News
20,391 articles covering the AdTech ecosystem
Ready for the rush: Stress-testing customer notifications for Black Friday
Delayed customer communications all trace back to the same root cause: infrastructure that wasn’t built to handle the increased year-end shopping demand.
Dairy milk’s demand remains strong across retail
Capture more trips and unlock incremental growth by making Dairy Milk an intentional part of the basket.
KMS Technology Introduces Troy Cantrell as Field CTO to Advance Enterprise Execution
Cantrell will work with enterprise leaders and KMS delivery teams on Enterprise Execution: the discipline of turning AI-native intent into validated, production-ready outcomes KMS Technology, a global, AI-native technology services company, introduced Troy Cantrell as its Field Chief Technology Officer. In this role, Cantrell will work directly with enterprise leaders and KMS global delivery teams […]
AgentCloak Launches AgentCloak Desktop, Free Sovereign AI That Cloaks Private Data Before It Reaches Popular AI Chatbots
Free browser extension and desktop app swaps real names, addresses, and account numbers with synthetic data so ChatGPT, Claude, Gemini, Grok, and Copilot never see the original values AgentCloak, a CB100 2026 top AI company, announced AgentCloak Desktop, a free Sovereign AI product that turns the chatbots people already use into privacy-preserving AI. AgentCloak Desktop […]
Socratus Launches Private Local-First Workspace Uniting Notes, Code and AI Agents
A plugin-free note system combines Model Context Protocol support, on-device AI, an automatic knowledge graph and inline Python, with data kept under the user’s control Socratus today launched a local-first workspace designed to close the gap between storing knowledge and understanding it. The application unites AI-powered retrieval, an interactive knowledge graph and inline code execution […]
Mozilla Data Collective Raises $5M to Scale a More Equitable Data Ecosystem for AI
Funding follows rapid growth for the data-sharing platform, with datasets spanning more than 450 languages and the company exceeding its annualised revenue milestone Mozilla Data Collective, the data-sharing platform redefining how AI data is created, shared and governed, announced it has raised $5 million from Mozilla. The funding marks the company’s next stage of growth […]
CMB Introduces Intelligent Signals, an AI-Powered, Always-On Market Intelligence Solution
CMB launches Intelligent Signals, an AI-powered market intelligence solution that fuses primary research with external signals to help organizations spot emerging trends and market shifts earlier. Built as a client-specific platform, customizable with MCP-compatible integrations, it plugs into existing research and enterprise workflows to turn a broader set of signals into faster, more confident decisions. […]
SearchBlox launches SearchAI integration for Adobe Experience Manager
SearchAI interprets intent, reasons over governed content, and guides users from a question to an answer to action – across the content and digital assets enterprises manage in Adobe Experience Manager. SearchBlox, an Adobe Platinum Partner, announced an Agentic Search integration for Adobe Experience Manager that connects its SearchAI platform directly to Adobe Experience Manager. […]
Topsort Expands Commerce Media Beyond Owned Surfaces With Universal Ads
New Offsite channel enables retailers and marketplaces to extend advertiser campaigns across CTV, streaming, and digital inventory Topsort, an AI-native monetization infrastructure company for modern commerce, today announced Universal Ads as a new Offsite channel, enabling retailers and marketplaces to extend their advertiser programs across CTV, streaming, and digital inventory, including inventory from major publishers […]
AI Search, SEO and Marketing Expert Sandy Wardenburg Waggett to Take the ProfitCON Main Stage
MSW Interactive Designs founder will share 15 AI SEO strategies to help accounting and bookkeeping firms get found, understood, trusted, cited and recommended. Sandy Wardenburg Waggett, AI search, SEO and marketing expert, author, national speaker and founder of MSW Interactive Designs, will take the main stage at ProfitCON 2026 at Dolce by Wyndham Parsippany for […]
NoimosAI Launches Customer Engagement Agent to Automate Behavior-Based Customer Marketing
New AI agent turns simple text instructions into behavior-based customer engagement flows, from segmentation and content creation to performance tracking. NoimosAI, an autonomous AI marketing platform developed by AGOS LABS TECHNOLOGIES LTD, today announced the launch of Customer Engagement Agent, a new AI agent designed to automate the creation, execution, and optimization of behavior-based customer engagement flows. […]
Zen Media Develops Three-Part Google Preferred Sources Framework for Answer Engine Optimization (AEO)
Zen Media developed a three-part approach to Google Preferred Sources: domain eligibility, consistent publishing and citable content that can surface in relevant search and AI results. Zen Media implemented Google’s Preferred Sources button on zenmedia.com and optimum7.com as part of its broader answer engine optimization strategy. Google does not publish a complete set of criteria […]
What 25M+ assets taught us about creative production at scale
AI sped up asset creation. The real constraints now sit around production.
Opacity by Design: Will Ad Tech and Media Ever Be Transparent?
Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle… The post Opacity by Design: Will Ad Tech and Media Ever Be Transparent? appeared first on ExchangeWire.com.
What 15 mid-size brand leaders are prioritizing—and cutting—right now
Marketing leaders from Life360, Gorilla Glue, Coterie, Little Spoon and more reveal where they’re investing, what they’re leaving behind, and how AI is reshaping their teams and strategies.
Structural challenges still plague creator, podcast and gaming advertising
Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.
How small agencies can manage CMO churn
Advice for small agencies on defending client accounts amid marketing leadership changes.
Subway casts Will Arnett as your ‘SUBconscious’—inside the campaign with CMO Jeff Klein
Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.
VMAs Brings Back the Best Dance Category, and You Can Thank Bacardi
Behind the scenes of Bacardi's big brand integration at the 2026 MTV Video Music Awards.
Direct-to-Consumer Brands Rebuild Their Playbooks Around Retailers
Gone are the days when DTCs went it alone. Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.
Myron Nilsson Joins Ammunition as Agency Levels Up Creative Ambitions
New CCO joins the B2B agency in what CEO Jeremy Heilpern describes as a big investment year.
X shares guidance on effective promotions in the app
The refreshed playbooks feature overviews on best ad practices and a look at tapping into on-platform events.
YouTube executives share strategies on channel pivoting
Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan offer tips on how creators and brands can shift focus while retaining audiences.
LinkedIn ditches post enhancement, launches Post Proofreader
The move signals the platform’s evolving approach to artificial intelligence tools and reflects a growing community backlash against AI slop.