5,793 articles covering the AdTech ecosystem
Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.
03102026 Purpose Marketing Hits and Misses
ARMEDANGELS Detoxdenim campaign
Audacy’s original weekly podcast “Campus Files” has returned for a second season — with a brand-new series of investigations into scandals and controversies that have rocked higher education. “Campus Files” Season 2 premiered Wednesday (March 11) everywhere podcasts are available. New episodes will be released weekly on Wednesdays. This season, hosts Margo Gray and Ian […]
Fandom, the world’s largest fan platform, has named Jeremy Gan Vice President of Programmatic Revenue & Partnerships. In this role, he will lead programmatic revenue and commercial strategy across all of the company’s owned and operated channels and platforms including Fandom.com, GameSpot, TV Guide, and Metacritic. Gan is based in New York and reports to Jeremy Steinberg, Chief Revenue Officer at Fandom.
TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building […] The post The Missed Opportunity In Performance TV: Long-Term Brand-Building appeared first on AdExchanger.
SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re [...]
Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO [...]
Additionally, the fashion designer’s RM Studio x Rebecca Minkoff spring ready-to-wear collection is available exclusively at QVC.
The latest craze among creator platforms? Inventing their own awards shows to honor the most popular and creative people cranking out content on their apps. Snapchat on Wednesday announced the nominees for the first-ever Snappy Awards Show. The nominees across 21 categories “embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, […]
Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.
WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch. The post WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address appeared first on Search Engine Journal.
WPP, Publicis and Omnicom battled for the business in the final round.
The marketer reflects on taking Schweppes to space and bringing Ribena home.
Today extends its lead.
Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded […]
A Texas politician's sex scandal could pave the way for the first member of Congress who got his start on YouTube. The creator in question is named Brandon Herrera, but his 4.1 million YouTube subscribers also know him as "The AK Guy." As that sobriquet attests, Herrera is a firearms enthusiast who uses his channel to share gun demos and military history lessons. As of March 2026, he's also the de facto Republican nominee in Texas' 23rd Congressional district. This isn't the first time Herrera has tried to run for Congress. Visit Tubefilter for more great stories.
Colin and Samir are heading to Hollywood, and they want their creator friends to join them. The podcast co-hosts known for their insights into the creator economy have announced Press Publish LA, a West Coast iteration of their nascent event series. Through their Colin and Samir Show podcast, their joint YouTube channel, and their newsletter The Publish Press, longtime collaborators Colin Rosenblum and Samir Chaudry have dispensed valuable advice for all types of creators. They've also become fixtures at some of the most notable events on the creator calendar, including VidSummit, the Streamy Awards, and the Spotter Summit. Visit Tubefilter for more great stories.
Fox Entertainment is eager to get on board with creators, so it has hired an executive who knows how to make those partnerships happen. Billy Parks, a seasoned content exec who has had stints at Slow Ventures, Fullscreen, and Astronauts Wanted, is the new Head of Fox Creator Studios. Parks will head up the fledgling content division Fox announced at the 2026 CES conference in January. By partnering with a mix of traditional celebrities and social media stars -- including Gordon Ramsay and Rosanna Pansino -- Fox Creator Studios will aim to cultivate new formats, fresh talent, and original pieces of intellectual property. Visit Tubefilter for more great stories.
Gen Z hasn't yet reached its thirties, but the cohort is already feeling nostalgic for a simpler time. That's one of the takeaways from a new Harris Poll survey, which found that TikTok's new features are alienating some members of Gen Z -- even as they continue to use the app regularly. Harris' latest survey of twentysomethings' social media habits is called "TikTok Troubles: The Platform Gen Z Can’t Quit (But Doesn’t Trust), and that title offers a basic overview of the findings. At the most basic level, Gen Z is still TikTok's bread and butter. 65% of the respondents said that they use TikTok daily. Visit Tubefilter for more great stories.
The technology company’s exclusive agreement with the grocer ended last year, and now it’s talking with U.S. retailers about its new scaled-down automated system.