News

TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards

TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is extending its partnership with Vistar Media to bring custom creative to out-of-home campaigns that live on digital billboards. In TikTok's parlance, billboard ads and other real-world spots are known as "Out Of Phone" campaigns. TikTok's partners have had access to that format since 2023, when the app first brought its ads to locations like airports, gas stations, and movie theaters. Those campaigns have plenty of potential. Visit Tubefilter for more great stories.

It’s time for a Game Changer: Dropout raises $1.5 million (and counting) to develop board game

Dropout's flagship game show is coming into your living room. The media company that succeeded CollegeHumor has launched a Kickstarter campaign for Game Changer: Home Edition, a board game inspired by a popular Dropout game show. Game Changer is essentially the "Calvinball" of the internet. In each episode, Dropout CEO Sam Reich comes up with fresh rules that steer his stable of comedians as they create art. The only rule is that Reich is in charge -- and the contestants have to figure out his current set of guidelines as soon as possible. Visit Tubefilter for more great stories.

Meta says its new age verification tech isn’t facial recognition. Can that solution manage meddling kids?

As world governments breathe down Meta's neck, the parent company of Facebook and Instagram has unveiled a new layer of protection for users under the age of 18. Those youngsters will be subjected to age verification technology that will scan context clues to determine which accounts need to be placed into the Teen Account experience. For months, Meta has teased an AI-powered solution that will protect vulnerable users across all of the tech company's platforms. Now, that safeguard is here. Days after E.U. regulators concluded that Meta has not done enough to keep kids off of Facebook and Instagram, the Big Tech firm published a blog post that shares details about the forms of age verification it has installed thus far. Visit Tubefilter for more great stories.

Streamers are mogging each other, so Twitch changed its rules to accommodate them

The looksmaxxing community is rejoicing, because Twitch is letting them mog each other as much as they want. If that sentence sounds like gibberish to you, allow me to get you up to speed. The Omoggle meta has arrived on Twitch The term "mogging" derives from the phrase "alpha male of group" and can refer to any show of dominance, especially in the looks department. The rise of looksmaxxing influencers like Clavicular has pushed the mogging phenomenon into the mainstream, so much so that members of Twitch's "just chatting" community are getting in on the fun. Visit Tubefilter for more great stories.

Social media has political divides, but some feeds are more polarized than others

The 2024 presidential election cycle in the U.S. has been dubbed the influencer election, because it was the moment when political voices on social media received an unprecedented amount of amplification. Moving forward, strategists on both sides of the aisle are trying to maximize social media's potential as a political tool, but that process comes with some complications. One of those complex wrinkles came under the microscope in a study published in the journal Nature. Researchers set up "sock puppet" accounts on TikTok to measure the political polarization of the For You Page, and they found some apparent disparities between right-leaning and left-leaning feeds. Visit Tubefilter for more great stories.

Fitness instructors are the “rockstars” of their industry. That’s why Les Mills spent 3 years making a YouTube docuseries to put them in the spotlight.

If someone were to come up and ask you, What’s the biggest sport in the world?, what would your answer be? Soccer? Cricket? Basketball? You’re not wrong. Those are all top-watched sports. But even their robust player populations pale in comparison to the number of people participating in the world’s actual #1 sport: going to […] Visit Tubefilter for more great stories.

VidCon’s new title sponsor is an AI-powered creator monetization platform

VidCon Anaheim has a new title sponsor, and for the first time, the pioneering creator conference will not be presented by a social video platform. Instead, POP.STORE has signed on as the title sponsor for the 2026 edition of VidCon's flagship event. The deal makes POP.STORE the third title sponsor in VidCon Anaheim history. YouTube has held that distinction ten times, including in 2025, when it took over VidCon's top line to celebrate its 20th birthday. TikTok briefly took over as VidCon's title sponsor in the early 2020s. Visit Tubefilter for more great stories.

VTuber Mitama Sakumaru is working on “reality manifestation” tools for VTubers–like an iPhone program that avatar-ifies their hands in real time

As popular as VTubers have gotten and as dominant as they are in categories like gaming and Just Chatting, some areas of streaming have remained mostly relegated to the fleshies. Think things like Pokémon box breaks, product showcases (as part of sponcon deals), or even game controller streams focused on a creator’s hands, to show […] Visit Tubefilter for more great stories.

As Gen Z embraces Coach, Tapestry raises expectations

CEO Joanne Crevoiserat described opportunity in footwear for what she ultimately sees as a $10 billion brand. Meanwhile, Kate Spade stumbled in Q3.

The art of Macy’s Flower Show

The Chicago pop-up features hundreds of flowers — real and hand cut —and serves as the debut of a permanent work by a local artist.

Layoffs Hit ‘Project Ethos’ Team as 2K Unveils New Concept Art, Details for Game

Video game developer 2K’s 31st Union studio is experiencing a round of layoffs amid development on its upcoming “Project Ethos” video game project. The unconfirmed number of cuts come as the Take-Two Interactive-owned 2K has unveiled new concept art (which readers can view below) and details for the long-gestating game. “Our studio is committed to […]

E.l.f. spotlights competitive dance with new sponsorship

As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with its target demographic.

Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] via @sejournal, @hethr_campbell

Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. The post Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] appeared first on Search Engine Journal.

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to AI Search Expert? 👆 Follow our lead. Register above, get 3 strategies & become the AI search expert your org needs. You aren’t just fighting for clicks anymore; you’re fighting to ensure that when an AI model speaks for your brand, it actually mentions you, […] The post “SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy appeared first on Search Engine Journal.

CeraVe - The New Face of Legs - 27s

Comcast Advertising | Road to 2026: Navigating the new era of political advertising

MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.

C&S launches new private brand

Sol Select features bilingual packaging on its more than 250 offerings.

Grocery shoppers are trading down to lower-priced retailers, report finds

Rather than just seeking cheaper brands, more shoppers are planning to switch retailers entirely, opting for less expensive stores, Alvarez & Marsal found.

Amazon’s latest AI feature allows shoppers to interact with product summaries

“Join the chat” enables real-time questions and answers while listening to AI-generated product summaries.

Ace Hardware releases AI assistant for store staff

Hey ARMA gives associates access to product knowledge, project advice and recommendations.

Target shuffles merchandising leadership with slate of new SVPs

The mass retailer continues to revamp its leadership team as it works to regain product authority.

Captello Launches Intelligent Scanner: Revolutionizing Event Data Capture with a Single Button

The world’s simplest and most powerful event scanner, now with AI-powered enrichment and conversation intelligence capabilities. Captello, a leader in event technology solutions, is proud to introduce its latest breakthrough: the Intelligent Scanner, designed to revolutionize how organizations capture and enrich event data. This groundbreaking scanning solution is designed to streamline event data capture by […]

Genpact and Google Cloud Expand Alliance to Bring Agentic Solutions to the Office of the CFO

Jointly deployed AI agents for enterprise finance move clients from fragmented AI pilots to agentic operations that compound and scale Genpact, an agentic and advanced technology solutions company, announced an expanded alliance with Google Cloud to build and scale agentic AI-led solutions for the Office of the CFO. The expanded alliance brings together Genpact’s deep […]