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10,999 articles covering the AdTech ecosystem
Deliveroo launches $117m global media review
The review also includes American brand Doordash, worth $350m in billings, and Wolt, worth $46m.
Kikkoman goes back to the sauce for Tokyo-themed event
Noah created the experience.
The Brain Tumour Charity presents immersive dining experience with Bicep
VCCP Blue created the experience.
Can we talk about whether ad agencies waste time?
Beyond AI and timesheets, there is an opportunity to modernise the way advertising agencies work.
Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales
Teads, the omnichannel outcomes platform, announced today (8th May, 2026) that Jit Shergill has joined the team as head of sales for the UK. Shergill will primarily oversee all the UK agency account teams in London while covering for Lucy [...] The post Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales appeared first on ExchangeWire.com.
KDG Redefines Software Development with AI-Assisted and Agentic Delivery—Prototypes in Weeks, Production in Months
Built to outperform both traditional SDLC and fragile vibe coding with AI-assisted delivery engineered for enterprise operations. KDG, a nationally recognized professional services firm and global systems integrator, today announced the expansion of its AI-assisted and agentic development services—an enterprise-grade delivery model designed to dramatically accelerate software timelines without sacrificing architecture, security, or long-term operability. […]
RingCentral Brings Always-On AI to the Front Lines of Customer Engagement
Expanded AI Receptionist (AIR) capabilities enable cross-channel engagement AI-powered SMS inbox & call queues ensure every customer is answered at all times RingCentral, Inc. (NYSE: RNG), a global leader in AI-powered customer engagement, today announced new capabilities for its AI Receptionist (AIR), an AI agent businesses can deploy in minutes to never miss a call or text. One […]
RingCentral Named Metrigy MetriStar Top Provider for AI-Powered CCaaS and Workforce Engagement Management for 2026
One of only two providers to score best for revenue growth among CCaaS platform users Earns highest overall score in WEM report RingCentral, Inc. (NYSE: RNG), a global leader in AI-powered customer engagement, today announced that its flagship CCaaS product, RingCX™, has earned Metrigy’s 2026 MetriStar Top Provider Award across two recent reports: MetriStar Top Provider Award for […]
Klaviyo Expands Integration with Anthropic to Bring Agentic Marketing Workflows to Claude
Connect Klaviyo’s autonomous B2C CRM with Anthropic’s Claude – helping brands turn customer data into reports, insights, and campaign-ready assets faster. Klaviyo, the autonomous B2C CRM, announced an expanded integration with Anthropic to bring new agentic marketing workflows to Claude. By connecting Klaviyo’s Model Context Protocol (MCP) server more broadly across Claude’s products — including […]
ChatGPT Ads to launch in UK
An upcoming expansion of the ongoing pilot will make the ad format available to UK advertisers for the first time.
WPP Media’s Toby Jenner and Ogilvy’s Philip Heimann land new roles
Roles confirmed in an internal memo obtained by Campaign.
Craft Media London appoints first MD
Winner of Wacl Talent Awards and Young Cannes Lions appointed managing director.
Why my agency doesn’t have a strategy department
Experiential isn't just a delivery mechanism for memorable moments. It's the most powerful strategy-feeder a marketer has access to, and almost no-one is using it that way.
How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more
MCoBeauty, Bilt and Marc Jacobs have all debuted microdramas in the past year, each generating millions of views.
CMO Moves—Nearly half of April’s 49 hires are first-time marketing chiefs
Plus, key appointments at PayPal, e.l.f. Beauty and Chipotle.
TV upfronts week preview—buyers eye outcomes and AI claims
Upfront week highlights evolving measurement, agentic buying tests and social-style streaming features as buyers seek clear outcomes and easier paths to deals.
Agency Brief—X&O sees healthcare opportunity, SeatGeek shifts agencies
This week, we’ve got the exclusive on a sprint agency’s push into healthcare, plus all the details on SeatGeek’s new creative partner.
AI ad of the week: Minnesota Lottery generates one cool gopher
Minnesota Lottery is not the first lottery brand to run an that uses AI-generated creative.
Ad Age crossword puzzle—accounts in review
Agency reviews are on the rise—this week’s puzzle features brands pursuing new partners.
For all its tech, Possible underscores the importance of human judgement
The marketers with the sharpest cultural instincts, and the organizational trust to act on them quickly, are the ones building durable brand equity right now.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Adidas to Canva
Adidas, Jameson, Canva, Liquid Death, and more are behind the week's standout ads.
Experience-First Martech: Designing Campaigns Around Moments, Not Channels
For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey. […]
Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’
Sony Group Corporation and its PlayStation division have outlined an AI strategy built on the principle that human creativity must anchor every application of the technology, with both companies’ chief executives pointing to proprietary tools and measurable commercial returns already reshaping their respective operations. Speaking at Sony’s corporate strategy and earnings presentation Friday, Sony Group […]
How Can Agencies Build Partnerships That Last?
In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship… Having recently undertaken the MiniMBA in Marketing, the first module was market orientation. The idea [...] The post How Can Agencies Build Partnerships That Last? appeared first on ExchangeWire.com.