News

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.

Saks Off Fifth may be gone, but its customers aren’t. Here’s where they’re going.

TJX and Nordstrom Rack were already gaining share, and they stand to benefit most as Saks Global abandons off-price retail.

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

Zuci Systems and Lyzr Announce Strategic Partnership to Accelerate Enterprise Agentic AI Adoption

Zuci Systems, an AI-first digital engineering company, today announced a strategic Co-Delivery and Implementation Partnership with Lyzr, an enterprise-grade agent infrastructure platform purpose-built for regulated industries. The partnership brings together Zuci’s expertise across digital engineering, data and AI transformation, and quality engineering with Lyzr’s full-stack Agent Development Lifecycle (ADLC) platform – enabling enterprises to accelerate […]

Ishan Technologies Boosts Service Agility and Customer Experiences with Oracle

Oracle Communications to support Indian ICT leader’s goal to optimize operations and expedite delivery of new digital services Ishan Technologies, a rapidly evolving information and communication technology (ICT) company, has selected Oracle Communications to drive an ambitious, end-to-end digital transformation initiative. The collaboration aims to modernize charging and billing, enabling faster time-to-market for new offerings, […]

Media Consulting Group Appoints Gali Davidi as Chief AI Officer to Drive Agentic Innovation in Programmatic Media

Media Consulting Group (MCG), a buy-side programmatic activation partner, announced the appointment of Gali Davidi as Chief AI Officer (CAIO). Gali, a distinguished AI strategist and engineering leader, joins the company to spearhead its AI roadmap and accelerate the deployment of agentic technologies designed to transform how advertisers and agencies acquire programmatic media at scale. Gali’s appointment […]

Heineken urges US workers to embrace volunteer benefits and watch the World Cup

The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch matches and give back to local communities.

Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) via @sejournal, @billhunt

SEO fails when it can’t compete for resources. Learn how to win above the “IT line of death.” The post Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) appeared first on Search Engine Journal.

Bodypaint, mascots and 'The hand of God' spoofed in Lynx World Cup ads

Five new films by Lola Madrid show the lengths fans go to support their teams.

Deliveroo VP of marketing Caroline Harris to depart

Harris joined Deliveroo in 2020.

Pinterest’s UK and Southern Europe VP departs

She initially joined Pinterest in June 2024 as UK managing director.

TikTok announces new AI ad formats and additions to TikTok One

Features range from allowing users to book full holidays inside the platform to prioritising brand-owned pages in TikTok search results.

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform today (13th May, 2026), announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 [...] The post Adform Opens Full-Stack Infrastructure for Agentic Advertising  appeared first on ExchangeWire.com.

Miller Lite’s World Cup soccer ball doubles as a 12-pack beer cooler

The novelty item arrives alongside a summer campaign from Mischief celebrating soccer fans nationwide.

Hawaiian Tropic - Touch Yourself and Glow - 1m55s

Road to 2026: Navigating the new era of political advertising

It’s no secret that political advertising has surged to unprecedented levels, but what’s driving that growth? And what actually works? Chris Vail, head of enterprise at Comcast Advertising, and Kyle Osterhout, owner of Screen Strategies, sat down with Ad Age contributing editor Natalie Zfat to break it down.

Hawaiian Tropic revives ’90s anthem ‘I Touch Myself’ in Alix Earle dance spot

The sunscreen brand pairs TikTok-style choreography with a revived Divinyls anthem for BBH USA campaign.

TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads

TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.

Coca-Cola and partners pushing for new measurement standard

The advertising leader and its partners aim to help marketers with one of today's most significant challenges. But details are sketchy. The post Coca-Cola and partners pushing for new measurement standard appeared first on MarTech.

A challenger brand takes on the stacks

Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way? The post A challenger brand takes on the stacks appeared first on MarTech.

TikTok launches MCP server to let AI agents run campaigns

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.

Forget Dances. TikTok Wants People To Shop

TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […] The post Forget Dances. TikTok Wants People To Shop appeared first on AdExchanger.

Dokie AI Launches ChatGPT Images 2.0-Powered Version to Improve AI-Generated Visuals and Presentation Structure

Dokie AI announces a new ChatGPT Images 2.0-powered update, improving image generation quality, slide visuals, and overall PPT structure. Dokie AI, an AI presentation maker focused on business-ready PPT creation, has released a new version powered by ChatGPT Images 2.0. This update improves the product’s AI image generation capability, enhances the visual quality of slides, […]

Snapsight Unveils Remix, Turning Live Event Sessions into Reports, Campaigns and Decks in Real Time

Remix turns live event content into branded reports, social campaigns, white papers, decks, and visual assets, ready in minutes, while the event is still happening. Snapsight, the AI content platform for live events, announced the launch of Remix, a visual AI content studio that turns event sessions into branded, ready-to-publish assets. As events become always-on […]