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Experience-First Martech: Designing Campaigns Around Moments, Not Channels

For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey. […]

Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’

Sony Group Corporation and its PlayStation division have outlined an AI strategy built on the principle that human creativity must anchor every application of the technology, with both companies’ chief executives pointing to proprietary tools and measurable commercial returns already reshaping their respective operations. Speaking at Sony’s corporate strategy and earnings presentation Friday, Sony Group […]

How Can Agencies Build Partnerships That Last?

In his latest column, Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at why alignment, agility, and courage are the foundations of the agency-client relationship… Having recently undertaken the MiniMBA in Marketing, the first module was market orientation. The idea [...] The post How Can Agencies Build Partnerships That Last? appeared first on ExchangeWire.com.

The Stack: AI’s Next Phase

This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...] The post The Stack: AI’s Next Phase  appeared first on ExchangeWire.com.

Roku Delivers Upfront Dinners With A Side Of Full-Funnel

Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku chose intimate client dinners over a formal TV upfront event, taking a page from Paramount's playbook. The post Roku Delivers Upfront Dinners With A Side Of Full-Funnel appeared first on AdExchanger.

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]

WTF is a unified ad platform?

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.

InMobi Goes All In On iOS; Automation, But With Handholding

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which […] The post InMobi Goes All In On iOS; Automation, But With Handholding appeared first on AdExchanger.

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.

The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday. The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. […] The post The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality appeared first on AdExchanger.

Watch the newest commercials from Lowe’s, Lexus, TJ Maxx and more

The WNBA’s A’ja Wilson stars in the latest from Lowe’s.

Why Chasing Vanity Metrics Is Killing Your Social Strategy

Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.

Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job

She’ll lead the tech-powered preventive healthcare company's national expansion.

Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing

Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.

White House Slams Mark Hamill as ‘Sick Individual’ After ‘Star Wars’ Actor Posts Image of Donald Trump Dead

UPDATE, 12:20 p.m. PT: Mark Hamill deleted the image of President Donald Trump lying in front of a gravestone from his Bluesky account. In a new post Thursday, he wrote: “Accurate Edit for Clarity: ‘He should live long enough to… be held accountable for his… crimes.’ Actually, I was wishing him the opposite of dead, […]

Michelob Ultra - Call to action - 38s

Michelob Ultra - Teaser - Run Back The Miracle - 1m4s

Hyundai - Tree Correspondents - 2m16s

Michelob Ultra - Dreamcaster - 2m16s

Michelob Ultra - Trophy Launch - 58s

Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check

Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.

What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment

The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.

EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAI

Jacobson will remain on The Trade Desk’s board as the company searches for her successor.

TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards

TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is extending its partnership with Vistar Media to bring custom creative to out-of-home campaigns that live on digital billboards. In TikTok's parlance, billboard ads and other real-world spots are known as "Out Of Phone" campaigns. TikTok's partners have had access to that format since 2023, when the app first brought its ads to locations like airports, gas stations, and movie theaters. Those campaigns have plenty of potential. Visit Tubefilter for more great stories.