News
20,407 articles covering the AdTech ecosystem
What if livestreamers could do product placement without real products?
Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast, multibillion-dollar Chinese social streams, having a real person show-and-tell products in real time can be key to bringing in those dolla dolla bills. Here’s proof in pudding: TikTok just released stats showing that a whopping 94% of Shop’s pricey luxury […] Visit Tubefilter for more great stories.
Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.
YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It also announced a fresh slate of original programs that will open up new opportunities for Canadian creators (and one subway-riding Egyptian-American). The programming announcements came during the YouTube Features marketing event, which was held adjacent to TIFF. The host of YouTube Features was the aforementioned Egyptian-American, Kareem Rahma, who is bringing his hit series Subway Takes north of the border. In 2027, Subway Takes Toronto will hit YouTube, with "iconic Canadian guests" lined up. Will more Emmy nominations follow? Visit Tubefilter for more great stories.
Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a major science activation launched, YouTube is ready for some football, and some terminally online terminology made it into the dictionary. Creator commotion 50x50 has started chronicling "Science Across America" on YouTube. Travel content is hot on YouTube, so the Independent Media Initiative sponsored a 50-state swing that highlights exemplary STEM creators. 50x50 is now live, with luminaries like Destin Sandlin and Emily Graslie participating. Visit Tubefilter for more great stories.
Google Confirms AI Model Hacked Companies In Cybersecurity Tests
Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities.
Nissan's Top Marketer Shares Strategy
Tiago Castro, who took over in January as senior vice president, U.S. marketing and sales, Nissan and Infiniti, sat down with "Marketing Daily" via a video call to share his strategy.
Google Discover Test Adds Topic Overviews, Starting With Videos via @sejournal, @MattGSouthern
Google is testing a "Dive deeper" button in Discover, starting with videos. The post Google Discover Test Adds Topic Overviews, Starting With Videos appeared first on Search Engine Journal.
Lawsuits Mount Over Meta's Smart Glasses
Meta faces lawsuits from users who allege their Meta smart glasses captured intimate or sensitive footage of them and exposed it to paid-content reviewers abroad.
Montana Deepfake Law Likely Unconstitutional, Judge Rules
The law requires disclaimers on negative political ads with AI-generated content.
Meta Defeats Privacy Suit Over 'Voiceprints'
A federal judge dismissed a lawsuit by a California resident who claimed Meta violated an anti-hacking law by allegedly collecting his "voiceprint" when he used Messenger.
Converse Apologizes After Roiling Social Media With Ads That Evoke a Lynching
Converse stirred up some social media users with a pair of ads they said recalled Klan imagery.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […] The post Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack appeared first on AdExchanger.
Consumers Want AI To Shop For Them, Not Sell To Them
When a brand's ads look AI-made, many consumers say they lose trust in it.
Should Elusive Streamer 'Brands' Just Focus On The Show?
If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?
Hi, Baby Gorgeous! Bravo's Lisa Barlow Lands Wendy's Digital Menu Collab
"Real Housewives of Salt Lake City" star is known for the phrase "Hi, baby gorgeous! Wanna go to Wendy's?"
Dana Walden Envisions Partnerships Between Creators and Disney at Created in L.A. Kickoff Event: ‘Maybe We Can Tell Some Stories Together’
Disney kicked off its first creator event Created in L.A on Thursday night at El Capitan Theatre in Hollywood. Over 350 creators, innovators and industry leaders came together for the first day of a two-day event with the idea to exchange ideas, build relationships, and explore the future of creator-led storytelling and the business behind […]
Atlanta Sports Teams Tap Into Culture to Keep Fans Engaged
Atlanta sports have deep roots in history, culture, and music, creating connection beyond the game.
Week of Sept 7 Morning News Ratings: GMA Grows in Both Categories
But Today still holds onto lead.
Ticker: Trump Says He’s Banning CNN and MS NOW From White House
The two outlets are still reporting from the White House.
When AI becomes the audience, brand safety gets complicated
Hakim Charles, Founder of Vellum Intelligence and former public policy and regulatory affairs leader at Meta and X, joined Rob Rasko, President, Brand Safety Summit in an interview to close this year’s show to discuss advertising in the age of AI, the implications for brand safety and why brands may soon need to appeal to machines as well as humans. The post When AI becomes the audience, brand safety gets complicated appeared first on New Digital Age.
Agency news: AgencyUK, Bray Leino, Magnetic and more
AgencyUK names Jamie’s Farm as […] The post Agency news: AgencyUK, Bray Leino, Magnetic and more appeared first on New Digital Age.
Talent Tracker: The Ogilvy Group, Brandtech Group, Audion and more
The Ogilvy Group UK appoints […] The post Talent Tracker: The Ogilvy Group, Brandtech Group, Audion and more appeared first on New Digital Age.
New Business Bulletin: Ocean Outdoor, Fairing, RTB House and more
Ocean Outdoor partners with Cityz […] The post New Business Bulletin: Ocean Outdoor, Fairing, RTB House and more appeared first on New Digital Age.
EMARKETER’s Nate Elliott: AI Advertising Will Hit $32 Billion This Year
Most of the conversation about AI in marketing focuses on chatbots and LLM-powered discovery. The money tells a different story. “This year in the US, AI advertising will generate more than $32 billion in revenue. That’ll more than double to $68 billion by 2030,” Nate Elliott, principal analyst at EMARKETER, told Beet.TV contributor David Kaplan […]
Navigating AI, Super-Serving Audiences, Engaging the Creator Economy and More at Variety’s 2026 Entertainment and Technology Summit
Executives, marketing professionals, entrepreneurs and creators across the field of film, television and gaming came together for a day of keynote speakers, panels and networking on Thursday for the Variety Entertainment & Technology Summit presented by EY. Industry professionals from Blumhouse Atomic Monster, Sony, Warner Bros., Mattel, Reddit and more spoke about navigating AI, engaging […]