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10,864 articles covering the AdTech ecosystem
Forget Dances. TikTok Wants People To Shop
TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […] The post Forget Dances. TikTok Wants People To Shop appeared first on AdExchanger.
Dokie AI Launches ChatGPT Images 2.0-Powered Version to Improve AI-Generated Visuals and Presentation Structure
Dokie AI announces a new ChatGPT Images 2.0-powered update, improving image generation quality, slide visuals, and overall PPT structure. Dokie AI, an AI presentation maker focused on business-ready PPT creation, has released a new version powered by ChatGPT Images 2.0. This update improves the product’s AI image generation capability, enhances the visual quality of slides, […]
Snapsight Unveils Remix, Turning Live Event Sessions into Reports, Campaigns and Decks in Real Time
Remix turns live event content into branded reports, social campaigns, white papers, decks, and visual assets, ready in minutes, while the event is still happening. Snapsight, the AI content platform for live events, announced the launch of Remix, a visual AI content studio that turns event sessions into branded, ready-to-publish assets. As events become always-on […]
AdMax Local Unveils AI-Powered Intelligence Layer in Its Franchise Management Portal
New FMP Upgrade Delivers Real-Time AI Campaign Auditing for Multi-Location Brands AdMax Local (AML), a leading digital marketing partner for SMBs, franchises, and multi-location businesses, announced the next evolution of its proprietary Franchise Management Portal (FMP): AI Insights, a new capability delivering automated channel audits, campaign diagnostics, and data-driven recommendations within the platform franchise partners […]
Sainsbury’s NECTAR360 Partners with Merlin Entertainments to Help Families Across the UK Enjoy More Quality Time for Less with Nectar
Nectar members can now spend points at over 20 Merlin attractions across the UK, including Alton Towers Resort, Thorpe Park, LEGOLAND® Windsor Resort, Chessington World of Adventures Resort, the London Eye and SEA LIFE aquariums Members can also double the value of their Nectar points on tickets; for example, swap £5 worth of points for […]
Similarweb and Manus Expand Data Coverage, Enabling Deeper Digital Marketing Insights and Smarter AI Agents
Keywords, search traffic, incoming and outgoing referrals, landing pages, and popular pages enhance Similarweb-grounded research for Manus Pro AI agents Similarweb and Manus have made more digital market analysis metrics available to Manus AI agents, available to all Manus Pro subscribers without any additional setup required. In addition, joint customers of Similarweb and Manus can […]
CeraVe taps into basketball lore for latest social-first campaign
The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.
Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next via @sejournal, @EraseDotCom
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next appeared first on Search Engine Journal.
Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic
Optimization and legibility are not the same thing. Adobe's 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions. The post Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report appeared first on Search Engine Journal.
Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster
Google's ALDRIFT framework "opens exciting avenues" toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal.
Private View: Wise, Tesco, Santander, Vue, Airwallex and Chivas Regal
Creatives from Uncharted and McCann London critique a selection of the latest ads.
Landor appoints Interbrand's Emma Ellis as London MD
She has been handed the task of leading on brand-led growth and business performance.
Stephen Maher steps into group role at MSQ as vice chair
James Middlehurst has also been appointed managing director of global growth at MSQ.
Data Strategies Are Evolving From Single Video Campaigns to Building “Lifetime of a Brand”
Video hosting service Dailymotion operates across CTV, OLV and social, giving its ads business "enormous amounts of data" from past campaigns and users consuming videos across its ecosystem, says Eddie Boyle, VP Sales UK at Dailymotion Advertising. "Once a campaign has run, we can then take the insights from that past campaign, and we can Read More
RTL and Prosieben Focus on Profitability as TV Ad Revenues Suffer
European broadcasters RTL Group and ProSiebenSat.1 both reported their Q1 earnings this morning, giving a window into the state of the continental European TV advertising market. The two had mixed fortunes in terms of revenue growth — while RTL's total revenues grew 2.5 percent on an organic basis, ProSieben saw a three percent drop. But Read More
Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance. The insights are based on proprietary DV measurement data spanning billions of [...] The post Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally appeared first on ExchangeWire.com.
OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital
OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...] The post OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital appeared first on ExchangeWire.com.
4 questions you should ask to catch programmatic ad fraud
Programmatic fraud often hides behind opaque supply paths, weak verification, and poorly curated CTV inventory. The post 4 questions you should ask to catch programmatic ad fraud appeared first on MarTech.
How signal-based outreach is changing outbound
Move beyond generic cold outreach and generate more qualified engagement with signal-based outbound strategies. The post How signal-based outreach is changing outbound appeared first on MarTech.
The B2B Marketing Stack Has a Blind Spot. It’s the TV Screen.
Modern B2B marketing is remarkably sophisticated. Account-based programs identify and prioritize the right buyers. Intent data surfaces who’s in-market this week. LinkedIn targets by title, seniority, and company size. Data enrichment tools fill in the gaps. AI tools are making this stack smarter by the month: deeper personalization, faster automation, sharper audience segmentation. But the […]
Agentio Unveils YouTube Creator Performance Measurement Guide for Brands
The new framework separates budget allocation from portfolio optimization – revealing 4 in 10 top-performing Creators are wrongly cut with standard attribution tools. Agentio, the AI-native platform for Creator-led advertising, released A Guide to Measuring YouTube Creator Advertising, a practical framework for how Brands should measure — and stop mismeasuring — YouTube Creator performance. The […]
Enigma Launches KYB Compliance Agent on Google Cloud Marketplace
Verified business identity, now available as an agent on Google Cloud. Enigma Technologies, a trusted source of data on U.S. business identity, announced the release of its Know Your Business (KYB) compliance agent on Google Cloud Marketplace. The Enigma KYB Agent gives compliance teams a chat-based tool to verify businesses against Enigma’s identity graph, which […]
LinkedIn Is the #2 Most-Cited Source in AI Answers, New Meltwater Report Finds
Analysis of 9.5 million AI citations shows real-world expertise is driving visibility in AI search Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B […]
HubSpot Stock Crashed 19% – What It Means For Partner Agencies via @sejournal, @gregjarboe
The difference between durable expertise and replaceable tactics has never mattered more for HubSpot partner agencies. Here's how to tell which one you're selling. The post HubSpot Stock Crashed 19% – What It Means For Partner Agencies appeared first on Search Engine Journal.