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20,381 articles covering the AdTech ecosystem
What It Takes to Manage Creator Commerce at Scale
This post was created in partnership with TikTok What happens when viral creator content starts moving faster than a brand can review, measure, or act on it? During a Brandweek […]
A Social Commerce Playbook for the AI Era
This post was created in partnership with TikTok Social media still has the power to reach consumers, but how it’s used along the purchase journey is changing, and brands must […]
OpenAI testing third-party-style tracking in ChatGPT ads
A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it. The post OpenAI testing third-party-style tracking in ChatGPT ads appeared first on MarTech.
AI search is changing ecommerce forever
The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links. The post AI search is changing ecommerce forever appeared first on MarTech.
SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior. The post SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine appeared first on AdExchanger.
Report: Wi-Fi no longer enough on trains
Wi-Fi has become an expected part of the European rail journey, says Moment – a provider of connectivity services to the travel industry. A report from the company, titled Onboard Digital Entertainment across European Rail (2026 edition), finds that the next phase of competition for passenger experience is already under way. While connectivity is now […]
What have trade associations ever done for me?
Representatives of industry trade associations ISBA, The IAB and The DMA will be taking to the stage at NDA’s Foresight event to prove their worth to the industry. The post What have trade associations ever done for me? appeared first on New Digital Age.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It via @sejournal, @MPentzek
Baidu's new AI CTR divides clicks by citations, not impressions. Here's why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.
Global Launches Ad-Free Radio on Global Player
Global, the media & entertainment group, has today (23rd September, 2026) announced the launch of Radio Plus, giving audiences more choice and a new way to enjoy the same great live radio from the UK’s best-loved music brands, just with [...] The post Global Launches Ad-Free Radio on Global Player appeared first on ExchangeWire.com.
When AI is Everywhere, Where Does Original Thinking Come From?
Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking? The post When AI is Everywhere, Where Does Original Thinking Come From? appeared first on ExchangeWire.com.
‘Better Not Bigger’: 24 Seven Launches New Agency Challenging the Holdco Model
The staffing company launched 24 Seven Agencies, now housing Futureman, SketchDeck, and Markacy.
Retail media is evolving. Here is what marketers should value now by DoorDash
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy. The post Retail media is evolving. Here is what marketers should value now appeared first on MarTech.
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age
Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that. The post Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age appeared first on MarTech.
The real AI advantage is what your company already knows
AI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable. The post The real AI advantage is what your company already knows appeared first on MarTech.
WTFN launches Radar Studios
WTFN Group, the Australian independent media company, has announced the launch of Radar Studios – a new, future-facing business that fully integrates its growing digital outfit Radar and traditional TV distributor Fred Media. As a result, both names will make way for the new Radar Studios when it makes its official debut at MIPCOM in […]
Iraq wants more Arabsat European coverage
At the Arab States Broadcasting Union, Iraqi Media Network Head Kareem Hamadi met with the CEO of Arabsat, Badr bin Nasser Al-Suwaidan, to discuss the development of services provided to the network and the expansion of Iraq’s broadcast coverage. The two sides agreed to proceed with developing TV transmissions and extending its reach to Europe. […]
Aerospacelab already profitable
Belgium-based Aerospacelab says it is already profitable before it even starts work on the 264 satellites for Europe’s IRIS2 mega-constellation of satellites. That 264-craft contract is worth some €2.4 billion in contract value to Aerospacelab. Not bad for a business founded only in 2016. Benoît Deper (former CTO of Swiss Space Systems) in Belgium, established […]
Netflix launches Brazilian Tudum
Netflix’s Tudum website is expanding beyond English for the first time, and launching its Brazilian version with exclusive coverage for local audiences. The platform features behind-the-scenes access to Netflix titles, interviews with cast and creators, news about new productions, editorial team recommendations, Top 10 rankings of the most-watched films and shows, and more. “Brazilian audiences are […]
ESA, India extend co-op agreement
The European Space Agency (ESA) and India’s Space Research Organisation (ISRO) have signed a fresh agreement to extend and broaden their cooperation agreement. The pair have extended their long-standing agreement for a further five years, until January 8th 2032, reaffirming Europe’s and India’s commitment to expanding cooperation in space. “As space activities expand beyond Earth […]
Germany: HBO Max on MagentaTV
Warner Bros Discovery’s (WBD) HBO Max streaming service in now available via Deutsche Telekom’s MagentaTV package with internet and landline. The service first launched in Germany in January and brings together blockbusters movies, award-winning series, iconic hits and family favourites from popular entertainment brands such as HBO, Harry Potter, the DC Universe, Warner Bros, Cartoon […]
Global launches Radio Plus subscription offering
Global, the Media & Entertainment group, has announced the launch of Radio Plus, giving audiences access to some the UK’s most popular music brands, just with more music and no commercial breaks. Available for a monthly or annual fee, Radio Plus can be accessed through Global Player, linked to Alexa smart speakers, in-car apps and […]
TiVo Ads enhances TV Viewership Data in US
TiVo Ads, a specialist in advanced TV data and advertising solutions, today launched an enhanced US TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level data feed. TiVo Ads provides data, measurement and analytics partners with a scaled and diversified footprint spanning millions […]
EBU: “Urgent action needed to keep BHRT on air”
The European Broadcasting Union (EBU) says it is “deeply alarmed” that BHRT, the national public service broadcaster of Bosnia and Herzegovina, is on the brink of collapse. BHRT has been unable to pay its staff and its suppliers and can thus no longer operate normally. Two programmes have already been dropped for lack of funds, […]
My Digital Hero: Jack Glancy, Performance Planning Lead at Brave Bison
Jack Glancy is a Performance Planning Lead at Brave Bison. He has worked across major brands including New Balance, Tottenham Hotspur, Pandora, Asda and Pernod Ricard, with experience spanning paid media, forecasting, budget planning, incrementality and marketing effectiveness. The post My Digital Hero: Jack Glancy, Performance Planning Lead at Brave Bison appeared first on New Digital Age.