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Pitch Update: Peroni, Deliveroo, TfL, Heineken, Allwyn, Luton Airport Express, Virgin Media O2 and more

Campaign's weekly round-up of pitches, reviews and account wins.

Robert Irwin flees inflatable crocodiles in faux-epic Columbia Sportswear ad

The outdoor brand blends action-movie parody with performance footwear marketing in the Australian outback.

Columbia Sportswear - Robert vs. 100 Crocs - 50s

Andrex - Push Like You're Pooing - 2m

Ford Europe and W+K’s artful new spot sees tires racing across a desert

Wieden+Kennedy London launches a three-part platform focused on racing, work and outdoor endurance.

Ford - Born to Compete - 60s

Ford - Mornings. Made Possible by Doers - 60s

Ford - Made to Take It - 60s

Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World

How to build a great marketing team in the age of tech transformation.

With sports fragmentation, following the fans is crucial

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium.  […]

How mobile gaming companies keep performance intact while migrating measurement systems

Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy developments and signal loss to data complexity and integration of AI systems — migrating infrastructure is both logistically complex and […]

Whole Foods’ Daily Shops expanding to 3 more cities

Over the next two years, the specialty grocer will bring its small-format store concept to Boston, Chicago and Philadelphia.

Amazon puts AI front and center with Alexa for Shopping

More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.

DEEPX and Ultralytics Forge Strategic Alliance to Define the Global Standard for Physical AI in the YOLO Community

Empowering the world’s largest computer vision ecosystem with a unified, one-click NPU hardware standard for building the next generation of real-world AI applications. DEEPX, a leading fabless AI semiconductor company specializing in ultra-low-power Neural Processing Units (NPUs), announced a visionary partnership with Ultralytics, the company behind Ultralytics YOLO, the most widely deployed computer vision architecture […]

Can You Trademark Yourself? Inside Matthew McConaughey’s Novel Legal Strategy to Fight AI Theft

Matthew McConaughey sat before a roomful of aspiring young actors and filmmakers this February at his alma mater, the University of Texas at Austin. He was speaking at Variety and CNN’s town hall that featured the “Dallas Buyers Club” Oscar winner alongside his “Interstellar” co-star Timothée Chalamet. McConaughey had just been asked about the future […]

Miller Lite puts 12-pack in soccer ball as part of World Cup campaign

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

Netflix flexes new capabilities as ad biz doubles geographic reach

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers via @sejournal, @DuaneForrester

When your brand disappears from ChatGPT or Perplexity, the fix isn't more content. It's diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine Journal.

Ford chases adrenaline with 'Ready set Ford' brand platform

The campaign comprises three films created by Wieden & Kennedy London.

Hinge homes in on couples’ dating struggles before meeting via the app

Campaign was created by Hinge Creative and Birthday.

Coral taps into 1980s nostalgia for 'Rewards grabber' game

The work is part of the brand’s “We’re here for it platform” by Wonderhood Studios.

IAB Releases Campaign Data Standards 1.0 for Public Comment

New York, NY – May 11, 2026 – The Interactive Advertising Bureau (IAB), a leading trade organization for the digital advertising ecosystem, today announced the release of its Campaign Data Standards 1.0, now open for public comment through June 10. This marks the first release out of Project Eidos, IAB’s broader initiative to modernize and … Continued The post IAB Releases Campaign Data Standards 1.0 for Public Comment appeared first on IAB.

Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study

Audion, an AI-driven advertising platform specialising in digital audio, today (14th May, 2026) launches its Audio Performance Index. With research carried out by Happydemics, it is the first benchmark study to measure the effectiveness of digital audio advertising across the [...] The post Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study appeared first on ExchangeWire.com.

Global Delivers Record UK Radio Audiences

Global today (14th May, 2026) reported a strong set of RAJAR listening figures for Q1 2026, delivering 29 million weekly listeners, 279 million listening hours and a 27.7% share. Across the UK, radio remains a key part of daily life. According [...] The post Global Delivers Record UK Radio Audiences appeared first on ExchangeWire.com.