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Leo UK created the campaign.

In this week's Week in Review: IAB Sweden boots out Meta over deceptive advertising, BuzzFeed faces a liquidity crunch, and Publicis makes an AI acquisition. Top Stories IAB Sweden Kicks Out Meta Over Deceptive Advertising IAB Sweden, an industry body for digital advertising, has revoked Meta's membership, the organisation announced on Wednesday. The board voted Read More

Hanson’s appointment comes as Dentsu looks to revamp its international business and lean further into its individual brands.

OMD USA has tapped Bradley Rogers as its new CEO, while outgoing chief Chrissie Hanson heads to a struggling Dentsu.

Andy Cohen’s avatar serves as the Your Bravoverse tour guide.

Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.

Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared first on MarTech.

When AI systems misread signals and make automated decisions, the friction customers experience can quietly erode trust, retention and revenue. The post When AI decisions create customer friction appeared first on MarTech.

New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. The post Most consumers use AI, but few fully trust it appeared first on MarTech.

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.

Award-Winning Journalist Laura Petrecca Named Chief Content Officer MaryLiz Ghanem and Kristen Morquecho Promoted to Co-Managing Directors Kendra Peavy Appointed Fractional Chief Marketing Officer DiGennaro Communications, LLC announced an expansion of the executive leadership team at its flagship agency, DGC, as well as the launch of a freestanding division, The Authority Studio, a new content […]

The new streaming platform enables enterprises to host live Town Halls and all of a company’s on-demand video content, turning work into must-see TV. Brandlive, the company bringing the magic of TV to business, announced BrandTV, a new streaming platform designed to help companies and their leaders communicate with video that feels authentic, human and real. AI […]

The growing Kansas City broadband provider introduces digital engagement channels, automated communication, and streamlines operations with integration to MACC, Adtran, and HubSpot platforms GOCare, a leading SaaS provider of digital customer experience solutions for broadband service providers (BSPs), announced that EverFast Fiber Networks (EverFast) has selected the GOCare Digital Experience Platform to modernize its customer […]

Singapore Startup Synscribe Upgrades OpenClaw Into a Multi-Tenant AI Agent That Executes Full-Stack SEO and GEO — Cutting 90% of Manual Agency Work Synscribe, an AI SEO & GEO startup, has launched a multi-tenant SEO & GEO AI agent built on the open-source OpenClaw framework that autonomously performs keyword research, creates landing pages, conducts link building, and […]

Partnership with leading all-in-one barbershop management and booking platform represents broader expansion into high-intent transactional environments including services, travel, hospitality Fluent, Inc., a leading provider of commerce media solutions, announced a partnership with Squire, the leading all-in-one barbershop management and booking platform. This partnership builds on Fluent’s continued momentum outside of traditional retail environments, extending […]

AI-guided analysis helps brands and retailers turn data into decision-ready insights NIQ , a global leader in consumer intelligence, has launched new AI-powered analytical capabilities in beta within Ask Arthur on the NIQ Discover platform. The expanded experience guides users through end-to-end analysis—helping them identify what matters in the data, understand why trends are occurring, […]

The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal.

New appointments mark first phase in chief executive Kat Bozicevich's new strategy.

Work was created by VCCP.

He has been in the role for seven years.

This is the shop's first win since it relaunched in February.