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10,865 articles covering the AdTech ecosystem
How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] via @sejournal, @lorenbaker
Is your rank misleading? Learn about SERP & AI visibility and how new features affect the perception of your brand online. The post How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] appeared first on Search Engine Journal.
Rakuten TV Hopes Other Streaming Companies Follow in Joining Barb
This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the Read More
Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads
In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California. The post Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads appeared first on ExchangeWire.com.
AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies
Azerion and AdMove.ai, have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies' need to maintain strategic and creative control while benefiting from AI automation [...] The post AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies appeared first on ExchangeWire.com.
Enough is enough. UK must do much more to tackle anti-semitism
The recent terror attack in Golders Green must be a turning point, Sir Martin Sorrell writes in this personal opinion piece.
Tate Modern appoints Ace of Hearts for Frida Kahlo campaign
The exhibition at the London gallery featuring Kahlo's work will open on 25 June.
Former Atomic chairman Nick Fox launches new business
Fox & Friends incorporated a week after Atomic London went into administration.
Zoom’s Next Act
Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at Zoom, it’s her remit to stretch people’s perception of a brand that many now treat not unlike basic infrastructure. Zoom […] The post Zoom’s Next Act appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/10/2026
The first full week of May brought an unprecedented number of Indian channels into the Global Top 50, but it was an American creator who got the most YouTube views over our most recent seven-day measurement period. His screen name is MrBeast, and he soared past 120 billion lifetime YouTube views after collecting 1.24 billion weekly views. After MrBeast, the non-Indian channels are few and far between in our viewership ranking. Of the 50 most-watched YouTube channels of the week, a whopping 31 hail from India. That's the most numerous weekly contingent we've had from a single country since the start of 2026. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/10/2026
We have a new leader in the Global Sub Top 50, but he's not exactly a newcomer in our charts. In fact, he's the most-subscribed creator in YouTube history, and arguably the platform's most famous name. I'm talking, of course, about MrBeast. The North Carolina-based creator (whose real name is Jimmy Donaldson) ended BRUNO's three-week run atop the Global Sub Top 50. The Ukrainian creator dropped to third after MrBeast added three million new subscribers during the first full week of May. Those gains pushed his YouTube-leading subscriber total up to 484 million. By the end of the summer, he'll become the first creator to cross the 500 million mark. Visit Tubefilter for more great stories.
TikTok has the cure for your wanderlust: A vacation booked from the For You Page
If your For You Page is filled with exotic attractions and other sights from around the world, a new hub is here to replace your FOMO with a dream getaway. That's the pitch for TikTok Go, a platform built on influencer recommendations and powered by partnerships with major booking services. TikTok Go harnesses the namesake app's growing popularity as a search engine. Gen Z already uses TikTok to discover travel destinations and other experiences. Now, the videos set in those locales will link directly to sites like Booking.com, Expedia, and Viator. Without leaving the app, TikTok Go users will be able view details and check availability for the hotels and attractions they find on the FYP. Visit Tubefilter for more great stories.
Why Target killed its creator program, launched 2 new ones
Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.
Ad tech is lining up behind OpenAI (it’s been here before)
OpenAI needs ad tech. Ad tech knows it won’t always.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
Never Trust A Sponsored Result; Brokering A Peace
Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into payments and subscriptions that were practically impossible to cancel. Well, the DOJ is back and taking another crack at Google […] The post Never Trust A Sponsored Result; Brokering A Peace appeared first on AdExchanger.
“By the time a child turns 13, there are 72 million pieces of data on them”: Dan Richardson on Australia’s Children’s Online Privacy Code
Charlotte McEleny talks to independent ad tech consultant and parent Dan Richardson about Australia's proposed Children's Online Privacy Code... The post “By the time a child turns 13, there are 72 million pieces of data on them”: Dan Richardson on Australia’s Children’s Online Privacy Code appeared first on ExchangeWire.com.
How To Build Local Pages That Win In AI-Powered Search via @sejournal, @lorenbaker
Unlock the power of local SEO. Discover how to build authoritative pages that improve your visibility in AI search results. The post How To Build Local Pages That Win In AI-Powered Search appeared first on Search Engine Journal.
Watch the newest commercials from Domino’s, Lowe’s, Yeti and more
Domino’s promotes its $7.99 large one-topping take-out pizza deal.
Why Some Brands Chose Stagecoach Over Coachella This Year
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
YouTube’s Brandcast Puts Creator Partnerships Front and Center
Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
Beet@20: Lou Paskalis Says AI will Rewrite Marketing’s Playbook
Twenty years ago, Beet.TV pressed record at Google’s campus in Mountain View and quietly began documenting what would become a two-decade sprint through the media industry’s identity crisis, reinvention and occasional existential spiral. Fast forward 11,000 interviews later, and the cameras are still rolling, now in the corridors of CES and beyond, capturing executives like [...]