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20,380 articles covering the AdTech ecosystem
How marketers are innovating in the age of intelligence
As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […]
Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried in programmatic display advertising – namely, the temptation to cram in as many placements as […] The post Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check appeared first on AdExchanger.
Spain: Movistar and Orange renew pay-TV war
Orange Spain is strengthening its television proposition as it seeks to challenge Movistar Plus for Spain’s high-value pay-TV and convergent customers, with football remaining at the centre of the battle between the country’s two largest premium TV operators. The strategy comes as the former MasOrange adopts the Orange España corporate identity following Orange Group’s acquisition […]
French consumer group criticises Disney+ over streaming disruption
French consumer rights protection organisation, Que Choisir, has sent Disney a formal notice criticising the media giant’s behaviour regarding the pricing and features of its Disney+ streaming service in the country, and demanding it change. The move comes after Disney+ has cut off services such as 4K and HDR streaming to its customers as the […]
White House defies judge on media ban
The Trump administration must restore press credentials to CNN, Politico and MS NOW, a federal judge has ruled, delivering a rebuke to the president’s efforts to ban the outlets from the White House grounds. But according to Reuters, several hours later the organisations were still being barred. US District Judge Timothy Kelly, a Trump appointee, […]
The Backroom: A status check on Target’s turnaround
Since naming Michael Fiddelke CEO, the retailer has made headway on its recovery with sales and traffic growth despite the bumps along the way.
Retailers tamp down shadow AI but struggle to oversee agentic sprawl
The use of AI agents is soaring in the retail sector, but visibility remains a major challenge, with regulated data at risk.
Halloween spending expected to reach $13.5B
Shoppers are approaching the holiday “with affordability in mind,” and looking for ways to maximize value, according to a new report.
Stitch Fix keeps sales expectations in check as it loses active clients
The apparel-box retailer is gaining market share, but the tough consumer backdrop took a toll at the end of its fiscal year, executives said Wednesday.
Tapestry to sell via Google’s Gemini app, AI Mode
Coach and Kate Spade items are now available for purchase in Google’s AI shopping ecosystem.
Taboola Launches Unified Identity Solution for Performance Marketers
Dubbed Realize ID, the solution enables performance marketers to capture and act on open web intent.
Xelta.ai Takes Aim at the Work That Comes After AI Creates the Content
Operating from Palo Alto, Xelta.ai unifies AI video editing, advertising, storytelling, and social publishing in one platform. By now, nearly everyone realizes that creating an image with generative AI takes just a few seconds. Yet, turning it into something useful is another matter entirely. Videos often require additional editing. You might need a voiceover and […]
AISEOgic Launches Free AI SEO Audit Platform for Google and AI Search
AISEOgic combines SEO, AI SEO, GEO, AEO and LLMO analysis in a free website audit designed to help businesses understand search and AI-search readiness. AISEOgic Launches Free AI SEO Audit Platform for Google and AI Search AISEOgic has launched a free AI-powered website audit platform designed to help website owners, businesses, marketers, agencies, freelancers, and […]
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand launched last year.
Wayfair ups investment in sports for values-focused brand platform
The retailer, which sees over 60% of orders come from mobile, has teamed with quarterback Matthew Stafford for “Wayfair Delivers.”
Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained. The post Why Agencies Lose Clients In The First 90 Days (And How To Stop It) appeared first on Search Engine Journal.
Google Search Console Adds Multimodal Filter For Image-Based Searches via @sejournal, @MattGSouthern
Search Console’s new multimodal filter shows which pages receive traffic from image-based searches, without query data. The post Google Search Console Adds Multimodal Filter For Image-Based Searches appeared first on Search Engine Journal.
OpenX Boosts Familiarity & Favourability in a Competitive Business Banking Environment for NatWest
As advertisers look to reach specific audiences at scale, small business owners and decision-makers can be particularly challenging to find efficiently. NatWest needed to reach this audience across England and Wales with a two-part video brief: build awareness for NatWest [...] The post OpenX Boosts Familiarity & Favourability in a Competitive Business Banking Environment for NatWest appeared first on ExchangeWire.com.
Gen Z listens to podcasts more than it watches TikTok. Here’s what advertisers should do about that
A direct line between a human voice and an audience that listens is the best marketing move.
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Scope3 is trading emissions measurement for agentic advertising, but could the open standards powering that future undercut the need for companies like Apostra?
The Facts For Trump TV? Not Even An 'Apprentice' Sequel
It's not surprising that the start of this 24/7 livestream channel on YouTube began just after President Trump posted that he was banning CNN, MS Now, and Politico from the White House.
Lowe’s debuts drone delivery pilot with Wing, DoorDash
The initial rollout at a North Carolina store involves over 100 SKUs and could later expand to other locations.
Boomi Appoints Mike Hickman as Chief Financial Officer
Three-decade technology finance leader joins Boomi to scale global operations, bringing experience across IPO, take-private, and large-scale acquisition integration Boomi, the data activation company for AI, today announced the appointment of Mike Hickman as Chief Financial Officer. Hickman will lead Boomi’s global finance and accounting organization, spanning financial planning and analysis, accounting, treasury, tax, and […]