News

“Significant” investment in AI has tripled compared to the previous year and half of organizations are now committing more than 20% of their total tech budget to scaling AI initiatives. As AI investment soars, the race for agentic is outpacing the modern data infrastructure required to support it. This is according to a new Semarchy survey of […]

Google's John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it. The post Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive appeared first on Search Engine Journal.

Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising. The post How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era appeared first on Search Engine Journal.

Top shareholder Vin Murria rejoins board.

Veg box service selects parter after competitive pitch.

Following the broadcast of Molly vs the Machines on Channel 4, the broadcaster's chief commercial officer makes the case for responsible advertising choices and how they can align with effectiveness.

Social shop will produce work for Tropicana, Naked and Copella.

Tate is currently strategic transformation partner at Common Interest-owned brand consultancy TwentyFirstCenturyBrand.

Ete Davies will report to Sven Huberts, global president at LePub.

Advertising has been on an apology tour for so long we should start earning air miles.

Creatives from Wieden & Kennedy London and Wonderhood Studios critique a selection of the latest ads.

Barb, the UK’s joint industry committee (JIC) for TV measurement, has today added pre-campaign functionality to Barb Ads Hub, bringing campaign forecasting capabilities to the analytics system. Barb said the pre-campaign planner enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear and VOD services over multiple screens. The JIC announced Read More

Left to right: Frederick Himperich, Managing Director of Traffective, Ilhan Zeglin, CEO of ShowHeroes, and Matthias Greiner, Head of Publisher at Traffective. ShowHeroes, a Berlin-based ad tech business specialising in CTV and video advertising solutions, this morning announced it has acquired fellow German ad tech outfit Traffective for an undisclosed fee. ShowHeroes says Read More

In today’s digest we explore Axel Springer acquiring the Telegraph for £575m, Indonesia moving to implement a social media ban for under-16s, and the UK delaying AI copyright rule decisions.  The post Digest: Axel Springer Acquires Telegraph for £575m; Indonesia to Implement Social Media Ban for Under-16s; UK Delays AI Copyright Rule Decisions appeared first on ExchangeWire.com.

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation. Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations [...] The post Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning appeared first on ExchangeWire.com.

Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...] The post Picnic Launches ‘Quality Video’ to Bring Transparency to Open-Web Video Buying appeared first on ExchangeWire.com.

Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly-created position of VP strategy and growth as it continues to integrate multiple advertising disciplines, data streams, and technologies to deliver effective campaigns for clients. Previously Azerion UK’s head of growth, [...] The post Azerion Promotes Roxanne Harley to VP Strategy & Growth appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

Droga5 is the 2026 Ad Age A-List Agency Network of the Year.

Crossmedia is the 2026 Ad Age Best Agency Culture winner.

Iconoclast’s 2025 body of work stretched from performance-driven comedy to effects-heavy brand films.

Courage is a 2026 Ad Age A-List International Agency Standout.

NFL expansion, new business wins and entertainment campaigns propelled 72andSunny’s standout year.

Billion Dollar Boy is Ad Age A-List's 2026 Social Media/Influencer Agency of the Year.