News
10,987 articles covering the AdTech ecosystem
Your team has already voted on your martech stack
When marketing teams lose faith in enterprise platforms, unofficial tools and hidden workflows take over. The post Your team has already voted on your martech stack appeared first on MarTech.
How OSI could finally fix ABM’s biggest data problem
A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools. The post How OSI could finally fix ABM’s biggest data problem appeared first on MarTech.
Medallia survived, but the real story should worry marketers
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on The post Medallia survived, but the real story should worry marketers appeared first on MarTech.
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative. The post Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization appeared first on AdExchanger.
Disney is doubling down on short-form–including creator partnerships
Disney‘s liking how things look on the short-form front. In his first earnings call as the House of Mouse’s CEO, Josh D’Amaro praised “Verts,” the TikTok-y vertical feed Disney+ rolled out this past March, saying it’s “already driving deeper engagement” with Disney’s various IPs. D’Amaro–who’s been with Disney since 1998, previously serving as Chairman of […] Visit Tubefilter for more great stories.
Clocsy Launches Autonomous AI Sales Engine Designed to Help Businesses Find Buyers and Automate Outreach
New platform from Nwudu, Inc combines buyer discovery, outreach, follow-ups, and sales pipeline execution into a single autonomous system for modern sales teams Clocsy, an autonomous sales technology platform owned by Nwudu, Inc., today announced the global launch of the Clocsy Sales Engine, an AI-powered system designed to help businesses identify buyers, initiate outreach, manage […]
AdPlus Beta Attracts Nearly 200 Marketers as AI Ad Platform Sets May 19 Public Launch Date
Boston startup’s cross-channel AI ad platform hits public launch on May 19 When AdPlus opened its public beta in April, the team expected interest. What they didn’t expect was nearly 200 signups inside of a month. On May 19, the waitlist closes and the platform opens to everyone at getadplus.com/launch. Nearly 200 people signed up […]
Good SEO Is the Foundation of AI Search Visibility and London Businesses That Invest Now Will Lead the Field
Good SEO is the foundation of AI search visibility. Cash Cow Marketing shows London businesses how to get cited in Google AI Overviews — free audit. Cash Cow Marketing, London’s award-winning SEO agency, calls on UK businesses to future-proof their search presence ahead of the AI Overview era — before competitors do. The businesses asking […]
ContactPoint 360 Brings AI-Operated CX With Human Empathy
Texas-based ContactPoint 360 delivers AI-operated customer experience services with human-led support through a global operating network serving enterprise and high-growth brands across multiple sectors and languages ContactPoint 360, a privately held customer experience and outsourcing company, is presenting a CX model centered on AI-powered service and human-led empathy for enterprise clients and high-growth brands. The […]
Circle Launches AI Infrastructure to Power the Agentic Economy
Unveils first products in Circle Agent Stack to extend open infrastructure for the machine economy Circle Internet Group, Inc. announced the launch of Circle Agent Stack, a new set of services and tools designed for the agentic economy, including products that help enable agents as autonomous economic actors. Initial products in Circle Agent Stack include Circle […]
B2B Marketing launches AI-Powered ABM Training to Help Marketers Move Beyond Basic Prompting
New four-week virtual course teaches B2B marketers how to use AI for genuinely personalized account-based marketing, starting October 6, 2026. Save 10% with code AIABM10. B2B Marketing have announced the next cohort of its AI-Powered ABM training course, running across four sessions on October 6, 13, 20, and 27, from 9am to 11am EST. The […]
YSEO Expands Data-Driven SEO Services in 2026 to Help UK Businesses Achieve Sustainable Online Growth
YSEO, an SEO Agency in the United Kingdom, has released an updated version of their 2026 SEO Growth Strategy. This update will include advanced data-driven optimisation services that will help businesses to improve Search Visibility, increase traffic of qualified users to their websites, and maximise long term digital performance. As search engines continue to evolve […]
Supercell Teams With Spin Master for Major Toy Deal Across ‘Clash of Clans,’ ‘Clash Royale’ and ‘Brawl Stars’ Mobile Game Franchises (EXCLUSIVE)
“Clash of Clans,” “Clash Royale” and “Brawl Stars” maker Supercell has set a multiyear licensing deal with toy company Spin Master Corp for a new collection of products and collector items inspired by the mobile gaming company’s popular titles. Under the pact, Spin Master will create a product line that brings the iconic characters, battles […]
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete via @sejournal, @siliconvallaeys
PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance. The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.
How We Use AI To Run A 90-Day Growth Audit
AI is reshaping growth audits, turning weeks of manual analysis into actionable 90-day roadmaps that prioritize execution over documentation. The post How We Use AI To Run A 90-Day Growth Audit appeared first on Search Engine Journal.
We Are Social fills EMEA strategy and growth roles in ongoing reshuffle
Strategy and growth appointments reflect the agency’s regional restructure under EMEA boss Jim Coleman.
The Ordinary spotlights excessive beauty pricing with immersive store
Uncommon Creative Studio created the experience.
The Economist picks Exposure for upcoming brand campaign
The new work launches later this year in the UK and US.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Lessons From Around Europe in How to Win in the TV Market
One of the questions asked at this year’s New Video Frontiers was whether European broadcasters are rising to the challenges posed by the growth of streaming and the continued shift of ad spend towards the tech giants. In her role as Director of TV at egta, Anne-Laure Dreyfus has a view of all the innovation Read More
Mobupps Unveils ECHO AI – A Self-Learning Mechanism
Mobupps, a leading global ad tech company, today (11th May, 2026) announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and [...] The post Mobupps Unveils ECHO AI – A Self-Learning Mechanism appeared first on ExchangeWire.com.
Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch
The White Stripes' 'Seven Nation Army' gets a Unilever makeover.
Seth Matlins Launches Marketing Podcast With Vox Media
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.
Winning the next era of local visibility: How AI is changing local search by SOCi
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google. The post Winning the next era of local visibility: How AI is changing local search appeared first on MarTech.