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News

5,696 articles covering the AdTech ecosystem

Rickey Smiley Inks Deal With Urban One for New Video Podcast, 5-Year Extension of His Morning Radio Show

Variety Digital

Radio personality, comedian and author Rickey Smiley is expanding his partnership with media company Urban One. The centerpieces of the pact are a five-year extension of the nationally syndicated “The Rickey Smiley Morning Show,” distributed to over 89 affiliate stations across the U.S., and “Rickey Smiley on the Spot,” an original video podcast series launching […]

Mar 12, 2026Source

Identity acquires healthcare agency Coda

Campaign

Coda will become IdentityCoda.

Mar 12, 2026Source

Movers & Shakers: M&C Saatchi, Brainlabs, AMV BBDO, ITV Creative, The7stars, LePub and more

Campaign

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Mar 12, 2026Source

Barb appoints Caroline Baxter as CEO to replace Justin Sampson

Campaign

Sampson announced his departure in November 2025.

Mar 12, 2026Source

Ikea contacts agencies about global media review

Campaign

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

Mar 12, 2026Source

Caroline Baxter to Lead Barb’s Expanded Measurement Remit

VideoWeek

Barb, the UK’s joint industry committee (JIC) for TV measurement, this morning announced that Caroline Baxter has been appointed as Chief Executive. Her appointment follows Justin Sampson's decision in November to step down as CEO, effective this September. Baxter joined Barb as a Director in 2022, before becoming Chief Operating Officer (COO) in 2024. Prior Read More

Mar 12, 2026Source

RTL Approaches Inflection Point with Streaming Profitability Expected This Year

VideoWeek

RTL Group CEO Thomas Rabe This morning's full year earnings from European broadcaster RTL Group in some ways tell a very familiar story. Total group revenues were down year-on-year, falling 3.8 percent to €6.02 billion. Tough market conditions dented TV ad revenues, as linear ad spend in RTL's markets fell. And while digital Read More

Mar 12, 2026Source

Lowe’s goes vibe shopping in new campaign from Dentsu

Ad Age

Lowe’s new campaign is made with younger shoppers in mind.

Mar 12, 2026Source

AgentMail Raises $6M led by General Catalyst to Build the First Email Provider for AI Agents

MarTech Series

Seed round led by General Catalyst, with participation from Y Combinator, Phosphor Capital, Paul Graham, Taro Fukuyama, Dharmesh Shah, Paul Copplestone, and Karim Atiyeh AgentMail, the first email provider built for AI agents, announced it has raised $6M in seed funding led by General Catalyst, with participation from Y Combinator, Phosphor Capital, and notable angel […]

Mar 12, 2026Source

RTL Group Posts 3.8% Results Drop as Streaming Side Grows and Fremantle Revenues Suffer

Variety Digital

European media conglomerate RTL on Thursday posted a 3.8% year-on-year drop in revenues to €6.018 billion ($6.9 billion) for the full 2025 fiscal year, with strong growth on the streaming side and digital advertising while revenues at its Fremantle content business suffered. RTL’s adjusted EBTIDA (earnings before interest, taxes and amortization) reached €661 million ($763 […]

Mar 12, 2026Source

Google Answers Questions About Search Console’s Branded Queries Filter via @sejournal, @martinibuster

Search Engine Journal

Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal.

Mar 12, 2026Source

M&S fashion, home and beauty brand platform encourages compliments

Campaign

Brand platform "Love that" has been developed by Mother.

Mar 12, 2026Source

Zevia pushes its real ingredients in ads with a bot who prefers things artificial

Ad Age

“Real Soda for Real Humans,” from Party Land, imagines bots guzzling diet cola while people reach for Zevia instead.

Mar 12, 2026Source

TV upfronts and NewFronts 2026 calendar

Ad Age

When and where this year's upfronts and NewFronts presentations will take place.

Mar 12, 2026Source

Why PetSmart’s viral moment backfired—and what it reveals about brand social strategy

Ad Age

PetSmart’s reply to its starring role in Lapidus’ high-octane viral music video has triggered a debate among TikTok users, as many slammed what they viewed as a lackluster response from the pet retailer.

Mar 12, 2026Source

Michael B. Jordan’s agency regains its independence—behind Obsidianworks’ bet on ‘New Money America’

Ad Age

160over90 took a minority stake in Obsidianworks in 2021.

Mar 12, 2026Source

A former church, casket warehouse and space where ‘South Park’ was created—plus 4 more unexpected ad agency offices

Ad Age

This is the second iteration in a series highlighting agencies that are based out of places that are not your typical city high rises.

Mar 12, 2026Source

Why advertising is the last medium of monoculture, and why it’s worth protecting

Ad Age

Advertising has become one of the last ways to reach everyone across age, income, politics and geography.

Mar 12, 2026Source

Delta CMO Alicia Tillman to Depart; Ranjan Goswami Named Marketing and Product Chief

Adweek

Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.

Mar 12, 2026Source

EXCLUSIVE: NewsGuard Taps Startup Pangram to Identify AI-Generated News and Misinformation

Adweek

A new AI-powered tool created by Pangram can spot AI-generated misinformation posing as reputable news.

Mar 12, 2026Source

Smartcat Unveils New Research on the Operating Models Behind High-ROI AI in Global Enterprise Teams

MarTech Series

Smartcat, the leading content and language AI platform for real-time market adaptation, released its flagship research report, The 2026 State of Global Enterprise Growth, on how enterprise teams are scaling AI ROI across global content operations. Market expansion remains a key priority for Enterprises, and Smartcat’s research indicates that the defining challenge for global enterprises […]

Mar 12, 2026Source

Atento Advances Impact Sourcing and AI-Augmented CX Through Strategic Collaboration with Sanas and Thrivin

MarTech Series

Atento, a global leader in customer experience (CX) and business transformation outsourcing (BTO), announced a strategic collaboration with Sanas, a leading provider of real-time speech understanding technology, and Thrivin, a quality-first impact sourcing platform in Kenya. Together, they are advancing a differentiated model for Impact Sourcing at scale and AI-augmented customer experience, enabling enterprises to […]

Mar 12, 2026Source

Databricks Launches Genie Code: Bringing Agentic Engineering to Data Work

MarTech Series

Genie Code turns data engineering, data science and analytics ideas into autonomous production systems Databricks, the Data and AI company, launched Genie Code, an autonomous AI agent that fundamentally changes how data work gets done. Genie Code can carry out complex tasks such as building pipelines, debugging failures, shipping dashboards, and maintaining production systems. On real-world […]

Mar 12, 2026Source

Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy

MarTech Series

New conversational interface transforms planning, decision-making and campaign activation rooted in Seedtag’s proprietary Neuro-Contextual intelligence Seedtag, the global Neuro-Contextual advertising company, announced the launch of Liz Agent, an agentic AI Platform designed to optimize media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts as an end-to-end consultant, […]

Mar 12, 2026Source
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