News
20,381 articles covering the AdTech ecosystem
Liquibase Secure Now Available on Snowflake Marketplace to Automate and Govern Change Across Data Platforms
Snowflake customers can standardize change from development through production and use Marketplace Capacity Drawdown toward Liquibase Secure purchases Liquibase, the leader in Database Change Governance, announced that Liquibase Secure is now available on Snowflake Marketplace, giving Snowflake customers a new way to automate and govern change. As organizations expand their use of Snowflake across critical […]
Lightcurve Launches Hosted Voice Solution to Power Business Communications
Cloud-Based Phone System Helps Businesses of All Sizes Communicate Reliably and Serve Customers Better Lightcurve, the local internet provider delivering the fastest speeds at unbeatable prices across Washington, announced the launch of its new Hosted Voice solution, a cloud-based business phone system built to replace costly on-site PBX equipment with a flexible, subscription-based platform that […]
Catalyst Brands Moves Off Legacy Martech Stack to Power 1:1 Personalization Across Its Portfolio
As enterprise retailers rethink legacy stacks, Attentive and Catalyst Brands set new model for orchestrated, personalized customer engagement Attentive®, the omnichannel marketing platform for retailers, apparel brands, and e-commerce companies redefining how brands and people connect through relevant personalized experiences, announced that Catalyst Brands, the recently formed parent company of JCPenney, Aeropostale, Brooks Brothers, and […]
Over Half Of Retail Marketers Are Increasing Their Holiday Ad Budgets
Retail marketers are gearing up for the holidays, with 55% increasing their budgets compared to 44% last year, according to Yahoo DSP’s 2026 Holiday Shopping Study, Chain Store Age reports. Of the agencies polled, 57% are planning increases, as are 54% of marketers. In addition, 77% of advertisers expect to launch their holiday campaigns by November. October is the biggest month, with 34% launching then.
McDonald's To Launch Media Network, Runs Ads In Some Stores
McDonald’s said it will create its own media network, hoping to build a $1 billion business, CNBC reports. In a pilot starting last month, 450 restaurants began displaying advertising for other brands on its digital drive-through order boards. These were company owned stores, and the program has not yet been rolled out to franchises. McDonald’s is following in the footsteps of Amazon and Walmart.
Citi To Start Ad Business With Targeting Based On Purchases
Citi is launching an advertising business with a new unit called Citi Commerce Media, Business Insider reports. The bank will allow brands to reach its 70 million customers with advertising on its app and website based on their spending histories. The platform will be informed by 6.5 billion annual transactions across more than 700 spending categories. The company claims it achieved a 15% lift with two pilot campaigns.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator.
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […] The post Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry appeared first on AdExchanger.
In A 'Different World' For HIV Patients, Debbie Allen & Merck Launch 'Hive' Campaign
The "Hive" is the personalized support networks HIV patients are urged to create for their "whole health" of "mind, body and spirit."
“YouTube is the greatest casting call of all time”: Paul Telner on why Hollywood’s creator IP gold rush is years in the making
Following the box office success of creator-made films like Iron Lung, Backrooms, and Obsession, Hollywood is looking at our industry in a whole new light. As Viral Nation‘s Head of Programming Paul Telner puts it, “This is the gold rush.” Telner, who’s been using Viral Nation’s resources to help creators like the McCarty family develop […] Visit Tubefilter for more great stories.
Retail Media Bridges Its Onsite-Offsite Divide with Improved Ties
CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest “seamless” may have been used in its loosest possible sense. Dollar General Media Network is now working with The Trade […]
Flowcode’s Tim Armstrong: As AI Agents Take Over Digital, Real Life Becomes ‘A Thousand Times More Important’
CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran AOL and Yahoo, sees two forces pulling the industry in opposite directions. He also thinks brands are underinvesting in the […]
Meta Muse partners with Shopify, gets blocked by Amazon
The agent will be able to make purchases for users on all Shopify stores but won’t have access to Amazon products or retailers.
YouTube tests new product tag placement options
The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.
LinkedIn expands verifications
The company is prompting users’ colleagues to confirm their work history and allowing companies to remove people who falsely claim to be employed.
YouTube presents new AI and engagement features at Made on 2026
The company is expanding its custom feed feature and enabling creators to group their shorts into series in order to align with microdrama trends.
US opposes Australia’s proposed social media restrictions
U.S. embassy officials submitted an objection letter outlining concerns related to potential censorship and control over U.S. interests, per the BBC.
X updates third-party livestream support
The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.
YouTube Adds Shopping Features To Ask YouTube AI Search via @sejournal, @MattGSouthern
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages. The post YouTube Adds Shopping Features To Ask YouTube AI Search appeared first on Search Engine Journal.
Seattle Passes Bill Banning Personalized Pricing At Grocery Stores
The Seattle City Council voted this week voted to prohibit grocery stores from setting prices based on customers' personal information, including web-browsing history and demographic characteristics.
Best Buy Ads Pushes Further Into Commerce Media, CTV
Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with major companies and streaming platforms.
News Organizations Face Off Against Trump Administration
Trump's decision to revoke the press credentials of CNN, MS NOW and Politico is "probably the clearest case in history" of unconstitutional viewpoint discrimination, the organizations' attorney, Ted Boutrous, argued during a 50-minute hearing Wednesday afternoon.