News

ProMobi Technologies announced that Scalefusion, its leading unified endpoint management solution, has introduced Programmable Custom Properties (PCP).  IT teams can now automate custom property updates through script execution on Windows, macOS, and Linux devices. Custom properties are data fields IT teams use to track specific device and user fields, like which department a device belongs […]

Elite Site Optimizer (ESO), a leader in enterprise digital governance, today announced a breakthrough expansion of its platform: Specific Generative AI modules engineered to solve the “Visibility Gap” created by AI-powered search engines. By merging Global Digital Accessibility Compliance with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ESO is the first platform to help brands […]

The leading real-time customer data platform expands access to its highest-impact capabilities, enabling marketing teams to validate performance before expanding their investment Rokt mParticle, the leading hybrid customer data platform (CDP) for global enterprises, announced it is broadening access to Match Boost and Composable Audiences for all customers. Marketing teams can now activate both capabilities […]

Santa Monica-based marketing agency Hawke Media has achieved 2026 Premier Partner status in the Google Partners program, recognizing the company as a top Google partner among the highest-performing agencies managing Google Ads campaigns. Hawke Media’s team of experts provides full-funnel, data-driven marketing strategy and execution across paid search, paid social, media buying, email and SMS marketing, conversion […]

Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...] The post Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup appeared first on ExchangeWire.com.

Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...] The post Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality  appeared first on ExchangeWire.com.

“Heated Rivalry,” Jonathan Bailey, Lady Gaga and Cynthia Erivo were among the winners at the 14th annual LGBTQ Queerties Awards on Tuesday night in Los Angeles. “Heated Rivalry” was named best TV Drama. Bailey received the Badass award, considered the top honor of the ceremony. Gaga’s “Abracadabra” was named best anthem while Erivo nabbed two […]

Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods. The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal.

Campaign asked the holdcos about their requirements.

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […] The post Healthy Growth In The Age Of AI appeared first on AdExchanger.

Brands are becoming media companies (again). This time they mean it.

Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.

A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers […] The post Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock appeared first on AdExchanger.

A leading property maintenance franchise is expanding into the United States, highlighting how home services brands are turning fragmented local trades into scalable franchise platforms. Vancouver-based Gorilla Property Services announced today that it has partnered with Franchise FastLane to accelerate franchise development across the U.S. The move positions the company inside one of the fastest-growing […] Gorilla Property Services Eyes U.S. Franchise Expansion first appeared on Street Fight.

On today’s episode of “Daily Variety” podcast, we’ll hear from Variety’s Antonio Ferme and Harper Mays on how the two assembled Variety’s 10 Creators to Watch list this year reflecting fast-rising, entertainment-centered social media stars. And Variety’s Payton Turkeltaub explains why so many people are taking their TV with cocktails and friends as watch party […]

The sports fandom playbook reveals where avid fandom concentrates and how brands can turn that passion into performance.

Brand marketers enjoy a better quality of life, according to a new survey.

CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'

Jack Conte, co-founder and CEO of creator-monetization platform Patreon, shared a lengthy rumination on artificial intelligence and the future of creative work in a new video. In the 43-minute video posted Tuesday, Conte argues that the future of creativity will remain human at its core, even as AI becomes ubiquitous. He says that the key […]

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with [...]

SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much [...]