News
10,896 articles covering the AdTech ecosystem
Dentsu promotes Annette Male amid EMEA job cuts
Several EMEA executives are leaving the business as part of the shake-up, including EMEA chief executive André Andrade.
Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP
Today (12th May, 2026), Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced the expansion of its advertising ecosystem with the launch of SuiteDSP, a new omnichannel demand-side platform designed to support advertisers and agencies [...] The post Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP appeared first on ExchangeWire.com.
SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure
Today (12th May, 2026), SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for transparent, SPO-driven media buying, has officially launched with a mission to simplify programmatic advertising for advertisers, agencies, and enterprise brands operating [...] The post SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure appeared first on ExchangeWire.com.
Nice&frank’s Laura Petruccelli on brands showing up more bravely in the world
The nice&frank co-founder and chief creative officer also talks growth strategy and the unexpected blessing of having to change the agency’s name.
TV upfronts 2026—day 1 takeaways and buyer reactions to NBCUniversal, Fox and Amazon
Buyers break down the importance of presentations from NBCUniversal, Fox and Amazon.
Croud Brings On Former Assembly North America CEO to Lead US Expansion
Valerie Davis will lead the agency's growth push and integration with Born Social in the region
The Marketers Rewriting the Brand Playbook Are Coming to Atlanta
Some of the most closely watched brand executives in the country will gather in Atlanta this September for Brandweek 2026, ADWEEK's annual summit for senior marketers.
CTI Acquires Data Conversion Laboratory, Expanding Platform in Data and Information Management
Acquisition advances CTI’s strategy to enhance its platform across the data lifecycle Cartridge Technologies, LLC (“CTI”) announced the acquisition of Data Conversion Laboratory, LLC (“DCL”), a provider of structured data and content transformation services. The acquisition accelerates CTI’s strategy to build a comprehensive platform across the data and information management lifecycle. The acquisition accelerates CTI’s strategy […]
LinearB Named a Leader in the 2026 Gartner® Magic Quadrant™ for Developer Productivity Insight Platforms
LinearB, an engineering productivity platform for mid-market and enterprise software organizations, announced that Gartner has named it a Leader in the 2026 Gartner® Magic Quadrant™ for Developer Productivity Insight Platforms (DPIPs). LinearB was evaluated on both Ability to Execute and Completeness of Vision. LinearB gives engineering leaders the visibility and tools to act on engineering […]
Why B2B Vendor Buyers Are Tuning Out AI Hype and What They Actually Care About
Artificial intelligence has quickly become the centerpiece of modern marketing narratives. From boardrooms to product pages, “AI-powered” is now the default promise, often positioned as the defining factor in competitive differentiation. Yet beneath this surge in messaging, a quiet but important shift is taking place among B2B buyers and audiences. They are tuning it out. […]
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility via @sejournal, @hethr_campbell
Unlock the secrets of AI visibility. This 90-day playbook can help enhance your brand’s presence in AI searches. The post The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility appeared first on Search Engine Journal.
Digest: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
In today’s Digest, we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. The post Digest: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push appeared first on ExchangeWire.com.
The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility via @sejournal, @JetOctopus
Unlock the secrets of AI visibility to adapt your website for future search trends and improve technical SEO practices. The post The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility appeared first on Search Engine Journal.
Revealed: which agencies won Heineken brands?
Heineken consolidated its global creative account with three holding companies following a review.
What’s wrong with being a holding company?
The Campaign Podcast discusses why some of the biggest agency networks no longer identify as holding companies.
On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments
The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to LLMs. And, in 2025, AI companies committed an estimated $2.9 billion in licensing fees to a relatively small number of […] The post On Neutral Ground: Why Content Licensing Needs Independent Settlement And Verifiable Payments appeared first on AdExchanger.
Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […] The post Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles appeared first on AdExchanger.
Amazon Flexes Its Reach With Star-Packed Upfront
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
Why Duluth trusts AI agents with bidding, but not brand storytelling
There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line in the sand, allowing AI […]
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.
How GameStop went from struggling retailer to eBay bidder
It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.
Ad Tech Briefing: Accountability in adland’s agentic era?
Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.
The Amazing Digital Circus finale hits $7.5 million in theater presales weeks before debut
The Amazing Digital Circus has already sold $7.5 million worth of tickets for its finale “The Last Act,” which will hit more than 5,000 theaters in 90 countries. In case you’re somehow not aware of TADC, it follows a group of humans trapped in a mysterious world run by an AI who sends them on […] Visit Tubefilter for more great stories.