News
10,861 articles covering the AdTech ecosystem
How To Measure AI Search: Current KPIs You Need To Know [Webinar] via @sejournal, @hethr_campbell
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads
Clinch, the agentic AI platform for omnichannel content orchestration, today (14th May, 2026) announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customisation, and catalogue enrichment, in a single workflow. This release targets specific [...] The post Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads appeared first on ExchangeWire.com.
Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising
Thrad, the AI-native advertising infrastructure platform, has appointed Roger Dunn as chief commercial officer. The hire is particularly significant for the FMCG and consumer goods sector. Dunn's most recent role involved leading global retail media and performance media for Diageo, [...] The post Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising appeared first on ExchangeWire.com.
Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth
In today’s Digest, we cover Meta’s ad business set to reach $240bn amid a market surge, Alibaba’s AI revenue posting its 11th straight quarter of triple-digit growth, and Netflix being accused of spying in a Texas lawsuit. The post Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth appeared first on ExchangeWire.com.
The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control
ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising. Impressions, searches and even transactions that once traveled through websites will increasingly […] The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.
Bloomberg Wants Contextual Targeting To Work In Live Video
Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video. Kym Nicholas, who leads […] The post Bloomberg Wants Contextual Targeting To Work In Live Video appeared first on AdExchanger.
CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies
Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […] The post CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies appeared first on AdExchanger.
The world’s most valuable brands—which AI tools made gains in 2026
Anthropic-owned Claude cracks Kantar’s annual BrandZ report as AI also helps Google and Zara.
Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights
Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors' hopes, although underlying tensions persist.
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up
More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River “because once a Netflix show hits two seasons, that’s where they dump its body.” Jokes aside, despite the new location […] The post Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up appeared first on AdExchanger.
Liquid Web WordPress Plugin Rebrand Triggers Backlash via @sejournal, @martinibuster
A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The post Liquid Web WordPress Plugin Rebrand Triggers Backlash appeared first on Search Engine Journal.
YouTube Wants to Be a Home, Not a Launchpad
After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.
Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business.
A $120 million deal will give BuzzFeed a new owner — and a new CEO
It's hard to imagine what BuzzFeed looks like without Jonah Peretti at the helm, but we're about to find out. Peretti's tenure as the CEO of the Millennial-coded media company he co-founded has come to an end. Byron Allen, a comedian-turned-media mogul whose holdings include The Weather Channel and a multitude of local TV stations, will be the next exec to steer the BuzzFeed ship. Allen Family Digital, an arm of Allen's sprawling media empire, has acquired a controlling stake in BuzzFeed. Visit Tubefilter for more great stories.
YouTube is backing creators–and their ambitious shows–in a big way at Brandcast 2026
This year’s Brandcast truly feels like a TV upfront. YouTube used to run Brandcast–its annual presentation wooing advertisers and providing the press/general public with updated performance metrics–during the digital-focused NewFronts. But in 2022, tracking impressive living room viewership, YouTube moved Brandcast to the week of the Upfronts, when traditional TV networks pitch their new programming […] Visit Tubefilter for more great stories.
Stephen Curry is going back to school with a media venture that will highlight NIL talent
Stephen Curry's Golden State Warriors didn't make it into this year's playoffs, but that's not stopping the NBA's 3-point king from shooting his shot. Curry and Erick Payton's Unanimous Media is teaming up with Hard Carry Media to launch a sports content venture that will kick off with content centered around NIL athletes. The unnamed venture will operate as a sports content platform that will support creator-driven projects. Themes like competition, personality, and culture will be featured in formats that will live across social hubs like YouTube and TikTok. Curry, who just completed his 17th NBA season, will help steer the platform's creative direction, talent roster, and cultural focus while also appearing in some of its projects. Visit Tubefilter for more great stories.
‘Invincible VS’ Hits 1 Million Players Since April Launch (Gaming News Roundup)
“Invincible VS” has reached one million total players, Quarter Up, Skybound Entertainment’s in-house game development studio, announced Monday. The 3v3 tag fighter game first launched on April 30, with players joining since the game’s Open Beta on April 9. Since the debut of “Invincible VS,” Skybound and Quarter Up have continued adding new character skins […]
YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront
YouTube once funded creator-driven original content — but the streaming giant wound that down several years ago and instead embarked on a strategy to promote shows YouTubers are already producing themselves. That makes YouTube an outlier during TV upfronts week: It’s making an ad pitch to Madison Avenue on content it doesn’t directly control or […]
Webtoon and Warner Bros. Animation Reveal Four More Webcomics in Development as Animated Titles
Webtoon Entertainment and Warner Bros. Animation announced four new animated titles based on popular Webtoon webcomics that are in development as part of their strategic partnership. The companies first announced their collaboration last fall, with an agreement to co-produce 10 fan-favorite Webtoon webcomics for global distribution spanning genres including romance, fantasy, action and comedy. The […]