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20,380 articles covering the AdTech ecosystem
The Stack: AI Enters Everything
This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...] The post The Stack: AI Enters Everything appeared first on ExchangeWire.com.
Ando Launches Agent-Native Messaging Platform, Announces $20 Million Seed
Ando, a new messaging platform built for teams working alongside AI agents, announced $20 million in funding from Accel, Index Ventures and Emergence Capital. Ando is emerging from stealth after nearly a year of building a team messaging platform designed from the ground up for humans and AI agents to work together. Agents can participate […]
FADEL Launches BrandTracker to Discover Brands in Up-to-the-Minute Celebrity, Influencer and Event Imagery
New AI-powered PictureDesk capability goes beyond logos to recognize distinctive brand elements and products in editorial content readily available for licensing FADEL, a global leader in AI-powered brand compliance, licensing and content solutions, announced the launch of BrandTracker, a new AI-powered visual brand detection service within PictureDesk that helps brands discover where they are appearing […]
Omada Acquires EmpowerID to Close the AI Agent Security Gap
Omada doubles down on agent governance, helping organizations bring ungoverned AI agent identities under control Omada A/S (“Omada”), a global leader in Identity Governance and Administration (IGA), announced it has acquired EmpowerID, a pioneer in AI agent governance. The acquisition brings EmpowerID’s runtime agent governance capabilities into Omada, strengthening its ability to provide security controls […]
Eventide Communications Launches ImpactCX Recording and Intelligence Platform
Platform delivers 100% interaction capture, automated workflows and access to operational insights in UCaaS and CCaaS environments Eventide Communications announced the launch of ImpactCX, its unified communications intelligence platform for contact centers and employee collaboration. The platform brings compliance recording, automated quality management, conversation intelligence, AI-powered insights, employee training, screen recording, reporting and operational visibility […]
Take A Break, Compliance Nerds. Privacy Is A Research Problem Now
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost out on their own opportunities for privacy laws enforceable by individuals via civil lawsuits. […] The post Take A Break, Compliance Nerds. Privacy Is A Research Problem Now appeared first on AdExchanger.
LinkedIn shares insights into key B2B buying behaviors
The data suggests that marketers should enact promotions with longer lead-in promotions to tap into early discovery.
YouTube refuses to join Meta settlement on teen harms
CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.
Instagram chief shares algorithm insights and posting tips
In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.
Google provides more Demand Gen ad features
Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.
Why Instacart is focused on reducing item markups to grow its delivery platform
Instacart CEO Chris Rogers says lower online markups, loyalty perks and cheaper delivery options are crucial to driving more online grocery growth in the coming years.
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta's Muse is ad-free for now. Don’t expect that to last.
Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship)
How legit is "annualized revenue run rate" as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards. The post Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship) appeared first on AdExchanger.
E.l.f. Cosmetics Names Joaquina Its Brand Ambassador Alongside Second Album Drop
The Latin artist is joined by six other artists on the album.
Meta bets on $1,300 VR glasses that can play YouTube, ESPN, Peacock, and much more
Meta is continuing its wearables renaissance by unveiling virtual-reality glasses stuffed with a plethora of entertainment and sports apps. The Meta VR Glasses will cost $1,300 when they debut next spring and will offer significant value thanks to a long list of launch partners. Prime Video, YouTube, Peacock, HBO Max, Paramount+, DIRECTV, AMC+, Crunchyroll, Plex, and Tubi will all be available to watch on Meta VR Glasses. The device will also carry a competitive lineup of sports channels, including NBA, MLB, ESPN, NBC Sports, TNT Sports, and UFC. Visit Tubefilter for more great stories.
Sam and Colby are bringing their annual Halloween spectacle to Netflix
Netflix's latest creator deal could very well send a shiver of dread down YouTube's spine. Sam Goldbach and Colby Brock, the paranormal investigators known collectively as Sam and Colby, are bringing Hell Week -- their spooky season tradition -- to Netflix in 2026. Sam and Colby, who first broke out on Vine, are now regarded as YouTube's premier explorers of abandoned buildings, ghost towns, and other spooky locales. The culmination of their investigations comes during Hell Week, which typically arrives a few days before Halloween. During that time, Sam and Colby drop multiple feature-length documentaries, many of which wind up tallying tens of millions of YouTube views. Visit Tubefilter for more great stories.
Home Services Marketing Is Moving Beyond Search
Home services marketing has traditionally been built around capturing consumers when a local need turns into a search. Scorpion brought together OpenAI, TikTok, ServiceTitan and others to reflect on how that acquisition model is expanding as AI discovery, short-form video and operational data reshape the path from awareness to booked job. For home services brands, […] Home Services Marketing Is Moving Beyond Search first appeared on Street Fight.
Xsolla President’s New Book Reveals How Gaming Companies Can ‘Get Off That Hit-Driven Hamster Wheel’
Amid more layoffs and contraction and renewed going-discless discourse, we are facing no shortage of opinions about what strategies will finally rightsize the global-gaming-industry ship. Apart from relying on the highly anticipated release of “Grand Theft Auto VI” to solve for the nearly $350 billion industry’s problems, a new book by Xsolla president Chris Hewish […]
An Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee
Plus, how analytics and creativity should work together, not against each other.
Week of Sept 14 Cable News Ratings: MS NOW and CNN Bounce Back
MS NOW won the primetime demo on Thursday.
LLMs Are Time Machines That Don’t Tell You How Far You Went via @sejournal, @DuaneForrester
AI answers strip out the signals people once used to judge them. Here's why your content stack now misses in both directions. The post LLMs Are Time Machines That Don’t Tell You How Far You Went appeared first on Search Engine Journal.