News

Mother wins 2026 Ad Age A-List Independent Agency Network of the Year.

Mona Munayyer Gonzalez is the 2026 Ad Age Agency Executive of the Year.

Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.

Sergeant will be GB News' first CRO.

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control.  And if we’re being honest, the precision targeting story was oversold anyway. The industry […] The post The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk appeared first on AdExchanger.

The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows

Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.

Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger.

PALM SPRINGS, CALIF. – Jeremi Gorman, CRO of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she said in this interview at the IAB Annual Leadership Meeting, describing a portfolio that stretches from officially licensed merchandise across [...]

Data clean rooms were never meant to be a silver bullet. But, as AI agents begin reaching across organizational boundaries to hoover up everything they can find, the humble clean room is getting a second look – this time, as a critical guardrail. That tension, between AI’s appetite for data and the enterprise’s need to [...]

SAN JUAN, Puerto Rico — As artificial intelligence reshapes the marketing ecosystem, a new hierarchy of influence is emerging. While automation will inevitably handle more of the day-to-day campaign mechanics, some think this will put a premium on the uniquely human ability to unearth consumer insights, build brands, and craft campaigns rooted in a deep [...]

Back when X was still known as Twitter, long, rambling threads were often met with ridicule. In 2026, however, X is realizing that those serialized posts can function as a revenue stream, so it's giving its creator community an additional way to unlock monetization. Exclusive Threads, as the new product is known, lets users put portions of their tweetstorms behind paywalls. X is positioning Exclusive Threads as part of what it calls "Creator Subscriptions 2.0". The revamped version of the program launched in 2023 is intended to provide "powerful new tools to grow your subscribers and earn more," according to a tweet from the X Creators account. Visit Tubefilter for more great stories.

DoorDash has a new advertising strategy: Go viral once a month. That’s far easier said than done, but the food delivery company–which appears to be paying drivers less than ever and just rolled out delivery robots so it doesn’t have to pay humans at all–has hired a new Head of Social to make it happen. […] Visit Tubefilter for more great stories.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, streamers teamed up to kick off a scholarship, trick shot stars made a big hire, and the wave of teen social media bans arrived in Southeast Asia. Creator commotion Valkyrae visited NYU with Squeex to announce a scholarship named for him. Visit Tubefilter for more great stories.

Blend, a leading provider of AI-powered data science and analytics services, announced the formal launch of its expanded Mexico operations, establishing a strategic hub to drive enterprise AI transformation for Mexican clients and, through its nearshore capabilities, accelerating delivery across the broader region. With an established office in Polanco in Mexico City and a growing […]

You likely breathed a sigh of relief when the timeline for the cookie death got pushed back. But that was just the warm-up act. Privacy laws are fracturing the internet into dozens of tiny legal zones. Trying to manage compliance manually with a spreadsheet is now a fast track to a lawsuit. To survive this […]

CobbleStone® has released major VISDOM AI and collaboration enhancements that dramatically improve document processing speed, in‑editor intelligence, and more for legal and contracting teams. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to introduce substantial enhancements to its VISDOM artificial intelligence and collaborative document workflows. The update […]

Data shows a dramatic rise in AI use for CX, though consumers still rely on human support when needs are more complex Operational silos stall CX progress – data collection increases while 30-40% of departments fail to act on critical customer insight Medallia Inc., the global leader in customer and employee experience, released its 2026 […]

Move Accelerates Business Performance Leveraging Viant’s Connected TV Expertise Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation […]