News
10,879 articles covering the AdTech ecosystem
McCrossen Marketing Releases McCrossenSEO™ Free on WordPress.org
Veteran-owned Texas SaaS company ships a no-cost WordPress SEO plugin that bundles capabilities competitors split across paid upgrades and add-ons. McCrossen Marketing announced the public release of McCrossenSEO™ on the official WordPress.org plugin directory. The free plugin gives WordPress site owners a complete on-page and technical SEO toolkit, distributed through three identical channels: the WordPress.org directory, direct […]
NetWeb Software Launches NEXUS AI, a Governance-First Framework for Building and Operating Enterprise AI at Scale
NetWeb NEXUS AI brings structured AI-aligned SDLC governance to enterprise AI, enabling organizations to move quickly from experimentation to production. NetWeb Software today announced the formal launch of NetWeb NEXUS AI™, its framework for architecting, delivering, and operating Agentic AI systems as production-grade enterprise systems. Designed for organizations that require more than capable models, NetWeb […]
Leading Travel Marketplace WINGIE Propels Regional Innovation with 27-Language Platform Expansion
WINGIE, the leading travel marketplace in the MENA, is expanding its multilingual platform from 19 to 27 languages. This expansion reinforces WINGIE’s position as a regional technological powerhouse, making travel planning more inclusive and localized for millions of users across MENA and international markets. Highlighting that this expansion marks an important step in WINGIE’s global […]
Ooma Introduces Ooma AI to Streamline Business Call Management and Transform Customer Experiences
AI Transcriptions, AI Answering Service, AI Receptionist, AI Insights, and OpenAI Integration for Ooma Office automate call summaries and front-line call handling Ooma, Inc., a provider of advanced communications services for businesses and consumers, announced the introduction of Ooma AI, a suite of new AI-powered capabilities for Ooma Office, including AI Transcriptions, AI Answering Service, AI […]
New Research From Infobip Finds Disconnected Data and Systems Prevent Brands From Automating Customer Journeys at Scale
Global AI-first cloud communications platform Infobip’s 2026 Customer Experience (CX) Maturity Report reveals a widening gap between communications infrastructure investment and CX performance. With ever-increasing customer expectations, achieving CX maturity is the goal for major global brands. This hinges on how well brands can build experiences on mobile channels. There is a fundamental difference between […]
The Consensus Gap via @sejournal, @Kevin_Indig
A brand can look dominant in an aggregate AI dashboard and be invisible in two of three engines. Here's the data that proves it. The post The Consensus Gap appeared first on Search Engine Journal.
WPP wins Amstel and Moretti creative in Heineken review
Stagwell wins Desperados.
Dentsu promotes Annette Male amid EMEA job cuts
Several EMEA executives are leaving the business as part of the shake-up, including EMEA chief executive André Andrade.
Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP
Today (12th May, 2026), Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced the expansion of its advertising ecosystem with the launch of SuiteDSP, a new omnichannel demand-side platform designed to support advertisers and agencies [...] The post Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP appeared first on ExchangeWire.com.
SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure
Today (12th May, 2026), SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for transparent, SPO-driven media buying, has officially launched with a mission to simplify programmatic advertising for advertisers, agencies, and enterprise brands operating [...] The post SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure appeared first on ExchangeWire.com.
Nice&frank’s Laura Petruccelli on brands showing up more bravely in the world
The nice&frank co-founder and chief creative officer also talks growth strategy and the unexpected blessing of having to change the agency’s name.
TV upfronts 2026—day 1 takeaways and buyer reactions to NBCUniversal, Fox and Amazon
Buyers break down the importance of presentations from NBCUniversal, Fox and Amazon.
Croud Brings On Former Assembly North America CEO to Lead US Expansion
Valerie Davis will lead the agency's growth push and integration with Born Social in the region
The Marketers Rewriting the Brand Playbook Are Coming to Atlanta
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
CTI Acquires Data Conversion Laboratory, Expanding Platform in Data and Information Management
Acquisition advances CTI’s strategy to enhance its platform across the data lifecycle Cartridge Technologies, LLC (“CTI”) announced the acquisition of Data Conversion Laboratory, LLC (“DCL”), a provider of structured data and content transformation services. The acquisition accelerates CTI’s strategy to build a comprehensive platform across the data and information management lifecycle. The acquisition accelerates CTI’s strategy […]
LinearB Named a Leader in the 2026 Gartner® Magic Quadrant™ for Developer Productivity Insight Platforms
LinearB, an engineering productivity platform for mid-market and enterprise software organizations, announced that Gartner has named it a Leader in the 2026 Gartner® Magic Quadrant™ for Developer Productivity Insight Platforms (DPIPs). LinearB was evaluated on both Ability to Execute and Completeness of Vision. LinearB gives engineering leaders the visibility and tools to act on engineering […]
Why B2B Vendor Buyers Are Tuning Out AI Hype and What They Actually Care About
Artificial intelligence has quickly become the centerpiece of modern marketing narratives. From boardrooms to product pages, “AI-powered” is now the default promise, often positioned as the defining factor in competitive differentiation. Yet beneath this surge in messaging, a quiet but important shift is taking place among B2B buyers and audiences. They are tuning it out. […]
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility via @sejournal, @hethr_campbell
Unlock the secrets of AI visibility. This 90-day playbook can help enhance your brand’s presence in AI searches. The post The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility appeared first on Search Engine Journal.
Digest: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
In today’s Digest, we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. The post Digest: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push appeared first on ExchangeWire.com.
The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility via @sejournal, @JetOctopus
Unlock the secrets of AI visibility to adapt your website for future search trends and improve technical SEO practices. The post The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility appeared first on Search Engine Journal.
Revealed: which agencies won Heineken brands?
Heineken consolidated its global creative account with three holding companies following a review.
What’s wrong with being a holding company?
The Campaign Podcast discusses why some of the biggest agency networks no longer identify as holding companies.
On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […] The post On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments appeared first on AdExchanger.
Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […] The post Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles appeared first on AdExchanger.