News

Schema Markup Didn’t Move AI Citations In Ahrefs Test via @sejournal, @MattGSouthern

An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates. The post Schema Markup Didn’t Move AI Citations In Ahrefs Test appeared first on Search Engine Journal.

Is Measurement the Missing Link for Pharma Brands Embracing CTV?

MIAMI — For years, pharmaceutical advertisers watched from the sidelines as other industries rushed into connected television. The hesitation was understandable: older patient populations still glued to linear TV, murky measurement capabilities, and the ever-present specter of healthcare privacy regulations made CTV feel like a gamble rather than an opportunity. But that calculus may be [...]

TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter

MIAMI — In an industry that still occasionally treats gross rating points like sacred scripture, David Porter, head of advertising research, data and insights at Warner Bros. Discovery, arrived with this suggestion: maybe it’s time to upgrade the math. Speaking with Beet.TV contributor David Kaplan at the POSSIBLE conference, Porter laid out a vision for [...]

Joe Sedelmaier, director of classic comedy ads, dies at 92

Director Joe Sedelmaier pioneered eccentric storytelling in spots such as FedEx’s “Fast Talking Man” and Wendy’s “Where’s the Beef?”

NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise

NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.

How sports marketing is shifting from media buys to moment-based activation

Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with […]

Inside NBCUniversal’s Upfront: Vin Diesel Surprise, Tina Fey Sets Up NBC’s 100th Birthday Bash and More at ‘Most Glamorous Midmorning of the Year’

The Peacock network opened its 2026 upfront presentation to advertisers Monday at Radio City MusicaHall with a laser light show that included all the colors of NBC’s logo rainbow, followed by a monologue and musical number from “Las Culturistas” hosts Bowen Yang and Matt Rogers. Set to the tune of Bruno Mars and Rosé’s “APT,” […]

Watch the newest commercials from Freshpet, T-Mobile, The Home Depot and more

Freshpet says, “When your person’s not a person, you feed them Freshpet.”

FedEx - Fast Talking Man - 51s

Wendy’s - Where’s the Beef? - 34s

FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer

The latest ads, stunts, and activations around the men's tournament.

EXCLUSIVE: WPP US President to Step Down Amid Strategy Reset

Michael Houston will take on an advisory role after more than two decades with the holding company.

NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage appeared first on AdExchanger.

Wakefern names Own Brands director

The company recently promoted Chris Ruane to head a newly formed group responsible for private label strategy.

Protein powder shortage threatens America’s biggest food craze

Companies are now grappling with whether to raise prices at a time when consumers are already reeling from a prolonged period of inflation.

Flashfood launches loyalty integration to offer grocers more shopper insights

The new capability, which Meijer has already implemented, is the start of the food waste company’s “major technical transformation,” CEO Jordan Schenck said.

Grocery shoppers are trading down to lower-priced retailers, report finds

Rather than just seeking cheaper brands, more shoppers are planning to switch retailers entirely, opting for less expensive stores, Alvarez & Marsal found.

Consumer spending is healthy, but gas prices remain a risk

Higher-income shoppers have kept retail sales healthy, but the economic impact of the war in Iran presents an unknown, according to industry analysts.

Bed Bath & Beyond Inc. subsidiary closing Tennessee office

The Brand House Collective, formerly known as Kirkland’s Home, will close its Brentwood office —  impacting 88 employees.

Simon Property Group drops effort to evict Saks Global stores behind in rent

The parties have settled a dispute that threatened to derail progress in Saks’ effort to exit bankruptcy court next month.

Carter’s interim CEO: ‘We’re in line for our refund’

Richard Westenberger said that the company has filed for around $130 million in refunds from the government due to IEEPA-related tariff charges.

Elastic Introduces Jina v5 Omni Family: Two Models to Power Text, Image, Video, and Audio Search

New addition to the Jina v5 model family delivers flexible, cost-efficient AI search across media types without rebuilding existing systems Elastic, the Search AI Company, announced jina-embeddings-v5-omni, a new family of multimodal embedding models with the ability to represent text, images, video, and audio as vectors. Developers can now perform search, classification, clustering, and deduplication […]

LTM Introduces SAP Centric AI Powered Platform to Orchestrate Intelligent, Autonomous Enterprise Operations

LTM, the Business Creativity partner to the world’s largest enterprises, announced the launch of the LTM Business Orchestration Platform, an AI-powered offering designed to enable enterprises to move from fragmented decision-making to real-time, intelligent operations across SAP and the wider enterprise landscape. LTM BlueVerse™ serves as the marketplace layer for scalable onboarding of SAP‑focused agents […]

GO plc Joins Connectbase Platform to Accelerate Wholesale Growth Across Malta and Cyprus

Connectbase, the global marketplace for connectivity, announced that GO plc, Malta’s leading communications provider, has joined the Connectbase platform as a Seller. The partnership will enable GO to accelerate its wholesale sales across Malta and Cyprus, enhance visibility of its network capabilities, and expand access to its Dedicated Internet Access (DIA), International Private Leased Circuit […]