News

BT shines a light on its role in “brilliant things” in debut work by Uncommon

Campaign speaks to Cilesta Van Doorn, chief brand and marketing officer at BT Group; Helen Whetton, BT brand and marketing communications director; and Lucy Jameson, co-founder of Uncommon Creative Studio, about the revival of BT.

WPP Brand & Design adds Emma Beckmann and Ann Higgins to global leadership

The two roles, both of which are new, are based in London.

Red Bull event celebrates London’s electronic music scene

Red Bull Midsummer will take place in London on 20 June.

Pubstack’s Q1 2026 State of Programmatic Benchmark Shows UK Publishers Facing Sharp Volume Pressure, While eCPM Holds

Pubstack, the supply intelligence platform for publishers, has released its State of Programmatic Q1 2026 EU5 Benchmark, revealing a highly fragmented European programmatic market in which UK publishers faced significant volume pressure, while price per impression remained resilient. The benchmark compares [...] The post Pubstack’s Q1 2026 State of Programmatic Benchmark Shows UK Publishers Facing Sharp Volume Pressure, While eCPM Holds appeared first on ExchangeWire.com.

Mother Presents M.A.M.A. Training - 38s

Mother New York trains men to help NYC moms lift strollers up subway steps

The agency’s upcoming workout class focuses on subway stroller hauling ahead of Mother’s Day weekend.

Keystone Light launches apple beer with a ludicrous display of Americana

Quality Meats campaign heralds the arrival of “Kapple” following Busch Light’s breakout apple beer.

Aldi - Bread Sage - 30s

Aldi - Cart Corral Cowboy - 30s

Adidas - Backyard Legends - 5m05s

Adidas storms the World Cup with Timothée Chalamet and a host of soccer greats

A five-minute film from Lola and director Mark Molloy blends celebrity culture, retro football style and street-game nostalgia.

Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market

Alan Moss previews Amazon's upfront pitch, including live sports sponsorships, agentic shopping, and 'reinventing' its partnerships.

Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push

Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers  and agencies

OpenAI Aggressively Expands Ads Pilot to More Countries

Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, and Mexico markets in the coming weeks.

Moving beyond silos to align complex customer journeys

Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned. The post Moving beyond silos to align complex customer journeys appeared first on MarTech.

Why AI personalization strategies fail

Most personalization plans collapse during execution because operational realities don't match the vision. The post Why AI personalization strategies fail appeared first on MarTech.

How to earn customer trust in the age of AI

Strong customer relationships are built through consistent actions, shared goals, and a genuine commitment to customer success. The post How to earn customer trust in the age of AI appeared first on MarTech.

‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.

Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google

Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and The Trade Desk. (#manifesting?) Magnite’s total first quarter revenue was up 6% year over year to $164.4 million thanks to […] The post Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google appeared first on AdExchanger.

Quattr Launches AI Landing Page Generator That Closes the Gap Between Paid Campaigns & AI Search Visibility

New GIGA agent builds keyword-matched, compliance-checked landing pages in under fifteen minutes, optimized for Quality Score and AI citation simultaneously. Quattr, the AI Search Visibility Platform ranked #1 for AEO Results, Usability, and Relationship on G2 Spring 2026, today launched the GIGA Landing Page Generator, a supervised AI agent that produces deployment-ready landing pages grounded […]

MethodHub launches CoAPP, an AI enabled Content Organization and Accelerated Publishing Platform

MethodHub launches CoApp – Content Organization and Accelerated Publishing Platform which leverages AI to revolutionize and speed up publishing MethodHub Software Limited is pleased to announce the launch of CoAPP (Content Organizing and Accelerated Publishing Platform), a cloud native, secure, and scalable platform designed to transform high volume publishing operations by automating the entire publishing […]

Pixazo Launches Seedream and Seedance MCP for Claude, Codex, and Leading AI Platforms

Pixazo brings ByteDance’s Seedream and Seedance models to Claude, Codex, and beyond — no extra integration required. Pixazo, the AI design platform, today announced the launch of Seedream MCP and Seedance MCP — bringing two of ByteDance’s most powerful generative AI models to Claude (Anthropic), Codex (OpenAI), and other MCP-compatible AI platforms. The Seedream MCP […]

RAVL Acquires New Helio to Advance AI-Native Product Delivery

Acquisition expands RAVL’s approach to AI-first software delivery through deep expertise in product and experience strategy. RAVL today announced the acquisition of New Helio, a boutique consultancy specializing in product and experience strategy, customer experience, and service design. The acquisition strengthens RAVL’s “Leap Left” approach to AI-first software delivery, helping organizations rethink how products are designed, validated, […]

Sunrise To Noon Digital Marketing Agency Expands AI-Driven SEO Services to Help Businesses Improve Search Visibility

Sunrise To Noon expands AI-driven SEO, website, and ad services to help businesses improve search visibility & generate more leads in today’s digital landscape. Sunrise To Noon Digital Marketing Agency today announced expanded visibility and rollout of its AI-driven SEO and digital marketing systems designed to improve business performance and measurable growth, help businesses improve […]