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Perion’s extension into one of the fastest-growing advertising platforms represents a big leap in TAM expansion, as TikTok Ad Revenue is expected to exceed $50 billion by 2027 Perion Network Ltd. , an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced the launch of its proprietary Outmax AI […]

Desktop browsers bear the brunt, with 4.4% of desktop identifications in 2025 showing tampering techniques With 12% of desktop traffic running in virtual machines, 6% loading with developer tools open, and 96% of detected desktop automation associated with abuse, most fraud is seen on desktops VPNs have become mainstream, with roughly one in five identification […]

Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight Inc […]

SSON R&A benchmarks embedded into Supervity AI Employees, bringing licensed market intelligence to power self-driving operations for enterprises. SSON Research & Analytics (SSON R&A), the leading global research and data platform for Shared Services and Global Business Services (GBS), today announced a strategic integration partnership with Supervity, the company pioneering self-driving, multi-agentic AI employees designed […]

“Event Vendor Entry,” “Special Access,” “General Admission:” each of these access points at an event adds complexity in planning where people enter, when they enter, and what ticket(s) or credentials they need. Ticketbud’s latest iOS update helps foolproof this process, reducing scanning lags at check-in while promoting customization and control behind the scenes. When producing large […]

How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your instinct might be to move fast, reallocate budget, start optimizing for generative search, and get ahead of the curve. But before you rewrite your entire roadmap, there’s a critical question worth asking: should you? Generative search is changing discovery, but traditional SEO is still driving measurable revenue for many businesses. And, shifting resources away from proven strategies without a clear framework can dilute performance rather than drive growth. Instead of […] The post Before You Shift SEO Budget to AI, Ask These Questions [Webinar] appeared first on Search Engine Journal.

See why optimizing category pages and building authority beats spinning unique descriptions for large, similar product catalogs. The post How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO appeared first on Search Engine Journal.

Campaign understands the media and production review is being run together, and creative is being run separately.

OUT NOW: Campaign Red’s latest market report 'The Inside Job'

Carat Edinburgh is the incumbent on the account.

Football club's new digital hub signals a shift to always-on content publishing.

She replaces Katie Burrow, who has moved to Netflix.

Above & Beyond, now Beyond, won the account in 2023.

AML Group creatives review the posters for this year's Oscar-nominated films.

In a referendum on Sunday, Swiss voters rejected a proposal to slash public funding for the Swiss Broadcasting Corporation (SRG), a vote of confidence in the public sector broadcaster which has been under attack from opponents on the political right. A campaign led by the conservative Swiss People's Party had sought to cut the annual Read More

The star joins a lineup of campaign icons in the label’s 'sensual' Spring ’26 underwear and denim push.

Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology. The post McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing appeared first on MarTech.

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […] The post The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech appeared first on AdExchanger.

Fredrik Skantze, CEO and co-founder of Funnel discusses how marketers can optimize processes and output with the right marketing intelligence in this MarTech catchup: _________________ Hi Fredrik – thanks for taking the time to be part of the MarTechSeries chat. Tell us about Funnel’s recent funding round – the highs and lows around it. We […]

New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget Nextdoor , the essential neighbourhood network, launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% […]

Advancing Clarivate strategy to extend proprietary intelligence into enterprise AI ecosystems Bringing Clarivate domain-specific regulatory insights into Claude to support life sciences workflows Clarivate Plc, a leading global provider of transformative intelligence, announced they will integrate Clarivate’s proprietary regulatory intelligence with Claude’s AI reasoning capabilities. The collaboration gives biopharma, biotech, medtech and clinical research organizations […]

Winners will be announced 30 April.

A look at February’s chief marketing officer hires and employment trends with data from executive search firm Taligence.

During a heightened political climate, marketers need to refresh those social media strategies to avoid disaster