5,807 articles covering the AdTech ecosystem
The Albertsons banner has opened its third store in the area since December and has a fourth on the way.
After admitting it expanded too quickly, the discounter is shuttering three dozen stores. Here’s where they’re located.
E-commerce, pricing and store investments are some of the top areas of focus, the grocer’s top executives recently told investors.
Retailers in the category face a poor housing market, elevated interest rates, low consumer confidence and ever-changing tariff policies.
“As agentic commerce matures, we want to serve our customers in new ways, both on and off of platforms,” CEO Corie Barry said.
TapClicks, the leader in Smart Marketing solutions, today announced a new marketing campaign connector for MNTN, bringing Connected TV (CTV) advertising performance into the TapClicks AI-powered marketing intelligence platform. As streaming continues to reshape the television landscape, Connected TV has become one of the fastest-growing advertising channels. Yet for many marketing teams, CTV data remains disconnected […]
Click-to-Conversion Rates Exceed 10% — 5x Industry Benchmark Live Automotive Campaigns See Performance Uplift of Up to 100%, Strengthening Unit Economics and Revenue Scalability KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic advertising solutions, announced the full-scale commercial deployment of major enhancements to KNOREX KAIROS™ after more than six months of […]
Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now. The post Organic Rankings Vs. Product Grids: The New Ecommerce Divide appeared first on Search Engine Journal.
In this week's Week in Charts, Netflix's Greg Peters on the impact of Paramount's WBD takeover, Teads "walks away from" low-quality inventory revenues, and The Trade Desk stock jumps on OpenAI partnership reports. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Read More
Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. [...] The post PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.
Gap’s new spring campaign stars Puerto Rican artist Young Miko and showcases its sweats collection.
In a world of AI, Samsung is the latest marketer to emphasize the power of human imagination.
The longtime BBDO, Leo Burnett and FCB creative leader earns one of the industry’s highest accolades.
Ogilvy Canada ads use intense viewer close-ups to spotlight the draw of Canadian cinema.
Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.
Ikea's global campaign wants to remind people that there's no feeling like home.
Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists.
The Trade Desk CEO Jeff Green is betting on how media will be bought in the future.
Plus, financial literacy in the age of FinTok and Gen Z acquisition strategy.
Stagwell reported modest 2025 revenue growth but said first-quarter 2026 new business is shaping up to be the strongest in its history as CEO Mark Penn pointed to opportunities created by industry consolidation and restructuring.
As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist. The post How shaping AI buying can boost B2B CMO strategic influence appeared first on MarTech.
This framework uses original data, tools and cross-channel content to drive AI citations and high-intent leads. The post A 90-day plan to build AI-citable authority appeared first on MarTech.