5,685 articles covering the AdTech ecosystem
Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... The post Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem appeared first on ExchangeWire.com.
Mortierbrigade’s short film directed by Lionel Goldstein shows women on a gleeful crime spree.
The company repositioned itself as a unified intelligence engine, helping marketers measure and win brand visibility across online ecosystems.
“New decor counts as spring cleaning,” says Kohl’s Mom (Ellie Kemper) in the latest from Kohl’s.
Nielsen releases new data breaking down demos across ad-supported TV.
AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk. The post AI is repricing the marketing stack, not collapsing it appeared first on MarTech.
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. The post Brands that win are clearer, not louder appeared first on MarTech.
Latest advancements now deliver the most advanced system for publishing trusted expert research and thought leadership content With the launch of ExpertFile Studio™, ExpertFile Search™, and ExpertFile SignalsAI™, the company gives marketing teams a more complete system for publishing trusted expert content, improving discoverability, and strengthening AI visibility As AI systems like ChatGPT, Google AI […]
New capability identifies visibility gaps in AI search and automatically implements fixes across website content Gradial, the system of work for enterprise marketing, announced the launch of Gradial GEO, a new capability that helps marketing teams improve visibility in AI search engines. Gradial GEO identifies gaps in how a brand appears in generative search results […]
The decade-long SEO leader deploys a fully operational GEO infrastructure — with 450+ optimized pages already indexed — while competitors are still in the announcement phase Over The Top SEO (OTT), the award-winning digital marketing agency led by CEO and Founder Guy Sheetrit, announced the launch of its dedicated Generative Engine Optimization (GEO) division. The division is […]
High-quality visual media serves as the primary driver of brand credibility, shaping consumer perceptions of professionalism and reliability. First impressions in the digital marketplace are often formed within seconds. Consumers frequently encounter brands through websites, advertisements, or social media posts before any direct interaction occurs. Visual media, therefore, become a powerful factor in shaping perception. Design […]
Radio personality, comedian and author Rickey Smiley is expanding his partnership with media company Urban One. The centerpieces of the pact are a five-year extension of the nationally syndicated “The Rickey Smiley Morning Show,” distributed to over 89 affiliate stations across the U.S., and “Rickey Smiley on the Spot,” an original video podcast series launching […]
Coda will become IdentityCoda.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Sampson announced his departure in November 2025.
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Barb, the UK’s joint industry committee (JIC) for TV measurement, this morning announced that Caroline Baxter has been appointed as Chief Executive. Her appointment follows Justin Sampson's decision in November to step down as CEO, effective this September. Baxter joined Barb as a Director in 2022, before becoming Chief Operating Officer (COO) in 2024. Prior Read More
RTL Group CEO Thomas Rabe This morning's full year earnings from European broadcaster RTL Group in some ways tell a very familiar story. Total group revenues were down year-on-year, falling 3.8 percent to €6.02 billion. Tough market conditions dented TV ad revenues, as linear ad spend in RTL's markets fell. And while digital Read More
Lowe’s new campaign is made with younger shoppers in mind.
Seed round led by General Catalyst, with participation from Y Combinator, Phosphor Capital, Paul Graham, Taro Fukuyama, Dharmesh Shah, Paul Copplestone, and Karim Atiyeh AgentMail, the first email provider built for AI agents, announced it has raised $6M in seed funding led by General Catalyst, with participation from Y Combinator, Phosphor Capital, and notable angel […]
European media conglomerate RTL on Thursday posted a 3.8% year-on-year drop in revenues to €6.018 billion ($6.9 billion) for the full 2025 fiscal year, with strong growth on the streaming side and digital advertising while revenues at its Fremantle content business suffered. RTL’s adjusted EBTIDA (earnings before interest, taxes and amortization) reached €661 million ($763 […]
Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal.