News
10,993 articles covering the AdTech ecosystem
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Lessons From Around Europe in How to Win in the TV Market
One of the questions asked at this year’s New Video Frontiers was whether European broadcasters are rising to the challenges posed by the growth of streaming and the continued shift of ad spend towards the tech giants. In her role as Director of TV at egta, Anne-Laure Dreyfus has a view of all the innovation Read More
Mobupps Unveils ECHO AI – A Self-Learning Mechanism
Mobupps, a leading global ad tech company, today (11th May, 2026) announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and [...] The post Mobupps Unveils ECHO AI – A Self-Learning Mechanism appeared first on ExchangeWire.com.
Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch
The White Stripes' 'Seven Nation Army' gets a Unilever makeover.
Seth Matlins Launches Marketing Podcast With Vox Media
The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.
Winning the next era of local visibility: How AI is changing local search by SOCi
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google. The post Winning the next era of local visibility: How AI is changing local search appeared first on MarTech.
You could already have the data AI needs to deliver value
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen. The post You could already have the data AI needs to deliver value appeared first on MarTech.
Marketers strain to juggle media budgets, AI and high expectations from CEOs
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.
3 ways grocers can net new seafood customers
The in-store experience is a key marketing touchpoint for reaching shoppers who don’t regularly buy seafood.
When produce brands keep their promise: How one grape lifted the whole category
Retailers are seeing shoppers return for specific produce items. Here’s what’s driving it.
Your terminal already knows what your best customers want. Are you listening?
Sales data shouldn’t just reflect the past—it should drive smarter decisions for the future.
Peak season fulfillment has changed — What today’s retailers must do differently
Peak isn’t about volume anymore, it’s about adaptability. Read the full perspective.
Declining fraud rates don’t mean declining fraud risk
Falling fraud rates can mask rising losses. Here's what the numbers actually mean for your team.
RiskMail.io Launches Disposable Email Detection API to Help Businesses Block Fake Signups
RiskMail.io launches a disposable email detection API to help businesses block fake signups, temporary inboxes, and high-risk domains. RiskMail.io, an email risk intelligence platform for developers and online businesses, today announced the launch of its Disposable Email Detection API, designed to help companies detect temporary email addresses, disposable inboxes, suspicious domains, and high-risk signup behavior in real time. […]
Growth Stats Launches Full-Spectrum SEO Services Designed to Propel B2B Brands to the Top of Search Rankings
Advanced Search Engine Optimization solutions helping cybersecurity, SaaS, AI, IT, and industrial B2B companies improve rankings and lead generation. Growth Stats, a performance-driven digital marketing agency, today announced the full launch of its Search Engine Optimization (SEO) service suite — a comprehensive offering purpose-built for businesses that compete in demanding, high-stakes in digital environments. Targeting […]
Adobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time
Marketers know better than anyone that how you present information is just as important as the information itself.
The gap between modern and legacy ESPs is widening
If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that separate modern from legacy platforms.
Google Ads Will Limit Access To Older Reporting Data via @sejournal, @martinibuster
Google Ads will impose new access limits on historical reporting data available to advertisers in the interface and APIs. The post Google Ads Will Limit Access To Older Reporting Data appeared first on Search Engine Journal.
Forget the alpha archetype, advertising today needs a different kind of leader
Strategists have been happy to let others lead. But the qualities the industry needs now are ones they have in spades so it’s time they stepped up.
Gender pay gap widens in adland as it shrinks across other sectors
Wacl says widening gap shows "we're still falling short when it comes to progress on gender equality".
Jellyfish appoints Stephanie Parry as UK managing director
Appointment follows departure of former MD Nick Fettiplace.
Upfronts 2026—what to expect from TV’s biggest week
Here's everything to know about the TV upfronts before presentations kick off this week.
15 media buyer and seller predictions for the upfronts—where they align and diverge
15 media buyers and sellers give their predictions for the 2026 upfronts.
11 key agency and marketing job moves to know about
Details on executive moves across advertising, marketing, media and tech.