News
20,381 articles covering the AdTech ecosystem
Can “Trump TV” win a war against the press on YouTube?
As Donald Trump faces a media blockade, he's counting on YouTube to keep him on air. A "Trump TV" stream went live on the White House YouTube channel hours after five major news organizations united against the President. The 24/7 stream brings Trump's "greatest hits" to YouTube. Fox News, ABC News, CBS News, NBC News, and CNN took Trump off their airwaves after he barred Politico, MS NOW, and CNN from the White House press room. In a joint statement, the news organizations said that "the public has a vital interest in receiving accurate, independent information about its government." Visit Tubefilter for more great stories.
How Chili’s marketing works — and why Mexican QSRs are its next target
CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s recent investor day.
Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo
AI search pulls from more sources than most SEOs track. Here's a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.
Watch the newest commercials from Taco Bell, Apple, Toyota and more
Fernando Mendoza becomes a Taco Bell manager in the latest from the fast food chain.
DoorDash names WPP Media its first global media partner
The appointment extends WPP Media’s eight-year relationship with DoorDash.
Week of Sept 7 Cable News Ratings: Viewership Drops for Everyone
The networks did not see a post-Labor Day holiday bump.
FTC Endorses Education Department Proposal to Expand Higher Education Accreditation Options
The Federal Trade Commission strongly endorsed the Department of Education’s proposed reforms to promote competition among accreditation agencies. Increased competition among accreditors and lower administrative burdens could lower the cost and improve the quality of higher education for millions of American students. View Press Release
Known For Humorous Spots, Insurers Are Low-Rated By 'CR'
Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction.
Disney Promotes Cathleen Taff to President Entertainment Studios and Consumer Products
Disney has set Cathleen Taff as president of its newly combined Disney Entertainment – Studios and Consumer Products team. Beginning Oct. 4, the global licensing and publishing businesses will move under Disney Entertainment – Studios. Staying put under the Disney Experiences division are Disney Parks Merchandise, Disney Store, and DisneyStore.com. Most recently president of Disney […]
Trump's Brand Graveyard
If you don't think Trump can destroy America, look at what happened to the brands that carried his own name.
Publicis Media Tops First Half New Business
That's according to a just-released analysis by agency research firm COMvergence.
Converse Pulls Sneaker Ad After KKK Controversy
Converse has declined to answer questions seeking additional information, including which agency created the ad, or who signed off on the imagery.
B2B Marketers Discover Buyers Are Human, Create A Framework
A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.
Foster Files Motion Opposing WPP Dismissal Request
Foster argues that his lawsuit should move forward because he has provided enough facts to support his claims that WPP and its media division retaliated against him after he reported what he believed were unlawful business practices-primarily misappropriating client media rebates and repackaging them for sale by its own principal trading unit.
Paramount Settles: Can It Operate With Many Long-Term Restraints?
Can the company hold on with these restrictions for five years? And what happens after that?
R/GA Names Thoma CBO To Scale AI Capabilities
She will advise C-suite leaders on how best to adopt new technology.
Tech Lab Proposes RFP-To-Buy Process For Agentic Ads, Seeks Comment
"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals in media buying. It will be open for public comments until Oct. 22.
McDonald’s tests placing ads for other brands on its menu screens
The ads display after customers place their orders, taking advantage of the seconds or minutes while they wait for their burgers and fries.
Myron Nilsson
Ammunition, a global, full-service agency helping ambitious B2B brands grow across every audience that matters, has named Myron Nilsson Chief Creative Officer.
Week of Sept 7 Evening News Ratings: CBS Grows in the Demo
WNT regained its No. 1 status in the Adults 25-54 demo.
The Mediterranean Way, at Scale: Cava’s Growth Story
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.
How marketers protect their data strategy during renewed M&A activity
A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations of capabilities and commercial incentives. For marketers, the announcements are another reminder that even deeply embedded partnerships can take on […]
PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — […]
In the zero-click era, visibility alone is no longer enough for brands
Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword rankings and website traffic is no longer sufficient on its own for brands to thrive. As search behavior changes, brands […]