automation Moves Toward Governed AI

New industry analyst report highlights emerging Adaptive Process Orchestration (APO) market that scales AI agents and consolidates fragmented automation tools Decisions + ProcessMaker, recently merged providers of leading global business process automation and AI orchestration platforms, announced that Decisions was included in The Adaptive Process Orchestration Software Landscape, Q2 2026, a Forrester Research report covering 35 adaptive […]

Nitro Launches Nitro Automate, Integrating Intelligent Document Automation Into Any Workflow, System, and AI Agent

Eliminate high-volume, manual, and repetitive document work and process thousands of documents in seconds, not hours. Nitro Automate is powered by the same reliable, secure document processing capabilities trusted by 67% of the Fortune 500 and is available now for early access. Nitro Software, a global provider of PDF, eSign, and AI-powered document automation solutions, […]

Stackable Labs Launches First AI Experience Layer for Customer Service Messaging

The first open developer platform for building rich, branded, interactive experiences on top of Zendesk Messenger Stackable Labs today launched a new developer platform for building rich, interactive experiences on top of Zendesk Messenger — extending customer service messaging beyond flat text exchanges into actionable, fully customized experiences that feel native to each company’s brand, […]

TikTok looks beyond brand discovery with travel booking and more

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.

Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.

Pitch Update: Peroni, Deliveroo, TfL, Heineken, Allwyn, Luton Airport Express, Virgin Media O2 and more

Campaign's weekly round-up of pitches, reviews and account wins.

Robert Irwin flees inflatable crocodiles in faux-epic Columbia Sportswear ad

The outdoor brand blends action-movie parody with performance footwear marketing in the Australian outback.