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Above & Beyond, now Beyond, won the account in 2023.

AML Group creatives review the posters for this year's Oscar-nominated films.

In a referendum on Sunday, Swiss voters rejected a proposal to slash public funding for the Swiss Broadcasting Corporation (SRG), a vote of confidence in the public sector broadcaster which has been under attack from opponents on the political right. A campaign led by the conservative Swiss People's Party had sought to cut the annual Read More

The star joins a lineup of campaign icons in the label’s 'sensual' Spring ’26 underwear and denim push.

Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology. The post McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing appeared first on MarTech.

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […] The post The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech appeared first on AdExchanger.

Fredrik Skantze, CEO and co-founder of Funnel discusses how marketers can optimize processes and output with the right marketing intelligence in this MarTech catchup: _________________ Hi Fredrik – thanks for taking the time to be part of the MarTechSeries chat. Tell us about Funnel’s recent funding round – the highs and lows around it. We […]

New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget Nextdoor , the essential neighbourhood network, launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% […]

Advancing Clarivate strategy to extend proprietary intelligence into enterprise AI ecosystems Bringing Clarivate domain-specific regulatory insights into Claude to support life sciences workflows Clarivate Plc, a leading global provider of transformative intelligence, announced they will integrate Clarivate’s proprietary regulatory intelligence with Claude’s AI reasoning capabilities. The collaboration gives biopharma, biotech, medtech and clinical research organizations […]

Winners will be announced 30 April.

A look at February’s chief marketing officer hires and employment trends with data from executive search firm Taligence.

During a heightened political climate, marketers need to refresh those social media strategies to avoid disaster

A shift in mindset can evolve your approach from driving attention to building long-term loyalty and brand love.

Plus, the necessary guardrails around AI's role in content creation.

The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.

The World Cup brings new ad space and data.

The rebrand reflects the company’s evolution into a comprehensive, full-funnel demand generation platform serving enterprise B2B organizations worldwide DemandFactor, Inc., a leading B2B demand generation and performance marketing company, announced it is officially rebranding as Demand.com. The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the […]

Decagon, the leader in conversational AI agents for concierge customer experiences, introduced a new and proactive generation of its agentic technology that anticipates customer needs, remembers customer nuance, and initiates customer contact at the right time and for the right reason. “We have a core principle here at Decagon: invent what customers want.” – Alan Yiu, VP […]

Built on the industry’s most API complete observability platform, the assistant delivers conversational analytics, anomaly detection, and remediation guidance without additional tools or integrations Nectar Services Corp., a leader in unified communications and contact center observability, announced its native AI Assistant, built directly into the platform to turn vast operational telemetry into instantly accessible intelligence. […]

BigID and Atlan announced an enhanced integration that delivers the first and only combined solution to unify structured and unstructured data discovery, classification, lineage, and cataloging into a single, AI-ready control plane. Together, BigID and Atlan provide the industry’s leading combined data security and governance foundation, enabling organizations to confidently govern, orchestrate, and protect the […]

Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience... The post “Programmatic has democratised live sport”: Q&A with John Matthews, Foxtel Media appeared first on ExchangeWire.com.

Today’s digest looks at the ads dominating OpenAI’s trial of ads on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic.  Retail and grocery brands dominate [...] The post Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation  appeared first on ExchangeWire.com.

Eight agencies have emerged victorious.

Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.