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The Israel-based creative analytics platform will be integrated into Publicis Production.

Huggies' 'Expensive Sh*t' livestream demonstrates how its diapers prevent costly messes.

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode. The post The Year CTV Goes Full Funnel appeared first on AdExchanger.

The move comes shortly after the company confirmed that it would close all of its Little Clinics in Georgia.

WhatsDash officially rebranded to StatNexa, introducing enhanced marketing analytics, advanced reporting dashboards, integrations, and client reporting tools. WhatsDash, a marketing analytics and reporting platform used by digital marketers and agencies to monitor campaign performance, has officially announced its rebranding to StatNexa. The rebrand represents the company’s next stage of growth as it expands its capabilities […]

New interface uses natural language AI for cross-platform search to surface the best Digi, Opengear, Particle, and SmartSense solutions Digi International, a leading global provider that empowers enterprises to build, connect, and manage critical systems, announced the launch of its One Digi AI Discovery Engine, a new natural language powered experience designed to dramatically reduce […]

Integration enables buyers to discover, build, and activate privacy-safe audience signals across premium publishers using agentic AI Optable, the Agentic Audience Platform, announced a partnership with PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the […]

Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS Integral Ad Science (IAS), a global leader in media quality, announced that Kamelia Ayrafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience […]

Translate on-screen text in videos without recreating the original visuals— bringing fully localized video experiences to global audiences. Vozo AI, an AI-powered video localization platform, announced the beta launch of Visual Translate, a generative AI capability that automatically localizes on‑screen text while maintaining the original design, layout and animation. This release addresses a long-standing gap […]

Now Available to All Channel Partners and Customers Globally; Strong Adoption Momentum Validates Demand for Empowering Frontline and Expert Teams Across the Organization As customer experience continues to expand beyond traditional service departments, organizations need a scalable way to empower every customer-facing team by giving them the flexibility and autonomy to engage on their terms, […]

LivePerson, a leading provider of predictable conversational AI, announced the launch of LivePerson Sync in partnership with Coral Active, a leader in enterprise contact center integrations. LivePerson Sync enables seamless integration with systems like Salesforce, Microsoft, and ServiceNow, bringing CRM data and workflows directly into the live agent workspace. “LivePerson Sync is the answer brands […]

Multi-location marketing has become dramatically more sophisticated over the past decade. Brands now operate across dozens or hundreds of markets, running paid search, local SEO, social campaigns, listings management, and reputation programs simultaneously. But while marketing execution has scaled, measurement often hasn’t kept up. Multi-location brands often rely on dashboards that show total leads, conversions, […] The Missing Piece in Multi-Location Marketing: Location-Level Attribution first appeared on Street Fight.

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network have announced the lineup for the 4th annual Black Effect Podcast Festival, taking place in Atlanta next month. This year’s event will be Saturday, April 25, at Pullman Yards in Atlanta. The 2026 Black Effect Podcast Festival is hosted by Charlamagne Tha God and DJ Envy […]

TikTok is hoping to make some noise through a big new audio and podcast partnership with iHeartMedia. In teaming with iHeart, the viral video app is dropping the visuals: The companies are launching TikTok Radio from iHeart, a live audio channel that will blend content from creators with music. It will launch March 13 on […]

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages. The post How AI Automation Turns Static Travel Pages Into Living Content & Experiences appeared first on Search Engine Journal.

The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design. The post The Shortcut Behind Some AI Optimization Tools appeared first on Search Engine Journal.

Changes at both group and local level.

AI platform measures creative performance.

The 2026 shortlist for the Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film, has been revealed.

Campaign was created by AMV BBDO.

Leo UK created the work.

Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... The post Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem appeared first on ExchangeWire.com.

Mortierbrigade’s short film directed by Lionel Goldstein shows women on a gleeful crime spree.