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The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for AI content access appeared first on MarTech.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […] The post How Molson Coors Keeps Creative Effectiveness On Tap appeared first on AdExchanger.

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.

Open source collective reinvents web video players, with minimal adaptive bitrate player now 38kB gzipped vs. typical 200kB In an unprecedented convergence of competing open source projects, the teams behind Video.js, Plyr, Vidstack, and Media Chrome today released the beta of Video.js v10, a complete architectural rebuild of the world’s most popular open source video […]

As AI floods inboxes with generic outreach, TANDA Digital introduces the NPOT Methodology™ to help B2B companies design outreach offers prospects actually want. Artificial intelligence is rapidly reshaping the way businesses communicate with prospects, but it is also accelerating a major problem in B2B marketing: the collapse of traditional cold outreach. In a world where […]

WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.

As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from Read More

Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies.  By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...] The post Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy appeared first on ExchangeWire.com.

NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers.  As part of its continued investment in data-driven audio solutions, SoundCast is [...] The post NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe appeared first on ExchangeWire.com.

The partnership between ChatGPT and Criteo brings down the cost of entry for advertisers, and hints at more automation to come.

Celebrating the 2026 Leading Women Dominican Republic honorees.

CMO Dave Cohen discusses the protein boom in the beverage aisle and SkyPop's marketing gameplan.

Renee Lopes Halvorsen on how she landed the CMO job at Marine Layer and why career flexibility helped.

Until now, DraftKings has mostly relied on its in-house agency for big brand campaigns.

Get step-by-step guidance to enter the new categories in the 2026 Ad Age Small Agency Awards, including eligibility, deadlines and an entry checklist.

How a creative double standard is holding back the TV ecosystem.

The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.

Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring

Recognition marks the fourth consecutive time the company has been positioned as a Leader. Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, announced its recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks the company’s fourth consecutive time being named a […]

Hightouch, the leader in data and AI for marketing, announced the expansion of its Australian and New Zealand (ANZ) operations with the appointment of Aidan Lynch as Country Manager. The move reflects increased investment in the region following sustained organic growth and rising demand from APJ organisations modernising their marketing and data infrastructure. Building on […]

New Five9 Fusion Partner Program brings together a growing ecosystem of product integrations and third-party technologies for the next-generation of connected and intelligent customer experiences Five9 , provider of the Intelligent CX Platform, launched the evolution of Five9 Fusion, with a new partner program that brings together an evolving CX orchestration ecosystem that spans product […]

Quantifying LLM Reliability Across Risk Scenarios for Trustworthy Enterprise AI Appier announced new research advancing the reliability of Agentic AI systems. To expand the impact of its research and development efforts, Appier’s AI research team continues to focus on frontier topics in Agentic AI and Large Language Models (LLMs), exploring forward-looking technical challenges that push […]

Over 100 CEOs convene in Palm Springs as Liminal introduces Team Spaces, Insights Agent, Target Account Lists, and Coach AI Liminal, the actionable intelligence company, unveiled four major product releases at its annual CEO Summit, the company’s flagship event bringing together more than 100 CEOs and senior leaders from across identity, fraud, and cybersecurity. Andrew Bowden, […]

Google’s reversal on third-party cookie deprecation might look like breathing room for adtech. In reality, it only delays one element of a much larger structural shift, one that reflects changes in consumer trust, corporate transparency, and government oversight. This year alone, European regulators have fined Google and Meta hundreds of millions of dollars for data […]