News

How sports marketing is shifting from media buys to moment-based activation

Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with […]

Inside NBCUniversal’s Upfront: Vin Diesel Surprise, Tina Fey Sets Up NBC’s 100th Birthday Bash and More at ‘Most Glamorous Midmorning of the Year’

The Peacock network opened its 2026 upfront presentation to advertisers Monday at Radio City MusicaHall with a laser light show that included all the colors of NBC’s logo rainbow, followed by a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers. Set to the tune of Bruno Mars and Rosé’s “APT,” […]

Watch the newest commercials from Freshpet, T-Mobile, The Home Depot and more

Freshpet says, “When your person’s not a person, you feed them Freshpet.”

FedEx - Fast Talking Man - 51s

Wendy’s - Where’s the Beef? - 34s

FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer

The latest ads, stunts, and activations around the men's tournament.

EXCLUSIVE: WPP US President to Step Down Amid Strategy Reset

Michael Houston will take on an advisory role after more than two decades with the holding company.

NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage appeared first on AdExchanger.

Wakefern names Own Brands director

The company recently promoted Chris Ruane to head a newly formed group responsible for private label strategy.

Protein powder shortage threatens America’s biggest food craze

Companies are now grappling with whether to raise prices at a time when consumers are already reeling from a prolonged period of inflation.

Flashfood launches loyalty integration to offer grocers more shopper insights

The new capability, which Meijer has already implemented, is the start of the food waste company’s “major technical transformation,” CEO Jordan Schenck said.

Grocery shoppers are trading down to lower-priced retailers, report finds

Rather than just seeking cheaper brands, more shoppers are planning to switch retailers entirely, opting for less expensive stores, Alvarez & Marsal found.

Consumer spending is healthy, but gas prices remain a risk

Higher-income shoppers have kept retail sales healthy, but the economic impact of the war in Iran presents an unknown, according to industry analysts.

Bed Bath & Beyond Inc. subsidiary closing Tennessee office

The Brand House Collective, formerly known as Kirkland’s Home, will close its Brentwood office —  impacting 88 employees.

Simon Property Group drops effort to evict Saks Global stores behind in rent

The parties have settled a dispute that threatened to derail progress in Saks’ effort to exit bankruptcy court next month.

Carter’s interim CEO: ‘We’re in line for our refund’

Richard Westenberger said that the company has filed for around $130 million in refunds from the government due to IEEPA-related tariff charges.

Elastic Introduces Jina v5 Omni Family: Two Models to Power Text, Image, Video, and Audio Search

New addition to the Jina v5 model family delivers flexible, cost-efficient AI search across media types without rebuilding existing systems Elastic, the Search AI Company, announced jina-embeddings-v5-omni, a new family of multimodal embedding models with the ability to represent text, images, video, and audio as vectors. Developers can now perform search, classification, clustering, and deduplication […]

LTM Introduces SAP Centric AI Powered Platform to Orchestrate Intelligent, Autonomous Enterprise Operations

LTM, the Business Creativity partner to the world’s largest enterprises, announced the launch of the LTM Business Orchestration Platform, an AI-powered offering designed to enable enterprises to move from fragmented decision-making to real-time, intelligent operations across SAP and the wider enterprise landscape. LTM BlueVerse™ serves as the marketplace layer for scalable onboarding of SAP‑focused agents […]

GO plc Joins Connectbase Platform to Accelerate Wholesale Growth Across Malta and Cyprus

Connectbase, the global marketplace for connectivity, announced that GO plc, Malta’s leading communications provider, has joined the Connectbase platform as a Seller. The partnership will enable GO to accelerate its wholesale sales across Malta and Cyprus, enhance visibility of its network capabilities, and expand access to its Dedicated Internet Access (DIA), International Private Leased Circuit […]

GoDaddy’s Airo for WordPress Delivers AI that Builds, Grows and Continuously Improves Websites

Faster site creation and updates — all inside the familiar WordPress experience GoDaddy, the world’s largest domain registrar, launched Airo for WordPress, an AI-powered experience that transforms how small businesses and web professionals build, manage and grow their WordPress websites. Today, customers can create and launch a fully functional WordPress site in minutes with Airo for […]

New Emerson Industrial AI Platform Delivers Enterprise-Scale AI

AspenTech AVA enables customers to act faster, develop more informed strategies, improve operational reliability Global automation leader Emerson introduced the AspenTech AVA™ AI platform, specifically designed for industrial companies to accelerate AI adoption across the enterprise for measurable business impact. Offering agentic, domain-aware AI capabilities, AVA delivers the agility, efficiency and autonomy companies need to […]

Dhar Mann Launches ‘What Happens Next’ Podcast With Jameela Jamil and Anderson .Paak Among Guests (EXCLUSIVE)

Dhar Mann Studios is expanding its content slate with the launch of its first original podcast, “What Happens Next,” hosted by Dhar Mann. Premiering May 18, the weekly series marks a significant push into audio for the company founded by one of the world’s most-watched digital storytellers. The podcast builds on the success of Mann’s […]

AI remains a top priority for CMOs, but spending lags: Gartner

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

Heineken focuses agency roster on fewer future-fit partners

Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.