News
20,381 articles covering the AdTech ecosystem
Palantir’s Quiet Takeover of Media’s Data Stack
From newsroom automation to audience monetization, here's what's drawn companies to the intelligence firm.
Agentic Is Driving 'Unpredictable Traffic Patterns,' Data Rates
Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications.
OpenAI needs more creator products. Patreon’s Co-Founder will develop them.
Since co-founding Patreon alongside Jack Conte more than 13 years ago, Sam Yam has played a key leadership role for the creator funding platform. But Yam's time at Patreon has come to an end, and as he departs, he's taking two of his colleagues with him. Yam has accepted an offer to lead the new Creator Product division at OpenAI. In that role, he will look to build an ecosystem that makes offerings like ChatGPT work harder for creators and their partners. Visit Tubefilter for more great stories.
The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.
If you run an international soccer competition, you probably want to be active in Brazil. The creator-led Kings League certainly wants a bigger piece of the Brazilian audience, so it's hiring an experienced Managing Director who can lead it into that market. Anadege Freitas, the former Director of Content and Partnerships at Twitch, has taken an executive role at the Kings League. Freitas will link up with the League's leaders -- including legendary Spanish footballer Gerard Piqué -- to expand operations in Brazil and beyond. Visit Tubefilter for more great stories.
Fragments Of Reality Seen Through Media's Mirror
For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to building a bulwark of our beliefs.
Americans Love A Free Press, With Terms And Conditions
As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.
DoorDash Consolidates Global Media With WPP
The appointment follows a formal review and extends WPP Media's longtime relationship with DoorDash in the U.S., Canada, Australia and New Zealand to more than 40 markets worldwide. The remit includes DoorDash brands Deliveroo and Wolt.
Pick One Streamer? Yes, But Your 'Default' Looms
A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%.
'Simpsons' 38th Season Premiere Is One For The Ages
This revered animated series that premiered in 1989 shows no sign of slowing down or otherwise drifting into mediocrity as it enters its 38th season this Sunday on Fox.
WPP CFO Wilson Leaving To Join Diageo
She joined WPP in April of 2023 after serving as CFO at beverage company Britvic.
WPP Lands Nestle Content Development Assignment For Greater China
The main goal: develop tens of thousands of campaign assets and platform-specific end-to-end content for all of Nestle's brands in Greater China.
A Tale Of Two AI Measurement Futures: Dystopian, More Utopian
"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been operating for years," Omnicom's Ben Hovaness asserted during the opening session of the CIMM Summit in NYC Tuesday morning.
Google Ads Enhances AI Max, Enables Unified Reporting
The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to campaigns.
Programmatic DOOH Finally Has Global Number: $1.34B
The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region.
A2A Marketing Gains Traction, Albeit Conceptually
"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's CIMM Summit, where others leaned into A2A marketing too.
Let's Analyze, Not Announce, New Software Releases
Product marketing is no longer focused on announcing things. Instead, marketers become a team analyzing what's happening in real time, and reporting back.
YouTube Rolls Out Feature To Encourage Episodic Content
At its Made On YouTube event, YouTube announced "Shorts series," designed to promote more creator-made episodic content, aligning with similar launches from competing platforms like TikTok.
Best Buy Is Selling Amazon Fire Streaming Ads
Plus, more in-store ads are coming.
These Are the 4 Black Pencil Winners of the 2026 D&AD Awards
D&AD awarded four Black Pencils, its top prize reserved for groudbreaking work.
Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap
The Measurement Reset: What It Really Takes to Make MMM Work
CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — and it explains why he recently decided to subject his own business to the kind of econometric scrutiny he once […]
From Stadiums to Streets: How OOH Drives Performance Through Sports & Culture
CANNES, France – Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for out-of-home advertising, which can now react to cultural moments with the speed once reserved for social media. For brands seeking to participate in sports culture without paying for official sponsorships, the streets, transit stations, and stadium-adjacent […]
Out-Of-Home’s Moment: Why Physical Presence Has Become One Of Advertising’s Most Valuable Assets
CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all four demographics, out-of-home consistently ranks in the top five media where consumers are receptive to advertising. Social and CTV do […]
Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV Leadership Sessions at Cannes Lions made the case that AI is changing all three of those conditions simultaneously — and […]