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News

5,677 articles covering the AdTech ecosystem

Coinbase’s brilliantly crafted Oscars ad asks: Are you a financial NPC?

Ad Age

A man breaks out of a gloomy gaming world in Isle of Any’s innovative spot directed by Oscar Hudson.

Mar 12, 2026Source

Coinbase’s Oscars Ad Turns a Video Game NPC Into a Financial Rebel

Adweek

Coinbase's Oscars ad encourages people to break away from the financial systems they’ve always known.

Mar 12, 2026Source

Barcode changes are coming. SmartLabel wants grocers to be ready.

Grocery Dive

The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.

Mar 12, 2026Source

Whole Foods to double UK footprint

Grocery Dive

The Amazon-owned specialty grocer is taking its Daily Shop format across the Atlantic as part of its plan to open six locations across London.

Mar 12, 2026Source

What’s essential for AI shopping assistant success

Retail Dive

The biggest risk isn’t falling behind on deployment — it’s deploying before the organization is ready, experts say.

Mar 12, 2026Source

Build-A-Bear CEO to exit

Retail Dive

Sharon Price John will retire from the role in June, and Chief Operations and Experience Officer Chris Hurt will step into the top spot.

Mar 12, 2026Source

Ross opens 17 stores, pushing forward with brick-and-mortar expansion

Retail Dive

The store openings, which span its namesake banner and DD’s Discounts, are part of the off-price retailer’s efforts to open 110 new locations this year.

Mar 12, 2026Source

Yellow Rose by Kendra Scott expands beyond Texas with new flagship

Retail Dive

The Western brand, which launched in 2023, is opening its first store outside the state with a location featuring a cocktail bar and hat customization in Nashville, Tennessee.

Mar 12, 2026Source

Dollar General to introduce new store format, pilot subscription program

Retail Dive

The discount retailer reported Q4 net sales jumped nearly 6% year over year, with average basket size growing due to increased retail unit prices.

Mar 12, 2026Source

HaloBridge Technologies Launches HaloBridge Mobile™ to Extend Human-in-the-Middle AI Governance to Mobile Workflows

MarTech Series

HaloBridge Technologies, the company behind the HaloBridge AI governance platform powered by the Gallo document intelligence engine, today announced HaloBridge Mobile™, enabling organizations to capture evidence, review AI-assisted documents, and certify decisions through Human-in-the-Middle™ review workflows directly from mobile devices—extending audit-grade AI oversight into real-world operations. HaloBridge Technologies today announced HaloBridge Mobile™, a mobile extension […]

Mar 12, 2026Source

WSI Introduces Adaptive SEO Strategy as AI Rewrites the Rules of Online Visibility

MarTech Series

As AI reshapes how customers discover products and services and decide which brands to trust, WSI, a global leader in digital marketing and AI consulting, has unveiled an updated version of its WSI AdaptiveSEO® framework, re-envisioned for the AI-driven search landscape. The shift is already underway. In The AI Search Revolution: Adaptive SEO in the Age of […]

Mar 12, 2026Source

Why Dove turned Reddit product feedback into a real-world campaign

Marketing Dive

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

Mar 12, 2026Source

Google Maps Launches AI Conversational Search With Ask Maps via @sejournal, @MattGSouthern

Search Engine Journal

Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S. The post Google Maps Launches AI Conversational Search With Ask Maps appeared first on Search Engine Journal.

Mar 12, 2026Source

ITV promotes I’m a Celebrity… South Africa with hand-drawn animation

Campaign

ITV Creative created the 60-second ad.

Mar 12, 2026Source

Employment tribunal dismisses ex-Google employee’s "boys’ club” claims

Campaign

The verdict was returned on 18 February 2026.

Mar 12, 2026Source

Pitch Update: Ikea, Heineken, Dyson, Samsung, Direct Line, Network Rail, Tropicana, Aviva and more

Campaign

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Mar 12, 2026Source

The top 5 brand TikToks marketers need to know about right now

Ad Age

In this month’s lineup: Pokémon contributes to a TikTok trend that encourages audience participation, Apple launches a TikTok-specific brand refresh and fast food CEOs duke it out via taste-testing videos.

Mar 12, 2026Source

Call for NextGen Media Buyers—how to submit an entry

Ad Age

Ad Age is highlighting the next generation of media buyers ahead of the 2026 TV upfronts.

Mar 12, 2026Source

AdgeAI Is the Latest Acquisition in Publicis’ AI Shopping Spree

Adweek

The Israel-based creative analytics platform will be integrated into Publicis Production.

Mar 12, 2026Source

Huggies Invites 18 Babies to Poop All Over $500K Worth of Luxury Goods

Adweek

Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.

Mar 12, 2026Source

The Year CTV Goes Full Funnel

AdExchanger

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode. The post The Year CTV Goes Full Funnel appeared first on AdExchanger.

Mar 12, 2026Source

Kroger plans to shutter 50 Little Clinics

Grocery Dive

The move comes shortly after the company confirmed that it would close all of its Little Clinics in Georgia.

Mar 12, 2026Source

WhatsDash Rebrands as StatNexa, Launching a Unified Marketing Analytics Platform for Agencies

MarTech Series

WhatsDash officially rebranded to StatNexa, introducing enhanced marketing analytics, advanced reporting dashboards, integrations, and client reporting tools. WhatsDash, a marketing analytics and reporting platform used by digital marketers and agencies to monitor campaign performance, has officially announced its rebranding to StatNexa. The rebrand represents the company’s next stage of growth as it expands its capabilities […]

Mar 12, 2026Source

Digi International Unveils AI-Powered One Digi AI Discovery Engine to Transform B2B Solution Search

MarTech Series

New interface uses natural language AI for cross-platform search to surface the best Digi, Opengear, Particle, and SmartSense solutions Digi International, a leading global provider that empowers enterprises to build, connect, and manage critical systems, announced the launch of its One Digi AI Discovery Engine, a new natural language powered experience designed to dramatically reduce […]

Mar 12, 2026Source
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