5,802 articles covering the AdTech ecosystem
SAN JUAN, Puerto Rico — Gaming environments provide real-time, in-the-moment opportunities that could represent retail media’s ideal application, enabling brands to connect shopper behavior with gamer mindset during specific game states and moments of need. “Gaming might be one of the ultimate environments for retail media to pay off on its promise. It’s very much [...]
CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of sustainable revenue. The post A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth appeared first on Search Engine Journal.
A federal judge granted Amazon a preliminary injunction barring Perplexity's Comet AI agent from accessing Amazon accounts and ordering data destroyed. The post Amazon Wins Preliminary Injunction Against Perplexity’s Comet appeared first on Search Engine Journal.
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal.
Mark Penn’s holding company reported full-year net revenue of $2.43bn for 2025.
Greg Armshaw joins wearemighty as Head of Sales for SecretSauce, an enterprise AI platform that encodes brand identity, tone and rules to ensure every asset stays on brand at scale. Armshaw brings nearly a decade of experience at McCann Worldgroup as Regional CIO and Chief Technology Catalyst, helping lay the groundwork for what became IPG Craft. Most recently Senior Strategy Director at Brightcove, he will now lead enterprise GTM for SecretSauce.
2026 A List good behavior
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duPont REGISTRY Group (DRG) announced that Cristina Cheever has been appointed Chief Marketing Officer. Cheever is a seasoned auto & lifestyle marketing executive with a track record of elevating world class luxury & auto brands. She will lead DRG’s global marketing strategy as the company accelerates its evolution into the premier ecosystem for the ultra luxury auto lifestyle. Prior to joining DRG, Cheever held leadership roles at Robb Report, Porsche Cars North America & Aston Martin.
Plus, how CMOs can protect their north star while experimenting boldly.
The lifetime achievement award honors Credle’s four-decade career.
Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better, – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across […] The post Advertisers Should Think Of Video Holistically. Consumers Already Do. appeared first on AdExchanger.
The Australian-founded fashion brand has a successful partnership with Nordstrom and is ready for additional growth.
The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.
James Schisler resigned from his role while the company is in the process of being acquired by Bed Bath & Beyond Inc.
The struggling department store is simplifying promotions and adding value-priced merchandise to appeal to its lower- to middle-income customer. But is it going far enough?
New AI-powered platform empowers marketers and creators to boost engagement by 3x with instant, high-fidelity animated visuals. Gifr.ai today announced the debut of its advanced generative AI platform, designed to transform static images into professional-grade GIFs in seconds. By automating the animation process, Gifr.ai streamlines digital production and slashes creation time, offering a scalable solution […]
Along with new agentic AI workflows, the new model is already powering faster localization for dozens of Deepdub GO enterprise customers Deepdub, a foundational voice AI company pioneering expressive voice technologies, announced the launch of its latest AI speech model Phantom X 3.2, designed to redefine the standards of dubbing and real-time voice agents. With […]
As mobile internet ubiquity reshapes global commerce, the traditional reliance on desktop computers and lengthy email chains in cross-border trade is rapidly fading. A new era of “Mobile B2B” has arrived, where foreign trade professionals manage inquiries, negotiations, and orders entirely via smartphone. At the forefront of this transformation is Ecer.com, a leading mobile B2B marketplace. By […]
New offering adds Extract Transform Load capabilities to the Precisely Data Integrity Suite’s Data Integration service Precisely, the global leader in data integrity, announced a new OEM partnership with Matillion, the intelligent data integration platform, bringing cloud-native Extract Transform Load (ETL) capabilities to the Precisely Data Integrity Suite. The new offering enables organizations to move, transform, […]
Expanding beyond generative assistance to agentic execution, Firstup AI orchestrates communication and action to drive productivity, engagement, and efficiency–from the corporate office to the frontlines Firstup, the pioneer of intelligent communication and engagement platforms for the workforce, introduced Firstup AI, a comprehensive AI suite purpose-built to drive strategic outcomes across the enterprise, from safety, compliance, […]
Designed to provide enterprise-grade accuracy, Actian AI Analyst uses a Semantic Knowledge Graph to provide business context needed to address AI hallucinations Actian, the data and AI division of HCLSoftware, introduced the Actian AI Analyst (formerly Wobby), a conversational analytics solution featuring the Steward Agent that intelligently generates and provides ongoing maintenance of the semantic […]
Revolutionary Platform Leverages Behavioral Excellence from Top Performers and Deploys Company-Wide Intelligence from Day One Spearfish, the pioneering AI-first contact center contextual intelligence platform, officially launched to address the $87 billion contact center market. Founded by veteran entrepreneurs Ray Bohac and Matt Madzia, Spearfish transforms how companies extract, analyze, and deploy customer service intelligence by […]