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20,391 articles covering the AdTech ecosystem
Your site migration needs a paid search playbook
Google’s organic migration guidance is extensive. Paid search advertisers need clearer answers about what changes, resets, and recalibrates. The post Your site migration needs a paid search playbook appeared first on MarTech.
Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
Publishers are sitting on a treasure trove of audience data. But to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced Monday. The integration addresses the longstanding audience targeting problems from when […] The post Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers? appeared first on AdExchanger.
Technetix appoints Foroughi as Chief AI Officer
Technetix has announced that Nader Foroughi has rejoined the company in the newly created role of Chief AI Officer. His appointment represents an important step in Technetix’ strategy to expand the role of artificial intelligence and AI-driven software across its broadband technology portfolio. Foroughi’s primary mandate will be to lead further development of NeuronX, build […]
Disney appoints Anand as Chief Technology Officer
The Walt Disney Company has announced that Karandeep Anand will join the company as Senior Executive Vice President and Chief Technology Officer, a newly created position, effective October 2nd. Anand, who most recently has served as CEO of chatbot platform Character.AI, will report directly to Disney Chief Executive Officer Josh D’Amaro. “Karandeep brings a rare […]
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience. The post Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience appeared first on Search Engine Journal.
How To Build Local Pages AI Systems Can Find And Trust via @sejournal, @lorenbaker
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live. The post How To Build Local Pages AI Systems Can Find And Trust appeared first on Search Engine Journal.
“A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry
With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial strain, and has recently moved to distribute content on YouTube in order to reach younger viewers. Read More
VideoWeek’s Guide to DMEXCO 2026
It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming interviews outside the press hall and across the exhibition halls. You'll be able Read More
Assertive Yield Expands Team with Appointments of Shez Iqbal and Jack Watt
Assertive Yield announced today the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA. These hires mark a significant step in Assertive Yield’s continued [...] The post Assertive Yield Expands Team with Appointments of Shez Iqbal and Jack Watt appeared first on ExchangeWire.com.
ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation
ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...] The post ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation appeared first on ExchangeWire.com.
Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces
On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces. The post Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces appeared first on ExchangeWire.com.
The Wires 2026 Shortlists Announced!
The Wires 2026 take place on November 12th. Let's find out who's been shortlisted for these prestigious awards... The post The Wires 2026 Shortlists Announced! appeared first on ExchangeWire.com.
Folklore Hires Colle McVoy President to Lead Agency Into the Future
Obele Brown-West said her feedback is already being processed into agency change
Brands Keep Greenlighting Ads That Many Find Racially Insensitive
Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and the promise of remediation. “We […]
Too Many Cooks Spoiled Converse’s Global Ad Rollout
How could such a massive global breakdown happen? Let’s start by counting the borders.
Chase Brings Back Drew Barrymore For a Scream Spoof Ahead of Movie’s 30th Anniversary
Chase marks Scream's anniversary with a comedic spoof bringing back original star Drew Barrymore.
Do you really need so much marketing?
Every new asset creates more work downstream. Rethink review, approval, and testing before scaling AI output. The post Do you really need so much marketing? appeared first on MarTech.
United Group reaffirms net zero targets
United Group, the Southeast European telco, has published its 2025 Sustainability Report, covering environmental, social and governance performance across its telecoms, media, and other businesses. The report covers a year of change for the Group, which says it has “sharpened its focus on high-growth EU markets following the sale of a number of assets outside […]
Ariane 6 suffers major glitch
Arianespace had been hoping to launch eight flights this year on its Ariane 6 giant rocket from its Guiana Space Centre. However, an anomaly with an engine turbo pump detected in August has meant that future launches this year are on hold. Subsequent technical inspections and remedial analysis means that future flights are on hold […]
Octave launching audio ad sales on News UK’s YouTube content
Octave, News UK’s audio-visual advertising platform, is launching direct sales of audio advertising on YouTube across News UK’s content on the platform. Octave has previously directly sold video advertising against News UK’s YouTube channels for brands such as Virgin Radio and talkSPORT as part of its long-standing relationship with YouTube. Octave is now selling audio […]
FCC “accepts” Starlink 100,000 satellite plan for filing
The Federal Communications Commission (FCC) has issued a Public Notice which covers SpaceX’s scheme to launch 100,000 ‘Starmind’ AI computing satellites. The FCC Notice, on September 18th, said that its Licensing Division has accepted the plan as an official “filing”. This initial 100,000 is part of the larger scheme for up to 1 million satellites. […]
SES expands links with India’s JioStar
Luxembourg’s SES and JioStar, South Asia’s largest media conglomerate, have announced a new multi-year deal under which SES will provide satellite distribution services for JioStar’s portfolio of TV channels across India and South Asia using the IS-20 satellite. The agreement enables JioStar to distribute its channels to cable, DTH and broadcast distribution networks across the […]
ESA looks at “low LEO” Phase 2 of IRIS2
The European Space Agency (ESA) has started its next phase of IRIS² evolution through Low-LEO activities. ESA says it has signed 18 consolidation contracts bringing together nearly 80 companies to study new secure and resilient connectivity services. The contracts also cover associated mission concepts and aim to shape the future of the EU’s secure connectivity […]
FCC seeks $100bn+ from spectrum sales
Brendan Carr, the Federal Communications Commission’s (FCC) chairman has reportedly indicated the agency expects “to raise more than $100 billion (€87.1bn) in funds from a series of planned spectrum auctions over the next two years”. Carr’s comments were reported by Reuters and follow the FCC’s decision to auction 160 MHz of C-band spectrum reallocated from […]