News

Glean Introduces the Enterprise Agent Development Lifecycle, Codifying How Enterprises Build, Govern, and Measure AI Agents

New framework and platform capabilities help CIOs turn AI agents from fragmented experiments into governed production systems with measurable business impact Work AI leader Glean introduced its enterprise Agent Development Lifecycle (ADLC), a new framework and set of platform capabilities designed to help enterprises systematically deploy AI agents and maximize business impact. As organizations scale […]

Aline Launches Aline Connect, an AI-Powered Outbound Agent Built Natively into Its Senior Living CRM

Operators using Aline Connect convert web form inquiries to tours at 30%, nearly 2x the industry average. Aline, the leading CRM platform for senior living and post-acute care operators, announced the general availability of Aline Connect an AI-powered outbound agent that automatically follows up on every digital inquiry, directly from within the Aline CRM. Aline […]

NetApp Collaborates with Red Hat to Help Advance Data Protection and Scale for Red Hat OpenShift Deployments

New block-level change tracking capabilities enable faster backup and recovery for virtualized environments NetApp® , the Intelligent Data Infrastructure company, announced new NetApp data management capabilities optimized for Red Hat OpenShift that enable advanced levels of resilience and scale for virtualized environments, on-premises and in the cloud. The updates improve the speed and predictability of […]

America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing

New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […] America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing first appeared on Street Fight.

EBay Rejects GameStop’s $56 Billion Takeover Bid: ‘Your Proposal Is Neither Credible nor Attractive’

Online retailing giant eBay has turned down GameStop CEO Ryan Cohen’s unsolicited $56 billion takeover proposal, calling it “neither credible nor attractive.” On May 3, GameStop submitted a nonbinding offer to acquire of eBay for $125/share (supposedly comprising 50% cash and 50% GameStop common stock), valuing eBay at $55.5 billion. But questions immediately arose about […]

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4.

Where Nike’s marketing comeback is stumbling — and where it can still win

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh

Enterprise content leaders are scaling AI output and struggling to do it well. The highest-maturity organizations already know why. The post Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? appeared first on Search Engine Journal.

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

Tournament kicks off on 11 June.

Week in Charts: Jeff Green on LLM Ad Strategies, Buyers Lean into Agentic AI for Video Campaigns, and the Defining Factors of Quality Inventory

In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts Read More

What’s Driving Global’s Push Into Video?

Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this Read More

Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV

Cocie AI today (12th May, 2026) launches Cocie CTV Autopilot, an agentic contextual intelligence platform that turns a single buyer brief into a live, show-level targeted CTV campaign in minutes. Built for streaming TV from day one, the platform is [...] The post Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV appeared first on ExchangeWire.com.

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology

GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, [...] The post Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology appeared first on ExchangeWire.com.

Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH

Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...] The post Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH appeared first on ExchangeWire.com.

Stress becomes creative fuel in Apple’s new Mac spot for college students

TBWA\Media Arts Lab ad directed by rubberband follows students through drafts, deleted files and deadline-fueled inspiration.

Apple - The Journey to Great Ideas in College - 90s

Priceline revives the Negotiator, with Randall Park succeeding William Shatner

The Mirimar campaign arrives as travelers look for ways to stretch vacation budgets this summer.

Priceline - The Handoff - 60s

Liquid I.V. and FLO Want to Make Nostalgia and Hydration a Summer Vibe

Liquid I.V. launched its summer campaign and a retro flavor in partnership with British R&B group FLO.

Last-click attribution rewards the wrong work in an AI-first world

AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions. The post Last-click attribution rewards the wrong work in an AI-first world appeared first on MarTech.

The dangerous gap between AI output and actual understanding

AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it. The post The dangerous gap between AI output and actual understanding appeared first on MarTech.

Top 5 Branded Videos of the Week: Who’s hungry?

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Celonis Launches the Context Model to Eliminate Enterprise AI’s Operational Blind Spots, Agrees to Acquire AI Decision Intelligence Leader Ikigai Labs

Celonis, the global leader in Process Intelligence, launched the Celonis Context Model (CCM) and announced it has signed a definitive agreement to acquire Ikigai Labs, a leader in AI-powered Decision Intelligence. “AI is only as good as the context it has. Every organization needs to give its Enterprise AI a holistic, living model of how a business […]

Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.