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ADWEEK Innovator 50 Entries Now Open for 2026

Nominations for ADWEEK Innovator 50 are now open for 2026.  From advancing emerging technologies like AI to delivering breakthrough ideas that drive real business impact, the ADWEEK Innovator 50 spotlights […]

YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media

With a slate of creator shows that look a lot like TV, YouTube is daring advertisers to treat it that way.

EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms

Some believe the ecommerce giant’s threat cleaned up companies' usage.

Why Matching Ad Emotion to TV Content Triples Viewer Attention

MIAMI — CTV can target ads – but often to the wrong person in the household. A campaign aimed at pickup truck buyers might reach a household that fits the demographic profile, but if the teenage daughter is watching Gilmore Girls on dad’s account, that impression is essentially wasted. The solution, according to one ad [...]

Magnite’s Sean Buckley: What Supply Side Consolidation Means to the Buy Side

MIAMI — Supply-side platform partnerships have dramatically consolidated as buyers recognize the inefficiency of managing dozens of technology relationships, shifting toward deeper integrations with two to five strategic partners rather than broad vendor distributions. “If you go back six or seven years, it was not uncommon for buyers to work with 50, 60 downstream supply [...]

Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’

MIAMI — Television planning and digital video buying evolved as separate disciplines with distinct trading audiences and methodologies, but audience fragmentation across streaming platforms and emerging video environments is forcing industry convergence around content quality and emotional engagement rather than channel definitions. “I grew up in a world where I learned how to be a [...]

Stripe, Google partner on agentic commerce

With a Google partnership, the payments processor is bringing agentic checkout to four of the largest AI platforms.

Google Quietly Changed How Search Terms Are Reported For Some AI Queries via @sejournal, @brookeosmundson

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries. The post Google Quietly Changed How Search Terms Are Reported For Some AI Queries appeared first on Search Engine Journal.

Netflix Announces New Ad Tier Markets, Podcast and Vertical Video Inventory, and a Dog Show

Four years after the news broke that Netflix was to introduce ads to its streaming service, the SVOD giant has announced the expansion of its ad-supported tier into 15 new markets in 2027. At the company's fourth annual Upfront presentation, Netflix revealed that next year, the ads plan will be available in Austria, Belgium, Colombia, Read More

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AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business

At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.

Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising

Goodbye Rufus, hello Alexa for Shopping.

How CMOs Should Actually Think About ROI

The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value.  […]

Rent the Runway co-founder Jennifer Hyman steps down as CEO

Longtime Nordstrom veteran Teri Bariquit, once the department store’s chief merchant, will take over as interim chief executive officer and president.

Organized retail crime bill passes House in bipartisan vote, heads to Senate

Industry groups have lobbied Congress to pass this legislation for years. But the impact on retailers’ efforts to prevent inventory loss remains unclear.

Watch the newest commercials from McDonald’s, State Farm, Experian and more

McDonald’s suggests you grab one of its McCafé drinks so you’ll have “something to sip while you spill—and spill and spill.”

Even the worst of rivals can agree on this new Belgian light beer

Martens BeLite’s launch campaign imagines sworn enemies—from sharks and surfers to hunters and deer—bonding over a cold one.

Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising

Successful AI-driven advertising depends on more than just automation.

Ahold Delhaize’s latest SVP appointment signals stateside AI growth

While the company has more publicly highlighted its AI developments in Europe, onboarding Vipin Gopal indicates its US division is ready to do more with this tech.

Inflation hits 3.8%, outpaces wage growth for first time in 3 years

Wary consumers may finally pull back on spending amid broad price hikes. “The squeeze is real,” Navy Federal Credit Union Chief Economist Heather Long said.