News

Microsoft Windows 11 - Doppelmode - 60s

Microsoft cast 25 sets of twins for Windows ad straddling work and play

The Windows 11 campaign from Droga5 follows students shifting between homework, gaming and creative work.

Acadia Pharmaceuticals - More to Parkinson’s - 60s

AI video has a production problem

The agencies winning in today’s market are streamlining AI workflows with traditional production methods.

Lay’s recruits Will Ferrell to get Americans on the World Cup bandwagon

The snack brand’s summer campaign features David Beckham, Marshawn Lynch and a traveling fan tour.

Gerry Graf joins Joan Creative as global chief creative officer

Gerry Graf on why he decided to move on from Slap Global, the agency he co-founded in 2020.

Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta

O'Leary joins the advisory firm as North America CEO after Omnicom-IPG acquisition

Why AI makes brand leadership more important

Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation. The post Why AI makes brand leadership more important appeared first on MarTech.

GeeLark Cloud Phone Replaces Device Farms With Cloud-Based Social Media Operations

GeeLark announced expanded automation capabilities for its cloud-phone platform, helping social media teams manage multi-account operations and global campaigns without relying on physical device farms. The company’s platform combines cloud-based Android environments with integrated automation tools, enabling teams to streamline workflows that traditionally required manual device management. Reducing Operational Complexity As social media operations continue […]

Businesses Struggle as Google Analytics 4 Reporting Confusion Grows 4 Reporting Confusion Grows

Companies are continuing to face growing frustration with Google Analytics 4 as concerns increase around the ability to clearly measure performance. Since replacing Universal Analytics, GA4 introduced a significantly different event-based reporting system that many business owners, marketing teams, and agencies say has become increasingly difficult to interpret and use effectively. Many businesses are overwhelmed […]

Abel Communications Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms

Partnership strengthens Abel’s ability to support AI visibility through Public Relations, Generative Engine Optimization, and AI discoverability across platforms like ChatGPT, Gemini, Claude, and Perplexity Abel Communications, an integrated public relations and strategic communications agency specializing in earned media, thought leadership and content strategy, has joined the Brandi Agency Partnership Program, a global initiative empowering agencies to […]

Svedka’s senior brand director on the vodka’s future-forward marketing

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.

Direct Traffic & Popularity – Correlation, Not Causation via @sejournal, @TaylorDanRW

A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.

Netflix reveals major AI ad overhaul at Upfront 2026

The streamer claims 44% of its ad viewers can’t be reached on linear TV or other platforms, as it looks to turn fandom into a precision marketing machine via its AI-powered Netflix Ads Suite.

Media as ‘a growth engine’ to dominate agenda at Media 360 on 19-20 May

Allwyn, L’Oreal, Lloyds Banking Group and Just Eat are among top brands speaking, plus there’s a fireside chat with Alastair Campbell of The Rest Is Politics on media and UK political turmoil.

Allwyn appoints VaynerMedia to global social creative and production account

EMEA agency won the account in a competitive pitch.

BBH Studios promotes Sophie FitzGerald to head of Black Sheep Studios

FitzGerald has been executive producer at BBH's production arm for four years.

LBC sees record quarter amid geopolitical unrest

The LBC brand reached 3.6 million weekly listeners in Q1 2025.

Pick of the Week: Adidas hits the back of the net

Lola USA made the film.

Performance CTV’s Coming Supply Bottleneck Won’t Be Fixed by More Inventory

Alex Yip, Director of Product Strategy, AppsFlyer While performance teams often find good results in initial tests with CTV, things often break down when they start scaling campaigns up to serious budgets. The key issue here, says Alex Yip, Director of Product Strategy at AppsFlyer, is that the subset of CTV inventory which Read More

Hinge Celebrates the Near Misses Behind Every Gen Z Love Story

'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.

The 4 marketing metrics that matter in the boardroom

CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability. The post The 4 marketing metrics that matter in the boardroom appeared first on MarTech.

Liminary Tackles Enterprise AI’s Biggest Blind Spot, Launching New Tools to Enhance Access and Retrieval of Information

New Agents and Meeting Intelligence Tools Debut on Product Hunt, Delivering Strategy Consultants, Biz Dev Teams and Fractional Executives an AI Memory Layer that Outperforms ChatGPT + Drive Liminary announced two tools in its suite: Meeting Companion and AI Research Agents, transforming how professionals build, capture, and apply knowledge. Liminary is a persistent memory layer for […]

Blend Achieves Snowflake Elite Partner Status, Reinforcing Its Position at the Forefront of Enterprise AI on the Data Cloud

Blend announced it has achieved Snowflake Elite Partner Status, the highest designation in the Snowflake Partner Network. The milestone recognizes Blend’s sustained technical depth, production-scale delivery, and measurable client outcomes on the Snowflake AI Data Cloud. “We’re excited about what Blend and Snowflake are building together, creating high-impact data and AI solutions for our clients […]