News
11,003 articles covering the AdTech ecosystem
Smarsh Advances Compliance with AI Technologies That Cut Noise and Expose Risk Earlier
Innovations across Professional Archive, Call Recording and Analytics, and Capture enable financial firms to move from reactive review to proactive, intelligence-driven supervision Smarsh, the global leader in digital communications data and intelligence, announced new AI capabilities designed to reduce compliance noise, accelerate risk detection, and scale supervision. As message volumes surge, channels multiply, and regulatory […]
Nimble CRM Adds Web Chat, Closing the Loop from Website Visitor to Customer Relationship
The Team Relationship CRM now spans capture, engagement, nurture, and close — unified on a single contact record that the whole team can see. Nimble — The Team Relationship CRM for the whole company — today announced the launch of Nimble Web Chat, which enables real-time conversations with website visitors and automatically creates CRM contacts […]
NiCE Advances the Future of AI-First Customer Experience with ServiceNow
By unifying engagement intelligence with enterprise-wide workflows, NiCE and ServiceNow are moving CX from reactive support to proactive resolution NiCE announced the availability of its NiCE ServiceNow joint solution, closing the gap between front-office engagement and back-office execution. Organizations can trigger complex enterprise workflows the moment a customer interaction begins. The NiCE ServiceNow joint solution helps organizations move […]
InMobi Acquires MobileAction, a Leading AI Platform for iOS growth
Acquisition strengthens InMobi Advertising’s global brand and performance offering InMobi, a global technology company powering the future of agentic commerce and advertising, announced the acquisition of MobileAction, an AI-powered platform that helps app developers and marketers maximize visibility and reach new iOS app users. The financial terms of the transaction were not disclosed. Founded in […]
Matthew Hartley Launches Harmonic Wave, a New Platform for AI-Powered Media Experiences
Sarasota-based creator introduces a platform for structured, AI-driven media delivery Creator, musician, and software developer Matthew Hartley announced the launch of Harmonic Wave, a new platform designed to transform how media is delivered and experienced. Built for a new generation of creators and developers, Harmonic Wave moves beyond traditional streaming by enabling content to unfold […]
Sendbird Launches Agent Steward to Bring Full Autonomy and Ownership to AI Customer Experiences
Powered by the Delight.ai platform, new Trust OS 2.0 and Voice 2.0 capabilities enable AI systems to autonomously self-correct and engage customers proactively Sendbird Inc., the AI customer experience company powering conversations for over 300 million people every month, redefined AI accountability with the launch of Agent Steward on its Delight.ai platform. Designed to take full […]
Atento and Cresta Sign Strategic Partnership to Deliver Hybrid Human-AI Customer Experience Solutions
The multi-year, eight-figure agreement delivers market-leading AI Agents reinforcing Atento’s positioning as a leader in Business Transformation Outsourcing (BTO) by integrating cutting-edge technology with its deep consulting, transformation, AI services, and operational expertise. This strategic partnership accelerates both companies’ expansion across the Americas, uniting Cresta’s leadership in the U.S. with Atento’s market leadership in Latin […]
BBC’s Katty Kay and Anthony Scaramucci Are Taking Their ‘The Rest Is Politics: US’ Podcast on Seven-City Tour
Anthony Scaramucci, who had an extremely short-lived tenure as White House director of communications during Trump’s first time in office, and Katty Kay, BBC U.S. special correspondent, are hitting the road for the first North American tour of their “The Rest Is Politics: US” podcast. “The Rest Is Politics: US” live tour will hit seven […]
PBS Teams With Indie Film Producer ITVS for Independent Lens Creator Lab, Inaugural Lineup Revealed (EXCLUSIVE)
Indie film co-producer ITVS and PBS’s “Independent Lens” has revealed the lineup of content creators selected for their inaugural production fund and accelerator program, The Independent Lens Creator Lab. Per PBS and ITVS, the new initiative is a six-month program offering up to $36,000 in production funding, mentorship, and industry support.” Throughout the Creator Lab, […]
Beauty Influencer Golloria George Signs With UTA
Golloria George, a leading beauty and lifestyle digital creator, has signed with UTA for global representation in all areas. UTA said it will work to secure opportunities for her across digital media, brand partnerships and strategic business ventures. Golloria has more than 3.3 million followers on TikTok, over 1.1 million on Instagram and nearly 500,000 […]
MDRN Logic Launches Gaming Division Following Terry Hines & Associates Sale, Debuts With PlayStation-MLB Campaign (EXCLUSIVE)
Marketing agency MDRN Logic has launched a gaming division, Good Luck Have Fun (GLHF), following the company’s recent acquisition by Terry Hines & Associates. Led by CEO Erica Coates, GLHF debuted Thursday with a splashy first project: the PlayStation MLB “Future You” campaign featuring former pro baseball player Austin Schultz and comedian Justice Alexander (a.k.a. […]
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
Kraft Heinz hikes marketing spend 37% as turnaround takes shape
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates via @sejournal, @brookeosmundson
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns. The post Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates appeared first on Search Engine Journal.
Google’s Mueller: Vibe Coding Won’t Handle Your SEO For You via @sejournal, @MattGSouthern
Google's John Mueller and Martin Splitt shared their vibe coding experiences, noting that AI tools still need specific SEO instructions to work well. The post Google’s Mueller: Vibe Coding Won’t Handle Your SEO For You appeared first on Search Engine Journal.
Pitch Update: Coca-Cola, Five Guys, Cadbury Ice Cream, Heineken, Ikea, North Face and more
Campaign's weekly round-up of pitches, reviews and account wins.
BBH promotes Felipe Serradourada Guimaraes to chief creative officer
Role heads 48 people across London and Dublin.
No Industry if Fully Transparent, But There Needs to Be a Level Playing Field
The debate around transparency in the ad industry has flared up again in recent months, with both ad tech vendors and agency holding groups accused of opaque business practices (typically while they themselves have been accusing others or being intransparent). Jonathan Lucas-Lucas, Managing Director of JLL Media, has an interesting window into transparency in the Read More
Conagra — and its rivals — give frozen dinners an Ozempic-era makeover
Chicago-based Conagra Brands is expanding its Healthy Choice lineup as food makers race to attract consumers using GLP-1 weight-loss drugs.
Marten BeLite Rivals - 8s
Stanley Steemer - Our Wand Removes Dirt Your Mop Can't - 15s
Stanley Steemer - What’s Crawling on Your Floors - 15s
CNN Readies for America’s 250th Birthday With This Land Docuseries
Over six episodes, the CNN original series charts the growth of the United States into the country it is today.
Ahold Delhaize reports powerful online sales, but faces numerous challenges
Though net and comparable-store sales increased in the first quarter of 2026, the grocery company was negatively impacted by the Inflation Reduction Act, lower SNAP eligibility and more.