News

Bounteous Acquires Cartesian, Enhancing Deep Data and Analytics Capabilities to Accelerate Enterprise AI

Acquisition also strengthens telecommunications expertise and accelerates global growth Bounteous, an AI services firm, announced its acquisition of Cartesian, a specialist consulting firm focused on the global telecommunications, media, and technology industries. The acquisition builds on deep telecommunications experience at Bounteous and strengthens presence across North America and Europe, while enhancing capabilities in data, analytics, and […]

Smosh Hires MTV Vet Cory Midgarden as YouTube Sketch Comedy Channel’s First-Ever Chief Content Officer (EXCLUSIVE)

Popular web sketch comedy company Smosh has hired former MTV Entertainment Studios exec Cory Midgarden as the brand’s first-ever chief content officer. In his newly created role, Midgarden will oversee Smosh’s content strategy and development, talent and casting, brand and marketing, and partnerships. This encompasses Smosh’s YouTube channels and broader content ecosystem, including series, tentpole […]

Former ‘Tekken’ Boss Katsuhiro Harada Launches New Gaming Studio With Rival SNK Following Bandai Namco Exit

Video game industry legend Katsuhiro Harada, best known for his work on Bandai Namco’s “Tekken” franchise, is launching a new game development studio with rival company SNK. Established May 1, VS Studio SNK is headquartered in Tokyo and is expected to become a consolidated subsidiary of SNK. SNK says it will support the launch of […]

Maizen’s Hit YouTube Gaming Characters JJ & Mikey Expand Into TV Series, Books and Toys in New Pocket.watch Franchise Deal (EXCLUSIVE)

Family-friendly YouTube gaming channel Maizen is expanding its popular JJ & Mikey animated characters into a full-blown franchise across original content and consumer products through a partnership with creator media company Pocket.watch. Under the pact, the Japan-based Maizen’s “JJ & Mikey” series will begin streaming across platforms including Tubi, The Roku Channel, and Ryan and […]

‘Harry Potter Meets MBTI’ Franchise ‘Solis Ark Academy’ Leads AI Studio Storyverse Into Cannes Market (EXCLUSIVE)

Storyverse, a new AI-native entertainment studio founded by Emmy-nominated producer Jesse Z., has made its market debut at Cannes, presenting a multi-genre slate and a proprietary filmmaking system the company says can move projects from script to screen in as few as five days. The Los Angeles-based company combines Hollywood film professionals and AI engineers […]

Nurse John Sets North American Tour (EXCLUSIVE)

John Dela Cruz, aka Nurse John, the former healthcare worker turned comedian and social media personality, has announced a North American tour. His “Against Medical Advice” show features all-new material about the chaos, comedy and camaraderie of working in healthcare. The tour kicks off Sept. 10 in South Carolina and extends through Dec. 27 in […]

Kraft Heinz’s biggest portfolio campaign to date celebrates America250

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

Cheil UK's Rikke Wichmann-Bruun lands new role

She was previously chief executive of MRM UK.

Parkview Health - A Human View - 60s

Away - See It Differently, Get Away - 30s

Four Seasons Naked Condoms - The Rise of the STIs - 1m48s

TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.

Creative License: How Adobe Helps Brands Stay Creative in the Age of AI

From the data stack to the AI tools that help teams move faster without losing quality or brand control.

Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room

The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.

Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker

Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.

TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other […] The post TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’ appeared first on AdExchanger.

Is Heidi O’Neill exactly what Lululemon needs?

Negative opinions have proliferated since she was named to the top spot, but analysts say critiques are overblown.

Ulta Beauty to offer products via Uber Eats

The beauty retailer has previously partnered with Instacart and DoorDash as the fast delivery market grows.

Bob’s Discount Furniture opens first combo store-distribution center

The retailer is monitoring the concept and may replicate it in the future, Chief Operating Officer Ramesh Murthy said.

Jellyfish appoints Stephanie Parry as Managing Director, UK & Ireland

Parry to lead the next phase of growth and integration across media, creative and data in key market Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director, placing a proven commercial and client leader at the helm of one of its most strategically important regions. Parry has […]

Rakuten TV Becomes Latest Streaming Platform To Be Tracked By Barb

European streamer strengthens position in UK AV ecosystem with verified reach and incremental audiences Rakuten TV Enterprise, the B2B arm of Rakuten TV, has signed up with the official UK audience measurement JIC, becoming the latest streaming platform to be tracked by Barb. The move, effective immediately, marks a significant step in validating its audience and reinforces […]

HuLoop Launches Agentic Operations to Orchestrate Intelligent Agents, Operationalize AI Across the Enterprise

HuLoop Automation, a leader in AI-powered work optimization, announced the launch of Agentic Operations, a new module designed to orchestrate, manage and govern intelligent agents at scale across its unified work optimization platform. As organizations accelerate AI adoption, many struggle to move beyond isolated use cases. While AI capabilities have advanced rapidly, operationalizing AI in […]

Equisoft and Continuum Launch Integration to Bring AI Meeting Intelligence to Equisoft/connect Users

Joint integration lets advisors using Equisoft/connect push meeting notes and tasks into their CRM automatically, and ask their CRM questions with natural language, all through Continuum’s desktop app Equisoft, a leading global digital solutions provider to the financial services industry, and Continuum, the AI-powered client intelligence platform for Canadian advisors, announced an integration that connects […]

Glean Introduces the Enterprise Agent Development Lifecycle, Codifying How Enterprises Build, Govern, and Measure AI Agents

New framework and platform capabilities help CIOs turn AI agents from fragmented experiments into governed production systems with measurable business impact Work AI leader Glean introduced its enterprise Agent Development Lifecycle (ADLC), a new framework and set of platform capabilities designed to help enterprises systematically deploy AI agents and maximize business impact. As organizations scale […]