5,884 articles covering the AdTech ecosystem
VCCP created the work.
Campaign met global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.
In this week's Week in Review: the BBC discusses options for its future funding, IAB UK reports continued strong growth in video investment, and the UK government "kicks the can down the road" on law changes regarding AI use of copyrighted content. Top Stories BBC Proposes Opening Up iPlayer, Talks Down a Shift to Advertising Read More
Innocean Canada campaign blends EDM culture, digital visuals and interactive gaming elements.
Featuring leading sports hosts and sports media experts, this webinar explores the power of avidity, the platforms that play a central role in fan engagement, and how advertisers can win in the biggest sports year in decades.
VCCP uses candid photos and new packaging to spotlight small gestures of generosity in daily life.
Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.
The company has not named a successor.
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. The post Why most marketers are still only experimenting with AI appeared first on MarTech.
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. The post Why organic search is becoming a brand trust channel appeared first on MarTech.
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. The post Why your outreach fails before prospects even read it appeared first on MarTech.
Google's John Mueller confirmed that most sites don't need to use a disavow file but if you need to be sure, do it. The post Google Says Disavow Links If You’re Conflicted And Need To Be Sure appeared first on Search Engine Journal.
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse. The post AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse appeared first on Search Engine Journal.
Parenting charity appointments new agency from a shortlist of three.
Chinese carmaker enlists agency ahead of European sales push.
Pitch follows Aviva’s acquisition of Direct Line.
Geraghty will also lead WPP Brand and Design as global CEO.
Saatchi & Saatchi created the social campaign.
Brands should be as concerned about the content alongside their ads as they are about the other advertisers.
digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...] The post digitalAudience Accelerates UK Expansion with Local Leadership appeared first on ExchangeWire.com.
This week saw regulators sharpen oversight of streaming and digital platforms, while AI, ecommerce, and leadership shake-ups continued to reshape the media and advertising landscape. In today’s MadTech Daily, we cover Amazon audiences shifting to Netflix, BBC floating iPlayer as [...] The post The Stack: Regulation Tightens as AI Redefines Media appeared first on ExchangeWire.com.