News

The Website Is No Longer the Center of Local Discovery

For years, multi-location brands built local marketing around a fairly simple model. A customer searched, clicked a result, visited the website, and made a decision from there. Visibility was measured through rankings and traffic. Persuasion was expected to happen on the site. Performance was judged largely by what could be tracked after the click. That […] The Website Is No Longer the Center of Local Discovery first appeared on Street Fight.

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.

Google’s AI Announcements Are Events, The New Search User Is The Trend via @sejournal, @gregjarboe

AI announcements tell you what Google shipped. Changing user search behavior tells you where your audience is going. Are you watching the right signal? The post Google’s AI Announcements Are Events, The New Search User Is The Trend appeared first on Search Engine Journal.

Corona's summer campaign urges people to embrace the great outdoors

The work is by Wieden & Kennedy Amsterdam.

Peroni reviews global creative account as “agency landscape has evolved”

Four agencies have been shortlisted for the account.

Entain European marketing director departs

Anna Kochanska worked on Ladbrokes’ brand platform “That’s ladisfaction”, which was made by Atomic London.

AEG serves up campaign shot through lasagne dish

Publicis London created the work.

McDonald's NZ - Pickle Juice - 30s

McDonald’s NZ packages leftover pickle juice as an anti-cramping remedy

McCann finds a sporty new use for the briny liquid: giving it to Auckland FC players.

Lilly’s new Caitlin Clark campaign frames exercise as preventive medicine

Wieden+Kennedy Portland spot, directed by Isaiah Seret, focuses on imperfect starts rather than elite performance.

Lilly - Start How You Can - 60s

Prime Video Ads Can Now Change Based on What Viewers Already Saw

Amazon is expanding its creative tools for advertisers.

Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’

Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.

Your team has already voted on your martech stack

When marketing teams lose faith in enterprise platforms, unofficial tools and hidden workflows take over. The post Your team has already voted on your martech stack appeared first on MarTech.

How OSI could finally fix ABM’s biggest data problem

A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools. The post How OSI could finally fix ABM’s biggest data problem appeared first on MarTech.

Medallia survived, but the real story should worry marketers

Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on The post Medallia survived, but the real story should worry marketers appeared first on MarTech.

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative. The post Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization appeared first on AdExchanger.

Disney is doubling down on short-form–including creator partnerships

Disney‘s liking how things look on the short-form front. In his first earnings call as the House of Mouse’s CEO, Josh D’Amaro praised “Verts,” the TikTok-y vertical feed Disney+ rolled out this past March, saying it’s “already driving deeper engagement” with Disney’s various IPs. D’Amaro–who’s been with Disney since 1998, previously serving as Chairman of […] Visit Tubefilter for more great stories.

Clocsy Launches Autonomous AI Sales Engine Designed to Help Businesses Find Buyers and Automate Outreach

New platform from Nwudu, Inc combines buyer discovery, outreach, follow-ups, and sales pipeline execution into a single autonomous system for modern sales teams Clocsy, an autonomous sales technology platform owned by Nwudu, Inc., today announced the global launch of the Clocsy Sales Engine, an AI-powered system designed to help businesses identify buyers, initiate outreach, manage […]

AdPlus Beta Attracts Nearly 200 Marketers as AI Ad Platform Sets May 19 Public Launch Date

Boston startup’s cross-channel AI ad platform hits public launch on May 19 When AdPlus opened its public beta in April, the team expected interest. What they didn’t expect was nearly 200 signups inside of a month. On May 19, the waitlist closes and the platform opens to everyone at getadplus.com/launch. Nearly 200 people signed up […]

Good SEO Is the Foundation of AI Search Visibility and London Businesses That Invest Now Will Lead the Field

Good SEO is the foundation of AI search visibility. Cash Cow Marketing shows London businesses how to get cited in Google AI Overviews — free audit. Cash Cow Marketing, London’s award-winning SEO agency, calls on UK businesses to future-proof their search presence ahead of the AI Overview era — before competitors do. The businesses asking […]

ContactPoint 360 Brings AI-Operated CX With Human Empathy

Texas-based ContactPoint 360 delivers AI-operated customer experience services with human-led support through a global operating network serving enterprise and high-growth brands across multiple sectors and languages ContactPoint 360, a privately held customer experience and outsourcing company, is presenting a CX model centered on AI-powered service and human-led empathy for enterprise clients and high-growth brands. The […]

Circle Launches AI Infrastructure to Power the Agentic Economy

Unveils first products in Circle Agent Stack to extend open infrastructure for the machine economy Circle Internet Group, Inc. announced the launch of Circle Agent Stack, a new set of services and tools designed for the agentic economy, including products that help enable agents as autonomous economic actors. Initial products in Circle Agent Stack include Circle […]