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10,865 articles covering the AdTech ecosystem
Universal Ads’ Adam Royle: Koddi Partnership Brings CTV to Commerce Buyers ‘Where They are Working Today’
Connected TV buying, planning, and measurement integration into commerce platforms eliminates traditional barriers that prevented retail media advertisers from accessing television inventory through familiar workflows. “This week, Universal Ads and ad tech company Koddi announced a strategic partnership that brings CTV buying, planning, and measurement into the Koddi platform,” Adam Royle, head of Strategic Partnerships [...]
Victoria’s Secret unveils allegations against activist investor, loses board director
Activist investor BBRC is taking "the hard way" to force governance change at the intimates company less than a month before its shareholder meeting.
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
Gold House Turns Its Gala Into a Brand Partnership Playbook
Gold Gala featured activations and experiences from brands that share Gold House’s mission.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […] The post Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech appeared first on AdExchanger.
Upfronts Day One: Publishers Jostle For Position As Performance Drivers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.
Independent grocers make up nearly 40% of US food retail sales, report says
An NGA analysis found that every $1 in indie grocery sales generates an additional 58 cents in supply chain and household spending nationwide.
Amazon grows grocery reach through 30-minute delivery expansion
Amazon Now, which lets shoppers buy perishable foods, household essentials and electronics in a single order, will reach tens of millions of people in 2026.
Why one nutritionist went from nursing school to the grocery industry
“Food resonates as part of [the] health journey, and trust in the grocery store is a great place to start,” said Krystal Register, vice president of health and well-being for FMI.
Amazon expanding 30-minute delivery service to more cities
The offering, which leverages smaller fulfillment locations near customers, aims to reach tens of millions of people by the end of 2026.
EBay rejects GameStop’s $56B bid, calling it ‘neither credible nor attractive’
EBay's chairman of the board described the company as a "strong, resilient business" that's well positioned under its current management.
Under Armour counts on tariff refunds to help it rebound this year
The brand’s declines in Q4 and its full fiscal year were due in part to a pullback on distribution and SKUs. But only in part.
Inflation hits 3.8%, outpaces wage growth for first time in 3 years
Wary consumers may finally pull back on spending amid broad price hikes. “The squeeze is real,” Navy Federal Credit Union Chief Economist Heather Long said.
DepositPhotos Introduces AI Assistant to Help Users Go Beyond Keyword Search
The new AI Assistant combines contextual search, image generation, refinements, and editing in one conversational experience. DepositPhotos has introduced the AI Assistant, a new conversational experience designed to help users find, create, and refine content more efficiently. Built to go beyond the keyword-based search, the tool helps creatives, marketers, businesses, and content teams reach the right result […]
Engineer Brothers Launch Automata Studio, an AI-Native Software and Marketing Agency
Engineer brothers with 14 years across AI, blockchain, and MIT-backed startups now building websites, AI agents, and growth systems. Automata Studio LLC, a Boston-based software and marketing agency founded by two engineer brothers, today announced its launch as a full-service partner for U.S. businesses building modern websites, custom software, AI agents, and growth marketing systems. […]
fullthrottle.ai® Announces Strategic Audio Partnership With TuneIn to Power Outcome-Driven Campaigns
Marketers can now activate premium, always-on audio alongside omnichannel campaigns, engaging audiences across the customer journey and tying listener engagement directly to real business outcomes. fullthrottle.ai®, a pioneer in first-party data media solutions and AdTech operating systems, announced an integration with TuneIn, the world’s leader in live audio that brings together live sports, news, music, […]
Honeycomb Launches Agent Observability, Bringing Full Visibility to Agentic Workflows in Production
In addition to Agent Timeline, Canvas Agent and Skills supercharge engineering teams and their AI agents with a shared production observability layer Honeycomb.io, the observability platform built for the new shape of software, introduced a series of agentic intelligence and agent observability features purpose-built for AI agents in production. These new and enhanced capabilities include […]
ODAIA Marketing Intelligence Brings Real-Time, Individualized Campaign Orchestration to Pharma HCP Engagement
Proven AI solution for top pharma companies analyzes hundreds of thousands of signals to recommend the best campaign sequences mapped to every HCP’s prescribing journey ODAIA introduced Marketing Intelligence, an AI solution that helps pharma marketing and brand teams orchestrate personalized campaigns to healthcare professionals (HCPs). Now available, Marketing Intelligence analyzes prescribing data, engagement signals, CRM […]
Allytics Expands Executive Team to Accelerate AI-Driven B2B Marketing Innovation
Allytics, a leading B2B marketing agency serving cloud, security, and technology companies, announced the promotion of Jeff Wells to Vice President, reinforcing the company’s investment in AI-driven marketing strategies and hyper-targeted demand programs. “At a time when marketing roles are being reimagined in real time, Jeff’s leadership has reshaped how we deliver the strong results […]
SAP Unveils the Autonomous Enterprise
The company introduces a unified SAP Business AI Platform, deepening partnerships with Anthropic, Amazon Web Services, Google Cloud, Microsoft, NVIDIA and Palantir At SAP Sapphire in 2026, SAP SE introduced the Autonomous Enterprise to help enhance the world’s most critical business workflows, so that humans and AI work together to meet the accelerating demands of global […]
Bounteous Acquires Cartesian, Enhancing Deep Data and Analytics Capabilities to Accelerate Enterprise AI
Acquisition also strengthens telecommunications expertise and accelerates global growth Bounteous, an AI services firm, announced its acquisition of Cartesian, a specialist consulting firm focused on the global telecommunications, media, and technology industries. The acquisition builds on deep telecommunications experience at Bounteous and strengthens presence across North America and Europe, while enhancing capabilities in data, analytics, and […]
Smosh Hires MTV Vet Cory Midgarden as YouTube Sketch Comedy Channel’s First-Ever Chief Content Officer (EXCLUSIVE)
Popular web sketch comedy company Smosh has hired former MTV Entertainment Studios exec Cory Midgarden as the brand’s first-ever chief content officer. In his newly created role, Midgarden will oversee Smosh’s content strategy and development, talent and casting, brand and marketing, and partnerships. This encompasses Smosh’s YouTube channels and broader content ecosystem, including series, tentpole […]
Former ‘Tekken’ Boss Katsuhiro Harada Launches New Gaming Studio With Rival SNK Following Bandai Namco Exit
Video game industry legend Katsuhiro Harada, best known for his work on Bandai Namco’s “Tekken” franchise, is launching a new game development studio with rival company SNK. Established May 1, VS Studio SNK is headquartered in Tokyo and is expected to become a consolidated subsidiary of SNK. SNK says it will support the launch of […]
Maizen’s Hit YouTube Gaming Characters JJ & Mikey Expand Into TV Series, Books and Toys in New Pocket.watch Franchise Deal (EXCLUSIVE)
Family-friendly YouTube gaming channel Maizen is expanding its popular JJ & Mikey animated characters into a full-blown franchise across original content and consumer products through a partnership with creator media company Pocket.watch. Under the pact, the Japan-based Maizen’s “JJ & Mikey” series will begin streaming across platforms including Tubi, The Roku Channel, and Ryan and […]