News
20,381 articles covering the AdTech ecosystem
Nexxen Expands Programmatic Smart TV Home Screen Advertising Across EMEA
Nexxen, the advertising technology platform powered by unique data and media, today (24th September, 2026) announced that the first-to-market capability to programmatically activate native Smart TV inventory, known as Nexxen TV Home Screen, is available across EMEA. Powered by its [...] The post Nexxen Expands Programmatic Smart TV Home Screen Advertising Across EMEA appeared first on ExchangeWire.com.
The Next Battle for Media Transparency Isn’t About Money. It’s About Algorithms
Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isnt the same thing as progress... For decades, the media industry's transparency debate has centred on money: rebates, margins, principal media, and [...] The post The Next Battle for Media Transparency Isn’t About Money. It’s About Algorithms appeared first on ExchangeWire.com.
Hispanic growth is reshaping America—is your brand keeping up?
As more brands than ever are learning, the Hispanic market isn’t a segment—it’s a growth strategy.
Inside the agency that used sprints to land Verizon and Coca-Cola
X&O co-founders Brett Banker and Eric Segal explain how their sprint model helped land Verizon and Coca-Cola as agency competition from holding companies like Dentsu grows.
How mid-size brands can make the most of their media dollars
Mid-size brands can develop more effective media strategies using the tactics in this guide.
Burger King’s CMO on why the chain keeps turning failures into ad campaigns
The fast-food chain has set its sights on revamped chicken nuggets after successful Whopper redo.
Where creator-led agencies are winning work from traditional shops
Leaders at several creator-founded agencies, including Camp Studios, Pufferfish and StudioB, told Ad Age they’ve seen a surge of inbound brand inquiries and RFP invitations since the start of the year.
Ben James Boomerangs Back to Crispin as CCO
Ben James worked at Crispin Porter Bogusky in its heyday. He hopes to bring them back through his unique approach to creative
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The Show-Level CTV Targeting Bandwagon appeared first on AdExchanger.
Meta outlines Muse, AI glasses and VR device updates at Connect 2026
Meta showed off its latest AI-powered wearables at its annual showcase event.
Traackr Launches Abigail, the AI-Native Creator Marketing Strategist Built for the Global Enterprise
New AI strategist turns a decade of strategic expertise into faster, more confident creator marketing decisions for the world’s largest brands Traackr, the platform global brands trust to run, optimize, and scale their creator marketing programs, today announced Abigail, the AI-native creator marketing solution built for the enterprise. Abigail is trained on more than a […]
Servegalo Launches AI-Native Operations Platform for Service Businesses
New platform unifies AI reception, CRM, scheduling, dispatch, estimates, invoicing, payments and automation for service businesses. Servegalo today announced the launch of its AI-native business operations platform, designed to help service companies automate administrative work while keeping owners and employees focused on serving customers. The plumber should be plumbing. The technician should be fixing equipment. […]
ELECTE Launches Version 4.5 and Unveils a New Brand Identity
The latest release expands ELECTE’s AI-powered analytics while a new visual identity, centered around a distinctive full stop, marks the company’s next stage. ELECTE (ELECTE S.R.L.), an AI-powered data analytics platform for European SMEs, has unveiled a new visual identity alongside the release of ELECTE 4.5, marking the next stage in the company’s product and […]
vHive Expands Industry-Leading Digitization Platform into the Data Center Market
vHive’s field proven digitization technology empowers data center operators to bridge the gap between physical infrastructure and digital management, driving automation, space optimization and precision. vHive, a global leader in end-to-end asset digitization software, announced the expansion of its WorldTwin AI™ engine into the Data Center sector. This strategic move brings vHive’s field-tested Digital Twin […]
Liferay Announces General Availability of Liferay Content Marketing Platform
New offering gives marketing teams everything they need to plan, coordinate, launch, and measure campaigns Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Content Marketing Platform (CMP), a new offering that gives marketing teams a unified place to plan campaign content, coordinate work, manage content from brief […]
Casepoint Expands Casepoint IQ With First Purpose-Built AI Agents
Relevance Determination Agent and Issue Coding Agent are part of a growing portfolio designed to automate complex government, legal, and compliance workflows with human oversight built in. Casepoint, a leading provider of secure, unified government, legal, and compliance solutions, announced a portfolio of purpose-built agents powered by Casepoint IQ™, including the Relevance Determination Agent and […]
Verato and Tech Mahindra Partner to Fix the Data Problem Behind Healthcare AI
The partnership gives U.S. health systems, payers, pharma, and device makers a trusted way to match patient, provider, and member records as they modernize with Tech Mahindra Verato announced a partnership with Tech Mahindra, a leading global provider of technology consulting and digital solutions for enterprises across industries, to bring governed identity intelligence to the […]
Peec AI Adds Coverage for Meta’s Muse, Extending Visibility Monitoring to Personal AI Agents
Marketing teams can now track brand visibility, sentiment, and cited sources in Muse Spark — the model powering Meta’s new personal AI agent. AI Search visibility platform Peec AI announced support for Muse Spark, the large language model powering Meta’s newly launched personal AI agent, Muse. Demand for Muse Spark jumped sharply after Meta introduced […]
Precisely Expands AI-Powered Customer Communications Capabilities in EngageOne™ RapidCX
New release introduces embedded AI agents and intelligent archive search to help enterprises create, review, safeguard, and retrieve customer communications more efficiently Precisely, the global leader in data integrity, announced the Fall 2026 release of EngageOne™ RapidCX, adding three new embedded AI agents and intelligent archive search to help enterprise communications teams create templates faster, […]
TechDigital Labs Announces Expanded On-Page SEO Services to Address Website Search Issues
TechDigital Labs has announced the expansion of its On-Page SEO Services for business websites, e-commerce stores, SaaS platforms, and growing digital properties. The update strengthens its focus on page-level search considerations, such as content, headings, metadata, URLs, internal links, images, and structured data. The service is expanded to tackle the on-page problems that may impact […]
AdPlayer.Pro Drives Video Ad Delivery Across DOOH Networks
AdPlayer.Pro, a global SaaS video ad tech provider, has confirmed the launch of its ad-enabled video player on Digital Out-of-Home screens across the EMEA region. The platform delivers to screen network operators a single, integrated solution for video content delivery, [...] The post AdPlayer.Pro Drives Video Ad Delivery Across DOOH Networks appeared first on ExchangeWire.com.
AdPlayer.Pro impulsa la distribución de anuncios de video enredes DOOH
AdPlayer.Pro, proveedor global de tecnología SaaS para publicidad de video, ha confirmado el lanzamiento de su reproductor de video habilitado para publicidad en pantallas Digital Out-of-Home en la región de EMEA. La plataforma ofrece a los operadores de redes de [...] The post AdPlayer.Pro impulsa la distribución de anuncios de video enredes DOOH appeared first on ExchangeWire.com.
Digest: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot
In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads. The post Digest: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot appeared first on ExchangeWire.com.
YouTube To Stream Coachella Coverage Through 2030
YouTube music exec Lyor Cohen announced the company will continue its partnership with Coachella, offering exclusive streaming of the music festival through 2030.