News
20,380 articles covering the AdTech ecosystem
How the creator economy is professionalising for brands and media agencies
The creator economy is undergoing a structural shift. Beyond individual influencers posting sponsored content, a growing tier of top creators are structuring themselves like modern media companies, cross-platform IP hubs, and broadcast studios. The post How the creator economy is professionalising for brands and media agencies appeared first on New Digital Age.
DOCOMO Develops AI Technology for Highly Accurate Predictions with Limited Historical Data
Paper Accepted for Presentation at ACM RecSys 2026 Conference on Recommender Systems DOCOMO, INC. announced the development of a new AI technology, the Dual-view Adaptive Retrieval-augmented Tweedie model, that enables highly accurate predictions even when only limited historical data is available. The model solves the “cold-start problem,” which occurs when AI cannot make reliable predictions […]
Advocacy Unveils Promptless, Revolutionizing AI Litigation Platform by Putting Humans in Control
Promptless Relieves Attorneys of Prompt Drafting, Creates Audit Trail of Human Judgment Advocacy, the first context-driven AI platform for litigation, released Promptless, a major expansion of its matter-centric technology that delivers AI support to litigation teams proactively—without prompting—while also giving a new level of primacy to human judgment in an AI litigation platform. Built on […]
The Martech Operating System: Could AI Become the Layer That Coordinates the Entire Marketing Stack?
Marketing technology has grown from a small set of tools to a large and interconnected ecosystem, including customer relationship management, customer data platforms, advertising technologies, analytics, content management, marketing automation, commerce applications, personalization engines, experimentation platforms and artificial intelligence. Each type of technology has evolved to solve a specific marketing problem. CRM platforms manage relationships […]
Arcadis deepens Autodesk collaboration to accelerate AI and data-led delivery for clients
Arcadis, the world’s leading company delivering data-driven sustainable design, engineering and consultancy solutions for natural and built assets, announced an expanded collaboration with Autodesk to accelerate the use of artificial intelligence, connected data and digital workflows across the built and natural environment, whilst keeping human expertise and judgment at the center of delivery for clients. […]
Eventtia Launches Native MCP Server to Help Event Teams Manage Events With AI
Eventtia announced the launch of its native Model Context Protocol (MCP) server. The server connects Eventtia’s event management platform with AI assistants, helping teams automate administrative tasks. Built on the open MCP standard, the server takes less than five minutes to connect and requires no code. It is included with every Eventtia plan at no […]
Omneky Introduces TASTE BENCH for Evaluating AI Creative Quality
New evaluation suite assesses brand fit, creative execution, and whether an ad is ready to run Omneky, the autonomous AI growth platform, introduced TASTE BENCH, an evaluation suite that tests how well image and video models turn creative briefs and brand assets into ready-to-run ads. For image ads, GPT Image 2.5 Sunburst has the highest […]
Datadobi Adds Data Access Governance to StorageMAP, Enabling Enterprises to Answer the Critical Question: “Who Has Access to What?”
New Capability Helps Enterprises Discover, Govern, and Operationalize Unstructured Data Datadobi, a leader in the Data Storage Management Services space, today announced the general availability of Data Access Governance (DAG) within StorageMAP. The new capability gives organizations visibility into who has access to their unstructured data and whether that access aligns with corporate policy. It […]
Content Policy to Automatically Enforce WhatsApp Communication Rules
Jatheon introduced Content Policy, an archive feature that detects and removes WhatsApp messages violating an organization’s communication rules. Content Policy is designed for compliance, legal, IT, and records and information governance teams in regulated organizations. When a WhatsApp message matches criteria an organization defines, Jatheon Cloud removes it directly on WhatsApp for everyone in the […]
Uncanny Owl Launches Tin Canny xAPI/SCORM for WordPress, Bringing SCORM and xAPI Courses to Any WordPress Site
The standalone plugin lets any site deliver, protect, and track content created in tools like Articulate Storyline and Adobe Captivate, with every result added to a built-in learning record store. Full Uncanny Automator integration turns those results into completions, enrollments and other actions in LifterLMS, Tutor LMS, MemberPress Courses and other LMS plugins. Uncanny Owl, […]
Techfusion Gear Expands Digital Development Services for Businesses in Ahmedabad
Ahmedabad-based Techfusion Gear offers web development, eCommerce, custom software & ongoing website support for businesses seeking scalable digital solutions. Techfusion Gear, an Ahmedabad-based web and software development company, has expanded its digital development service portfolio for businesses seeking websites, eCommerce platforms, custom web applications and ongoing technical support. The company provides website design and development, […]
Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta
In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...] The post Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta appeared first on ExchangeWire.com.
This Creator Marketing Platform Has Gone Fully Agentic
Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice. The post This Creator Marketing Platform Has Gone Fully Agentic appeared first on AdExchanger.
What Publishers Don’t Know About New Jersey’s Data Broker Law Could Cost Them
Fellow privacy nerds, farewell. After 100 (hopefully) adorkable dispatches, the Data Privacy Roundup is dropping its last mic. This is the final edition, and it’s been a pleasure to ad serve you. But don’t worry. We’ll still be covering privacy on our website, just not here. Stay tuned for a new AI-themed newsletter coming soon. […] The post What Publishers Don’t Know About New Jersey’s Data Broker Law Could Cost Them appeared first on AdExchanger.
Encore: 'Avengers' Returns To Take $26M
With a record-setting $1.2 billion total worldwide for its opening weekend, 'Avengers: Endgame' comes seven years after the franchise's first film, 'The Avengers.'
Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right
Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network. The post Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right appeared first on AdExchanger.
Gen Z Still Wants Radio, Podcasts and Actual Humans: iHeartMedia’s Lainie Fertick
NEW YORK — Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want before they’ve finished wanting it. Apparently, they still like radio. That’s one of the findings iHeartMedia is seeing in its research on younger listeners, according to Lainie Fertick, president of iHeart Insights […]
TikTok agrees to teen usage restrictions in Alabama
The measures are very similar to the provisions that Meta agreed to implement as part of its recent settlement deal in California.
How can Instagram creators use Muse AI agents?
There’s a range of ways that Meta's AI agents could be of value for creators, but building trust in them will be a hurdle.
X launches Grok Bot rewards program to showcase AI utility
The new trend in AI development is enabling users to deploy AI-powered bots that can be tasked with online roles on their behalf.
YouTube previews AI-powered Conversational Editing
Conversational Editing will make it easier for creators to build and refine their projects using plain language guidance.