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When and where this year's upfronts and NewFronts presentations will take place.

PetSmart’s reply to its starring role in Lapidus’ high-octane viral music video has triggered a debate among TikTok users, as many slammed what they viewed as a lackluster response from the pet retailer.

160over90 took a minority stake in Obsidianworks in 2021.

This is the second iteration in a series highlighting agencies that are based out of places that are not your typical city high rises.

Advertising has become one of the last ways to reach everyone across age, income, politics and geography.

Airline announces leadership reshuffle as COO John Laughter's three-decade tenure ends.

A new AI-powered tool created by Pangram can spot AI-generated misinformation posing as reputable news.

Smartcat, the leading content and language AI platform for real-time market adaptation, released its flagship research report, The 2026 State of Global Enterprise Growth, on how enterprise teams are scaling AI ROI across global content operations. Market expansion remains a key priority for Enterprises, and Smartcat’s research indicates that the defining challenge for global enterprises […]

Atento, a global leader in customer experience (CX) and business transformation outsourcing (BTO), announced a strategic collaboration with Sanas, a leading provider of real-time speech understanding technology, and Thrivin, a quality-first impact sourcing platform in Kenya. Together, they are advancing a differentiated model for Impact Sourcing at scale and AI-augmented customer experience, enabling enterprises to […]

Genie Code turns data engineering, data science and analytics ideas into autonomous production systems Databricks, the Data and AI company, launched Genie Code, an autonomous AI agent that fundamentally changes how data work gets done. Genie Code can carry out complex tasks such as building pipelines, debugging failures, shipping dashboards, and maintaining production systems. On real-world […]

New conversational interface transforms planning, decision-making and campaign activation rooted in Seedtag’s proprietary Neuro-Contextual intelligence Seedtag, the global Neuro-Contextual advertising company, announced the launch of Liz Agent, an agentic AI Platform designed to optimize media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts as an end-to-end consultant, […]

Context-aware AI agent instantly analyzes jobsite documentation to automate field service workflows and slash operational costs. SiteCapture announced SiteCaptureAI, a new product that brings AI-powered automation and intelligence to field operations. Built for organizations that install, inspect, and maintain assets, SiteCaptureAI helps field service teams sharply reduce operational costs and complete high quality work in […]

Generative AI has grown rapidly in recent years, driving an increasing need for large-scale AI training data. Companies often rely on the internet for data collection for AI, but gathering information at scale requires robust proxy infrastructure, which can be costly. To help enterprises and developers overcome this challenge, IPcook provides a low-cost proxy. This approach […]

New integration lets AI agents translate documents across 120+ languages without leaving the tools developers and professionals already use Bluente, the AI-powered document translation platform used by over 40,000 professionals worldwide, announced the release of its open-source MCP (Model Context Protocol) server. The integration enables AI agents in Claude Desktop, Cursor, and other MCP-compatible environments […]

Credera, a global consulting firm focused on strategy, data, and technology, has released an excerpt exploring how artificial intelligence is reshaping modern marketing operations. The excerpt is from Credera’s recent e-book “AI is turning content operations into a strategic growth engine, and paid media is the first place it’s breaking through,” which includes research on the evolution of […]

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back The rapid growth of connected TV has outpaced the signals required to support effective optimization, accountability, and performance. So CTV scale will hit a ceiling unless buyers adopt reliable program-level signals. That’s the main conclusion from the data in […]

He will focus on a global advisory role at the agency, alongside other non-executive advisory roles.

Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...] The post Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook  appeared first on ExchangeWire.com.

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […] The post Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack appeared first on AdExchanger.

It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static […] The post Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money) appeared first on AdExchanger.

As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.

In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.

Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.

Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.