News
10,861 articles covering the AdTech ecosystem
Pardon the Disruption: The research that should worry traditional grocers right now
A new report found more shoppers are ready to defect to low-price retailers, highlighting the steep challenge ahead for the likes of Kroger and many regional supermarkets.
Walmart to lay off or relocate 1,000 tech, product workers
The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.
Foot Locker debuts year-round basketball brand platform under new chief marketer
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
On maintains momentum with record Q1 sales
The athleticwear brand set a new baseline for gross margin with strong DTC and apparel growth but room for improvement in the Americas.
AirOps Launches Quill, The AI Agent Lead That Monitors, Updates, and Drafts Content So Brands Stay Visible in AI Search
Early customers are already seeing a 1.5x increase in AI Search citations and a nearly 50% lift in share of voice with Quill AirOps, the leading growth platform for AI search, announced Quill, an AI agent lead that acts as an extension of the marketing team. Quill monitors, creates, refreshes, and optimizes content so brands […]
PubMatic Appoints Sabrina Anand as Country Manager for Canada
Appointment deepens PubMatic’s commitment to the Canadian market as demand grows for AI-powered programmatic solutions across buy-side and publisher partnerships PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the appointment of Sabrina Anand as Country Manager for Canada. Based in Toronto, Anand will lead PubMatic’s go-to-market strategy across the Canadian market, […]
impact.com Announces 2026 iPX in Austin, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships
Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences impact.com, the global infrastructure for partnership-driven commerce, today announced the return of its flagship global event, Partnerships Experience (iPX), taking place June 9-11, 2026, in Austin, Texas. iPX 2026 will bring together more than 1,000 leaders across brands, creators, publishers, […]
VidiKeep Launches All-in-One Video Downloader for High-Quality Offline Streaming
VidiKeep has launched an all-in-one streaming video downloader, enabling users to permanently save high-quality content from mainstream streaming services, such as Netflix, Disney+, and others, for offline playback anytime, anywhere. As streaming platforms continue to raise subscription prices and aggressively cycle content in and out of their libraries, digital media consumers are facing unprecedented frustration. […]
Quickbase Expands Real-Time AI Capabilities for Field Service Teams
New FastField product features reduce manual data entry and help organizations bridge the gap between field data capture and real-time decision-making Quickbase, the AI operations platform, today announced two new AI capabilities for field service operations teams: AI Photo Insights and Asset & Team Tracker. Available through FastField, the new AI features are designed to help field service organizations improve operational visibility, […]
Quisitive Achieves Microsoft Frontier Partner Status for Secure AI Transformation
Quisitive, a global technology consulting company, announced it has earned the status of Microsoft Frontier Partner, a distinction reserved for an exclusive list of partners with deep expertise in leading AI transformation across the Microsoft Cloud. This milestone follows Quisitive’s achievement of the Microsoft Copilot Specialization, its 19th specialization, which validates Quisitive’s ability to implement […]
Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads, Bridging the Gap Between Asset and Feed Management, and Social Commerce Execution
Marketers can now build and activate custom Snapchat creative catalogs directly from Flight Control to Snapchat’s Ads Manager. Clinch, the agentic AI platform for omnichannel content orchestration, announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customization, and catalog enrichment, in a single workflow. This release targets specific […]
Digital Turbine and Databricks Partner to Accelerate Mobile AI Innovation
Strategic integration of Databricks Genie Spaces and Databricks Apps unifies data intelligence for Digital Turbine’s global footprint, spanning over a billion devices globally Digital Turbine, the global leader in growth solutions for the mobile ecosystem, announced its strategic partnership with Databricks, the data and AI company, to bring AI-powered intelligence to the rich data from […]
Observe.AI Launches Companion Agent to Support Frontline Teams
Companion Agent works alongside frontline teams in real time, helping them prepare, respond, take action, and complete after-call work with more consistency and speed Observe.AI, the Agentic Platform for customer experience, announced the launch of Companion Agent, the new multi-agent interface for frontline teams built to support customer service agents before, during, and after every […]
Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis
The next-generation platform is designed to bridge the gap between social data and business action, surfacing real-time market signals from social to inform product development, customer care, and more. Trellis will be integrated across the Sprout ecosystem to uncover insights and improve workflows across Publishing, Listening, the Smart Inbox, and Reporting. Trellis Studio introduces customizable […]
The Agency Offering Your Clients Need: Citation Intelligence for AI Search
Most local SEO agencies have a citation management offering of some kind. They might audit client listings, fix NAP inconsistencies, claim the obvious missing directories, and report back to the client. This process gets the job done as a basic optimization to check off, but it was designed for improving traditional local rankings — not […] The Agency Offering Your Clients Need: Citation Intelligence for AI Search first appeared on Street Fight.
Priceline brings back its Negotiator to combat soaring travel costs
New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.
Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern
Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines. The post Condé Nast CEO: Plan As If Search Traffic Will Be Zero appeared first on Search Engine Journal.
Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI
Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong [...] The post Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI appeared first on ExchangeWire.com.
McDonald’s, Chicago Fire strike naming rights deal for South Loop stadium
McDonald’s enters its first-ever naming-rights partnership for a major U.S. pro sports stadium with a Major League Soccer franchise seeking a higher profile.
Jeep Wrangler Marks 85 Years With Muscle From Captain America
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
MS NOW Reveals New Show Names Ahead of Debuts
The new weekday programs debut Monday, June 15.
The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]
Warner Bros. Discovery’s Upfront Was All About Performance
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect outcomes data to their own first-party data for video campaigns through a standardized conversion API (CAPI). The CAPI will include […] The post Warner Bros. Discovery’s Upfront Was All About Performance appeared first on AdExchanger.