5,884 articles covering the AdTech ecosystem
Expanded content strategy services help business leaders strengthen visibility as search behavior shifts toward AI-driven discovery B2 Communications is expanding its services to include content optimization designed to help businesses improve their discoverability across traditional search engines, AI-driven platforms and evolving “answer engines.” “As search behavior continues to evolve, brands need content that is not […]
Veteran SaaS leader joins as enterprises seek measurable return on customer data in the AI era Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, […]
ChatGPT 13 times more likely than Google to go negative near the point of purchase, influencing buyer decision BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing that AI search engines are actively evaluating brands, with each engine behaving differently. Google’s AI Overview is 44% more likely than ChatGPT […]
Promotions Focus on Customers, Sales and Operations Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team: These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations. Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena […]
The integration is available natively in Salesforce, giving revenue teams a single workflow for executive access. Equilar ExecAtlas announced a data integration with SalesIntel, a signal-first pipeline generation platform trusted by enterprise GTM teams. The partnership brings together trusted executive intelligence from ExecAtlas and AI + human-verified buying committee contact data from SalesIntel, enabling Salesforce […]
Indonesia has become the latest country to bar children under 16 from social media, with Communications and Digital Minister Meutya Hafid announcing that account deactivations will begin on March 28, citing threats from online pornography, cyberbullying, online fraud and internet addiction. “Accounts belonging to children under 16 on high-risk platforms will start to be deactivated, […]
Global porn star Rocco Siffredi – whose life story inspired the Netflix series “Supersex” – is taking legal action against an investigative program aired by Italian broadcaster Mediaset and 16 aspiring porn actresses who have made on-camera allegations during the show that they were victims of non-consensual sexual practices on Siffredi’s part. Siffredi, who has made […]
Andre “Typical Gamer” Rebelo is bringing his love of “Grand Theft Auto” to Fortnite with the launch of his company’s new super-size map “Grand Heist City” later this month. Described as the Typical Gamer-founded JOGO Studios’ “most ambitious project” to date, “Grand Heist City” will launch March 14 as a full-scale, mission-driven sandbox on Epic […]
“Hello, weirdos.” That’s how the hosts of the popular “Morbid” podcast, Alaina Urquhart and her niece, Ash Kelley, greet their listeners at the top of each episode. On their show, which they’ve produced since May 2018, the Boston-based duo delve into scary tales about serial killers and cold cases, from classic mysteries to ghost stories. […]
Jay Shetty’s deal with iHeartMedia for his popular “On Purpose” health and wellness podcast is coming to an end after three years on the iHeartPodcast Network. iHeartMedia originally announced its deal with Shetty for “On Purpose” in April 2023. The audio and podcast company’s current deal with Shetty will expire in early July 2026. Shetty, […]
Google's head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search. The post Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing appeared first on Search Engine Journal.
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Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
Annette King, a longtime executive at Ogilvy, has died at 57.
Bridgerton fell to second.
Plus, Versant has its first earnings call.
Brands get off on looking nervy, and social media loves a good fight.
Plus, how moving forward with incomplete information can be a winning strategy.
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
Publicis Groupe reported stronger-than-expected Q4 2024 organic growth of 5.8%, exceeding analyst expectations. The growth was primarily driven by its digital advertising, data capabilities, and performance in North America, signaling continued strength in programmatic and data-driven advertising services.