News

New integration enables real-time company data enrichment, AI lead qualification, and cross-border B2B intelligence directly inside Zoho CRM. Market Logic Network LLC announced the launch of a new business intelligence integration connecting Zoho CRM with the international company data platform OpenAPI. B2B teams can no longer afford to operate with incomplete data. Our systems provide […]

From the stage to the show floor, Pyler is making its mark at the AI industry’s most anticipated event of the year. Pyler is set to make a high-profile debut at NVIDIA GTC 2026 this March in San Jose. The video understanding specialist will showcase its technology through a technical talk, a poster reception, and a dedicated exhibition […]

The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against social media platforms for their failure to protect [...] The post The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short  appeared first on ExchangeWire.com.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to process all that data. And hey, it can’t hurt to be polite. 🤖 A big congrats to Thomas Kernan, head […] The post AdExchanger’s Comic Caption Contest Winner: Thomas Kernan appeared first on AdExchanger.

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments. The post Are CAPIs The Next Phase Of Performance TV? appeared first on AdExchanger.

Out-of-home (OOH) advertising is increasingly becoming a channel for B2B technology companies looking to reach decision-makers in the real world. As SaaS platforms compete for the attention of enterprise marketers, AI founders, and venture capital firms, some are turning to highly targeted billboards and transit campaigns in tech-heavy markets. Streaming ad platform Vibe.co is the […] Why a Streaming TV Ad Platform Is Buying Billboards first appeared on Street Fight.

The assumptions underpinning ad growth just got a lot more complicated.

As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.

Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.

AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.

As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.

Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.

Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.

Middle East unrest dominated the news cycle.

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […] The post Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms appeared first on AdExchanger.

Repositioning a legacy category by eliminating barriers to entry.

The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.

The retailer declared an “impasse” in the bargaining process, which allows it to unilaterally make changes. The REI Union says the move was illegal.

The home improvement retailer gets about a million questions a month between Mylow and Mylow Companion, with customer inquiries ranging in terms of expertise and needs.

An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries. The post ChatGPT’s Default & Premium Models Search The Web Differently appeared first on Search Engine Journal.