News
20,393 articles covering the AdTech ecosystem
X shares guidance on effective promotions in the app
The refreshed playbooks feature overviews on best ad practices and a look at tapping into on-platform events.
YouTube executives share strategies on channel pivoting
Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan offer tips on how creators and brands can shift focus while retaining audiences.
LinkedIn ditches post enhancement, launches Post Proofreader
The move signals the platform’s evolving approach to artificial intelligence tools and reflects a growing community backlash against AI slop.
Meta expands Muse agent connections, launches Muse for Mac
Meta is looking to expand the usage options for its new personal artificial intelligence tool.
LinkedIn tests Network tab to encourage engagement among connections
The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.
Digest: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival
In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing. The post Digest: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival appeared first on ExchangeWire.com.
Official Charts Company launches PRO intelligence platform
The Official Charts Company, the UK’s music and home entertainment data business, has launched Official Charts PRO, a new intelligence platform offering access to the data behind the UK’s charts. Representing the biggest technology investment in the company’s history, PRO provides direct access to the Official Charts Company’s sales data, and enables users to track […]
DAIVID Launches New Solution That Analyses Thousands of Ads at Once to Connect Creative Performance to Business Results
DAIVID, the intelligence engine for creative and media, today (21st September, 2026) launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results and why. An entry point [...] The post DAIVID Launches New Solution That Analyses Thousands of Ads at Once to Connect Creative Performance to Business Results appeared first on ExchangeWire.com.
Ad Tech Has A Multibillion-Dollar Privacy Problem. It Started Decades Ago
The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […] The post Ad Tech Has A Multibillion-Dollar Privacy Problem. It Started Decades Ago appeared first on AdExchanger.
Presley Gerber, Model and Son of Cindy Crawford and Rande Gerber, Dies at 27
Presley Gerber, the model son of Cindy Crawford and Rande Gerber, died Sunday. He was 27. More to come…
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn't just bolster their legal case; it validates years of frustration over how their work has been treated.
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
WPP seems to be in the catbird seat to hold onto Coca-Cola's global media business. But will Omnicom or Dentsu win North American media?
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.
Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post Oh My God, He Admit It; Skins In The Game appeared first on AdExchanger.
Meta Files Action Against UK's Media Regulator
Meta has filed a new legal challenge against Ofcom, the UK’s media regulator, seeking to prevent additional burdens from being placed on WhatsApp and Instragram, The Guardian reports. The firm is appealing the placing of those properties in a category that would require greater transparency, user controls and protection from fraudulent advertising. Meta, one of several firms accused of using the courts to slow down enforcement of the UK’s Online Safety Act, had challenged Ofcom in May over how fees are calculated.
Microsoft Seeks To Patent Gaming Ad System
Microsoft has filed a patent application for a system that would support free-to-play games at suitable pause points after a period of ad-free access, TechSpot reports. These points would include the end of a boss fight, a completed quest, a cutscene and a loading screen. The application is titled "Contextually Aware Management of Interactive Software Application Access."
Google Tells Advertisers They Must Protect Their Contact Forms
Google has alerted advertisers that its invalid traffic filters cannot stop invalid submissions from reaching their advertisers’ contact forms, PPC Land reports. In a Google Ads Help Centre page, the firm explains that its anti-bot systems judge ad clicks after the ad has shown, so that bots can still fill in a company’s contact form. Tt is up to the advertiser to check contact forms with tools like reCAPTCHA and email confirmation links, Google states.
Media Brands React To Trump's Banning Of CNN, MS Now and Politico
The Trump Administration decision to ban CNN, MS NOW and Politico from the White House has been condemned by other top media, The New York Timesreports. “No news organization — or person — should be retaliated against by the government over the words they use,” said Lauren Easton, a spokeswoman for The Associated Press. In addition, the Times, The Washington Post and press associations have weighed in with comments saying the ban is an attack on the free press.
Seven.One Media forms new data partnerships
ProSiebenSat.1’s sales house, Seven.One Media, has announced that it is realigning its data-driven product portfolio and is relying on new data partnerships to do so. The goal is to target advertising campaigns on German streaming platform Joyn, connected TVs, and in digital environments even more precisely. Starting immediately, retail and commerce data will be integrated […]
Thinkbox appoints Dunne as Marketing Director
Thinkbox has announced that Chris Dunne has been appointed Marketing Director of the TV marketing body. His appointment follows the decision by current Thinkbox CMO, Andrew MacGillivray, to step down at the end of the year. Dunne will join the Thinkbox board. Dunne is currently Thinkbox’s joint Head of Marketing, a position he has held […]
EBU extends IBU partnership
The European Broadcasting Union (EBU) and the International Biathlon Union (IBU) have extended their media rights and production partnership, ensuring fans can continue to follow biathletes across EBU Members’ and partner services until 2034. The partnership first began in 1993 and is this into its fifth decade. The extension runs from the 2030/31 season to […]
I'm So Glad Bill Harvey Picked Us
"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to Bill Harvey. The year was 1966. Harvey was 24 years old."