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20,380 articles covering the AdTech ecosystem
Netflix rolling out Pause Ads; expanding ad plan availability
Ed Couchman, Head of Advertising UK, opened Netflix’s first UK Upfront – held in Central London on September 24th – with a call to brands and advertisers to get closer to the company’s growing business. “The point is, we’re not the small challenger in this market anymore. Your customers are watching Netflix — and they’re […]
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
Parloa to Unveil What’s Next in Agentic Customer Experience at WAVE 2026 Berlin
New product innovations, live demos and insights from leaders at OpenAI, Microsoft, SAP, IKEA, HealthEquity and more will take center stage at Parloa’s flagship AI + CX event Parloa, the leading agentic CX company for enterprise customer service, announced new details for WAVE 2026, its flagship AI and customer experience conference taking place October 7-8, […]
Yeastar Launches NovoOne, an AI-native Multi-tenant Communications Platform for Service Providers
Yeastar, a global leader in Unified Communications solutions, announced the official launch of NovoOne, an AI-native, carrier-grade multi-tenant communications platform purpose-built for MSPs, ITSPs, telecom resellers, and carriers managing large and growing user bases. Today’s communication service providers face a trade-off: traditional carrier-grade platforms offer scale but often held back by fragmented components, slow R&D, […]
Iterable Gives Marketing Tech a Memory, Connecting Every Customer Interaction to the Next
Fall Product Release introduces native RCS, Nova Conversations, Integrations Hub, and new Agents that connect customer data, conversations, and intelligence in one continuous learning loop Iterable, the AI customer engagement platform, introduced a major expansion of its platform — including a native Integrations Hub, Nova Conversations, RCS messaging, new Nova Intelligence Agents, and more — […]
Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths. The expansion is now live […]
Snappy Kraken Launches Snappy AI, a Marketing Operations Coworker for Financial Advisors
New AI analyzes marketing activity and results to identify gaps and recommend next steps Snappy Kraken, the martech innovator dedicated to powering smarter, more efficient financial advisor marketing initiatives, announced the launch of Snappy AI, an AI marketing operations coworker designed to help financial advisors and their marketing teams analyze campaign results, identify gaps in […]
The micro-influencer era is here—brands need a new playbook
Micro-influencers bring authenticity and engagement, but keeping them invested requires more than commissions.
The mid-size marketing mindset reshapes risk, AI and culture
Mid-size marketers operate with speed, lean teams and sharper risk tolerance. Here’s what big brands can and can’t adopt, plus how AI and culture factor in.
Agency Brief—Rivian appoints media AOR, Publicis leads new business pack
This week, we’ve got the exclusive on Rivian appointing a new media agency of record, plus an update on today’s business landscape.
5 AI tools mid-size brands are using for marketing
Thanks to agentic AI, mid-size brands are able to effectively stretch their abilities to accomplish the remit of a much larger enterprise.
Mark Read’s next act—running an AI conference for marketers, agencies and startups
In an interview with Ad Age, Mark Read discusses the current holding company landscape, his new AI conference and whether he would launch a new agency.
PepsiCo’s ‘House of Brands’ campaign divides experts on who it actually serves
PepsiCo says it wants to strengthen the connection between its individual brands and the corporation. But do consumers care?
Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
Dave & Buster’s Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.
Buying CTV In The WarnerMount World
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition. The post Buying CTV In The WarnerMount World appeared first on AdExchanger.
Omneky Brings the Premier Agentic Harness for Advertising and GTM to ChatGPT
One conversation can now run a brand’s growth program across every major ad channel, grounded in its own customer data Omneky, the premier agentic harness for advertising and go-to-market, announced that its plugin is live on the ChatGPT plugin marketplace. ChatGPT users can connect their Omneky account and put its AI Growth Agent to work […]
Eulerity Expands Agentic Workforce with New Performance Agents Built to Improve Local Marketing
As AI answers absorb organic traffic, new agents connect paid media, listings, reputation, creative and AI search visibility into one performance engine built for a market where brands are chosen, not ranked Eulerity, the AI-powered marketing operating system for multi-location and franchise brands, today announced the expansion of its Agentic Workforce. The new Performance Agents […]
Ecer.com Launches AI-Powered Mobile-First Ecosystem to Revolutionize Global B2B Cross-Border Trade
By integrating mobile technology, artificial intelligence, and immersive digital showcases, Ecer.com is breaking down time and space barriers to elevate global trade efficiency. Driven by the rapid evolution of mobile internet and artificial intelligence, global trade is undergoing a massive paradigm shift. Traditional offline communications and desktop-bound operations are rapidly giving way to a more […]
CallRadius Details Its Patent-Pending AI System for Google Local Services Ads as LSA Moves Into Performance Max
The system analyzes every account every two hours and classifies every lead. An experienced CallRadius manager reviews its findings and makes every change. CallRadius, a managed Google Local Services Ads (LSA) service based in Scottsdale, has released details of the patent-pending AI management system behind every account it runs, as Google moves Local Services Ads […]
askotter.ai Launches AI Agents That Run Small Business Websites by Text Message
Platform watches business data 24/7; AI agents handle SEO, AEO, GEO and PPC while owners manage everything by text message with an optional human in the loop. askotter.ai Launches AI Agents That Manage Small Business Websites From a Text Message Boston-area technology platform watches business data around the clock; owners manage SEO, ads, and site […]
80% of Professionals Have Collected Survey Data for Marketing Content That Never Got Published, Survey Finds
Flowerplot, the AI data storytelling platform, launches today to help marketers turn survey data into content, faster. Companies spend significant budget on survey research, but new data finds that most teams are blocked by data analysis. We built Flowerplot to close the gap between research and content. It empowers anyone to uncover insights, design visualizations, […]
AdPlayer.Pro Powers Video Advertising on DOOH Screens at Scale
AdPlayer.Pro reports the successful launch of its video ad player on physical DOOH screens across EMEA. AdPlayer.Pro, a global provider of SaaS video advertising technologies, has announced the strategic launch of its video ad player on Digital Out-of-Home screens across the EMEA region, offering screen network operators a unified solution for video content management, ad […]
Strengthening the Sell-Side Voice in Agentic Advertising: TeqBlaze Joins AgenticAdvertising.org
TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this year. TeqBlaze has been running a Sales Agent MVP, a free test environment open to [...] The post Strengthening the Sell-Side Voice in Agentic Advertising: TeqBlaze Joins AgenticAdvertising.org appeared first on ExchangeWire.com.