News
20,381 articles covering the AdTech ecosystem
The Executive Partnership Behind Stanley 1913’s Hypergrowth
Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand.
Your Attention, Please: Out of Hand... Or Out Of Home?
National CineMedia believes there is more room to grow in this area. The in-theater ad company, with deals in AMC Theatres, Cinemark and Regal, is expanding to other out-of-home screens.
AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed how AI is changing campaign planning, buying and measurement during the “AI, Automation & the New Performance Playbook” panel at […]
EZ Texting Launches AI-Powered RCS Business Messaging, Delivering 7x Higher Engagement to 230,000+ Small Businesses
Branded Richer SMS Marketing campaigns now for Business Owners Small and mid-sized businesses now have access to enterprise-grade communication tools that significantly outperform traditional text messaging. EZ Texting has launched RCS Business Messaging, a suite of interactive features that delivers 3–7x higher click-through rates compared to standard SMS. The expansion addresses a growing demand among […]
WisdomAI and Teradata Partner to Deliver Agentic Intelligence for Mission-Critical Enterprise Data
WisdomAI’s agentic analytics platform — natively embedded in Tera — delivers natural-language analytics, single-prompt Live Apps, and proactive AI agents across all enterprise data, achieving 95%+ insight accuracy. WisdomAI announced that its Agentic Analytics platform is now embedded natively in Teradata’s new agentic coworker for enterprise data work, Tera, available within Teradata’s Autonomous Knowledge Platform in […]
Transunion and Permutive Partner to Expand Addressable Reach and Improve Advertising Performance Across Open Internet
Permutive delivers expanded TransUnion audience reach TransUnion and Permutive today announced a new integration that enables advertisers to activate TransUnion audiences directly across Permutive’s global network of publishers, expanding addressable reach across the open internet while improving the accuracy and performance of advertising campaigns. Early testing shows a demonstrable increase in deterministic scale and performance. […]
Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it is the primary video ad server and a programmatic technology provider for HP TV+, providing access to programmatic demand across HP TV+ banner and video inventory. By tapping into Magnite’s omnichannel suite, HP TV+ can seamlessly connect advertisers with active PC audiences across […]
DataArt Introduces Domain Deployed Engineering™ for Industry-Specific, Outcome-Based AI Deployment
New delivery squad model combines industry expertise, technical leadership, and mission-focused execution to help enterprises move AI from pilots to production DataArt, a global data and AI transformation partner delivering tech-enabled business outcomes for enterprises, today introduced Domain Deployed Engineering™ (DDE), a delivery model that embeds small, industry-fluent teams inside client organizations with accountability for […]
UiPath Launches UiPath Cartographer, Helping Enterprises Turn Scattered Process Knowledge into an Actionable View of How Their Business Runs
Builds the Map of Work, a living and governed artifact unique to every enterprise process, generating design documents and build-ready specs that reflect the real-world context of how work gets done UiPath, Inc., a leader in business orchestration and automation, announced the launch of UiPath Cartographer, a new product for building the Map of Work, […]
Red Sift launches BIMI Maker to help every brand get its logo into email inboxes
The free tool uses AI to prepare existing logos for BIMI, checks email authentication and brings certificate application steps into one guided workflow. Red Sift, the company making the internet fundamentally safer, today launched Red Sift BIMI Maker, a free self-service tool that uses AI to take a brand from any logo file to an […]
DOOH Is Becoming a Local Conversion Channel
Digital out-of-home advertising has traditionally benefited from proximity. Put an ad near a restaurant, retailer or dealership and the physical location itself becomes part of the media strategy. Programmatic DOOH is making that relationship more precise. New research from Vistar Media, Omnicom Media and Annalect finds that something as simple as telling consumers where to […] DOOH Is Becoming a Local Conversion Channel first appeared on Street Fight.
Kerry Washington Expands ‘Street You Grew Up On’ Interview Series Into Weekly Ongoing Podcast From Her Simpson Street Production Company and Daylight
Kerry Washington is turning her “Street You Grew Up On” interview show, which she has run in four discrete seasons over the last several years, into an ongoing weekly podcast. The actress, producer and director, best known for her role on ABC’s “Scandal,” first launched the show as a digital series in 2021 during the […]
Taboola Launches Realize ID
Taboola today (23rd September, 2026) announced the launch of Realize ID, a sophisticated unified mapping offering designed to help performance marketers capture and act on open-web intent as soon as it emerges. This identity offering has already driven up to [...] The post Taboola Launches Realize ID appeared first on ExchangeWire.com.
EXTE Launches Beyond Click, its New Approach to More Efficient & Guaranteed Performance
EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...] The post EXTE Launches Beyond Click, its New Approach to More Efficient & Guaranteed Performance appeared first on ExchangeWire.com.
Tito’s raises a glass to some unlikely characters from its origin story
The Arts & Letters campaign revisits the people, pups and peculiar circumstances that helped shape the vodka brand.
The audience economy is already here
In this economy, the advantage goes to marketers who understand their customers and can turn that understanding into action.
Lexus and MSCHF twisted two cars into surreal sculptures for Armory Week
The RZ450e and RX450h+ get eye-catching new designs in an exhibition exploring movement and transformation.
DoorDash and Instacart Are Giving Brands New Ways to See What’s Actually on Retailers’ Shelves
Delivery apps are adding inventory data for brands to manage their retail presence—and likely ad campaigns.
Dr. Martens Turns to Heritage and Wearers to Tell a New Story Amid Turnaround
Dr. Martens turns a phrase from its heel loops into a long-term brand platform to reach a new generation.
Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
Turn AI Experimentation Into Business Results
This post was created in partnership with Treasure AI While some marketing leaders are building the right foundation to scale AI, many still struggle to turn experimentation into responsible, measurable […]
How Better AI Workflows Create More Room for Human Judgment
This post was created in partnership with Treasure AI AI helps marketers move faster. But when customer context gets lost between teams, that speed can carry a bad assumption all […]
Uncovering Unconventional Marketing Tactics in Higher Ed
This post was created in partnership with Texas A&M University There’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universities also compete—including for attention. […]
Alignment Is Your Most Important Growth Strategy
This post was created in partnership with Ammunition How team members define growth ultimately shapes their business strategy, which is why it’s so important for everyone to be on the […]